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Emirates completes more than 40 Travel Rehearsals for youth with autism globally, easing travel anxiety for more than 250 families

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Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families

We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence

DUBAI, United Arab Emirates, April 20, 2026/APO Group/ –Emirates (http://www.Emirates.com) has continued its commitment to making travel more accessible for all, by successfully arranging bespoke Emirates Travel Rehearsals across more than 40 cities globally over the past year. With more than 250 families positively impacted, Emirates Travel Rehearsals are designed to support children and young adults with autism, allowing them to practice the journey through the airport to prepare for real flights – easing travel anxiety and empowering them to fly with more confidence.

 

After the initial Emirates Travel Rehearsals in Dubai resulted in positive feedback from families, schools and autism organisations; the Emirates Office of Accessibility & Inclusion formulated the travel rehearsal into an official programme, to be rolled out across its global network.

Since April 2025, Emirates’ Airport Services teams have come together to arrange more than 40 of these travel rehearsals across airports like Accra, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Madrid, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Peshawar, Port Luis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna.

More than 35,000 Emirates staff have been trained to support customers with autism and can help facilitate travel, and Travel Rehearsals. Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families.

Sami Aqil Abdullah, Senior Vice President, Emirates Airport Services Outstation & Business Support, commented;

‘The Emirates Travel Rehearsal programme has been a resounding success across 6 continents, with impressive collaboration and drive shown by all stakeholders, from our own Emirates teams to our airport partners, and the parents and teachers who trusted us to support their children. We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence.’

What is an Emirates Travel Rehearsal?

As the world’s first autism certified airline, Emirates is aware that for many families, international air travel is a highly challenging experience, or something to be avoided completely due to the high level of sensory stimuli that is involved. A survey on AutismTravel.com revealed that 78% of families are hesitant to travel or visit new locations for these reasons. For many people with autism, planning and predictability is critical – and an airport represents a world of unknown processes and stimuli.

Emirates Travel Rehearsals are a purposeful community collaboration and learning exercise arranged by Emirates, with the support of international airport teams, Border Control and Security teams, and schools and centres for autism based all around the world. The travel rehearsals empower neurodivergent people to participate in a real-time journey through the airport, practicing the actions of checking in, dropping baggage, going through immigration and security, and experiencing the hustle and bustle of retail and dining areas. While familiarising themselves with the airport, participants are also issued mock boarding passes and given the chance to meet the many uniformed staff encountered along the way. In some airports, Emirates’ teams managed to arrange access to real aircraft for the children and young adults.

Positive feedback from participants

Now on an international level – parents, therapists, teachers, young adults and children involved in the travel rehearsals so far have reported to Emirates that the experience has been invaluable in helping them have a safe and successful flight, by offering the comfort of preparation and familiarity, as well as trained staff to support.

“The relief experienced when institutions like Emirates have considered children with neurological differences in their operational strategies! To know a parent is welcomed with massive support during travels is such a beautiful feeling. It’s like a road to freedom for my child.” From an Autism Center founder and parent, Accra.

“Now I am not afraid anymore! Maybe we can fly again next year. Before it was terrible. But now I can leave my fears somewhere else.” From Noah in Dusseldorf, 13 years old.

“A real highlight of the day was watching the Emirates A350 arrive on stand, with the Captains waving to the children – a moment that sparked huge excitement. By the end of the evening, smiles were everywhere, and the atmosphere was filled with pride and joy. The children headed home with their bags they had “checked in,” filled with Emirates goodies, making the experience even more memorable. ​It was an incredibly rewarding day, and we’re grateful to everyone who took part and supported this.”  From an Autism Group Leader, Edinburgh.

“It is heartwarming to see and feel that in this busy world, there is still time taken to think of those who need just a little extra care. Thanks to this experience, our child can finally form a real picture of what to expect from an air‑travel holiday, because with explanations alone, he simply cannot imagine it. We found it incredibly fun and very helpful to experience this together with our son! Thank you!” From a Parent in Brussels.

“Interesting! I was allowed to control the baggage belt. Everything was great. Especially the picnic room (lounge), the weapon control (security), the aircraft, just everything!” From Oskar in Dusseldorf, 7 years old.

“Thank you for yesterday’s experience. From what participants have said, I think it couldn’t have been better, Mario is still saying that it was the best day of his life.” Parent from Fundación Friends, Barcelona.

“The effort that Emirates put into creating more awareness, understanding, and sensitivity towards people with an invisible disability deserves the highest appreciation. Your approach shows insight, respect, and genuine commitment, making the world a better place and the lives of people with disabilities more liveable. It is inspiring to see how much care and attention you put into this. Hopefully, other airlines will follow your example, and awareness for people with disabilities will continue to grow. Thank you very much for this wonderful experience.” From an Autism Group leader in Brussels.

“Unusual, I have never been to an airport. Very strange bus, it had doors on both sides. Cockpit was very cool! I was surprised to receive a present, I was very happy! Everything was unusual but fine and I could understand everything what was explained.” From Erik in Dusseldorf, 19 years old.

‘I was buzzing with excitement as the day approached with my students. Emirates’ team were incredibly welcoming and supportive, going above and beyond to make our travel experience both exciting and comfortable. From sensory-friendly spaces to tailored support, every detail was thoughtful. We had so much fun with the staff they truly understood us and were thrilled to have us. Thanks for making it a memorable day’. From a Class Teacher in Accra.

“The experience you’ve given us is invaluable. We continue to be overwhelmed by the welcome we received. We loved all the details and preparation of the tickets at check-in, controls, boarding, and meeting the crew. We consider it a very significant step forward. The boys and girls came back very happy and after a week they are still remembering and talking about the visit. The feedback from families has also been very positive.” Representative from the Fundación Aucavi, Madrid.

“Thank you can feel so light at times like these. To think of our children with autism was such an honor for families. You unpacked travel aspirations they have, their desired destinations. One parent said they never ever asked their son where he would like to visit thinking he knows no destinations.” Representative from the Regional Development Office for Autism, South Africa

“Thank you, Emirates. It helped us a lot that we could go through the check-in process all the way to boarding the plane (the problem for us was/is the transportation on the passenger bridge, but now we know that it’ll be fine for our child too). Special thanks for your hospitality, and for the patience of Emirates staff. Our little boy had a great desire to board a plane, we returned home enriched with positive experiences. He also went to school today in the hat he received.” Parent from Hungary

“I haven’t travelled in ten years out of fear for my child. After this experience, I feel more confident and hope to plan a trip with him.” Parent from Angola

“A million thanks for organizing, your team was incredibly professional and kind. My gratitude to the crew member who showed Nore around, it made his day! He was also over the moon with the goodie bag he received, his smile got bigger and bigger as we reached home. You really did an amazing job when he finished his day by raising his arms and shouted: “I love being an autist”!” Parent of Nore from Oslo.

“It was more than an airport experience. It was a gesture of respect, care, and recognition of everyone’s right to belonging, to travel, and to live fully. Each smile, each achievement, and each emotional glance from our little ones and their families revealed the true meaning of inclusion: creating safe, welcoming, and accessible spaces for everyone.” Doctor from Kuzola Mona Children Development Centre, Angola.

“Wow what an experience you provided our students on Friday. As a teacher of students with specialist needs for over 20 years this was one of the best things I have attended. Everyone commented on the care and attention from the whole Emirates team and the ground crew at Christchurch airport. We now have families who feel confident to give travel a go! Emirates aircraft model now has a new home, at the school reception.” Teacher from Pītau-Allenvale School, Christchurch.

Emirates’ continuous support for neurodiverse customers

Emirates will continue to arrange Travel Rehearsals across its global network throughout 2026, inviting more schools and centres to participate.

Emirates’ range of sensory products and fidget toys (http://apo-opa.co/3QmXkiT) for customers of all ages continue to be available onboard in all cabin classes, for passengers who are neurodiverse, anyone who is struggling onboard or is a nervous traveller.

Emirates Accessible & Inclusive Travel Hub (http://apo-opa.co/3QmXs1R) on Emirates.com has been designed to contain all the information needed for accessible and inclusive travel, featuring accessibility-friendly navigation that allows customers to find information easily and explore the many ways that Emirates can provide travel assistance and support. Aiming to reduce anxiety before travelling, customers can choose to view and explore sections by disability, including Hidden Disabilities. If preferred, customers can search by looking at specific parts of the journey, which have been clearly arranged – Before your flight, Departure from Dubai, Onboard your flight, Connecting in Dubai and Arriving in Dubai. A third option allows customers to browse by specific needs, including Prepare for travel with the autism-friendly guide and Explore Dubai Airport (DXB) Map and Sensory guides.

Distributed by APO Group on behalf of The Emirates Group.

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Emirates and the Kenya Tourism Board sign partnership agreement to drive inbound tourism

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Reinforcing the airline’s longstanding commitment in market, the partnership agreement supports Kenya’s ambition to be the most visited tourism destination in Africa by promoting the destination in key regions on the airline’s vast global network

DUBAI, United Arab Emirates, September 18, 2026/APO Group/ –Emirates (www.Emirates.com) and the Kenya Tourism Board (KTB) have signed a partnership agreement at the 2026 Arabian Travel Market, to strengthen collaboration and support the growth of inbound tourism to Kenya. Already one of the most consistently in-demand destinations on the airline’s Africa network, the partnership will build on this strong demand and help unlock new opportunities for Kenya to attract visitors from emerging and established markets around the world.
 




 
 

The partnership agreement was signed by Adil Al Ghaith, Emirates’ Senior Vice President of Commercial Operations, Centre, and June Chepkemei, Chief Executive Officer of the Kenya Tourism Board, in the presence of Ambassador. (Professor.) Julius K. Bitok, CBS. Principal Secretary, State Department for Tourism, and Adnan Kazim, Deputy President and Chief Commercial Officer, Rashid Alardha, Vice President of Commercial Operations for Sub-Saharan Africa, Emirates and Christophe Leloup, Emirates’ Country Manager in Kenya, along with other senior officials.

 

Adil Al Ghaith said, “Kenya has been an important market for Emirates for over three decades, and our commitment goes much deeper than operations and connections. We’ve consistently invested in our presence in the market, working closely with travel trade partners and tourism stakeholders to stimulate inbound travel, and contribute positively to the global perception of Kenya. Nairobi remains one of the top 5 busiest gateways for Emirates in Africa, with significant traffic coming from UK and Europe, as well as the US. This partnership solidifies that longstanding commitment, enhancing our collaboration with the Kenya Tourism Board and the full, thriving tourism ecosystem across Nairobi and Kenya.”

 

We are delighted to partner with Emirates to strengthen Kenya’s global tourism profile and showcase the remarkable experiences our destination offers to travellers around the world

June Chepkemei said, “We are delighted to partner with Emirates to strengthen Kenya’s global tourism profile and showcase the remarkable experiences our destination offers to travellers around the world. Emirates’ extensive international network and strong reach in both established and emerging markets will help us build on the growing demand for Kenya and unlock new opportunities to attract more visitors. This collaboration reflects our shared commitment to promoting Kenya as a leading, diverse and unforgettable destination, while supporting the continued growth of inbound tourism and the many communities that benefit from it.”

 

Tourism is a key pillar in Kenya’s economy, creating thousands of employment opportunities and serving millions of tourists who visit the country each year. The Kenya Tourism Board has bold plans to establish Kenya as the most visited tourism destination in Africa, with a year-round calendar of diverse, sustainable and authentic experiences that appeal to a swathe of international visitors.

 

Under the framework of the partnership agreement, Emirates and KTB will explore joint initiatives to promote Kenya in key markets on the airline’s global network, showcasing the breadth of Kenya’s year-round tourism offering, and encourage more travellers to visit. The partners will also closely collaborate to develop programmes for trade partners and tour operators that educate and excite the industry, such as incentives, familiarisation trips and other marketing initiatives.

 

Last year, Emirates marked 30 years of operations to Nairobi and, during that tenure, has established deep-rooted ties with local communities and the travel trade ecosystem. Earlier this month, the airline’s tour operating arm, Emirates Holidays, signed a Memorandum of Understanding with the Kenya Association of Travel Agents to stimulate outbound travel by equipping over 300 travel agencies with enhanced product and network insight and competitive promotional opportunities.

Distributed by APO Group on behalf of The Emirates Group.

 




 

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Emirates Skywards doubles the Miles on Emirates and flydubai flights

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The offer spans the extensive networks of both airlines and is available across all eligible cabins including Emirates’ increasingly popular Premium Economy experience, as well as Economy Class, Business Class and First Class

DUBAI, United Arab Emirates, September 16, 2026/APO Group/ –Emirates Skywards, the award-winning loyalty programme of Emirates (www.Emirates.com) and flydubai, is giving members more reasons to plan their next getaway, with the chance to earn double Skywards Miles on eligible Emirates and flydubai flights across their global networks. From 15 to 30 September 2026, members must register for the offer (https://apo-opa.co/3Twl99S)and book an eligible Emirates or flydubai flight for travel until 30 November 2026 and then earn 100% bonus Skywards Miles on top of the Miles they would normally earn.

 




  

The offer spans the extensive networks of both airlines and is available across all eligible cabins including Emirates’ increasingly popular Premium Economy experience, as well as Economy Class, Business Class and First Class. On flydubai, members can earn double Miles when travelling in Economy Class or Business Class.

Double the Miles, more possibilities

Whether planning an autumn city break, visiting friends and family, travelling for business or escaping for a well-earned holiday, members can boost their Skywards Miles balance simply by registering, booking and flying during the promotional period. The bonus Miles can bring members closer to their next reward, with Skywards Miles redeemable on an extensive range of flight and lifestyle rewards.

To take advantage of the offer, Emirates Skywards members need to register (https://apo-opa.co/3Twl99S) between 15 and 30 September 2026 and book an eligible Emirates or flydubai ticket during the same period. Travel must be completed between 15 September and 30 November 2026. Customers who are not yet members can also join Emirates Skywards (https://apo-opa.co/4xpWbqo) during the promotional period, register for the offer and start earning towards future rewards.

Explore the world with Emirates and flydubai

Together, Emirates and flydubai offer customers extensive connectivity from Dubai to destinations across six continents, giving Skywards members even more opportunities to earn and spend Miles as they travel.

The double Miles offer applies to eligible Emirates ‘Special,’ ‘Saver,’ ‘Flex’ and ‘Flex Plus’ fares across Economy Class, Premium Economy, Business Class and First Class. On flydubai, eligible ‘Lite,’ ‘Value’ and ‘Flex’ Economy Class fares and Business Class fares are included.

Members can register for the offer (https://apo-opa.co/3Twl99S) through Emirates or flydubai digital channels. Tickets can be purchased through eligible online and offline sales channels, including travel agents.

Emirates Skywards members can spend Miles on flight rewards and upgrades with Emirates and flydubai, as well as a wide range of rewards with the programme’s global partners.

The offer is available for registration and booking from 15 September until 30 September 2026, for eligible travel completed by 30 November 2026. Terms and conditions apply.

Distributed by APO Group on behalf of The Emirates Group.

 




 

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Emirates enters winter season with strong booking momentum as network and product investments accelerate

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This expanding product footprint gives customers significantly more opportunities to experience Emirates’ latest cabins

DUBAI, United Arab Emirates, September 14, 2026/APO Group/ —

  • Summer performance above expectations: Emirates carried over 8.6 million passengers between July and August; arrivals into Dubai on Emirates in the second half of August alone was up 7% on the same period in 2025
  • Fleet and network: 104 aircraft retrofitted to date; Premium Economy now available on 137 aircraft. 18 aircraft delivered since January, with six more A350s arriving before year-end, Helsinki joining the network on 1 October
  • Product investments: Launch this year of the industry’s first U-dream headrest for Economy Class and Premium Economy seats with privacy dividers, and new generation Emirates Lounge
  • Pan-African momentum: South Africa, Egypt and Ghana rank among the markets where winter demand is already tracking ahead of last year, with new A350 deployments to Uganda and South Africa reinforcing Emirates’ growing footprint across the continent

Emirates (www.Emirates.com) has closed the summer season ahead of expectations and enters winter with strong booking momentum across a broadening range of markets, as the airline continues to invest in its fleet and industry-leading products, in its global network, and in offering customers greater booking flexibility and comprehensive travel cover.

 




  

Between July and August, Emirates carried more than 8.6 million passengers, maintaining healthy seat load factors across its network. The airline is currently operating at around 93% of its pre-disruption capacity, with demand continuing to build as the winter travel season approaches.

Bookings for winter, beginning in late October, are tracking positively despite a broader shift where customers are making travel decisions closer to departure. South Africa, Brazil, India, Portugal, Egypt, Ghana, Colombia, Saudi Arabia and Pakistan are among the markets where demand is currently tracking ahead of last year, alongside Nepal through Emirates’ partnership with flydubai.

In Africa specifically, South Africa, Egypt and Ghana are leading this positive trend, reflecting sustained demand for Emirates’ network and product investments across the continent.

The UAE also remains a strong outbound market, while demand for premium travel on Emirates continues to grow.

Strong summer demand

Emirates services to and from West Asia, Europe, the Middle East, the Americas and Africa all recorded seat load factors well above 75% during the summer, with particularly strong performance on routes to and from Indonesia, Côte d’Ivoire and across the UK.

Côte d’Ivoire’s strong summer performance underscores continued demand for Emirates across West Africa.

Demand for Premium Economy grew across the network, with the Americas recording the strongest growth in demand for this cabin.

Dubai also continued to attract strong inbound traffic. In late August alone, more than half a million customers arrived in Dubai on Emirates flights, up 7% on the same period last year. Travellers included residents returning ahead of the new school year, new residents relocating to Dubai to live and work, and visitors choosing the city for a late-summer break.

Over the summer, customers had more reasons to choose Emirates. The airline boosted its flexibility proposition with one free date change anywhere across the network, and unlimited free date changes to Dubai. It also reduced refund fees on Dubai journeys and introduced Comprehensive Travel Cover, a first-of-its-kind policy which includes medical cover protecting against conflict and airspace disruption, backed by airline-managed accommodation, ground support and rebooking where needed.

Fleet upgrades and product investments gather pace

Since January 2026, the airline has welcomed 18 aircraft – 11 new A350s and seven Boeing 777 freighters – with another six A350s scheduled to arrive before the end of December.

To date, 104 aircraft have completed Emirates’ retrofit programme, including 53 Boeing 777s and 51 A380s. This brings the number of aircraft offering Premium Economy and Emirates’ latest cabin products to 137. By the end of December, that number will have risen to 155 aircraft.

This expanding product footprint gives customers significantly more opportunities to experience Emirates’ latest cabins. Premium Economy is now available on services to 90 destinations, with another 6 destinations set to receive the product before the end of this year, including Paris, Delhi, Stockholm, and others.

Connectivity is also being upgraded. Close to 50 Emirates aircraft are now fitted with Starlink, with installations progressing alongside the retrofit programme to bring high-speed inflight internet to more customers.

This year, Emirates also launched the innovative U-dream headrests onboard its A350 Economy Class, the industry’s first Premium Economy seat with privacy dividers, and its next generation signature lounges – with new facilities already welcoming guests in Munich, Frankfurt and Manchester.

More destinations, frequencies and connectivity

Emirates’ network will continue to expand heading into winter, with new destinations, additional frequencies and more of its latest aircraft deployed across key markets.

Helsinki joins the Emirates network on 1 October, launching with the A350. The aircraft currently serves 30 destinations from Dubai, increasing to 36 by year-end.

Emirates is also adding capacity on several routes to meet demand. Accra will receive three additional weekly services, while Tokyo Narita, Ho Chi Minh City and Hanoi will receive second daily services, and one of the airline’s daily Delhi services will be upgraded to an A380.

The additional Accra frequency reflects growing demand across West Africa and reinforces Emirates’ commitment to strengthening connectivity to the region.

The Emirates A350 will be deployed to Larnaca, Malta, Nairobi and Hamburg from late October, followed by Mauritius in November. Retrofitted Boeing 777s will be introduced to Stockholm in October and Frankfurt in November, extending Emirates’ latest onboard products to more markets.

Emirates is also strengthening its African footprint, with new A350 deployments to Uganda and South Africa this year, alongside an upcoming A380 introduction on the Paris route.

Beyond its own network, Emirates’ 168 codeshare, interline and intermodal partnerships give customers access to an additional 1,750 cities. On an average day, more than 13,000 Emirates customers connect to their destinations on services operated by partner airlines.

The Emirates and flydubai partnership has become one of the defining features of the Dubai hub experience. Today, both carriers provide access to more than 214 unique destinations in over 100 countries, generating more than 4,600 connection opportunities through Dubai.

Emirates customers can reach over 100 flydubai destinations, while flydubai passengers can access more than 140 Emirates destinations. Kathmandu, Zanzibar, Krabi and Belgrade rank among the most popular flydubai destinations for Emirates customers.

Since the partnership launched in 2017, the two airlines have carried more than 28 million passengers across their integrated network.

Alongside Emirates’ Helsinki launch in a few weeks, flydubai added Chittagong in Bangladesh in April 2026, Benghazi in Libya in June, followed by Aleppo in Syria and Bangkok (Don Mueang Airport) in July. Further expansion in September includes Pokhara in Nepal.

Distributed by APO Group on behalf of The Emirates Group.

 




 

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