Construction ramps up of purpose-built super venue in Marrakech, Morocco for historic debut of GITEX Africa, now the largest and most influential tech and start-up event in the African continent
MARRAKESH, Morocco, April 25, 2023/APO Group/ —
The cross-continent support of the global tech community has culminated in a sold-out GITEX Africa 2023 (https://www.GITEXAfrica.com/), with an expansion phase now underway as construction ramps up of a purpose-built super venue in Marrakech Morocco for Africa’s largest and most influential tech and start-up event.
The inaugural GITEX Africa will make its historic debut from 31 May-2 June 2023, welcoming more than 900 exhibitors, start-ups, and visiting delegations from 95 countries for three days of intensive outcome-focused public-private sector collaborations in the world’s next biggest digital economy.
GITEX Africa is held under the High Patronage of His Majesty King Mohammed VI of the Kingdom of Morocco, and hosted by the Digital Development Agency (ADD), the public entity leading the Moroccan government’s digital transformation agenda under the authority of the Moroccan Ministry of Digital Transition and Administration Reform.
H.E Dr Ghita Mezzour, Minister of the Moroccan Ministry of Digital Transition and Administration Reform, said: “The Kingdom of Morocco is honoured to host the 1st edition of GITEX Africa Morocco in 2023, an event which constitutes a real opportunity for our country to deepen the efforts made and the work carried out in recent years in the field of digital transition and technological innovation.
“It falls perfectly in line with the efforts of the Kingdom of Morocco to strengthen South-South cooperation in the digital field, and to contribute to the influence of the African continent on the international level. GITEX Africa Morocco will thus aim to promote multi-sector technological innovation and the digital transformation of the continent, pursuant to the Orientations of His Majesty King Mohammed VI, May God Assist Him.”
“The potential for tech on the continent of Africa is limitless and the time for action is now,” added Mohammed Drissi Melyani, General Director of the Digital Development Agency (ADD). “As the catalyst for Morocco’s digital transformation, ADD is involved to promote innovation in many sectors and to push all the involved partners of the ecosystem to ensure Smart digital transition.
“As the African continent is beginning to create an enabling environment for technology innovation to thrive, GITEX Africa Morocco is a real opportunity to gather the tech moguls and promote investments and we are deeply engaged to contribute to this first edition’s success.”
GITEX Africa 2023 is affiliated with GITEX GLOBAL, the world’s largest tech and start-up show hosted in Dubai. “Africa has a great story to share with the world in their digital cities evolution powered by a talented youth generation and future focused governments,” said Trixie LohMirmand, CEO of GITEX Africa’s organiser KAOUN International, who announced the event’s expansion plans during a Moroccan tour recently meeting key tech stakeholders, exhibitors, government entities and media.
“That GITEX Africa is so well received in its inaugural edition is a strong validation of the world’s confidence and optimism in the growth of the African digital economy. Every company with an internationalisation strategy must partake in the digital revolution of the world’s most watched continent.”
Converging transformational technologies at Africa’s showpiece tech event
With the African Union’s bold mission to unify the continent into a secure Digital Single Market by 2030, GITEX Africa exhibitors are rousing optimism about the proliferation of trends shaping the continent’s tech ecosystem, from increased internet connectivity and a rampant start-up scene, to the rise of artificial intelligence and a flourishing fintech sector.
IBM, a global technology and consulting company, will utilise GITEX Africa 2023 to amplify their commitment to the continent. Badrane Kaddour, Africa Partner Ecosystem Leader at IBM, said: “Our portfolio is built around hybrid cloud and AI, the two most transformational technologies of our time. Our go-to-market approach brings together the necessary software, consulting, and infrastructure that our clients require, from across our expanding ecosystem of partners.
“Attending the inaugural GITEX Africa is an opportunity for us to highlight our commitment to the continent, expand our presence and market reach through our ecosystem of partners as well as showcase our latest technological innovations that are helping our customers increase productivity, reduce costs and fuel growth.”
With an African presence spanning more than two decades, global cybersecurity heavyweight Kaspersky is another exhibitor investing in Africa’s vast potential. CEO Eugene Kaspersky commented: “For more than 20 years now we’ve been working to protect Africa’s businesses and ordinary users – securing the continent’s technologies and fast-growing economies.
Africa has a great story to share with the world in their digital cities evolution powered by a talented youth generation and future focused governments
“It’s important that we share expertise and exchange knowledge needed for protection against cyberthreats, which are constantly growing in both volume and sophistication. Today, we’re glad to be part of the first edition of GITEX Africa, the continent’s largest tech event – participation in which we deemed simply essential in helping to build a more secure digital world together.”
Major players from Morocco’s tech landscape have also signed on for this much-awaited business venture, in-line with the North African country’s unifying economic mission, where 60 percent of its foreign investment is directed towards Africa.
Maroc Data Center (MDC); MTDS, a leading cybersecurity and technological solutions provider; Ribatis, a provider of e-Gov platforms for African public administrations; and CASANET, a pioneer in the ICT industry, are among the Moroccan exhibitors with a joint mission to elevate Africa’s thriving tech revolution.
Yassir Lamrani, CEO at CASANET, said: “As one of the Moroccan tech pioneers, we would not miss this inaugural event that marks the start of a new era for Africa’s bold digital ambitions. The African tech ecosystem is one of the fastest growing in the world, and since GITEX Africa is the most sought-after tech event in the continent, we’re hoping to meet Africa’s brightest IT minds, and to connect with the African youth who hold the future of tech in Africa.”
GITEX Africa DIGITAL SUMMIT leads power-packed conference programme
Leadership dialogues and outcome focused meetings will meanwhile dominate at GITEX Africa via a power-packed multi-sectoral conference programme including The GITEX Africa DIGITAL SUMMIT and the GITEX AFRICA CEO Forum.
The GITEX Africa DIGITAL SUMMIT will unify 250-plus government and private sector leaders, policy makers, investors and academics, to steer Africa’s transformation into a single digital market. Critical themes covered at the world’s most influential forum for dialogues, exchanges and collaborative intentions, range from analysing the current state of play in the continent’s digital economy, to fast-tracking an integrated and inclusive digital public infrastructure.
Lacina Koné, the DG and CEO of Smart Africa – the pan-African organisation driving the continent’s digital transformation – is a headline speaker at the two-day summit. Smart Africa is an alliance of 36 African countries tasked with Africa’s digital agenda, to accelerate sustainable socio-economic development on the continent and usher Africa into the knowledge economy through affordable access to broadband and the use of ICTs.
“I am pleased to see GITEX coming for the first time to Africa, the land of all digital opportunities,” said Kone, who will be part of a panel discussion titled: ‘Uniting Towards One African Market,’ adding that Smart Africa aims to achieve an inclusive multi-stakeholder approach that encourages innovation through data sharing and cross-border data flows while protecting individuals’ rights. “We look forward to promising insightful exchanges at GITEX Africa where businesses will meet and decisions will be made.”
North Star scales African imagination converging 400-plus start-ups
GITEX Africa 2023 has also partnered with North Star, the world’s largest start-up event, to deliver North Star Africa, converging more than 400 start-ups – including 100 Moroccan start-ups – from across the globe to extend engagements, build connections, and scale imaginations in an African tech ecosystem where investment reached US$6.5 billion in 2022.
Saudi-headquartered food tech company NOMU Group is among those looking to foster prosperous partnerships in Africa. “Africa’s start-up ecosystem has matured significantly with banks and governments creating mechanisms that support the start-up community,” said Shehab Mokhtar CEO & Co-Founder at Nomu Group, which operates the Jumlaty and Appetito e-grocery and food-tech start-ups in Saudi, Egypt, Tunisia, and Morocco.
“The African continent is emerging as a hotbed for foreign investment, due to the rise of mobile penetration, better internet infrastructure and a growing fintech start-up ecosystem. At GITEX Africa, Nomu Group looks forward to connecting with tech innovators, start-ups, investors and global innovation hubs, while at the same time collaborating, and exploring new ventures in the world’s rising tech continent.”
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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