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Orange Introduces its Super-app, Max it, to Simplify Everyday Life for People in Africa and the Middle East

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Orange

Max it is accessible to everyone, regardless of their operator, with Orange Money as the payment base while accepting other solutions for paying for purchases via the super-app

PARIS, France, November 24, 2023/APO Group/ — 

Following the success of its My Orange and Orange Money applications, used by over 22 million customers every day, Orange (www.Orange.com) is launching its super-app, which brings together the worlds of telecommunications, financial services, and e-commerce to meet all the daily needs of its users. Developed by the Orange teams in Africa for African customers, this new application, Max it, will be launched in five countries and will soon be extended to the 12 other countries where Orange is present in Africa and the Middle East (MEA).

Max it, the African super-app with useful services for daily life

Max it is a “super-app” designed to be a portal for mobile services that simplifies the digital experience and eases achievement of daily activities for all users on the continent, whether they are Orange customers or not. Max it brings together three essential services in one single smartphone interface:

  • account functionalities to manage mobile and fixed lines
  • Orange Money with all its services for local and international money transfers, payments to our billing and merchant partners, bank transfers, credit and savings
  • an e-commerce platform offering digital content (online games, music, TV, videos, news, etc.) and an innovative digital ticketing service allowing customers to buy tickets for concerts, transport, etc.

Max it is accessible to everyone, regardless of their operator, with Orange Money as the payment base while accepting other solutions for paying for purchases via the super-app. Max it is available in different languages and incorporates local specificities for greater inclusion. It will enable the development of new uses while meeting the various needs of users in their daily lives.

Orange expects to have around 45 million active Max it users by 2025. Max it has great potential, especially in a part of the world where the smartphone is the gateway to everyday digital life, with a fast-growing adoption rate expected to reach 61% of connected customers by 2025. 

Orange is leveraging its long-standing roots in Africa and the Middle East and its deep understanding of the needs of these markets to offer a unique, comprehensive solution tailored to changing usage patterns.

Gradual enrichment and constant improvement of the services on offer

The first version of Max it is available in five African countries (Cameroon, Senegal, Mali, Burkina Faso, and Botswana), and will be rolled out in waves, with functional updates, in the remaining countries. From launch, Max it will offer not only Orange services but also digital services from local partnerships, as well as services from international partners, to meet users’ expectations.

Commenting on the launch of Max it, Christel Heydemann, CEO of Orange, said: “Max it perfectly reflects Orange’s spirit of innovation in Africa and the Middle East. By bringing together all our services and those of numerous partners, this application strengthens our position as a multi-service operator and our desire to offer the best of digital services to all our customers.” Jérôme Hénique, CEO of Orange Middle East and Africa (OMEA) added: “With Max it, the Orange Middle East and Africa teams have done a remarkable job of co-creating with all stakeholders (employees, customers, partners, distributors, etc.), to provide them with a one-stop-shop that is simple, effective, customizable and inclusive. Now, with Max it, everyone can meet their different needs, such as managing their phone plan, finances or shopping. It’s an open, scalable platform that opens up many development opportunities for the continent and strengthens our approach to inclusion.”

Distributed by APO Group on behalf of Orange Middle East and Africa.

Energy

African Mining Week (AMW) 2026 to Position Junior Miners at the Forefront of Africa’s Mineral Evolution

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Energy Capital

The upcoming African Mining Week 2026 conference will unpack best practices to address financial, infrastructure and operational challenges as African junior miners scale their operations

CAPE TOWN, South Africa, May 14, 2026/APO Group/ –Africa’s estimated $8.5 trillion in untapped mineral wealth is increasingly being positioned as a junior miner-led opportunity, with smaller, more agile players playing a key role in unlocking the continent’s mining deposits. As governments and investors recalibrate exploration strategies, junior mining companies are emerging as the primary vehicles for converting underexplored resources into bankable projects.

 

Against this backdrop, the African Mining Week 2026 Conference and Exhibition will convene regulators, financiers and operators to examine how partnerships, capital access and execution models can shift juniors from the margins to the center of the continent’s mineral development strategy.

Taking place from October 14 – 16 in Cape Town, the event will feature a dedicated panel titled Collaboration for Growth: Unlocking Finance and Scale for Junior Miners. The session will highlight how governments are leveraging Public-Private Partnerships (PPP) to address high upfront capital requirements, limited infrastructure access and gaps in technical expertise constraining junior mining development.

The need for innovative financing solutions across Africa is increasingly apparent, with the continent’s share of global mineral exploration spending declining from 16% in 2004 to just 10.4% in 2024. In South Africa, exploration expenditure totaled R781 million in 2024, down sharply from a peak of R6.2 billion in 2006, underscoring the importance of stronger collaboration between governments and the private sector. In response, mineral-rich African countries are increasingly partnering with global investors to mobilize capital for exploration while supporting local content and beneficiation strategies.

One of the continent’s most prominent PPP models is the Junior Mining Exploration Fund (JMEF) launched by the Industrial Development Corporation of South Africa in partnership with the Department of Mineral Resources and Energy. In February 2026, the fund expanded to R2 billion, with Anglo American committing R600 million, demonstrating how coordinated public-private initiatives can strengthen financing for early-stage mining projects. Increased support through the fund has contributed to growth in South Africa’s junior and emerging mining sector, which recorded nearly 20% income growth in 2025.

Meanwhile, Zambia has introduced the Artisanal and Small-Scale Mining Fund following the enactment of the Geological and Minerals Development Act of 2025, aimed at expanding financing access for junior and small-scale miners. In 2026, the government allocated K449.5 million towards the fund, from a total K1.2 billion mining sector budget. The fund is expected to support junior miners as the country pursues its goal of increasing copper production to three million tons annually by 2030.

Similarly, the Democratic Republic of the Congo is strengthening partnerships with private sector investors, including Phoenix Capital and Eurasian Resources Group, to finance junior and artisanal mining operations as part of a broader strategy to unlock an estimated $24 trillion in untapped mineral resources.

Stepping into this picture, the AMW 2026 panel will explore the impact of PPP financing models, providing a platform for governments, investors and mining companies to develop solutions that scale exploration investment and accelerate the discovery of Africa’s next generation of mineral projects.

AMW serves as a premier platform for exploring the full spectrum of mining opportunities across Africa. The event is held alongside the African Energy Week: Invest in African Energies 2026 conference from October 12-16 in Cape Town. Sponsors, exhibitors and delegates can learn more by contacting sales@energycapitalpower.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Energy

African Mining Week (AMW) 2026 to Examine Energy-Mining Nexus as Africa Prioritizes Reliable Power

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The upcoming African Mining Week conference will bring together industry players and global investors to explore investment and partnership opportunities emerging at the intersection of energy and mining

CAPE TOWN, South Africa, May 14, 2026/APO Group/ –Mining is rapidly becoming a driver of power market development in Africa, as energy supply constraints reshape how projects are financed and executed. From renewables and storage to fuel logistics and transmission, operators are increasingly securing integrated energy solutions to sustain output and manage risk.

 

Against this backdrop, the African Mining Week (AMW) Conference and Exhibition – taking place October 14–16, 2026, in Cape Town – will convene global investors, energy developers and mining stakeholders to examine pathways for strengthening power infrastructure to support mining activities across the continent. The event will feature a dedicated panel titled Accelerating Mineral Production: The Energy-Mining Nexus, bringing together policymakers, utilities and mining companies to discuss investment, infrastructure challenges and strategies for scaling production.

The discussion comes at a time when energy availability is becoming the defining constraint – and enabler – of mining growth across Africa. As a result, many companies are partnering with energy providers to secure power deals.

One of the clearest examples of this is EDF power solutions – a joint venture (JV) between mining company Anglo American and energy company EDF. The JV is advancing a portfolio of renewable energy projects to power mining operations across South Africa. In mid-April, the company commissioned the 140 MW Umsobomvu facility as part of the broader 520 MW Koruson 2 cluster, following the earlier delivery of approximately 480 MW under the Koruson 1 cluster in early April. These projects are contributing to the decarbonization of mining operations by displacing coal-based grid electricity for miners such as Valterra Platinum, Kumba Iron Ore and De Beers.

Sibanye-Stillwater is also turning to renewable energy to optimize its operations. The company is advancing a 725 MW renewable energy portfolio secured via long-term power purchase agreements with developers including NOA Group, Red Rocket and Sola Group. These developments align with South Africa’s strategy to generate 40% of its electricity using renewables by 2030, a move aimed at lowering electricity costs and improving energy security for energy-intensive sectors such as mining.

Similar case studies are being seen across other mineral-rich provinces in Africa. In Zambia, First Quantum Minerals is advancing a 430 MW renewable energy project alongside Total Eren and Chariot Limited. The project will strengthen energy supply to the company’s mines, enabling First Quantum to contribute to a national target to increase copper output to three million tons by 2031.

Meanwhile, Eurasian Resources Group is investing in transmission infrastructure and cross-border power solutions between Zambia and the Democratic Republic of the Congo to stabilize energy supply for cobalt operations.

While renewables are scaling rapidly, mining companies are also reinforcing energy security through fuel agreements. In February 2026, Valterra Platinum signed a three-year fuel supply deal with TotalEnergies for its South African operations. Puma Energy and BHL Group have also launched a five-year fuel transport agreement moving supply between Namibia’s Walvis Bay and Zambian mining hubs.

As such, AMW 2026 comes at a pivotal time when energy and mining are no longer parallel sectors, but deeply interconnected growth engines. From renewables and transmission to fuel logistics and financing, the continent is witnessing a structural shift toward integrated energy–mining ecosystems. The AMW 2026 panel will spotlight how innovative partnerships, blended financing models and private-sector participation are accelerating both energy deployment and mineral production – positioning Africa to meet rising global demand while advancing its own industrialization agenda.

Distributed by APO Group on behalf of Energy Capital & Power.

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Business

Trafigura Eyes $900M Aluminium Smelter as Egypt Accelerates Mineral Beneficiation Drive

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Energy Capital

African Mining Week 2026 will spotlight Egypt’s rapidly expanding mining value chain as the country accelerates a shift from raw mineral exports toward large-scale downstream industrialization and value addition

CAPE TOWN, South Africa, May 14, 2026/APO Group/ –Multinational commodities trader Trafigura, together with the Egyptian Aluminium Company and Metallurgical Industries Holding Company, has entered exclusive negotiations to co-finance and develop a major new aluminium complex in Egypt, marking one of the country’s most significant downstream metals investments to date.

 

The proposed project, valued between $750 million and $900 million, includes a 300,000-ton-per-annum aluminium smelter and a 150,000-ton-per-annum anode plant. It is designed to position Egypt more competitively in global aluminium supply chains at a time when geopolitical fragmentation and industrial realignment are pushing countries to localize and secure critical materials processing capacity.

Beyond serving international demand, the project aligns directly with Egypt’s industrial strategy to increase the mining sector’s contribution to GDP from around 1% today to 5-6% over the medium term, underscoring a clear policy shift toward value-added production rather than raw mineral exports.

The aluminium deal is also part of a wider acceleration in Egypt’s beneficiation strategy, with new partnerships emerging across phosphates, fertilizers and industrial minerals.

In April 2026, Misr Phosphate Company signed an agreement with Indorama Corporation to supply phosphate feedstock for a $525 million fertilizer complex in the Suez Canal Economic Zone at Sokhna. The first phase of the project is expected to produce around 600,000 tons annually, strengthening Egypt’s position in global fertilizer supply chains while increasing domestic processing capacity.

In parallel, El Sewedy Industrial Development and China’s Kunming Chuan Jin Nuo Chemical are developing a $1 billion integrated phosphate complex in the Sokhna Industrial Zone, further expanding Egypt’s downstream chemical and fertilizer ecosystem.

Chinese industrial group Xingfa Group has also outlined plans to invest up to $2 billion across phosphate exploration, extraction and chemical manufacturing in Egypt, reinforcing international confidence in the country’s industrial minerals strategy.

At the same time, Egypt is moving to strengthen its position in precious metals and refining. The Central Bank of Egypt, alongside the African Export-Import Bank, is advancing plans for a Pan-African Gold Bank initiative aimed at expanding local gold refining capacity, formalizing artisanal and industrial supply chains and reducing dependence on external refining hubs.

These projects signal a broader structural shift: Egypt is transitioning from a raw commodity exporter to a vertically integrated minerals and industrial processing hub, with downstream value creation at the center of its economic strategy.

Egypt’s accelerating beneficiation agenda will be a key focus at African Mining Week (AMW) 2026 – The Most Influential Mining Conference in Africa – where the country will feature through a dedicated Country Spotlight.

The forum brings together government representatives, regulators, global investors, mining companies, project developers and financiers to explore opportunities across Egypt and Africa’s expanding mining and industrial value chain.

As the country scales its downstream ambitions across aluminium, phosphates, fertilizers and gold, AMW 2026 will serve as a key platform for translating policy momentum into investment partnerships and project execution.

Distributed by APO Group on behalf of Energy Capital & Power.

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