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National Basketball Association (NBA) and Amazon Web Services (AWS) announce new multi-year partnership to power the next era of basketball innovation

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7 months ago

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basketball

A real-time alert system within Play Finder will enable commentators to instantly provide historical context and strategic insights, making every live game more engaging, educational, and insightful for viewers

NEW YORK, United States of America, October 1, 2025/APO Group/ —

  • AWS to Become the Official Cloud and Cloud AI Partner of the NBA, WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media –
  • New Cloud AI Platform, Built on AWS, to Power League-wide Innovation and Bring New Level of Access to NBA and WNBA Fans –

The National Basketball Association (NBA) (www.NBA.com) and Amazon Web Services (AWS) today announced (https://apo-opa.co/3KQ0bhl) a multi-year partnership to power the league’s next generation of innovation as AWS will become the Official Cloud and Cloud AI Partner of the NBA and its affiliate leagues, including the WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media.

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence platform that will turn billions of data points into compelling insights and interactive experiences, reimagining how fans engage with the game of basketball worldwide.

Built on AWS’s industry-leading AI infrastructure, the platform will introduce a suite of features that enhance live broadcasts and elevate fan experiences across the NBA App, NBA.com, and the league’s social channels.

“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come,” said NBA Executive Vice President and Head of Media Operations and Technology Ken DeGennaro. “AWS has a proven track record of delivering unique statistical insights and offering transformative experiences that will resonate with NBA fans around the world.”

“At AWS, we’re excited by the NBA’s vision to push the boundaries of what’s possible in sports,” said AWS Vice President of Professional Services & Agentic AI Francessca Vasquez. “This partnership will showcase how cloud and AI can reimagine the game of basketball – from generating new insights to creating experiences that bring fans closer to the game they love.

Together, we’re delivering technology that not only enhances live broadcasts and digital platforms, but also transforms how players, coaches, and fans understand basketball.”

Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years

AI-Powered Advanced Stats

The NBA will leverage AWS’s AI capabilities to provide fans with live stats and comprehensive analytics during games. This new advanced statistics platform processes the NBA’s player tracking data, which analyzes the movements of 29 data points per player using machine learning and AI to contextualize in-game developments and generate real-time insights. Fans can deepen their understanding of the game by accessing new statistics via the NBA App, NBA.com and during live NBA games, including during NBA on Prime broadcasts.

Throughout the 2025-26 season, the NBA and AWS will introduce new AI-powered stats that capture aspects of basketball performance that have not been measured previously, starting with:

• Defensive Box Score: Reimagining Basketball’s Fundamental Metric Defensive Box Score quantifies individual defensive contributions that traditional statistics cannot measure. AI algorithms detect which defender is responsible for each offensive player in real-time. Once the primary defender is determined, the traditional box score can now be enhanced by identifying the defender at the time each stat was recorded. Additional new metrics like ball pressure, double teams and defensive switches can now be viewed and tallied as well.

• Shot Difficulty: The Science of Shooting 
Shot Difficulty transcends traditional make-or-miss statistics to evaluate every aspect of each shot attempt. The difficulty of attempted shots will be quantified with new stats such as Expected Field Goal % which takes into account various factors such as the shooter’s orientation and setup, defensive contest details related to pressure, interference, and each player’s positioning on the court. This new statistic gives fans a deeper appreciation for the skill and strategy behind every scoring attempt.

• Gravity: Quantifying the Invisible Impact 
Gravity showcases what coaches and analysts have observed for years – how certain players create advantages for teammates simply by being on the court, even without touching the ball. This new stat measures the level of attention a player receives from the defense, including how closely they’re guarded with or without the ball, to quantify the amount of space they create for their teammates. This revolutionary system processes optical tracking data 60 times per second, using custom neural networks to analyze how defenders react to specific players, while factoring in real-time game context and historical data.

Transforming Basketball Intelligence

NBA Inside the Game powered by AWS will also feature a first-of-its-kind technology called “Play Finder,” which uses AI to analyze and understand player movements across thousands of games.  Utilizing AWS services such as Amazon Bedrock (https://apo-opa.co/3Kx1oKs) and Amazon SageMaker (https://apo-opa.co/4mHodbG), the feature will enable instant search and retrieval of similar plays, laying the foundation for future generative AI integrations built on player tracking data.  Play Finder will help fans and broadcasters learn common offensive strategies and explore deeper insights by combining play results with advanced analytics.

A real-time alert system within Play Finder will enable commentators to instantly provide historical context and strategic insights, making every live game more engaging, educational, and insightful for viewers.  NBA teams will have direct access to the ML models powering Play Finder to improve their front office and coaching workflows.

Future iterations of Play Finder will allow fans to explore basketball strategy with unprecedented depth on the NBA App.

Global Fan Engagement

The NBA App, NBA.com and NBA League Pass, delivering year-round NBA coverage and programming to fans around the world, will run on AWS. Through this partnership with AWS, the NBA will accelerate basketball’s growth worldwide by offering fans new and unique opportunities to understand team strategy and the concepts that lead to execution on the court. Additionally, the NBA and AWS will deliver in-language content and personalized experiences to fans across platforms.

The NBA’s partnership with AWS broadens its strategic relationship with Amazon. This season marks the start of Prime Video’s landmark 11-year media rights agreement (https://apo-opa.co/4mHXOdS) with 66 regularseason NBA matchups streaming on Prime Video globally, and a suite of new interactive features set to debut.  Prime Video will also serve as the strategic partner and third-party global subscriptions store destination for NBA League Pass, offering streaming of live and on-demand games in the U.S. and internationally.  The first night of the NBA on Prime will feature a doubleheader on Friday, Oct. 24 during the first week of the season, with the Celtics visiting the Knicks (7:30 p.m. ET) and the Lakers hosting the Timberwolves (10 p.m. ET) in two rematches from the NBA Playoffs 2025.

Distributed by APO Group on behalf of National Basketball Association (NBA).

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6th Asian Beach Games opens in Sanya

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1 day ago

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April 28, 2026

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Asian Beach Games

SANYA, CHINA – Media OutReach Newswire – 28 April 2026 – The 6th Asian Beach Games opened on Wednesday evening in China’s tropical resort city of Sanya, with the opening ceremony held at the seaside Yasha Park.

Chinese State Councilor Shen Yiqin declared the Games open after 45 delegations marched in for the continental Games, which had previously been scheduled to be held in 2020.

After having twice been postponed, chiefly due to the COVID-19 pandemic, the Sanya Games has drawn around 10,000 participants, including 1,790 athletes.

The Games marks the first time Hainan has hosted a continental-level beach sports event. It is also the first major international sporting event since the island-wide Hainan Free Trade Port was inaugurated last December.

Scheduled from April 22 to 30, the Games features 14 sports, 15 disciplines and 62 events. It is the second time that China has hosted the Asian Beach Games, after the 2012 edition in Haiyang, Shandong Province.

China has sent a delegation of 255 members, including 171 athletes, competing in 13 sports and 60 events, marking the country’s highest participation in Asian Beach Games history.

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Vibrant Cultural Exchange Activities at ABG Athletes’ Village Foster Friendship Among Asian Youth

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2 days ago

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April 27, 2026

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Asian Beach Games

SANYA, CHINA – Media OutReach Newswire – 24 April 2026 – From April 22 to 30, the 6th Asian Beach Games (ABG) is being held in Sanya, Hainan, China. The Athletes’ Village, located at the Mangrove Tree Resort World Sanya Bay, has become a vibrant hub for athletes from across Asia to gather and connect.

From China’s Hainan rice noodles and India’s curry prawns to South Korea’s kimchi, a mouthwatering array of regional delicacies is on display. As athletes savor diverse flavors and share their culinary cultures, friendships are quietly blossoming over the shared joy of food.

Beyond cuisine, the Village also hosts activities that blend traditional Chinese culture with local Hainan charm. These events allow nearly 1,800 athletes from 45 countries and regions to use culture as a bond to forge genuine friendships off the field, perfectly embodying the Games’ aspiration of “Passing Friendship, Meeting in Sanya.”

As a main thoroughfare, the corridor in the Athletes’ Village International Zone buzzes with activity. Athletes from various nations often gather here to share amusing training stories, hometown delicacies, traditional songs and dances, and local folklore. Amid this lively hubbub, language and geographical barriers begin to close effortlessly. More than just a place to rest, the Village has become a true “home away from home” for the Games.

“I believe that when we come together for sports and cultural exchange, the most important thing is to fully engage in the sports themselves. That’s what helps us build friendships, and it’s a wonderful experience,” said Chaladol Boonsri, a Thai team official. He noted that athletes from across Asia have gained a deeper understanding of one another through these activities, forging closer ties that will ultimately make the world a better place.

The local Hainan cultural experience has become one of the most anticipated highlights of these exchange activities. Xing Liting, head of the Intangible Cultural Heritage (ICH) Exhibition Area at the Village, explained that athletes can get up close to ICH items such as Li brocade, coconut carving, and Li pottery, personally experiencing the unique charm of Hainan culture. On the other side of the Village, the Traditional Chinese Medicine (TCM) clinic has also proven highly popular, with many athletes making special trips to experience traditional therapies such as Tuina (massage) and moxibustion.

“I really love this experience. Immersing myself in Chinese culture is truly enjoyable,” said Chmaissani Issa, a Saudi Arabian ju-jitsu athlete, after trying his hand at Hainan rattan and bamboo weaving.

During the Games, the Athletes’ Village will host eight themed cultural performances, including “Quintessence of China,” “Joyful Songs of the Sea,” and “Trendy Sounds of the Free Trade Port.” The debut performance, “Quintessence of China,” took the stage on April 19. The spectacular show had athletes involuntarily clapping along to the rhythm. “This is my first time watching a Chinese performance in an Athletes’ Village, and it’s incredibly interesting,” Issa added.

An official from the Sanya ABG Organizing Committee stated that a professional service team had been assembled to fully address athletes’ daily needs during the competition. By offering diverse forms of care, such as birthday wishes and congratulatory messages for medal winners, the committee ensures that athletes can fully concentrate on their events while fostering mutual understanding and friendship in a relaxed and joyful atmosphere.

The 6th ABG marks the first comprehensive international sporting event held after the launch of independent customs operations at the Hainan Free Trade Port. The cultural exchange activities at the ABG Athletes’ Village not only serve as a bridge of communication for Asian youth but also showcase Hainan’s openness and inclusiveness to the world. “I look forward to making more friends, sharing training experiences, and exploring different cultures,” said Shhijir-Erdene Bat-Enkh, a Mongolian beach volleyball player. “This will undoubtedly become a beautiful, unforgettable memory for me.”

As the Games progress, the cultural exchange activities within this “home away from home” will also continue, allowing the seeds of friendship to take root and grow amidst the coconut breezes and coastal scenery of Sanya, and ensuring the spirit of the Asian Beach Games is continuously passed on through cultural integration.

 

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50 Days to FIFA World Cup 2026™ The Countdown is ON!

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7 days ago

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April 23, 2026

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FIFA

On Location, appointed by FIFA as the Official Hospitality Provider of the tournament, is proud to affirm that Integral has been appointed as the Exclusive Sales Agent in Nigeria for the official hospitality programme

LAGOS, Nigeria, April 22, 2026/APO Group/ –With just 50 days to go, the world stands on the brink of football’s most anticipated spectacle – the FIFA World Cup 2026™. This milestone represents more than a countdown; it signals a rare opportunity for discerning clients, corporate leaders, and high-net-worth individuals to secure privileged access to football’s biggest global event.

 

On Location, appointed by FIFA as the Official Hospitality Provider of the tournament, is proud to affirm that Integral has been appointed as the Exclusive Sales Agent in Nigeria for the official hospitality programme.

Through this exclusive mandate, Integral offers official, ticket-inclusive hospitality packages designed to elevate every moment of the FIFA World Cup 2026™. From premium seating and private suites to exceptional culinary experiences, world-class service, and sophisticated lounge environments, each offering is curated for those who value access, comfort, and distinction.

Whether hosting high-value clients, strengthening strategic relationships, or simply experiencing the tournament at an elite level, these hospitality experiences provide the ultimate platform to engage, entertain, and inspire.

With only 50 days remaining, availability across hospitality packages is expected to be extremely limited, with global demand already accelerating.

While there may be offers of unauthorized ticket-inclusive hospitality packages on unofficial platforms, On Location is the only official hospitality provider of the FIFA World Cup 26™ and https://FIFAWorldCup26.Hospitality.FIFA.com/ is the only official hospitality sales page. Hospitality packages and tickets sourced from unofficial sales channels may not be valid. Authorized global sales agents are published and will be continually updated at https://FIFAWorldCup26.Hospitality.FIFA.com/.

Integral invites its distinguished clientele to act decisively – secure your official FIFA World Cup 2026™ hospitality package today and guarantee your place at the heart of the action.
Be match-ready.
Be part of history.
Moments like this won’t wait.

To reserve your preferred package, including shared lounges or private suites connect with Integral via: www.IntegralSande.com or Call/WhatsApp: +2348093677272, +2348168039329

 

Distributed by APO Group on behalf of Integral.

 

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