GoMetro has convened a project team of innovative companies and researchers to launch a demonstrator project to test the first minibus in South African conditions by January 2023
CAPE TOWN, South Africa, June 9, 2022/APO Group/ —
As the fuel price hits historic highs, commuters are starting to feel the pinch in increasing transport fares. The typical South African commuter already spends up to 40% of their income on transport and the minibus taxi sector is still struggling from the impact of the last two years on their operations. However, relief could be possible from an unlikely source – electric minibus taxis. Privately-owned minibus taxis are ubiquitous in sub-Saharan Africa and carry more than 70% of daily commuters.
A project team of companies and research institutions today announced a research partnership to investigate and advance the feasibility of an electric minibus taxi in South African conditions by testing production vehicles in South Africa in 2023.
For the last five years GoMetro, a global mobility management technology company with its head office in Cape Town, has collected data on taxi operations across South Africa. In order to advance e-mobility development locally, GoMetro has convened a project team of innovative companies and researchers to launch a demonstrator project to test the first minibus in South African conditions by January 2023.
The project team, consisting of GoMetro, MiX Telematics, HSW, ACDC Dynamics, and various entities within Stellenbosch University’s Faculty of Engineering, will conduct rigorous and extensive testing in and around the town of Stellenbosch, as well as putting the electrification of the minibus taxi sector firmly on the national agenda by means of an educational roadshow in all nine provinces in the course of 2023.
A number of viable electric minibus taxi models from various markets have been identified, the first of which will be on South African shores by the end of the year. The acceptance and practicality of the model will be extensively tested with taxi owners and drivers, in order to identify the use-cases and conditions where an electric taxi would make the most sense.
“Taxi drivers and owners are very interested and intrigued by the idea of an electric minibus taxi, and are constantly asking us when the first electric minibus taxi will arrive on our shores”, says Justin Coetzee, GoMetro CEO. “We have built valuable relationships with a large number of taxi associations, and the ever-increasing fuel price is a massive concern among owners, drivers and riders alike, as there does not seem to be any relief in sight. The industry has long acknowledged that business as usual will not suffice – and that change is required, especially after the effects of COVID-19”.
First Electric Minibus Taxi Coming to South Africa – Project Team aims to Accelerate Green Mobility Adoption
Taxi drivers and owners are very interested and intrigued by the idea of an electric minibus taxi, and are constantly asking us when the first electric minibus taxi will arrive
The aim of testing different models over the coming months, is to establish which vehicle will be best suited to the South African public transport industry, and what spectrum of operations are conducive to the range capabilities of the vehicles. In addition to testing the vehicle itself, the project team wants to engage with the automotive sector and policy makers to encourage proactive discussions with the government around the reduction of duties and the promotion of the adoption of electric vehicles in the transport sector.
“Since MiX Telematics is at the forefront of innovation and leveraging new technologies to improve fleet operations and efficiency, we are very excited to be part of this pioneering initiative. We have seen the adoption of electric and hybrid vehicles increasing exponentially in Europe, and so look forward to learning how we can support these solutions in the South African context,” says Catherine Lewis, Executive VP of Technology at MiX Telematics.
Professor Thinus Booysen, Research Chair in the Internet of Things at Stellenbosch University, will lead the team of testing experts. “The informal taxi sector must transform to EVs, but little is known about their energy requirements. This unknown is overshadowed by our energy scarcity and coal dependence on the electricity supply side. This collaborative project will ensure we are prepared for and carefully manage this exciting transition,” says Booysen. The electric minibus taxi will be showcased at the Stellenbosch University campus.
According to Dr Bernard Bekker, Associate Director of Stellenbosch University’s Centre for Renewable and Sustainable Energy Studies (CRSES), the future electrification of the transport section in South Africa raises significant technical and regulatory challenges related to integrating electric transport into our existing grid infrastructure. These challenges are in many ways unique to South Africa, where minibus taxis will potentially represent a much larger proportion of the future electrical fleet than for example Europe or the USA. “The availability of a real-life electric minibus taxi to inform our research activities will provide very valuable inputs into addressing these challenges.”
“The minibus taxi is ubiquitous in the South African landscape moving millions of people over the years, contributing to getting South Africa to work – unfortunately in an environmentally unsustainable manner. ACDC Dynamics is proud to be part of the change that will be brought to this industry as it adopts electric/ battery powered taxi’s through our capabilities to supply battery charging networks across the country,” says Mario Maio, Founder and Managing Director of ACDC Dynamics.
“HSW is passionate about bringing manufacturing local. The Western Cape has all the technical skills and resources to set up manufacturing facilities in support of such an initiative. There are already existing Electronic Manufacturers who have world class capabilities in the Manufacturing of electronic products such as Barracuda Holdings who is one of HSW’s key customers as evidence that this type of hi-tech manufacturing technology is already available locally,” says Ryan Webb, Managing Member HSW.
Electric vehicles (EVs) are heralded as a silver bullet to globally decarbonise the transport sector. The development of low-carbon transport in cities is part of the global agenda to delay climate change and relates to many of the United Nations’ Sustainable Development Goals. While EV sales have increased substantially in the Global North and many global vehicle manufacturers plan to stop production of combustion engines as early as 2030, in sub-Saharan Africa (SSA), the transition to EVs continues to be painstakingly slow. This research project aims to accelerate this transition to cleaner and greener mobility.
Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn
WARC Media Global Ad Spend Forecast Q3 2026 update
8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.
Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.
Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”
Performance priority
Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.
Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.
Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.
2027 and 2028 ad spend outlook
Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.
In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.
New AI destinations emerge
AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.
AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.
AI fuels ad triopoly
Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.
Ad spend signals opportunity
Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.
WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)
KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.
Ugandan investors have given Platinum Uganda a strong vote of confidence
The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.
Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.
The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.
Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”
Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”
Distributed by APO Group on behalf of Platcorp Group.
The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history
TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.
During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.
“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.
Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent
In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.
“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”
Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.
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