Connect with us
Anglostratits

Travel & Tourism

Emirates completes more than 40 Travel Rehearsals for youth with autism globally, easing travel anxiety for more than 250 families

Published

on

Emirates

Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families

We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence

DUBAI, United Arab Emirates, April 20, 2026/APO Group/ –Emirates (http://www.Emirates.com) has continued its commitment to making travel more accessible for all, by successfully arranging bespoke Emirates Travel Rehearsals across more than 40 cities globally over the past year. With more than 250 families positively impacted, Emirates Travel Rehearsals are designed to support children and young adults with autism, allowing them to practice the journey through the airport to prepare for real flights – easing travel anxiety and empowering them to fly with more confidence.

 

After the initial Emirates Travel Rehearsals in Dubai resulted in positive feedback from families, schools and autism organisations; the Emirates Office of Accessibility & Inclusion formulated the travel rehearsal into an official programme, to be rolled out across its global network.

Since April 2025, Emirates’ Airport Services teams have come together to arrange more than 40 of these travel rehearsals across airports like Accra, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Madrid, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Peshawar, Port Luis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna.

More than 35,000 Emirates staff have been trained to support customers with autism and can help facilitate travel, and Travel Rehearsals. Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families.

Sami Aqil Abdullah, Senior Vice President, Emirates Airport Services Outstation & Business Support, commented;

‘The Emirates Travel Rehearsal programme has been a resounding success across 6 continents, with impressive collaboration and drive shown by all stakeholders, from our own Emirates teams to our airport partners, and the parents and teachers who trusted us to support their children. We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence.’

What is an Emirates Travel Rehearsal?

As the world’s first autism certified airline, Emirates is aware that for many families, international air travel is a highly challenging experience, or something to be avoided completely due to the high level of sensory stimuli that is involved. A survey on AutismTravel.com revealed that 78% of families are hesitant to travel or visit new locations for these reasons. For many people with autism, planning and predictability is critical – and an airport represents a world of unknown processes and stimuli.

Emirates Travel Rehearsals are a purposeful community collaboration and learning exercise arranged by Emirates, with the support of international airport teams, Border Control and Security teams, and schools and centres for autism based all around the world. The travel rehearsals empower neurodivergent people to participate in a real-time journey through the airport, practicing the actions of checking in, dropping baggage, going through immigration and security, and experiencing the hustle and bustle of retail and dining areas. While familiarising themselves with the airport, participants are also issued mock boarding passes and given the chance to meet the many uniformed staff encountered along the way. In some airports, Emirates’ teams managed to arrange access to real aircraft for the children and young adults.

Positive feedback from participants

Now on an international level – parents, therapists, teachers, young adults and children involved in the travel rehearsals so far have reported to Emirates that the experience has been invaluable in helping them have a safe and successful flight, by offering the comfort of preparation and familiarity, as well as trained staff to support.

“The relief experienced when institutions like Emirates have considered children with neurological differences in their operational strategies! To know a parent is welcomed with massive support during travels is such a beautiful feeling. It’s like a road to freedom for my child.” From an Autism Center founder and parent, Accra.

“Now I am not afraid anymore! Maybe we can fly again next year. Before it was terrible. But now I can leave my fears somewhere else.” From Noah in Dusseldorf, 13 years old.

“A real highlight of the day was watching the Emirates A350 arrive on stand, with the Captains waving to the children – a moment that sparked huge excitement. By the end of the evening, smiles were everywhere, and the atmosphere was filled with pride and joy. The children headed home with their bags they had “checked in,” filled with Emirates goodies, making the experience even more memorable. ​It was an incredibly rewarding day, and we’re grateful to everyone who took part and supported this.”  From an Autism Group Leader, Edinburgh.

“It is heartwarming to see and feel that in this busy world, there is still time taken to think of those who need just a little extra care. Thanks to this experience, our child can finally form a real picture of what to expect from an air‑travel holiday, because with explanations alone, he simply cannot imagine it. We found it incredibly fun and very helpful to experience this together with our son! Thank you!” From a Parent in Brussels.

“Interesting! I was allowed to control the baggage belt. Everything was great. Especially the picnic room (lounge), the weapon control (security), the aircraft, just everything!” From Oskar in Dusseldorf, 7 years old.

“Thank you for yesterday’s experience. From what participants have said, I think it couldn’t have been better, Mario is still saying that it was the best day of his life.” Parent from Fundación Friends, Barcelona.

“The effort that Emirates put into creating more awareness, understanding, and sensitivity towards people with an invisible disability deserves the highest appreciation. Your approach shows insight, respect, and genuine commitment, making the world a better place and the lives of people with disabilities more liveable. It is inspiring to see how much care and attention you put into this. Hopefully, other airlines will follow your example, and awareness for people with disabilities will continue to grow. Thank you very much for this wonderful experience.” From an Autism Group leader in Brussels.

“Unusual, I have never been to an airport. Very strange bus, it had doors on both sides. Cockpit was very cool! I was surprised to receive a present, I was very happy! Everything was unusual but fine and I could understand everything what was explained.” From Erik in Dusseldorf, 19 years old.

‘I was buzzing with excitement as the day approached with my students. Emirates’ team were incredibly welcoming and supportive, going above and beyond to make our travel experience both exciting and comfortable. From sensory-friendly spaces to tailored support, every detail was thoughtful. We had so much fun with the staff they truly understood us and were thrilled to have us. Thanks for making it a memorable day’. From a Class Teacher in Accra.

“The experience you’ve given us is invaluable. We continue to be overwhelmed by the welcome we received. We loved all the details and preparation of the tickets at check-in, controls, boarding, and meeting the crew. We consider it a very significant step forward. The boys and girls came back very happy and after a week they are still remembering and talking about the visit. The feedback from families has also been very positive.” Representative from the Fundación Aucavi, Madrid.

“Thank you can feel so light at times like these. To think of our children with autism was such an honor for families. You unpacked travel aspirations they have, their desired destinations. One parent said they never ever asked their son where he would like to visit thinking he knows no destinations.” Representative from the Regional Development Office for Autism, South Africa

“Thank you, Emirates. It helped us a lot that we could go through the check-in process all the way to boarding the plane (the problem for us was/is the transportation on the passenger bridge, but now we know that it’ll be fine for our child too). Special thanks for your hospitality, and for the patience of Emirates staff. Our little boy had a great desire to board a plane, we returned home enriched with positive experiences. He also went to school today in the hat he received.” Parent from Hungary

“I haven’t travelled in ten years out of fear for my child. After this experience, I feel more confident and hope to plan a trip with him.” Parent from Angola

“A million thanks for organizing, your team was incredibly professional and kind. My gratitude to the crew member who showed Nore around, it made his day! He was also over the moon with the goodie bag he received, his smile got bigger and bigger as we reached home. You really did an amazing job when he finished his day by raising his arms and shouted: “I love being an autist”!” Parent of Nore from Oslo.

“It was more than an airport experience. It was a gesture of respect, care, and recognition of everyone’s right to belonging, to travel, and to live fully. Each smile, each achievement, and each emotional glance from our little ones and their families revealed the true meaning of inclusion: creating safe, welcoming, and accessible spaces for everyone.” Doctor from Kuzola Mona Children Development Centre, Angola.

“Wow what an experience you provided our students on Friday. As a teacher of students with specialist needs for over 20 years this was one of the best things I have attended. Everyone commented on the care and attention from the whole Emirates team and the ground crew at Christchurch airport. We now have families who feel confident to give travel a go! Emirates aircraft model now has a new home, at the school reception.” Teacher from Pītau-Allenvale School, Christchurch.

Emirates’ continuous support for neurodiverse customers

Emirates will continue to arrange Travel Rehearsals across its global network throughout 2026, inviting more schools and centres to participate.

Emirates’ range of sensory products and fidget toys (http://apo-opa.co/3QmXkiT) for customers of all ages continue to be available onboard in all cabin classes, for passengers who are neurodiverse, anyone who is struggling onboard or is a nervous traveller.

Emirates Accessible & Inclusive Travel Hub (http://apo-opa.co/3QmXs1R) on Emirates.com has been designed to contain all the information needed for accessible and inclusive travel, featuring accessibility-friendly navigation that allows customers to find information easily and explore the many ways that Emirates can provide travel assistance and support. Aiming to reduce anxiety before travelling, customers can choose to view and explore sections by disability, including Hidden Disabilities. If preferred, customers can search by looking at specific parts of the journey, which have been clearly arranged – Before your flight, Departure from Dubai, Onboard your flight, Connecting in Dubai and Arriving in Dubai. A third option allows customers to browse by specific needs, including Prepare for travel with the autism-friendly guide and Explore Dubai Airport (DXB) Map and Sensory guides.

Distributed by APO Group on behalf of The Emirates Group.

Events

Hong Kong Hosts Lions International Convention for the Third Time

Published

on

Hong Kong

Over Ten Thousand International Delegates Gather in Hong Kong Confirming City’s Status as World’s Meeting Place
HONG KONG SAR – Media OutReach Newswire – 4 July 2026 – The Hong Kong Tourism Board is proud to support the 108th Lions International Convention 2026 in Hong Kong. Having previously hosted the convention in 1992 and 2005, Hong Kong has once again been chosen by Lions Clubs International as the venue for its flagship event, attracting around 17,000 delegates from across the globe. Hong Kong has thus become one of the very few cities among more than 200 Lions member countries and regions worldwide to have secured hosting rights three times. This underscores Hong Kong’s status and appeal as the Events Capital of Asia and the World’s Meeting Place.

Hosting Same High-Profile Event for the Third Time Cements Hong Kong’s Title as Asia’s World City

HKTB Chairman Dr Peter Lam said, “HKTB is delighted to partner with the Lions Clubs International District 303 Hong Kong and Macao, China, to bring this Convention to Hong Kong for the third time. Its return affirms Hong Kong’s position as the World’s Meeting Place and a top-of-mind destination for MICE tourism. It also showcases Hong Kong’s integrated strengths in world-class MICE infrastructure, global aviation connectivity, diverse and distinctive tourism offerings, and quality hospitality services. These are the key factors in attracting international MICE events and encouraging business travellers to return time and again. We extend our warmest welcome to Lions from around the world and, together with our industry partners, have curated exclusive itineraries and experiences to encourage delegates to stay longer and discover the unique appeal that can be found only in Hong Kong.”

Lions Clubs International is one of the world’s largest service organisations, with more than 1.4 million members and around 50,000 district clubs across over 200 countries and regions. Since 1917, the organisation has supported communities worldwide through a wide range of social service and community aid initiatives.

Lions International Convention 2026 Honorary Chairman and Past International President Dr Tam Wing-kun said, “Hong Kong is an international metropolis where Eastern and Western cultures converge. With its well-developed professional services and comprehensive MICE infrastructure, Hong Kong is an ideal host for this international mega event. I am delighted that the Convention has returned to Hong Kong. This year’s edition will provide Lions from all corners of the world with a broad and diverse platform to explore the future development of international services. Delegates will also be able to experience first-hand Hong Kong’s world-class cuisine and rich cultural appeal. I am confident they will be the best ambassadors possible when they return home, telling the good stories of Hong Kong to the world.”

Lions Attempt Tai Chai World Record in Hong Kong
The 108th Lions International Convention is being held for five consecutive days from 3 to 7 July at AsiaWorld-Expo. To celebrate its return to Hong Kong and promote traditional Chinese culture, the organiser will attempt to set a world record with thousands of international Lions practising Tai Chi simultaneously. The activity aims to promote exercise for all and deepen participants’ understanding of the Sustainable Development Goals, creating a meaningful finale to the convention.

HKTB Teams Up with the Trade to Offer Unforgettable Cultural Tourism Experiences
As a supporting organisation of the 108th Lions International Convention, HKTB has teamed up with the local travel trade and major attractions to curate a series of exclusive tourism itineraries and offerings for convention delegates. These include transport offers, attraction tickets and shopping mall discounts, gift redemptions, and theme park deals to encourage delegates to stay in Hong Kong after the convention and explore more of the city’s diverse culture, cuisine, and unique tourism appeal.
HKTB will continue to bring more influential large-scale international MICE events to Hong Kong, further strengthening the city’s competitiveness and appeal as world-class, top-of-mind destination for both business and leisure tourism.

 

Continue Reading

Tech

World’s First Commercial Multimodal LLM for Cultural Tourism Enters Broad Application

Published

on

BoGuan

XI’AN, CHINA – Media OutReach Newswire – 29 June 2026 – The world’s first commercial multimodal large language model (LLM) for cultural tourism, called BoGuan, has entered broad application in Xi’an, China. This model generates commercial returns by supporting the creation of digital IP for intangible cultural heritage, the development of cultural tourism applications, and the improvement of short drama production. This is injecting new momentum into both China’s heritage preservation initiatives and the cultural tourism industry.

Xi’an is one of China’s oldest cities and one of its most popular international tourist destinations. Shaanxi Culture Industry Investment Group (SCG) is working with partners like Huawei, China Telecom Shaanxi, and China West Airport Group (CWAG) to promote cultural tourism using digital technologies including AI and 5G-A.For example, BoGuan is used to support a new AI travel companion agent that had been made available to over 4 million users by March of this year.

In September 2025, SCG and Huawei unveiled the BoGuan Large Model, the world’s first commercial multimodal LLM for cultural tourism. It is also China’s first industry-specific model dedicated to the preservation of cultural heritage. This model is built on intelligent computing infrastructure and a high-quality dataset. The dataset has over 1.2 PB of data, including 31 million images, 4.4 million minutes of video footage, 2.18 million minutes of audio recordings, 510 3D models, and 960 million pieces of structured text.

BoGuan can generate highly-accurate multimodal content, such as museum-quality content about cultural relics. This allows it to support the creation of new digital relic presentations, the digitalization and preservation of traditional craftsmanship, and the creation of digital IP for intangible cultural heritage. Zhang Beiyuan, a dough sculpture artisan, said, “With this model, I can complete a dough sculpture that used to take two or three months in less than a week.” BoGuan is also used to create digital IP like the popular cartoon character Tang Biaobiao, which is designed by integrating local cultural heritage elements with the stone carvings of the Six Steeds of Zhao Mausoleum. The sales of related digital collectibles and creative products have exceeded CNY2 million.

In addition to supporting cultural heritage preservation, BoGuan has been used to develop a range of cultural tourism apps, such as AI photography and AI travel companion agent. Visitors can directly talk with this agent on the GO-SHAANXI app to create and adjust travel itineraries and get real-time performance recommendations at attractions. The Zhiying Camera mini program provides paid services that instantly integrate user photos with AI-generated scenes from history, allowing visitors to “travel back to ancient times.” These new consumption options unlock the business value of quality cultural tourism data. Furthermore, SCG is using BoGuan to integrate short drama production with cultural tourism and improve production efficiency and quality in Xi’an, a renowned short drama hub.

Additionally, China Telecom Shaanxi and Huawei have deployed a 5G-A network based on three component carrier aggregation (3CC) technology at Xi’an’s Grand Tang Mall, a popular tourist attraction. The network delivers peak uplink and downlink rates of 600 Mbps and 3.5 Gbps, respectively, about 10 times faster than common 5G networks. During the 2026 May Day holiday, this network supported concurrent access for 23,000 users, guaranteeing smooth video watching and social media experiences. Furthermore, 5G-A-powered HD live streaming at the Grand Tang Mall has become an important way for the attraction to bring in new visitors. According to public data, the average user dwell time of these live streams has nearly doubled and the average transaction value has increased by 62%.

Edric Chu, General Manager of Huawei’s Shaanxi Rep Office, said, “Artificial intelligence is not simply a stack of technologies. It has become a key enabler that can activate thousands of years of cultural heritage, reshape travel experiences, and inject new momentum into the industry. Moving forward, Huawei will continue working with our partners to enhance cultural heritage preservation with digital and intelligent technologies, and stimulate development within the cultural tourism industry.”

 

Continue Reading

Events

2026 Hainan Cultural and Tourism Promotion Events Held in Hong Kong

Published

on

Hong Kong

HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – On June 16, the 2026 Hainan Cultural and Tourism Promotion Events, under the theme of “Sunny Hainan · Heart’s Desire,” were held in Hong Kong. Leaders from Hong Kong’s cultural and tourism authorities, heads of industry associations, and representatives of key cultural and tourism enterprises from home and abroad gathered to explore new opportunities for cooperation and draw up a blueprint for the industry’s future.

Liu Xiaoming, Governor of the People’s Government of Hainan Province, and Cheuk Wing-hing, Deputy Chief Secretary for Administration of the Government of the Hong Kong Special Administrative Region, attended the events and delivered speeches. During the promotional session, Chen Tiejun, Director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, unveiled the “Top Ten Calling Cards of Hainan Tourism,” which received enthusiastic responses and positive feedback from various sectors in Hong Kong. Attendees from Hong Kong unanimously agreed that Hong Kong and Hainan boast highly complementary cultural and tourism resources and immense potential for cooperation.

Since the launch of special customs operations of the Hainan Free Trade Port, its distinctive opening-up advantages, such as “zero tariffs, low tax rates, a simplified tax system” and “tariff exemption for value-added processing,” have become increasingly prominent. These policies have continuously made Hainan more attractive to businesses and opened up broader opportunities for Hong Kong investors and entrepreneurs.

On the same day, at the “Invest in the Free Trade Port, Share New Opportunities” Symposium for Hong Kong Enterprises held in Hong Kong, four cooperation agreements were formally signed, covering high-end commerce, cultural and tourism integration, and regional industrial coordination. Hong Kong business representatives expressed strong interest in deepening their presence in Hainan.

Hainan and Hong Kong share a long history of cooperation, and in recent years, a steady stream of favorable policies has been introduced. Since the signing of the Hainan-Hong Kong Memorandum of Cooperation in March 2025, bilateral cooperation has accelerated across the board. In 2025, goods trade between the two sides reached RMB 9.35 billion, increasing by more than two times from 2020. A total of 793 new Hong Kong-funded enterprises were established in Hainan, a year-on-year increase of 21.5%. Hainan has also issued offshore RMB bonds in Hong Kong for four consecutive years, with a cumulative total of RMB 18 billion. Currently, an average of four direct flights operate daily between Hong Kong and Hainan, with the fastest travel time under two hours, facilitating the rapid emergence of the “Hainan-Hong Kong Living Circle.”

Continue Reading

Trending