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Michelob Ultra Becomes National Basketball Association’s (NBA) First-Ever Global Beer Partner

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Michelob Ultra

The beer brand will serve as a presenting partner for select NBA Global Games and the global expansion will additionally tip off Michelob ULTRA’s marketing partnership with the Basketball Africa League (BAL)

NEW YORK, United States of America, June 1, 2023/APO Group/ — 

Global Expansion Builds on Anheuser-Busch’s 25-Year History with the NBA (https://www.NBA.com) and Will See a Bolstered Michelob ULTRA Presence Across the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball and Basketball Africa League; Michelob ULTRA Commercial featuring Jimmy Butler Will Air During the 2023 NBA Finals presented by YouTube TV.

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and worldwide Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, USA Basketball and Basketball Africa League and bring joyful experiences to basketball fans around the world.

“Our longstanding partnership with the NBA is key to our strategy of building platforms that connect beer-drinking occasions and consumer passion points with our brands,” said Fabio Baracho Martinelli, global vice president of Connections and Occasions, AB InBev. “Expanding our collaboration around the world allows us to connect with even more adult basketball fans and to bring them together for meaningful moments of joy and celebration, creating a future with more cheers.”

“We are thrilled to build upon our 25-year relationship with Anheuser-Busch and welcome Michelob ULTRA as the NBA’s first-ever global beer partner,” said Kerry Tatlock, NBA Executive Vice President, Global Marketing Partnerships and Media.  “Michelob ULTRA has shown a passioned dedication to creating new, differentiated experiences for our fans, and we look forward to working with ULTRA to engage with our fans all around the world and bring them closer to their favorite game.”

Expanding our collaboration around the world allows us to connect with even more adult basketball fans and to bring them together for meaningful moments of joy and celebration

The global expansion builds on the company’s 25-year relationship with the NBA, which officially tipped off in 1998 and has evolved into one of the league’s longest tenured marketing partnerships, committed to engaging the NBA’s global fanbase year-round across its marquee events. Michelob ULTRA became the Official Beer Partner of the NBA in 2020, highlighted during the NBA Restart in Orlando, FL with “Michelob ULTRA Courtside,” an award-winning digital experience that allowed fans to appear virtually inside the arena and share in the excitement of the game at a time when joy was deeply craved. 

“Michelob ULTRA tipped off our journey with the NBA during unprecedented times and have continued to work and evolve together to bring our shared commitment of creating joyful experiences for adult basketball fans to fruition,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Expanding on our partnership will allow us to tap even further into our existing fan base and reach more basketball fans as we take it to the global stage.”

Michelob ULTRA and the NBA have continued to deliver unique experiences for basketball fans year-round that have brought NBA fans closer to the game, including producing on-the-ground fan experiences at NBA All-Star, introducing the NBA player #ULTRADrip Cam to highlight NBA player fashion, creating Michelob ULTRA NBA Team Cans and NBA Championship Bottles, among many other partnerships and disruptive collaborations.

Core elements of the global agreement include the following:

  • A Global Expansion: Michelob ULTRA’s global marketing rights with the NBA, previously limited to the United States, Canada, and Brazil, have expanded across all the league’s global territories.  The beer brand will serve as a presenting partner for select NBA Global Games and the global expansion will additionally tip off Michelob ULTRA’s marketing partnership with the Basketball Africa League (BAL), beginning with its fourth season in 2024.
  • A Bolstered ULTRA Courtside: Beginning with the 2023 NBA Finals, Michelob ULTRA will have an expanded oncourt presence through first-of-its-kind physical branding on the baseline apron, visible on nationally televised games across the NBA, WNBA, the NBA Global Games, the NBA 2K24 Summer League, and USA Basketball.
  • A Renewed Commitment across the WNBA: Continuing Michelob ULTRA’s commitment to increase visibility for women’s sports, Michelob ULTRA will serve as a partner across every WNBA marquee event.
  • A Team Player: Michelob ULTRA will also remain the official beer partner of 25 of the 30 NBA teams, allowing the brand to connect with fans in the U.S. and teams across both Eastern and Western Conference.  In addition, Michelob ULTRA Courtside viewing areas will be available at key league marquee events including NBA All-Star, NBA 2K24 Summer League, and the NBA Draft presented by State Farm.

To celebrate the global expansion, Michelob ULTRA will air a commercial featuring the Miami Heat’s six-time All-Star Jimmy Butler reminding fans that it’s only worth it if you enjoy it.  The ad is set to air during the 2023 NBA Finals presented by YouTube TV, which tips off on Thursday, June 1 at 8:30 p.m. ET on ABC.

For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.

Distributed by APO Group on behalf of National Basketball Association (NBA).

Events

As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world

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Debate

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation

LONDON, United Kingdom, February 5, 2026/APO Group/ –As African economies assert greater agency in a rapidly evolving global order, Invest Africa (www.InvestAfrica.com) is delighted to announce The Africa Debate 2026, its flagship investment forum, taking place at the historic Guildhall in London on 3 June 2026.

Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.

Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.

The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.

“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.

“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.

Key challenges driving the debate

Core focus areas for this year’s edition of The Africa Debate include:

This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy

Global Realignment & New Partnerships

How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.

Financing Africa’s Future

The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.

Strategic Value Chains

Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.

Digital Transformation & Technology

Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.

The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.

Registration is now open (http://apo-opa.co/46b19gj).

Distributed by APO Group on behalf of Invest Africa.

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Zion Adeoye terminated as Chief Executive Officer (CEO) of CLG due to serious personal and professional conduct violations

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CLG

After a thorough internal and external investigation, along with a disciplinary hearing chaired by Sbongiseni Dube, CLG (https://CLGglobal.com) has made the decision to terminate Zion Adeoye due to serious personal and professional conduct violations. This process adhered to the Code of Good Practice of the Labour Relations Act, ensuring fairness, transparency, and compliance with South African law.

Mr. Adeoye has been held accountable for several serious offenses, including:

  • Making malicious and defamatory statements against colleagues
  • Extortion
  • Intimidation
  • Fraud
  • Misuse of company funds
  • Theft and misappropriation of funds
  • Breach of fiduciary duty
  • Mismanagement

His actions are in direct contradiction to our firm’s core values. We do not approve of attorneys spending time in a Gentleman’s Club. CLG deeply regrets the impact this situation has had on our colleagues and continues to provide full support to those affected.

We want to express our gratitude to those who spoke up and to reassure everyone at the firm of our unwavering commitment to maintaining a respectful workplace. Misconduct of any kind is unacceptable and will be addressed decisively.

We recognize the seriousness of this matter and have referred it to the appropriate law enforcement, regulatory, and legal authorities in Nigeria, Mauritius, and South Africa. We kindly ask that the privacy of the third party involved be respected.

Distributed by APO Group on behalf of CLG.

 

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The International Islamic Trade Finance Corporation (ITFC) Strengthens Partnership with the Republic of Djibouti through US$35 Million Financing Facility

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ITFC

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties

JEDDAH, Saudi Arabia, February 5, 2026/APO Group/ –The International Islamic Trade Finance Corporation (ITFC) (https://www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, has signed a US$35 million sovereign financing facility with the Republic of Djibouti to support the development of the country’s bunkering services sector and strengthen its position as a strategic regional maritime and trade hub.

The facility was signed at the ITFC Headquarters in Jeddah by Eng. Adeeb Yousuf Al-Aama, Chief Executive Officer of ITFC, and H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti.

The financing facility is expected to contribute to Djibouti’s economic growth and revenue diversification by reinforcing the competitiveness and attractiveness of the Djibouti Port as a “one-stop port” offering comprehensive vessel-related services. With Red Sea Bunkering (RSB) as the Executing Agency, the facility will support the procurement of refined petroleum products, thus boosting RSB’s bunkering operations, enhancing revenue diversification, and consolidating Djibouti’s role as a key logistics and trading hub in the Horn of Africa and the wider region.

We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth

Commenting on the signing, Eng. Adeeb Yousuf Al-Aama, CEO of ITFC, stated:

“This financing reflects ITFC’s continued commitment to supporting Djibouti’s strategic development priorities, particularly in strengthening energy security, port competitiveness, and trade facilitation. We are proud to deepen our partnership with the Republic of Djibouti and contribute to sustainable economic growth and regional integration.”

H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti, commented: “Today’s signing marks an important milestone in the development of Djibouti’s bunkering services and reflects our strong and valued partnership with ITFC, particularly in the oil and gas sector. This collaboration supports our ambition to position Djibouti as a regional hub for integrated maritime and logistics services. We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth.”

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties.

Since its inception in 2008, ITFC and the Republic of Djibouti have maintained a strong partnership, with a total of US$1.8 billion approved primarily supporting the country’s energy sector and trade development objectives.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

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