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Emirates completes more than 40 Travel Rehearsals for youth with autism globally, easing travel anxiety for more than 250 families

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Emirates

Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families

We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence

DUBAI, United Arab Emirates, April 20, 2026/APO Group/ –Emirates (http://www.Emirates.com) has continued its commitment to making travel more accessible for all, by successfully arranging bespoke Emirates Travel Rehearsals across more than 40 cities globally over the past year. With more than 250 families positively impacted, Emirates Travel Rehearsals are designed to support children and young adults with autism, allowing them to practice the journey through the airport to prepare for real flights – easing travel anxiety and empowering them to fly with more confidence.

 

After the initial Emirates Travel Rehearsals in Dubai resulted in positive feedback from families, schools and autism organisations; the Emirates Office of Accessibility & Inclusion formulated the travel rehearsal into an official programme, to be rolled out across its global network.

Since April 2025, Emirates’ Airport Services teams have come together to arrange more than 40 of these travel rehearsals across airports like Accra, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Madrid, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Peshawar, Port Luis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna.

More than 35,000 Emirates staff have been trained to support customers with autism and can help facilitate travel, and Travel Rehearsals. Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families.

Sami Aqil Abdullah, Senior Vice President, Emirates Airport Services Outstation & Business Support, commented;

‘The Emirates Travel Rehearsal programme has been a resounding success across 6 continents, with impressive collaboration and drive shown by all stakeholders, from our own Emirates teams to our airport partners, and the parents and teachers who trusted us to support their children. We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence.’

What is an Emirates Travel Rehearsal?

As the world’s first autism certified airline, Emirates is aware that for many families, international air travel is a highly challenging experience, or something to be avoided completely due to the high level of sensory stimuli that is involved. A survey on AutismTravel.com revealed that 78% of families are hesitant to travel or visit new locations for these reasons. For many people with autism, planning and predictability is critical – and an airport represents a world of unknown processes and stimuli.

Emirates Travel Rehearsals are a purposeful community collaboration and learning exercise arranged by Emirates, with the support of international airport teams, Border Control and Security teams, and schools and centres for autism based all around the world. The travel rehearsals empower neurodivergent people to participate in a real-time journey through the airport, practicing the actions of checking in, dropping baggage, going through immigration and security, and experiencing the hustle and bustle of retail and dining areas. While familiarising themselves with the airport, participants are also issued mock boarding passes and given the chance to meet the many uniformed staff encountered along the way. In some airports, Emirates’ teams managed to arrange access to real aircraft for the children and young adults.

Positive feedback from participants

Now on an international level – parents, therapists, teachers, young adults and children involved in the travel rehearsals so far have reported to Emirates that the experience has been invaluable in helping them have a safe and successful flight, by offering the comfort of preparation and familiarity, as well as trained staff to support.

“The relief experienced when institutions like Emirates have considered children with neurological differences in their operational strategies! To know a parent is welcomed with massive support during travels is such a beautiful feeling. It’s like a road to freedom for my child.” From an Autism Center founder and parent, Accra.

“Now I am not afraid anymore! Maybe we can fly again next year. Before it was terrible. But now I can leave my fears somewhere else.” From Noah in Dusseldorf, 13 years old.

“A real highlight of the day was watching the Emirates A350 arrive on stand, with the Captains waving to the children – a moment that sparked huge excitement. By the end of the evening, smiles were everywhere, and the atmosphere was filled with pride and joy. The children headed home with their bags they had “checked in,” filled with Emirates goodies, making the experience even more memorable. ​It was an incredibly rewarding day, and we’re grateful to everyone who took part and supported this.”  From an Autism Group Leader, Edinburgh.

“It is heartwarming to see and feel that in this busy world, there is still time taken to think of those who need just a little extra care. Thanks to this experience, our child can finally form a real picture of what to expect from an air‑travel holiday, because with explanations alone, he simply cannot imagine it. We found it incredibly fun and very helpful to experience this together with our son! Thank you!” From a Parent in Brussels.

“Interesting! I was allowed to control the baggage belt. Everything was great. Especially the picnic room (lounge), the weapon control (security), the aircraft, just everything!” From Oskar in Dusseldorf, 7 years old.

“Thank you for yesterday’s experience. From what participants have said, I think it couldn’t have been better, Mario is still saying that it was the best day of his life.” Parent from Fundación Friends, Barcelona.

“The effort that Emirates put into creating more awareness, understanding, and sensitivity towards people with an invisible disability deserves the highest appreciation. Your approach shows insight, respect, and genuine commitment, making the world a better place and the lives of people with disabilities more liveable. It is inspiring to see how much care and attention you put into this. Hopefully, other airlines will follow your example, and awareness for people with disabilities will continue to grow. Thank you very much for this wonderful experience.” From an Autism Group leader in Brussels.

“Unusual, I have never been to an airport. Very strange bus, it had doors on both sides. Cockpit was very cool! I was surprised to receive a present, I was very happy! Everything was unusual but fine and I could understand everything what was explained.” From Erik in Dusseldorf, 19 years old.

‘I was buzzing with excitement as the day approached with my students. Emirates’ team were incredibly welcoming and supportive, going above and beyond to make our travel experience both exciting and comfortable. From sensory-friendly spaces to tailored support, every detail was thoughtful. We had so much fun with the staff they truly understood us and were thrilled to have us. Thanks for making it a memorable day’. From a Class Teacher in Accra.

“The experience you’ve given us is invaluable. We continue to be overwhelmed by the welcome we received. We loved all the details and preparation of the tickets at check-in, controls, boarding, and meeting the crew. We consider it a very significant step forward. The boys and girls came back very happy and after a week they are still remembering and talking about the visit. The feedback from families has also been very positive.” Representative from the Fundación Aucavi, Madrid.

“Thank you can feel so light at times like these. To think of our children with autism was such an honor for families. You unpacked travel aspirations they have, their desired destinations. One parent said they never ever asked their son where he would like to visit thinking he knows no destinations.” Representative from the Regional Development Office for Autism, South Africa

“Thank you, Emirates. It helped us a lot that we could go through the check-in process all the way to boarding the plane (the problem for us was/is the transportation on the passenger bridge, but now we know that it’ll be fine for our child too). Special thanks for your hospitality, and for the patience of Emirates staff. Our little boy had a great desire to board a plane, we returned home enriched with positive experiences. He also went to school today in the hat he received.” Parent from Hungary

“I haven’t travelled in ten years out of fear for my child. After this experience, I feel more confident and hope to plan a trip with him.” Parent from Angola

“A million thanks for organizing, your team was incredibly professional and kind. My gratitude to the crew member who showed Nore around, it made his day! He was also over the moon with the goodie bag he received, his smile got bigger and bigger as we reached home. You really did an amazing job when he finished his day by raising his arms and shouted: “I love being an autist”!” Parent of Nore from Oslo.

“It was more than an airport experience. It was a gesture of respect, care, and recognition of everyone’s right to belonging, to travel, and to live fully. Each smile, each achievement, and each emotional glance from our little ones and their families revealed the true meaning of inclusion: creating safe, welcoming, and accessible spaces for everyone.” Doctor from Kuzola Mona Children Development Centre, Angola.

“Wow what an experience you provided our students on Friday. As a teacher of students with specialist needs for over 20 years this was one of the best things I have attended. Everyone commented on the care and attention from the whole Emirates team and the ground crew at Christchurch airport. We now have families who feel confident to give travel a go! Emirates aircraft model now has a new home, at the school reception.” Teacher from Pītau-Allenvale School, Christchurch.

Emirates’ continuous support for neurodiverse customers

Emirates will continue to arrange Travel Rehearsals across its global network throughout 2026, inviting more schools and centres to participate.

Emirates’ range of sensory products and fidget toys (http://apo-opa.co/3QmXkiT) for customers of all ages continue to be available onboard in all cabin classes, for passengers who are neurodiverse, anyone who is struggling onboard or is a nervous traveller.

Emirates Accessible & Inclusive Travel Hub (http://apo-opa.co/3QmXs1R) on Emirates.com has been designed to contain all the information needed for accessible and inclusive travel, featuring accessibility-friendly navigation that allows customers to find information easily and explore the many ways that Emirates can provide travel assistance and support. Aiming to reduce anxiety before travelling, customers can choose to view and explore sections by disability, including Hidden Disabilities. If preferred, customers can search by looking at specific parts of the journey, which have been clearly arranged – Before your flight, Departure from Dubai, Onboard your flight, Connecting in Dubai and Arriving in Dubai. A third option allows customers to browse by specific needs, including Prepare for travel with the autism-friendly guide and Explore Dubai Airport (DXB) Map and Sensory guides.

Distributed by APO Group on behalf of The Emirates Group.

Business

Marriott Bonvoy Partners with Ethiopian Airlines, Taking Member Travel Benefits to New Heights

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This collaboration marks a key partnership for Marriott Bonvoy with a leading African airline, connecting Ethiopian Airlines’ network of over 145 destinations with Marriott Bonvoy’s global portfolio

ADDIS ABABA, Ethiopia, March 24, 2026/APO Group/ –Marriott Bonvoy® (https://apo-opa.co/4bMGKjw), Marriott International’s (www.Marriott.com) award-winning travel programme and Ethiopian Airlines, Africa’s largest airline and a Star Alliance member, today announced a partnership that gives travellers more opportunities to earn and redeem points and miles across both hotel stays and flights.

 

Starting today, eligible members of Marriott Bonvoy and ShebaMiles, Ethiopian Airlines’ loyalty programme, can convert ShebaMiles into Marriott Bonvoy points for hotel stays, upgrades and more, as well as Marriott Bonvoy points to ShebaMiles to book flights. Members can also choose whether to earn Marriott Bonvoy points or ShebaMiles when staying at properties participating in Marriott Bonvoy.

This collaboration marks a key partnership for Marriott Bonvoy with a leading African airline, connecting Ethiopian Airlines’ network of over 145 destinations with Marriott Bonvoy’s global portfolio of more than 30 hotel brands and 10,000 destinations worldwide.

Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them

“Africa is one of the world’s fastest‑growing regions for travel, and this partnership reflects our continued commitment to deliver the most rewarding travel experiences for our members,” said Andrew Watson, Chief Commercial Officer – Europe, Middle East and Africa, Marriott International. “Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them – whether earning miles during their stays or using points to get the miles they need for flights.”

Rahel Assefa, Ethiopian Airlines Group Vice President of Marketing, also remarked: “The partnership we have established with Marriott Bonvoy is part of our ongoing efforts to advance our vision of enhancing the ShebaMiles member travel experience while diversifying our service offerings. Through this new partnership, our ShebaMiles members will have greater opportunities to earn and redeem their miles through access to Marriott Bonvoy’s global network of hotels across multiple touchpoints and destinations in Africa and around the world. Ethiopian Airlines remains committed to building strategic partnerships with various stakeholders that enhance our service offerings and enable us to continually exceed our customers’ expectations.”

Ethiopian Airlines offers extensive coverage across Africa and frequent connections to major global cities such as Mumbai, Paris, London, Washington D.C. and Beijing. As a member of Star Alliance, the world’s largest airline network, Ethiopian Airlines gives ShebaMiles members – and Marriott Bonvoy members who convert points to ShebaMiles – access to flight redemptions and cabin upgrades across 25 Star Alliance partner airlines serving more than 1,150 destinations.

ShebaMiles members can convert miles to Marriott Bonvoy points at a 2:1 ratio. Marriott Bonvoy members can convert points to ShebaMiles at a 3:1 ratio and will receive 5,000 bonus ShebaMiles for every 60,000 Marriott Bonvoy points transferred in a single transaction. On eligible stays at participating Marriott Bonvoy properties, members can earn up to two miles per US dollar spent or can earn Marriott Bonvoy points as normal.

To access these benefits, members simply need to be enrolled in both Marriott Bonvoy and ShebaMiles programmes. No account linking is required. For more information, visit the Marriott Bonvoy (https://apo-opa.co/4rQdMFq) and ShebaMiles (https://apo-opa.co/3Ptwa9A) websites.

Distributed by APO Group on behalf of Marriott International, Inc..

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Emirates wishes customers ‘Ramadan Mubarak’ and honours the Holy Month

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For the month of Ramadan, customers breaking their fast across all cabin classes to select destinations will be offered nutritionally balanced Ramadan meal boxes

DUBAI, United Arab Emirates, February 16, 2026/APO Group/ –Reflecting the spirit of togetherness and generosity during the Holy Month of Ramadan, Emirates (www.Emirates.com) will share thousands of iftar boxes for fasting customers both onboard and at boarding gates, offer complimentary Emirates prayer mats, screen an array of religious content and popular TV shows on ice, and present traditional Ramadan dishes in the lounges.

Emirates Iftar boxes at Boarding Gates

For the comfort of all fasting customers, complimentary iftar boxes to help break the fast containing water, laban, a banana, and dates are distributed at select Emirates Boarding Gates during iftar time.

Emirates Ramadan meal boxes and prayer mats onboard

For the month of Ramadan, customers breaking their fast across all cabin classes to select destinations will be offered nutritionally balanced Ramadan meal boxes. Iftar meals are served in bespoke boxes designed by Emirates to represent the geometric design of traditional Islamic art. The meal boxes include traditional dates, light bites of hummus, moutabel or muhammara with Arabic bread, a hearty chicken mossakan sandwich or herbed chicken sandwich, sweet treats of chocolate almonds, baklawa pistachio mamoul or baklawa pine seed cashew, and laban. Emirates’ Ramadan boxes are served in addition to the regular hot meal service.

To ensure the highest levels of accuracy for fasting Muslim passengers, Emirates uses a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while inflight, based on the times of the sunrise and sunset of the location the flight is passing by using the aircraft’s longitude, latitude, and altitude. When the sun sets, passengers will be officially informed of the iftar time by the captain.

Emirates also has special keepsake prayer mats on all flights, which are available by request to Cabin Crew.

Ramadan refreshments in the lounges

Across the 7 Emirates Lounges in Dubai International Airport (DXB), an array of Arabic sweets, dates and coffee will be offered during Ramadan. Traditional dishes available in First and Business Class lounges will include a selection of hot and cold Arabic mezze, lentil soup, Arabic mixed grill with tahina, lamb kabsa, chicken machboos with cucumber yoghurt saucelamb shanks ouzi with hashweh rice and dakous, followed by desserts of pistachio kunafa, kathayef cream, basbousa saffron, kitta cheesecake, cheese kunafa, walnut kathayefhomemade Arabic coffee and dates ice cream or baklawa ice cream, a host of traditional Arabic pastries, and classic drinks of jallab and laban. Emirates Lounges in Cairo and Jeddah will also serve an array of delicious Ramadan dishes.

Emirates Lounges have dedicated prayer rooms and ablution facilities to ensure a peaceful environment for worship.

Ramadan content and popular series on ice

For the duration of the Holy Month, Emirates ice will feature special religious content including Kheir Qodwa, Qalb Al Mo’men, Wa Yatoub Allah Alaykom, Al Huqooq Al Sharaeya, and Nafhat in Arabic. In Urdu, ice will feature Ramadan Mah e Rehmat and Hoshyarian. The Holy Qur’an is also available on ice.

Popular series and dramas will be available such as Ma Taraho Laysa Kama Yabdo, Febrayer Al Aswad and Al Mtwassf as well as Hazza. Amongst more than 6500 channels of on demand entertainment on ice, there are up to 450 channels of movies and TV in the Arabic language, as well as 400 channels of Arabic music and podcasts.

Emirates’ new Bukhoor Scents for Ramadan

To enhance the Ramadan spirit at home and set the mood, Emirates has launched a new range of Bukhoor scents perfect for the season. The new home fragrances include the bestselling Oud Rose with notes of raspberry, rose, geranium, oud, patchouli and vanilla, as well as new additions Dreamy Nights featuring sweet green citrus, sweet balsam, jasmine, amber, cedar and spicy vanilla, and finally Sacred Ember with notes of saffron, lavender, bergamot, musk, tobacco and cedar. Ideal for Ramadan gifting, each 70g pot of Bukhoor is available for USD 52 in the Emirates Official Store (http://apo-opa.co/4aRQGsy), in an elegant white and gold design featuring Emirates’ signature Ghaf tree motif.

Supporting Emirates customers on Umrah

For Umrah groups travelling to Jeddah and Medina during the Holy Month, Ramadan boxes will be served inflight. Customers are also entitled to check in one bottle of ‘ZAMZAM’ – Islamic holy water containing up to 5 litres per person at Dubai International Airport (DXB) and various airports in the Kingdom of Saudi Arabia.

Ramadan Awareness Training for Emirates staff

Emirates provides Ramadan awareness training for its cabin crew and on ground teams in Dubai and across its network. Special training resources have been provided to ensure operational teams are aware of the Holy Month, understand the cultural significance and nuances of this time and recognise specific practices that Muslims engage in, so they are prepared to provide the highest levels of service to customers throughout their travel experience.

Distributed by APO Group on behalf of The Emirates Group.

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Love in the skies: Emirates SkyCargo connects Kenya’s exports to the world – on Valentine’s Day and beyond

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Kenya remains one of the world’s largest exporters of fresh-cut flowers, with significant volumes transported by air to international markets, particularly in Europe

NAIROBI, Kenya, February 13, 2026/APO Group/ —
  • Emirates SkyCargo ensures Kenya’s time-sensitive exports reach global markets quickly and in optimal condition.
  • Two daily passenger flights from Nairobi (three from 1 March) and three weekly freighter services offer 1,100 tonnes of weekly cargo capacity.

As Valentine’s Day approaches, Emirates SkyCargo continues to support Kenya’s export community by ensuring that time-sensitive shipments – from fresh-cut flowers to premium gifts – reach customers around the world quickly and in optimal condition.

Kenya remains one of the world’s largest exporters of fresh-cut flowers, with significant volumes transported by air to international markets, particularly in Europe. Strong international demand means reliable air cargo capacity is essential year-round. Beyond flowers, Kenya exports fresh produce including avocados and vegetables, as well as tea and coffee, all of which rely on efficient air transport to preserve quality and meet overseas delivery schedules.

Emirates currently operates two daily passenger services from Nairobi, increasing to three daily flights from 1 March. In addition, Emirates SkyCargo operates three dedicated weekly freighter services into the capital, providing a combined weekly cargo capacity (https://apo-opa.co/4twsWln) of 1,100 tonnes into and out of the market. These three weekly freighters fly directly from Nairobi to Amsterdam, ensuring rapid delivery to key European markets.

Flowers and fresh produce are highly sensitive to temperature fluctuations and handling delays. From acceptance at origin in Kenya to the final destination, shipments are handled through Emirates SkyCargo’s temperature-controlled processes designed to protect product quality during transit.

Emirates’ dedicated cargo facilities are equipped to efficiently handle large volumes of perishable cargo. Fast transfer times and carefully managed cold-chain procedures help maintain freshness, particularly during high-demand periods.

This operational capability enables Kenyan growers, cooperatives, and exporters – including small and medium-sized enterprises – to scale production and fulfil large international contracts in a sector that contributes significantly to employment opportunities in the country.

By maintaining frequent services and dedicated cargo capacity into and out of Nairobi, Emirates SkyCargo helps sustain these value chains throughout the year. While Valentine’s Day highlights the scale of flower exports, reliable year-round connectivity is what enables Kenya’s broader export trade to thrive.

As international demand for Kenyan products continues to rise, Emirates remains committed to supporting exporters with dependable global connections from Nairobi to markets worldwide.

Distributed by APO Group on behalf of The Emirates Group.

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