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From Sustainability to Personalisation – Mid-year Retail Trends 2024

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Retail Trends

This year, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets

JOHANNESBURG, South Africa, July 1, 2024/APO Group/ — 

Reaching any midpoint, whether it’s to catch one’s breath on a ultra-marathon to gear up for the next stretch, or a project team reflecting on their progress and making necessary modifications – it’s all about positioning for success. So too a mid-year retail check-in offers valuable insights into some of the latest developments shaping how retailers connect with consumers and drive innovation in the second half of this year.

Overview | Global & Local

The rise and rise of ecommerce, the integration of online and offline, platforming sustainability, contactless and convenient quick and easy payment options, price-sensitive pricing strategies and building customer loyalty – dominated the past six months.

So too, and no surprises here, but the broader classification of the consumer is changing yet again. If 2023 was the year of the resilient consumer, it seems that 2024 is seeing the year of the empowered consumer. Mastercard Data & Services [May 2024] reported that despite rising interest rates, inflation and the threat of a recession, consumers still confidently spent in 2023. This year however, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets. Technology is also playing a bigger role in bringing innovation and efficiency to retailers and consumers, reflecting a more concerted shift towards a customer-centric and digitally driven retail landscape.

“Don’t blink was my pennies worth at our trends check in November 2023,” said Mike Smollan, Chief Growth Officer, Smollan. “We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers. To local shifts in South Africa for example, with 61% of Gen Zs finding their feet and telling us via a recent Trade Intelligence report, that social media influencers are their best source of information when it comes to shopping. It’s about meeting consumers wherever, whenever, and however they prefer to shop, and being cognisant of and embracing the shift to empowered consumerism.”

Global retail examples always provide a relevant yardstick to illustrate these shifting dynamics on a larger scale. Take Walmart for example who despite relatively little store growth, has maintained its number one ranking with a robust online marketplace and a range of new financial resources for shoppers. Costco expanded its warehouse format this year to a range of countries while Ikea is reinventing, by opening smaller-format stores around the world.

So too, the ecommerce world continues to baffle the brain – with relative newbie Temu topping US$5 billion in sales in 2023, just one year after they launched. With Statista reporting that their app has been downloaded over 52 million times as of May this year.

A wild ride and evolving storyline as we watch the disruption of this sector.

Closer to home, Shoprite South Africa (SA) have adapted in 2024 to serve customers who want more promotions, combo deals and collective buying. They also noted that their customers are switching to private labels. Furthermore, they have expanded their premium stores and on-demand delivery services, as well as venturing into mobile services and financial offerings. On the ecommerce front Tech Safari, reporting on Amazon’s entry into SA in May this year, have suggested a possible pricing war benefitting consumers with faster deliveries, more products and better support. This space in the spotlight from now until year end and beyond, with competition on the up as Takealot, in response to Amazon’s entry, launched a free delivery service with a monthly subscription.

We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers

At A Glance | Four Trends

Accelerated ways to enable retailers to anticipate, experiment, adapt and satisfy consumers, even before they are aware of them, will be the golden thread. With Forbes identifying four evolving trends for the second half of the year:

Sustainability

Customers want organisations to step up and show proof of their eco stance however they have “green fatigue” and are quickly on the scent of businesses that are simply ‘greenwashing’.

AI

This is constantly evolving and retailers need to use AI to improve efficiencies and processes, and balance this with a human touch.

Personalised Communication

Consumers want messages tailored to them and their purchasing behaviour and not to be bombarded with general marketing messages. Shifting tactics from purely transactional to empathetic.

Social Commerce

CRM Essentials showed that 37% of consumers trust influencers more than brands. This year social commerce and creator economies present a perfect symbiotic relationship as brands are now more focused on telling stories on social platforms that conclude with a commerce moment.

Distributed by APO Group on behalf of Smollan.

Business

What Angola’s Oil Reform Story Can Teach Libya’s Next Phase of Growth

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African Energy Chamber

As Libya builds on its production recovery, “Crude Oil: Power, Turnaround and Transformation in Angola” highlights how regulatory reform and policy certainty can help translate resource wealth into long-term upstream investment

CAPE TOWN, South Africa, July 3, 2026/APO Group/ –Libya’s upstream sector has staged a remarkable operational recovery, with crude production reaching approximately 1.5 million barrels per day (bpd) – its highest level in more than a decade. As the country works to sustain this momentum, strengthening the investment environment will be just as important as increasing output to attract long-term upstream capital.

 

While Angola and Libya have distinct political and institutional landscapes, both rank among Africa’s leading hydrocarbon producers with significant resource potential. In Crude Oil: Power, Turnaround and Transformation in Angola, NJ Ayuk, Executive Chairman of the African Energy Chamber, examines how Angola strengthened its investment climate through a series of regulatory reforms. Although focused on Angola, the book offers valuable insights into how policy certainty can complement geological potential in attracting investment.

A defining moment in Angola’s upstream transformation came in 2019, when the country separated Sonangol’s commercial responsibilities from regulatory oversight through the establishment of the National Oil, Gas and Biofuels Agency (ANPG). The reform streamlined decision-making, improved transparency and helped reinforce investor confidence, supporting an upstream investment pipeline expected to exceed $60 billion between 2025 and 2030.

Geology alone does not attract investment

As Libya continues advancing its upstream sector, experiences from markets such as Angola illustrate how clear institutional frameworks can strengthen investor confidence and support project development over the long term. Building on recent production gains, continued efforts to enhance regulatory clarity and streamline investment processes could further reinforce Libya’s position as a leading destination for upstream capital.

Angola also introduced a permanent offer licensing mechanism, allowing companies to negotiate available acreage outside traditional bid rounds. The approach has provided greater flexibility for investors while ensuring opportunities remain available beyond periodic licensing rounds. As Libya re-engages international investors through its renewed licensing program, flexible mechanisms that encourage continuous investment could help broaden participation over time.

Beyond licensing reform, Angola introduced policies to extend production from mature offshore assets while implementing dedicated natural gas legislation that supported new discoveries, including Gajajeira-01 gas exploration well, and accelerated gas commercialization through greater regulatory clarity and clearly defined investor rights.

Libya likewise possesses substantial undeveloped oil and gas resources. As the country advances future upstream developments, predictable frameworks for brownfield redevelopment, marginal fields and gas monetization could help unlock additional investment while supporting domestic energy security and long-term production growth.

“Geology alone does not attract investment. Investors commit capital where regulation is predictable, contracts are respected and governments compete for long-term partnerships. Angola’s experience shows that reform is not about giving resources away – it is about creating the confidence that allows capital to develop them,” says Ayuk.

Libya’s production recovery demonstrates the resilience and potential of its energy sector. As the country looks toward its next phase of growth, Angola’s experience underscores how regulatory reform and policy certainty can complement resource wealth, helping translate production gains into sustained investment and long-term sector development.

Distributed by APO Group on behalf of African Energy Chamber.

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Energy

Libya Energy & Economic Summit: Over $20B in Deals Highlight Renewed Global Confidence

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Etu Energias

The annual Libya Energy & Economic Summit drives multi-billion-dollar oil, gas and renewable deals, fostering international partnerships to expand Libya’s energy infrastructure and investment pipeline

TRIPOLI, Libya, July 3, 2026/APO Group/ –The Libya Energy & Economic Summit (LEES) has established itself as Libya’s premier gateway for upstream capital, consistently unlocking multi-billion-dollar oil, gas and renewable energy agreements since its 2021 launch in Tripoli. The summit has become a central mechanism for turning policy momentum into bankable energy projects.

 

The upcoming 2027 edition of LEES will build directly on this trajectory, expanding Libya’s investment pipeline across hydrocarbons, renewables and infrastructure while deepening international participation following record deal activity in 2026.

In 2026, the fourth edition of LEES delivered its most significant upstream package to date: a $20 billion, 25-year Waha Concession amendment between Libya’s National Oil Corporation (NOC) and TotalEnergies alongside ConocoPhillips. The agreement targets a production increase to 850,000 barrels per day through redevelopment of mature assets including North Zella and NC-98, fully financed through foreign capital under an enhanced recovery and infrastructure upgrade framework.

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At LEES 2026, NOC Chairman Masoud Suleman signed a MoU with Chevron to evaluate oil and gas exploration opportunities, field development and enhanced recovery initiatives, later expanding cooperation to assess unconventional resources across the Sirte, Murzuq and Ghadames basins. Suleman also oversaw a letter of intent between NOC subsidiary NAGECO and TGS to expand multi-client seismic acquisition programs and generate high-resolution subsurface data supporting future licensing rounds and exploratory drilling.

At the government level, Minister of Oil and Gas Dr. Khalifa Abdulsadek formalized a Libya-Egypt petroleum cooperation MoU aimed at strengthening technical collaboration, infrastructure development and capacity building across the oil, gas and mining sectors. During the summit, the Libyan Council for Oil, gas and Renewable Energy signed a strategic partnership with Business France focused on expanding private-sector participation and supporting Libyan SMEs.

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LEES has become the decisive platform for converting Libya’s energy potential into structured, bankable investment opportunities across hydrocarbons and renewables

The 2024 edition of LEES acted as a platform for advancing projects already under development, most notably showcasing progress on TotalEnergies’ 500 MW Sadada solar PV project with the General Electricity Company of Libya (GECOL), first announced during the inaugural 2021 summit. The project remains a cornerstone of Libya’s renewable energy strategy, supporting grid stabilization and diversification away from oil-dependent power generation in partnership with the Renewable Energy Authority of Libya.

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Beyond solar, 2024 also formalized Libya’s international upstream reopening through the launch of a national licensing round, drawing qualified interest from majors including Eni, Repsol and BGN Energy. Additional outcomes included exploratory discussions on a Malta-Libya undersea renewable energy interconnector, designed to evaluate cross-Mediterranean power exchange potential and long-term grid export opportunities, reinforcing Libya’s positioning as both a hydrocarbons exporter and emerging regional energy hub.

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The inaugural LEES 2021 marked Libya’s reintegration into global energy investment flows after a prolonged hiatus, featuring the announcement of TotalEnergies’ 500 MW solar partnership with GECOL and parallel gas-flaring reduction initiatives across western oilfields. Infrastructure-focused agreements, including upgrades linked to the Misrata Free Zone, further supported logistics and export capacity expansion. Initial discussions involving ConocoPhillips, Hess Corporation and other international operators laid the groundwork for subsequent upstream rehabilitation efforts and the wave of large-scale investments that would follow in later editions of the summit.

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“LEES has become the decisive platform for converting Libya’s energy potential into structured, bankable investment opportunities across hydrocarbons and renewables,” says James Chester, CEO, Energy Capital & Power. “The 2027 edition will build on this momentum, further accelerating international capital inflows and long-term sector partnerships.”

Join industry leaders at the Libya Energy & Economic Summit 2027 in Tripoli and explore investment opportunities in one of Africa’s most dynamic energy markets. LEES 2027 offers a premier platform for partnerships, innovation and sector growth. Visit www.LibyaSummit.com to secure your participation. To sponsor or participate as a delegate, please contact sales@energycapitalpower.com.

Distributed by APO Group on behalf of Energy Capital & Power.

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Energy

Société Nationale des Pétroles du Congo’s (SNPC) Maixent Raoul Ominga to Receive Lifetime Achievement Award at African Energy Week (AEW) 2026

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The award recognizes decades of leadership by the SNPC Director General in shaping the company’s growth and investment strategy, while strengthening the Republic of Congo’s position in Africa’s energy landscape

CAPE TOWN, South Africa, July 2, 2026/APO Group/ –Maixent Raoul Ominga, Director General of Société Nationale des Pétroles du Congo (SNPC), has been named the recipient of the Lifetime Achievement Award at African Energy Week (AEW) 2026. The honor recognizes more than two decades of service to Congo’s national oil company and a leadership career that has helped transform SNPC into a stronger, more diversified and increasingly influential energy company.

The Lifetime Achievement Award is the highest distinction presented during the African Energy Awards, held annually as part of AEW. The non-voting category recognizes individuals whose careers have left a lasting mark on Africa’s energy industry through sustained leadership, institutional development, investment promotion and contributions to regional cooperation.

Few leaders know SNPC as intimately as Ominga. Joining the company in 2001 in the finance and accounting department, he steadily rose through the ranks before being appointed Director General in 2018. Reappointed in 2022 and again in 2025 following the adoption of SNPC’s revised corporate statutes, his continued tenure reflects sustained confidence in a leadership style centered on long-term institutional growth, operational discipline and continuity.

Maixent Raoul Ominga represents the kind of steady, visionary leadership that has helped transform SNPC into a more resilient and forward-looking national oil company

Under Ominga’s leadership, SNPC has evolved from a traditional national oil company into a broader energy player with an expanding upstream portfolio and growing regional profile. The company continues to hold interests in many of the Republic of Congo’s largest producing assets while participating in new discoveries that have reinforced the country’s long-term exploration potential.

A defining feature of Ominga’s tenure has been a strategic shift toward long-term value creation through gas monetization. Under his direction, SNPC has played a central role in supporting the Congo LNG project, helping position the Republic of Congo among Africa’s emerging LNG exporters and accelerating the country’s transition toward large-scale gas development.

Institutional transformation has been equally central to his leadership. Ominga has overseen organizational restructuring, strengthened corporate governance and placed greater emphasis on operational performance, while steering SNPC toward increased use of domestic capital markets to reduce reliance on international lenders and strengthen local financial capacity. He has also prioritized workforce development, greater gender inclusion in leadership and the development of internal capabilities supporting gas and new energy initiatives.

His influence has extended well beyond SNPC. A longstanding advocate for stronger collaboration among Africa’s national oil companies, Ominga has consistently promoted regional partnerships, African financing solutions and energy sovereignty as essential to unlocking the continent’s long-term investment potential. This vision has helped elevate both SNPC’s regional profile and the Republic of Congo’s role in Africa’s evolving energy landscape.

Ominga’s leadership has also been recognized beyond the energy sector. In 2026, he was awarded the Gold Medal of the Ligue universelle du bien public, recognizing his leadership, commitment to the public good and contributions to economic and social development. The distinction reflects a leadership philosophy that extends beyond commercial performance, emphasizing institution-building, human capital development and the role of energy in supporting national progress.

“Maixent Raoul Ominga represents the kind of steady, visionary leadership that has helped transform SNPC into a more resilient and forward-looking national oil company,” said NJ Ayuk, Executive Chairman of the African Energy Chamber. “His commitment to building local capacity, strengthening governance and positioning Congo’s energy sector for the future makes him a deserving recipient of this year’s Lifetime Achievement Award. We congratulate him on this well-earned recognition.”

Distributed by APO Group on behalf of African Energy Chamber.

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