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VIVATECH 2024: PEUGEOT designs the future of driving pleasure with Hypersquare

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PEUGEOT

PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience

AMSTERDAM, The Netherlands, May 30, 2024/APO Group/ — 

PEUGEOT (www.PEUGEOT.com), a major player in technological innovation, electrifies VivaTech with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.

ALLURE: The French public can discover the INCEPTION concept car for the first time.

EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.

EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.

Building on over 200 years of innovation experience, PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience.

VivaTech 2024, will see PEUGEOT representatives present the brand’s innovation strategy. Sessions will take place four times, daily on the PEUGEOT stand, at 10:30 AM, 12:00 PM, 2:30 PM, and 4:00 PM.

  • Wednesday, May 22: Phil York, Marketing and Communication Director.
  • Thursday, May 23: Jérôme Micheron, Product Director.
  • Friday, May 24: Matthias Hossann, Design Director.

Register for one of the sessions offered via the link: http://apo-opa.co/3VimKy2

PEUGEOT innovation is about technological creativity connected to reality, meeting the real needs of customers and enhancing the joy of driving. At VivaTech 2024, PEUGEOT presents its vision of the car of tomorrow with the INCEPTION concept car and its revolutionary Hypersquare steering control that aims to reinvent the driving experience.

PEUGEOT INCEPTION CONCEPT: THE ELECTRIC MOBILITY OF TOMORROW

The PEUGEOT INCEPTION CONCEPT is the expression of PEUGEOT’s optimistic vision for the sustainable mobility of tomorrow. Unveiled at CES in Las Vegas, it will be presented to the French public for the first time at VivaTech 2024.

Featuring a new design language that exalts its feline and attractive attitude, its revolutionary interior design, and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION CONCEPT opens a new era and heralds the future electric vehicles of the brand.

The PEUGEOT INCEPTION CONCEPT reinterprets the brand’s genes, entering a new era of design. It is simpler and purer, with finishes and textures worthy of the digital world. This new design oscillates between sensual lines and athletic curves, more geometric and sharp.

The 100% electric PEUGEOT INCEPTION CONCEPT is equipped with 800 V technology. Its 100 kWh battery allows it to travel 800 km on a single charge.

The INCEPTION Concept’s interior showcases an array of new techniques that PEUGEOT will deploy to deliver on the STELLANTIS commitment to reduce its carbon footprint by more than 50% by 2030 compared to 2021, becoming fully Carbon Net Zero by 2038:

  • Forged textiles: 100% polyester fabric offcuts from the design centre’s prototyping workshops or suppliers are reused and thermo-compressed under vacuum, with the injection of a binder in the form of a resourced resin. This extremely hard and durable material can be transformed into structural or trim pieces.
  • The fusion of velvet and 3D printing: The upholstery of the seats and floor is made with a very special 100% recycled polyester velvet, which extends onto the floor, printed with 3D patterns to serve as a floor mat.
  • Air Quilting® padding: The comfort of the seats is enhanced by the presence of real adjustable mattresses at the shoulder level. This electro- welded, single-material upholstery, which is easy to recycle, is made from inflatable pockets recovered from conventional seats.

THE ICONIC PEUGEOT i-COCKPIT® REINVENTED WITH HYPERSQUARE

With over 12 million models equipped in the past 12 years, the PEUGEOT i- Cockpit® is emblematic of PEUGEOT’s innovation in customer service and driving pleasure, as evidenced by the spectacular latest generation of the Panoramic i-Cockpit® introduced in the new PEUGEOT E-3008 and E-5008.

The PEUGEOT INCEPTION Concept heralds the next generation of i- Cockpit®, with a completely rethought architecture that replaces the traditional steering wheel and stalks with the Hypersquare steering control, inspired by both digital and video game worlds.

The Hypersquare creates a new natural gesture, simpler and more intuitive. With either a simple click or touch of the fingertips, without removing their hands from the steering control, the driver can manage all the vehicle’s parameters. The Hypersquare is brought to live thanks to steer-by-wire technology making driving more instinctive and simpler.

The Hypersquare steering control is combined with a flexible display that broadcasts driving or infotainment information around 360 degrees. This HALO CLUSTER, with its circular screen, provides information to the driver and passengers as they approach the car. This external communication reinforces the concept of sharing and a new vision for the automobile.

The Hypersquare with digital electric controls consists of a screen featuring circular cells at each of its four corners, which have multiple functions:

  • The entirely natural and universal grip of the steering control.
  • The comfort of fingertip driving.
  • The activation of vehicle controls by simple thumb impulses.The driver discovers a gesture similar to that of daily smartphone use. This intuitive aspect leads to a higher level of safety.

The centre of the Hypersquare consists of a tablet like screen dedicated to displaying control information. The various functionalities (air conditioning, radio volume, driving aids, etc.) are displayed on the two side parts to facilitate access to the chosen command. This command is located inside the circular cells and is accessible by moving only the thumb without releasing the steering

control. For even greater driving comfort, the surround of the Hypersquare is made using 3D printing, while at the centre, the digital glass screen gives a high-tech and upscale appearance.

PEUGEOT Hypersquare and the next generation of i-Cockpit®, set to revolutionise the emotion and pleasure of driving, is set to be featured in the brand’s upcoming vehicles, by 2026.

DATA AND CONNECTED SERVICES WITH MOBILISIGHTS

At its stand at VivaTech 2024, PEUGEOT welcomes Mobilisights. The Stellantis Business Unit, specialising in Data as a Service (DaaS), provides access to telemetry data from connected PEUGEOT vehicles and other brands of the group.

The data collected by Mobilisights enables the personalisation of the driver’s experience through innovative services and applications from a third- party partner ecosystem, with the aim of improving the daily life of drivers, always and only with their consent.

For instance, Mobilisights data can be used to develop intuitive applications for electric vehicle owners that simplify charging, allow precise tracking of its cost, while enhancing the user experience.

“REMOTE DRIVING” WITH VAY

PEUGEOT also welcomes its partner, the scale-up Vay to its stand at VivaTech 2024, where PEUGEOT is exploring the potential applications of “remote driving.”

“Remote driving” refers to the remote control and operation of a vehicle. This technology allows for the efficient management of multiple vehicles with just one driver located remotely, using cellular connectivity and sensors such as cameras integrated into the vehicles.

At VivaTech 2024, PEUGEOT presents a “telestation” at its stand that enables Vay’s highly qualified and certified “teledrivers” to drive remotely by operating the steering, braking, and acceleration of the vehicle. The telestation provides a real-time view of the vehicle’s surroundings, ensuring a fully immersive and responsive control.

This technology enables increased efficiency of delivery operations, ‘click- a-button, get-a- car’ services for carsharing and car rental, and enables private cars owners to have their vehicle moved remotely when and where needed.

Distributed by APO Group on behalf of Peugeot.

Business

Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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Coca-Cola

The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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