Connect with us
Anglostratits

Sports

Orange supports the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 in delivering a connected and inclusive tournament

Published

on

Orange

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025

CASABLANCA, Morocco, December 19, 2025/APO Group/ –For the 17th consecutive year, Orange (www.Orange.com) is proud to announce its sponsorship of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 that will take place in Morocco from 21 December 2025 to 18 January 2026.

As a major telecommunications player, the Group provides connectivity and innovative services to ensure an optimal experience for fans, players and media across the continent. For this edition held in Morocco, ten of the national teams are from countries where Orange operates, and six are sponsored by Orange.

This partnership reflects the shared commitment of Orange and the Confederation of African Football (CAF) to promote inclusive, innovative and accessible African football.

Max it: the AI enriched super-app at the heart of the fan experience

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025. This all-in-one super-app enhances the supporters’ experience through the “Digital Fan Zone,” allowing real-time updates on the competition. It will also enable users to watch matches live, access interviews and summaries, and even create their avatar to share their passion for football within their community.

We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa

This space is complemented by a conversational bot, “MaxGoal,” equipped with advanced artificial intelligence technology. MaxGoal can instantly respond to fans’ questions (schedule, results, standings, etc.) in French, English, or Arabic, and also understands some local languages like Wolof or Darija for an even more inclusive experience.

A tournament under the sign of inclusion

Additionally, Orange will set up physical Fan Zones in several African countries to allow everyone to experience the competition in a friendly atmosphere. In Morocco, solidarity Fan Zones will be created within 25 local associations, including youth centers, for the benefit of children from urban and rural areas. These spaces will be equipped by Orange with screens, connectivity, and technical devices, ensuring equitable access and an immersive experience for all.

In the same spirit, Orange Digital Center Champions 2025, organized ahead of the football tournament, brought together over 1,300 young talents from 14 African and Middle Eastern countries around coding challenges. This initiative illustrates Orange’s commitment to fostering dialogue between sport and innovation, celebrating African talent, creativity, and youth.

Yasser Shaker, CEO of Orange Middle East and Africa, comments: “We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the AFCON fan zone and experience the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 — closer than ever to the action. This initiative reflects our deep commitment to supporting our customers’ love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football — a symbol of hope, unity, and shared dreams.”

Whether in Africa or Europe, Orange is committed to the sustainable development of football and the promotion of diversity. Sport, and football in particular, is a powerful vector of inclusion that connects millions of people, bridges cultures, and inspires African youth. Through innovation and solidarity, Orange continues to affirm its role as a key player in the development of sport on the continent.

Orange has been the official and exclusive global telecom partner of CAF since 2008. In this role, Orange is currently supporting the continent’s major competitions, including:

  • CAF Women’s Africa Cup of Nations Morocco 2024
  • CAF U-20 Africa Cup of Nations Egypt 2025
  • TotalEnergies CAF Africa Cup of Nations Morocco 2025
  • CAF School Championship 2025/26

 

Distributed by APO Group on behalf of Orange Middle East and Africa.

 

Sports

Beijing Marathon to Kick Off on October 18: Road Running Charm Blooms in the Golden Autumn Capital

Published

on

BEIJING, CHINA – Media OutReach Newswire – 29 September 2026 – On September 28, the 2026 Bank of China Beijing Marathon & National Marathon Championships held a press conference in Beijing, officially disclosing the event’s preparation details and competition arrangements. The race is scheduled to start on October 18, 2026, with a total field of 32,000 runners.

Founded in 1981, the Beijing Marathon is the oldest city marathon in China and a World Athletics Gold Label road race. Over more than four decades, it has evolved from a simple marathon event into a unique urban experience that traverses Beijing.

 




 
The Beijing Marathon boasts a highly distinctive course. The start line is set at Tiananmen Square. After setting off, runners follow Chang’an Avenue, passing through Fuxingmen and Fuxing Road, before heading north into the Xueyuan Road area in Haidian District, and finally arriving at the Olympic Park, where they sprint to the finish along the landscaped avenue between the Bird’s Nest and the Water Cube.

One of the most notable features of this year’s Beijing Marathon is the integration of the race with the National Marathon Championships. China’s top professional athletes will compete for championship placings on the same course, while mass runners set off alongside them, bringing professional competition and national fitness together on a single course. The event not only provides a high-level competitive platform for professional runners but also preserves broad participation channels for everyday runners, striving to strike a balance between competitive leadership, public participation, and organisational effectiveness.

In terms of event support and civilised race organisation, the organising committee has simultaneously released a number of upgraded measures to comprehensively optimise the participant experience and safeguard race order, building a refined system of medical support, course supplies, and smart guidance, while continuing mature international event service standards. The event also emphasises green organisation, introducing reusable eco-friendly cups, multi-tap self-service water stations, backpack-style water supply equipment, and recyclable waste collection pools, among other environmental measures.

In golden autumn October, Beijing’s mild temperatures make it the perfect season for running. This year’s Beijing Marathon continues to be rooted in Beijing, the “Dual Olympic City,” showcasing the vitality of China’s road running and the urban charm of Beijing to runners and audiences around the world through professional race standards, international event-organising concepts, and profound urban heritage.
 




 

Continue Reading

Sports

World Football Summit (WFS) Co-Founder and Managing Director Jan Alessie Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

Published

on

Now in its tenth year, WFS has grown into the leading global convening platform for the football industry

LONDON, United Kingdom, September 24, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Jan Alessie to its Advisory Board.

 




  

Mr Alessie is Co-Founder and Managing Director of the World Football Summit (WFS), which he founded in Madrid in 2016 alongside Marian Otamendi. Now in its tenth year, WFS has grown into the leading global convening platform for the football industry, connecting club executives, federations, leagues, sponsors, media, technology providers, investors and public authorities across the ecosystem.

Under Mr Alessie’s leadership, WFS has hosted more than 30 events in 11 countries, built a network of over 150,000 industry members, and expanded its footprint across Europe, the Americas, Asia, the Middle East and Africa. Its 2026 global series includes WFS Mexico City (June 2026, gathering more than 1,700 professionals from 43 countries ahead of the FIFA World Cup), the 10th Anniversary Edition of WFS Madrid (September 2026), and WFS Riyadh, reflecting the platform’s positioning at the intersection of regional football markets and the global industry.

At WFS, Mr Alessie works directly with major brands and sports organisations to bring them into the platform’s events, manages relationships with local partners and public administrations in each region where WFS operates, and leads the international expansion of the platform — analysing markets, evaluating opportunities, and deciding where and how to grow. His work sits at the intersection of commercial partnership development, institutional relationship management, and geographic and strategic expansion.

His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG

Prior to co-founding WFS, Mr Alessie spent 18 years as a consultant and strategic advisor, bringing to his current role a rare depth of analytical, commercial and strategic experience that shaped his approach to building WFS as a global platform.

His appointment to the ACG Advisory Board brings to the platform an unmatched combination of expertise in convening the global sport industry, structuring international expansion strategies, and managing the interface between commercial stakeholders, sport bodies and public institutions across multiple regions and continents — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent.

“Jan Alessie has built one of the most respected global platforms in world sport. Over a decade, he has demonstrated exactly what it takes to originate, structure and scale a convening platform that connects commercial actors, sport institutions and public authorities across markets and continents. That is precisely the analytical, commercial and diplomatic capability ACG requires as we originate sport and entertainment district projects across Africa. His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

Continue Reading

Sports

Former NBA Africa and Basketball Africa League Executive Aïcha Diop Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

Published

on

Ms Diop was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America

LONDON, United Kingdom, September 14, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Aïcha Diop to its Advisory Board.

 




  

Ms Diop is a seasoned international executive with more than 18 years of experience across Africa, Europe, the Middle East and North America, combining strategic leadership, operational execution and high-level expertise in marketing, brand development and audience growth. She is currently a consultant in brand marketing for sports organisations and athletes, with extensive experience in operations and event management.

She held senior positions at NBA Africa and the Basketball Africa League (BAL), where she was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America. In her roles, she led multi-market initiatives, coordinated cross-functional teams across the continent, and contributed to the growth and visibility of the league through the design and execution of major brand campaigns and audience-development programmes.

Earlier in her career, Ms Diop held senior positions at IBM, where she managed regional initiatives across multiple African markets, aligning strategy with execution and supporting business growth. She also worked at Flash Entertainment, specialising in concerts, cultural and sport venues and events, where she was involved in the delivery of major international sport and entertainment events, including Formula 1, UFC, athletics, tennis, football competitions, and major concerts, giving her direct experience of the operational realities of high-profile events staged in African and international markets.

Her presence on our Advisory Board is a genuine strategic asset

Ms Diop holds a Master’s degree in Sport & Lifestyle Management from Rome Business School and a Bachelor’s degree in Business Administration.

Her appointment to the ACG Advisory Board brings to the platform a rare depth of expertise in brand marketing, audience development and the commercial activation of continental sport properties, together with hands-on experience of launching and scaling major sport organisations in Africa — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent, where the commercial and brand dimension of district ecosystems is decisive for their financial sustainability.

“Aïcha Diop brings to our Advisory Board a genuinely distinctive combination of continental sport marketing expertise and hands-on experience of building major sport organisations from the ground up in Africa. Her role in the launch of the Basketball Africa League — the first professional NBA-operated league outside North America — is precisely the type of institution-building experience ACG needs as we originate bankable sport and entertainment district ecosystems across the African continent. Her presence on our Advisory Board is a genuine strategic asset,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 




 

Continue Reading

Trending