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Five Tips to build Personalised Engagement with your Customers

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GoDaddy

Customer personalisation can help to make a big difference and help businesses stay more connected with their customers and help to stand out amongst their competitors

JOHANNESBURG, South Africa, May 15, 2024/APO Group/ — 

In today’s fast moving digital environment and with ecommerce becoming more popular, shoppers now expect a faster, easier and more intuitive online experience. A recent report by Klarna (https://apo-opa.co/3QMpXmK) found that 57% of Gen Z and Millennials reported that they want an even more personalised shopping experience.

In a crowded digital economy with busy online markets, customer personalisation can help to make a big difference and help businesses stay more connected with their customers and help to stand out amongst their competitors.

Personalisation can be used to the advantage of small business owners as they have greater flexibility to understand their customers’ needs and provide a more personalised approach to their digital experiences. By listening to customers and learning from them, small business owners can position their business in a way that exceeds customer expectations while reflecting positively on the business and help drive future growth.

Learning how to use personalization is key because it can prevent audiences from seeing and receiving content that is irrelevant to them. It makes it so customers only see messages they can find useful, interesting or engaging, which is helpful for both shoppers and businesses. Personalization isn’t just a sales driver; it’s a customer experience enhancer.

While personalization can be as simple as using a reader’s first name in an email, there are a variety of ways to personalize content for your audience. Here are some tips to help stay engaged with your customers through increased personalization.

  1. Ask your customers directly

Engage with customers directly through feedback mechanisms, to help foster a sense of involvement and engagement with the business, as well as helping to ensure that their voices are heard. This could include, engaging with customers on social media channels, sharing feedback based on their comments and by including issues they said they care about in a blog article on how your business can provide solutions to issues they are raising.

  1. Listen to your customers

The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage by listening to customer feedback and keep an eye on customer behaviour changes and audience interests. Small businesses can use empathy to build relationships with their customers which can lead to heightened loyalty.

  1. Personalize your content

Some ways to consider to personalize your content could include: greet the customer `by name in an email or on the home page of the website; show a list of suggested items that a customer might want to consider based on items they have purchased before; send email to customers sharing new updates to your business and your online presence; use email marketing to alert a customer when there is a special promotion or discount offer; use a personalized subject line in email communications; or remind a customer about an item they might have looked at but decided not to buy at that time. By using personalization, a business can effectively break through the noise in the inbox and connect directly with a reader, whether they are just getting to know your brand or is already a loyal customer. Personalized email marketing consists of a targeted, subject-specific message sent to a relevant segment of your audience list.

  1. Thank your customers

It is important to thank your customers for their feedback and consequently show them how it is making an impact. One way to do so is to fold the sentiment into your marketing messages. For instance, saying “back by popular demand” can be a simple and effective way to communicate to customers that a business is listening and taking action. Small business owners can include gestures of thanks such as individual thank you notes which can help small business owners connect with their customers on a deeper level. Another way to say thank you is to share special offers and discounts for customers during holiday shopping periods, and other opportunities that seem natural for your business.

  1. Look for inspiration

And finally, if you see a business that is great at connecting with its customers online, learn from them, draw inspiration and then find ways to incorporate these learnings into your own, authentic strategies. Identify where your target audience is spending their time, including on social media channels. You can get inspiration from seeing what your audience is doing online and what your competitors are doing well.

Our message to entrepreneurs is that a little bit of customer personalisation can take you far. By using personalization, you are effectively breaking through the noise in the inbox and connecting directly with your reader, whether they are just getting to know your brand or already a loyal customer. Think about what would help the customer and improve their experience. Then, design personalization strategies around those goals. Small businesses have the human touch that helps to connect us all.

For more information on how GoDaddy Website Builder can help your small business stay connected with customers, visit: GoDaddy Domain Names, Websites, Hosting & Online Marketing Tools (https://apo-opa.co/4dRuRZU).

Distributed by APO Group on behalf of GoDaddy.

Business

20th Islamic Development Bank (IsDB) Global Forum on Islamic Finance to Convene in Azerbaijan

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IsDBI

Marking its 20th edition, the forum serves as a flagship platform for high-level dialogue, convening policymakers, regulators, development practitioners, academics, and industry leaders to advance innovation and development in Islamic finance

The Islamic Development Bank Institute (IsDBI) (https://IsDBInstitute.org/) will host the 20th IsDB Global Forum on Islamic Finance in Baku, Azerbaijan on 17 June 2026 under the theme “Achieving Sustainable Prosperity through Islamic Finance,” in conjunction with the IsDB Group Annual Meetings.

 

Marking its 20th edition, the forum serves as a flagship platform for high-level dialogue, convening policymakers, regulators, development practitioners, academics, and industry leaders to advance innovation and development in Islamic finance. This year’s forum will focus on strengthening regional integration and unlocking sustainable growth across IsDB member countries through Islamic finance solutions.

The forum will examine how Islamic finance can help address structural development challenges, including “development traps” that constrain inclusive growth and resilience. It will also highlight innovative Islamic social finance mechanisms, particularly Awqaf Free Zones, as tools for mobilizing sustainable resources to support food and energy security.

Key highlights of the forum include keynote speeches, launch of a new report on the prospects of Islamic Finance in Azerbaijan alongside other flagship publications, announcement of a memorandum of understanding between IsDBI and Labuan Financial Services Authority, distinguished panel discussion sessions, and unveiling of top achievers in the Applied AI in Islamic Finance Competency Challenge.

H.E. Taleh Kazimov, Governor of the Central Bank of the Republic of Azerbaijan, will deliver the first keynote speech, followed by Eng. Adeeb Yousuf Al Aama, Chief Executive Officer of ITFC, whose speech will be on behalf of the IsDB Group. Dr. Sami Al-Suwailem, Acting Director General of IsDBI, will deliver the welcome remarks.

The first panel session will explore how Islamic finance can help countries overcome development barriers and achieve sustainable economic transformation. The panelists include Mr. Shahin Aydin Mahmudzade, Executive Director, Central Bank of Azerbaijan; Mr. Adnan Zaylani, Deputy Governor, Bank Negara Malaysia; Ms. Mihoko Kumamoto, Director, Division for Prosperity, UNITAR; Dr. Bambang Brodjonegoro, Dean, Asian Development Bank Institute; and Dr. Areef Suleman, Chief Economist, IsDB Group. The session will be moderated by Mr. Mustafa Adil, Head of Islamic Finance, London Stock Exchange Group.

The second panel session will examine innovative approaches to mobilizing Islamic social finance, particularly through Awqaf Free Zones, to address global food and energy challenges. The speakers include Mr. Valeh Alasgarov, Chairman of the Board, AFEZ Authority, Azerbaijan; Dr. Mansur Muhtar, Chairman of the Board, Bank of Industry, Nigeria; Professor Emeritus Dato’ Dr. Azmi Omar, President & CEO, INCEIF University; and Mr. Orkhan Vidadi oglu Mammadov, Chairman, Small and Medium Business Development Agency of Azerbaijan (KOBİA). The session will be moderated by Mr. Yahya Rehman, Associate Manager, IsDBI.

The forum is expected to generate actionable recommendations, strengthen partnerships, promote stakeholder collaboration, and advance innovative, AI-enabled tools to support the growth of Islamic finance globally.

More information about the forum is available on IsDBI website here.

Distributed by APO Group on behalf of Islamic Development Bank Institute (IsDBI).

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PROÁGUA Receives TXF Water Export Finance Deal of the Year 2025 Award

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PROÁGUA

Landmark €200 Million Financing for Angola’s National Water Infrastructure Program Recognized for Excellence in Export and Agency Finance

FRAUENFELD, Switzerland, June 11, 2026/APO Group/ –Mitrelli (https://Mitrelli.com), together with HSBC, Deutsche Bank, Bpifrance Assurance Export, SERV, and SUEZ, has been recognized with the TXF Water Export Finance Deal of the Year 2025 award for the complex financing structure supporting Angola’s PROÁGUA national water infrastructure program, developed in partnership with the Ministry of Finance of Angola. The award is one of the export and project finance industry’s most prestigious distinctions, recognizing excellence and innovation in structuring complex infrastructure financing solutions.

 

The award was presented at the annual TXF Global Export, Agency & Project Finance event on June 10, in Prague, Czech Republic, one of the leading gatherings of the global export and project finance community.

The award-winning €200 million financing structure reflects the close collaboration between Mitrelli and leading financial and industrial partners of HSBCDeutsche BankBpifranceSERVSUEZ, combining export credit support and commercial financing into a complex, innovative financing solution for critical water infrastructure at scale in Angola.

 We are proud to see PROÁGUA recognized by the global export finance community and to have worked alongside world-class partners

PROÁGUA is a national-scale water infrastructure program designed to expand access to clean and reliable water across Angola, supporting the country’s long-term development priorities and improving quality of life for millions of citizens.

Rodrigo Manso, CEO of Mitrelli, said: ” We are proud to see PROÁGUA recognized by the global export finance community and to have worked alongside world-class partners – HSBC, Deutsche Bank, Bpifrance Assurance Export, SERV, and SUEZ – and the Government of Angola. This award recognizes the sophisticated financing structure behind the project and demonstrates how collaboration across public and private sector stakeholders can unlock critical infrastructure at scale.”

Tzahi Malach, VP Structured Finance at Mitrelli, said: “This award reflects the depth of collaboration required to structure financing for national-scale infrastructure. PROÁGUA demonstrates how export credit support, commercial financing and strong partnerships can come together to deliver bankable solutions for projects with significant development impact.”

For Mitrelli, the recognition highlights the growing importance of financing as a catalyst for development. As countries pursue ambitious infrastructure agendas, innovative financing solutions are increasingly essential to aligning government priorities, development objectives, and commercial realities. PROÁGUA demonstrates how complex structured finance can transform national priorities into implementable projects with lasting social and economic impact.

Mitrelli extends its appreciation to the Government of Angola for its continued trust, and to all partners involved in advancing this landmark transaction.

Distributed by APO Group on behalf of Mitrelli Group.

 

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Africa’s Business Heroes Unveils 2026 Top 100 Entrepreneurs Selected from Over 24,000 Applications Across Africa

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Africa’s Business Heroes

Expanded cohort reflects the scale, diversity, maturity, and economic impact of African entrepreneurship

KIGALI, Rwanda, June 11, 2026/APO Group/ –Africa’s Business Heroes (ABH) (www.AfricaBusinessHeroes.org), the flagship philanthropic initiative of the Jack Ma Foundation and Alibaba Philanthropy, has unveiled its 2026 Top 100 entrepreneurs, selected from more than 24,000 applications from all 54 African countries.

Download Infographic: https://apo-opa.co/4v3n7w5

For the first time in ABH’s history, the competition has expanded its first round of finalists from a Top 50 to a Top 100 cohort, creating more visibility and opportunity for entrepreneurs across regions, sectors, and business models. The expansion reflects the growing depth, competitiveness, and commercial maturity of African entrepreneurship as ABH approaches its 10-year milestone.

The 2026 Top 100 represents 27 countries, with an average founder age of 38 and an average business age of 6.5 years. Half of the cohort are returning applicants, underscoring the continued value entrepreneurs see in the ABH platform and the strength of its pan-African community.

This year’s applications came from every region of the continent. Women represented the highest share of entries since the competition launched in 2019 and there was also increased participation from emerging startup hubs such Angola, Burkina Faso, Chad, Libya, Madagascar, and Mozambique. ABH is grateful to the hard-working Round 1 judges who selected the Top 100 from more than 24,000 applicants, with strong representation from key sectors like AI, agriculture, fintech, health, and climate.

A Snapshot of Africa’s Entrepreneurial Momentum

The 2026 Top 100 cohort offers a strong picture of the diversity, resilience, and economic contribution of African entrepreneurs. Collectively, the Top 100 businesses generated USD 170 million in 2025 revenue, employed 6,200 people, and served 10 million customers. These figures underscore the role entrepreneurs are playing not only in building commercially viable companies, but also in creating jobs, widening access to essential products and services, and advancing inclusive growth across Africa.

The 2026 cohort tells an important story: African entrepreneurship is becoming broader, deeper, and more commercially mature

Top 100: By the Numbers

  • Operating Countries Represented: 27
  • Average founder age: 38
  • Average years in business: 6.5
  • Gender representation: 33% women founders; 67% men founders
  • Francophone/French-language representation: 13%
  • Returning applicants: 50%
  • Top operating countries: Egypt, Nigeria, and Kenya (15 entrepreneurs each), followed by Rwanda (9) and South Africa (6)
  • Leading sectors: Agriculture (21), Financial Services (12), Manufacturing (10), Healthcare (10), and Energy (9)

Key Sector Trends Driving the Cohort

The businesses represented address some of the continent’s most pressing challenges through scalable, regional solutions. The cohort also points to important shifts in the continent’s entrepreneurial landscape. Key trends include:

  • Agri-Tech Dominance: Comprising 21% of the cohort, agriculture has evolved beyond traditional farming into tech-enabled, value-added models.
  • Tech-Driven Financial Inclusion: As the second-largest sector (12%), Financial Services is leveraging machine learning and alternative data to provide paperless credit scoring for unbanked small businesses, resolving core frictions across markets
  • Recycling & Environmental Protection: 7% of the ABH Top 100 operate in this space, shifting toward high-margin circular economy models that combine profitability with social impact through value-added processing and emerging ESG/carbon credit monetization.
  • Decentralized Manufacturing Growth: Manufacturing accounts for 10% of the cohort and spans 9 diverse countries (including Cabo Verde, Namibia, and Ethiopia). This geographic spread indicates industrialization is accelerating beyond major economies, propelled by AfCFTA incentives, import substitution, and rising local demand.
  • AI as a Tool for Practical, Sector-Specific Innovation: 32 of the Top 100 entrepreneurs are integrating AI across 12 African countries to address concrete market challenges: improving low agricultural productivity through predictive crop and soil insights, expanding access to credit through alternative scoring, closing education gaps through personalized learning, easing healthcare shortages through triage and decision-support tools, and reducing logistics inefficiencies and supply chain waste through smarter routing and demand matching.

The full list of the ABH 2026 Top 100 entrepreneurs can be found here (www.AfricaBusinessHeroes.org).

Speaking on the significance of this year’s Top 100 cohort, Zahra Baitie-Boateng, Managing Director, Africa at ABH, said:

“The expansion from the Top 50 to the Top 100 reflects the extraordinary evolution of entrepreneurship across Africa. The 2026 cohort tells an important story: African entrepreneurship is becoming broader, deeper, and more commercially mature. These are not just promising ideas; they are real businesses operating across 27 countries, generating USD 170 million in annual revenue, employing 6,200 people, and serving 10 million customers. We are seeing strong innovation from established hubs as well as from emerging ecosystems that have often been underrepresented. By expanding the cohort, ABH is creating more opportunities for entrepreneurs to access visibility, recognition, community, and long-term support.”

Commenting on this year’s selection process, an ABH Round 1 Judge: Johan de Visser, Regional Manager, Africa at PUM & Founder of Africa Business Coaching, said:

“The quality of applications this year was exceptionally strong. What stood out was the level of innovation, clarity of vision, and deep understanding of local market challenges from founders across the continent. The Top 100 includes businesses that are already serving customers, creating jobs, and building scalable solutions across critical sectors, from agriculture and financial services to healthcare, manufacturing, energy, and climate. Expanding the cohort allows ABH to spotlight more of the entrepreneurs shaping Africa’s next phase of growth.”

Now in its 8th year, the ABH Prize Competition celebrates visionary leaders driving inclusive and sustainable growth across the continent. Since 2019, ABH has grown into one of Africa’s leading entrepreneurship platforms, directly awarding 70 entrepreneurs with funding, mentorship, global exposure, and ecosystem-building opportunities. ABH has also supported more than 5,000 entrepreneurs through programs including ABH ScaleUp and attracted more than 160,000 applicants to date.

The Top 100 will now advance to the next stage, where judges will evaluate the cohort to determine the Top 20 semi-finalists. The Top 20 will pitch live on August 21-22 in Nairobi, Kenya, competing for a place in the ABH Top 10 and a share of the USD 1.5 million grant prize.

Distributed by APO Group on behalf of Africa’s Business Heroes (ABH).

 

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