Connect with us
Anglostratits

Business

GWM Day: Trailblazing in Middle East and Driving Worldwide

Published

on

TANK 700

Through the appearance of TANK 700 and second Gen H9 at the Jeddah Motor Show, GWM officially opened the curtain of its’ 3.0 strategic development Era in the Middle East

JEDDAH, Saudi Arabia, November 8, 2024/APO Group/ — 

Great Wall Motor (GWM) (www.GWM-Global.com), as the leading Chinese automotive brand in Middle East Region as well as other major global regions, released its newest initiative for the Middle East –the HOME+CARE strategy and plan a series of core activities with the theme of GWM DAY. Through the appearance of TANK 700 and second Gen H9 at the Jeddah Motor Show, GWM officially opened the curtain of its’ 3.0 strategic development Era in the Middle East, which is also a key step for GWM to deepen its global development and realize its ecological expansion overseas.

Facing the new era of strategic development, released the HOME+CARE strategy

Parker Shi, President of GWM International, emphasized that the Middle East feels like a “second home” for GWM, which have witnessed the company’s overseas growth over the 27 years from 0 to 1. This strategy is at the core of GWM’s long-term commitment dubbed “Four Globalizations”, to creating a brand experience that resonates with local users. “HOME” symbolizes GWM’s dedication to making the Middle East a part of the brand’s extended global family. Meanwhile, “CARE” represents GWM’s promise to deliver reliable, attentive service to its users alongside its rapid growth globally. Winning global trust with user love, GWM has always been on the road to practice.

HOME is an acronym that represents GWM’s spirit of taking root in the Middle East. Each letter has a different connotation. The first and perhaps most significant pillar of the HOME+CARE Plan is “H”-(Heart). This value has driven GWM over the past 34 years, and today, GWM serves over 14 million customers with more than 1,300 sales outlets across over 170 countries and regions globally, its commitment lead to its strong sales performance in 2023. In the first nine months, GWM sold over 850,000 vehicles, with more than 320,000 units sold outside of China, representing a 53% year-on-year growth.

“O” represents Outstanding product quality, which is the base for GWM success in Middle East. Since its first pickup trucks exported to Middle East in 1997, GWM has held the title of China’s top-selling pickup brand, setting a high standard with models like the DEER, Wingle series, and GWM POER. GWM is planning to launch a 2.4T pickup model in the Middle East in early 2024, designed to exceed users’ expectations with remarkable power, performance, and durability.

The third pillar of GWM’s strategy in the Middle East is “M”-(Multiformity), reflected in the company’s efforts to provide a full range of vehicles that meet diverse user needs across all powertrains, all categories and all levels. For GWM, understanding and meeting the unique needs of Middle Eastern users is paramount. The company’s off-road expertise, honed over 34 years, is highly compatible with the demands of the Local market, and GWM is committed to adapting its offerings to suit regional preferences, and focus on “creating experiential value” for users is integral to its brand.

“E “means Enjoyment through experience. GWM’s focus on “creating experiential value” for users is integral to its brand. In addition to GWM’s modification culture, it is also set to open its largest Middle Eastern flagship store in Riyadh on October 31, being the 7th directly operated GWM store by its local partner AMDC. This new facility, combined with the new parts warehouse in Jeddah, will significantly enhance GWM’s ability to serve local customers with top-notch service and convenience.

GWM Technology Day: GWM Off-road Trailblazing in Middle East

Middle East Region has got great potential and appetite for high-end models. In GWM’s 2030 vision, out of the 1,000,000 units sold overseas, 30% of models would be high-end models. Middle East will play a pivotal part in contributing to that target. Hence, GWM decides to roll out its flagship models in Middle East Region as one of the first batch regions overseas.

As the flagship models of GWM, the TANK 700 and GWM HAVAL H9 have got global attention since its debut in China. At the Jeddah Motor Show, the 2 models boasting top notch electrification and off-road technology, i.e. the Hi4-T. It enables the TANK 700 to output 385kW power and 850N.m torque like the king of beast. Thanks to the class-leading 3.0 litre turbo-charged V6 engine coupled with the unique 9HAT electrified powertrain. The TANK 700 looks rugged outside but the refined interior including largely-covered by soft premium materials, 15mm thick seat leather surface, 1000-watt 16 speakers, ANC features and so many features that will sure won the mind and hearts for the audience.

The GWM TANK Alliance has been one of the largest off-road enthusiast carnival in this region and globally for GWM

The second Gen GWM HAVAL H9 pictures another scenario for family users as an all-Terrain 7-seater  vehicle for Middle East with extended families. Equipped with the latest generation of high-performance of the 2.0T gasoline+8AT golden power combination for the petrol version,TOD Intelligent 4WD and mechanical locking are standard option, realizing seamless switching from 0-100% torque and easy extrication from special terrain. The new generation of HAVAL H9 comes with its super solid body frame, which is made up of for 99% high-strength steel, including 83% of super high-strength steel in the body skeleton, making the whole vehicle more reliable and safe The long list of safety features make it a perfect tool to guard families who love outdoor life.

GWM Partner Day: Deepen local presence and consolidate distribution partnerships

GWM’s service initiative, GWM CARE, is central to the company’s commitment to after-sales excellence in the Middle East and North Africa. GWM is the first Chinese automotive brand to establish a comprehensive parts center for the Middle East and North Africa (GLOBAL) region. Located in Dubai, this center spans a service radius covering 55 countries across GCC, Iraq and Iran, North Africa, and Central and West Africa, leading the market in coverage. Known for its industry-leading efficiency, GWM’s Middle East warehouse achieves a 92% parts fulfillment rate, setting a high benchmark in availability and operational excellence. The warehouse stocks over 20,000 types of parts across more than 7,000 square meters, supporting GWM’s five main series: HAVAL, TANK, POER, WEY, and ORA. Additionally, local markets maintain a fulfillment rate above 95%, with Saudi Arabia’s Jeddah facility—the largest of any Chinese brand in the region—covering over 11,000 square meters with around 13,000 parts. All components are genuine GWM parts, sourced from certified suppliers like Bosch and ZF, and are quality-validated by GWM or third-party certifications. Efficient staffing supports same-day warehouse processing with near-zero discrepancy rates, ensuring reliable, timely service for GWM’s customers.

In just less than 3 years, by 2025, GWM will further expand its global parts warehouse by 30,000 square meters, increasing parts inventory by 1,000 types and achieving a parts fill rate of 97%. The company is also intensifying its training efforts to ensure that all of its service staff are 100% certified by 2025, enabling them to deliver high-quality, reliable service to users across the region. GWM’s local expansion strategy, in partnership with ADMC, continues to provide value-added customer experience. ADMC currently operates 7 GWM direct stores in Saudi Arabia, with GWM CARE ensuring that customers have easy access to necessary repairs and maintenance.

GWM Family Day: Providing a home-like feel for global users

GWM is also set to open its largest Middle Eastern flagship store in Riyadh on October 31, being the 7th directly operated GWM store by its local partner AMDC. Middle Eastern communities traditionally value family life. To meet their potential psychological needs, in the coming months, GWM plans to launch the “GWM Family Day” at its Riyadh flagship store, inviting GWM users and families to come together to share their experiences and celebrate the journeys they’ve taken with GWM vehicles.

At the opening ceremony, Parker Shi said, “the GWM TANK Alliance has been one of the largest off-road enthusiast carnival in this region and globally for GWM. These gatherings are part of GWM’s commitment to creating a more personal brand experience for Middle Eastern users, ensuring that each user feels part of the GWM family.” Welcoming they become the family of GWM and many happy kilometers to drive, Parker emphasized.

GWM has always been user-oriented. The logic behind it is to keep communicating with users continuously, and deepen users’ understanding of the brand so that users can gradually “know”, “be interested” and “like”. Pushing the highest-level relationship of “trust” and eventually towards global trust is not easy but it is what GWM has been pursuing.

GWM Moving Forward Together With Middle East

GWM DAY comprehensively demonstrates the strength of GWM from the dimensions of technology, partnership, TOC thought, and family-oriented business culture. That’s all the series themes of GWM DAYs conveyed. After years of accumulation and development in the Middle East market, GWM now has covered almost all countries in the Middle East Region with the most comprehensive products lineup, the comprehensive after-sale service system, the reinforced regional office, and most importantly the loyal and engaged owner communities. Since GWM understands that the brand isn’t just about cutting-edge technology, award-winning design, it’s more about people and their aspirations. At GWM, everything starts with, and evolves around people. The brand spirit tagline “Go With More” is the best interpretation of GWM’s vision for ever-pursuing for perfection.

As GWM continues to grow its footprint in the Middle East, it remains dedicated to the mission of “With the Middle East, for the Middle East.” Through its innovative products, dedication to service, and commitment to creating an enjoyable driving experience, GWM is well-positioned to become a leader in the Middle Eastern automotive market as a leading global brand. By cultivating strong relationships with users, partners, and communities, GWM is not just building a brand – it is building a community that is going with more tech, more style, more experience and more love for its 14 million users worldwide, with more generations to come.

Distributed by APO Group on behalf of GWM.

Business

Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

Published

on

African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

Continue Reading

Business

Sheraton Nouakchott marks the entry of Marriott International in Mauritania

Published

on

Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

Continue Reading

Business

African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

Published

on

African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

Continue Reading

Trending