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Orange supports the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 in delivering a connected and inclusive tournament

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9 months ago

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Orange

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025

CASABLANCA, Morocco, December 19, 2025/APO Group/ –For the 17th consecutive year, Orange (www.Orange.com) is proud to announce its sponsorship of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 that will take place in Morocco from 21 December 2025 to 18 January 2026.

As a major telecommunications player, the Group provides connectivity and innovative services to ensure an optimal experience for fans, players and media across the continent. For this edition held in Morocco, ten of the national teams are from countries where Orange operates, and six are sponsored by Orange.

This partnership reflects the shared commitment of Orange and the Confederation of African Football (CAF) to promote inclusive, innovative and accessible African football.

Max it: the AI enriched super-app at the heart of the fan experience

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025. This all-in-one super-app enhances the supporters’ experience through the “Digital Fan Zone,” allowing real-time updates on the competition. It will also enable users to watch matches live, access interviews and summaries, and even create their avatar to share their passion for football within their community.

We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa

This space is complemented by a conversational bot, “MaxGoal,” equipped with advanced artificial intelligence technology. MaxGoal can instantly respond to fans’ questions (schedule, results, standings, etc.) in French, English, or Arabic, and also understands some local languages like Wolof or Darija for an even more inclusive experience.

A tournament under the sign of inclusion

Additionally, Orange will set up physical Fan Zones in several African countries to allow everyone to experience the competition in a friendly atmosphere. In Morocco, solidarity Fan Zones will be created within 25 local associations, including youth centers, for the benefit of children from urban and rural areas. These spaces will be equipped by Orange with screens, connectivity, and technical devices, ensuring equitable access and an immersive experience for all.

In the same spirit, Orange Digital Center Champions 2025, organized ahead of the football tournament, brought together over 1,300 young talents from 14 African and Middle Eastern countries around coding challenges. This initiative illustrates Orange’s commitment to fostering dialogue between sport and innovation, celebrating African talent, creativity, and youth.

Yasser Shaker, CEO of Orange Middle East and Africa, comments: “We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the AFCON fan zone and experience the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 — closer than ever to the action. This initiative reflects our deep commitment to supporting our customers’ love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football — a symbol of hope, unity, and shared dreams.”

Whether in Africa or Europe, Orange is committed to the sustainable development of football and the promotion of diversity. Sport, and football in particular, is a powerful vector of inclusion that connects millions of people, bridges cultures, and inspires African youth. Through innovation and solidarity, Orange continues to affirm its role as a key player in the development of sport on the continent.

Orange has been the official and exclusive global telecom partner of CAF since 2008. In this role, Orange is currently supporting the continent’s major competitions, including:

  • CAF Women’s Africa Cup of Nations Morocco 2024
  • CAF U-20 Africa Cup of Nations Egypt 2025
  • TotalEnergies CAF Africa Cup of Nations Morocco 2025
  • CAF School Championship 2025/26

 

Distributed by APO Group on behalf of Orange Middle East and Africa.

 

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Former NBA Africa and Basketball Africa League Executive Aïcha Diop Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

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5 days ago

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September 14, 2026

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Ms Diop was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America

LONDON, United Kingdom, September 14, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Aïcha Diop to its Advisory Board.

 




  

Ms Diop is a seasoned international executive with more than 18 years of experience across Africa, Europe, the Middle East and North America, combining strategic leadership, operational execution and high-level expertise in marketing, brand development and audience growth. She is currently a consultant in brand marketing for sports organisations and athletes, with extensive experience in operations and event management.

She held senior positions at NBA Africa and the Basketball Africa League (BAL), where she was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America. In her roles, she led multi-market initiatives, coordinated cross-functional teams across the continent, and contributed to the growth and visibility of the league through the design and execution of major brand campaigns and audience-development programmes.

Earlier in her career, Ms Diop held senior positions at IBM, where she managed regional initiatives across multiple African markets, aligning strategy with execution and supporting business growth. She also worked at Flash Entertainment, specialising in concerts, cultural and sport venues and events, where she was involved in the delivery of major international sport and entertainment events, including Formula 1, UFC, athletics, tennis, football competitions, and major concerts, giving her direct experience of the operational realities of high-profile events staged in African and international markets.

Her presence on our Advisory Board is a genuine strategic asset

Ms Diop holds a Master’s degree in Sport & Lifestyle Management from Rome Business School and a Bachelor’s degree in Business Administration.

Her appointment to the ACG Advisory Board brings to the platform a rare depth of expertise in brand marketing, audience development and the commercial activation of continental sport properties, together with hands-on experience of launching and scaling major sport organisations in Africa — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent, where the commercial and brand dimension of district ecosystems is decisive for their financial sustainability.

“Aïcha Diop brings to our Advisory Board a genuinely distinctive combination of continental sport marketing expertise and hands-on experience of building major sport organisations from the ground up in Africa. Her role in the launch of the Basketball Africa League — the first professional NBA-operated league outside North America — is precisely the type of institution-building experience ACG needs as we originate bankable sport and entertainment district ecosystems across the African continent. Her presence on our Advisory Board is a genuine strategic asset,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 




 

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Emblem, Mascot and Theme Slogan of WCH Beijing 27 Unveiled at One-Year Countdown Event

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1 week ago

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September 11, 2026

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WCH Beijing 27

BEIJING, CHINA – Media OutReach Newswire – 11 September 2026 – On 10 September, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) was held in the Golden Hall of the National Stadium, commonly known as the Bird’s Nest. Amidst the anticipation of the audience, the emblem, mascot, and theme slogan of the WCH Beijing 27 were officially unveiled, conveying the message of Beijing through unique designs.

The emblem, “Jing Yue”, centred on the Temple of Heaven and the Chinese character “京” (Jing), draws on the expressive charm of Chinese calligraphy, engraves Beijing’s local identity, and radiates the vibrant energy of athletics.
 




 

The mascot, “Jing Yan”, draws inspiration from “Yan’er”, the mascot of the 2015 edition of the Championships. Modelled after the Beijing swift, it symbolises “the return of the swift after 12 years”. The design subtly incorporates traditional Chinese kite patterns and the expressive eye makeup of Peking Opera, while a lightning-bolt dynamic adds a sense of speed. This seamlessly blends natural vitality, culture, art, and athletic competition. It not only nods to the 2015 edition of the Championships, but also brings Beijing’s rich cultural heritage vividly to life.

The theme slogan “Every Step Counts” embodies the relentless competitive spirit that every step and every effort matters. It sends a warm yet resolute message to the world: on the road to excellence, every wholehearted effort holds extraordinary value.

In his video address, President of World Athletics Sebastian Coe noted that Beijing is the first city in the world to have successfully hosted both the Summer and Winter Olympics, with a remarkable record of staging world-class events. He said the World Championships Beijing 2015 produced many iconic moments, and that World Athletics firmly believes China will stage the 2027 edition of the Championships to the highest possible standard and deliver an unforgettable sporting spectacular for audiences across the globe.

The World Athletics Championships Beijing 27 will be held at the National Stadium from 10 to 19 September 2027. More than 2,000 athletes from over 200 countries and regions will gather at the Bird’s Nest for this grand athletics celebration.
 
 




 

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Afreximbank and TopTier Sports Management unveil star-studded legends football match to be played at Creative Africa Nexus (CANEX) WKND 2026 in Lagos, Nigeria

Published

1 week ago

on

September 11, 2026

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Afreximbank

The event celebrates the 30th Anniversary of the 1996 Atlanta Olympic Super Eagles squad and Africa’s Creative Economy

LAGOS, Nigeria, September 11, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com), through its Creative Africa Nexus (CANEX) programme, and TopTier Sports Management, What Media Group, today announced plans for a landmark Legends Football Match as a cornerstone event of the CANEX WKND 2026 programme.

 




  

The Legends Football Match, scheduled for 8 November 2026 at Onikan Stadium, Lagos, will bring together football icons from Africa and beyond. The event celebrates the 30th anniversary of the legendary mid-1990s Super Eagles squad—commemorating their historic 1994 Africa Cup of Nations (AFCON) triumph, 1994 FIFA World Cup run, and their defining 1996 Olympic Gold medal in Atlanta.

The 1996 Super Eagles did more than win Olympic gold; they re-wrote the global narrative

As part of CANEX WKND 2026—Afreximbank’s flagship platform for advancing Africa’s creative and cultural industries—the match will showcase the link between sports, entertainment, and the broader creative economy.

The event is expected to attract significant interest from football fans, the creative community and the wider public, with local and international media also attending.

Speaking during the press conference, Temwa Gondwe, Director of Creatives and Diaspora at Afreximbank said: “The 1996 Super Eagles did more than win Olympic gold; they re-wrote the global narrative, proving to the world that African talent is an unstoppable force. Today, the intersection of sports, entertainment, and culture is the heartbeat of Africa’s creative economy. The Legends Game is more than a celebration of our glorious past – it is a strategic and formidable platform to discuss the future commercialisation and empowerment of African athletes and creatives globally.”

Chichi Nwoko Founder and CEO of TopTier Sports Management, What Media Group, responsible for the planning and execution of the Legends Football Games said, “Thirty years ago, a generation of Nigerian footballers showed the world what African talent was capable of. The Legends Football Game is our way of saying thank you to them, and our chance to ask harder questions: what are we building for this generation and the next? We want to build the infrastructure that lets African athletes turn a playing career into a lasting one, on and off the field; this is a huge gap that must be addressed. That’s what this partnership with Afreximbank seeks to achieve.”

The Legends Football Match will also contribute to the broader CANEX WKND 2026 objective of positioning Lagos as a leading destination for Africa’s creative industries and demonstrating the power of major cultural and entertainment events to drive economic activity, tourism, investment, and international engagement.

Distributed by APO Group on behalf of Afreximbank.

 




 

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