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Eight tips for choosing a domain name for your small business

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GoDaddy

The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web

JOHANNESBURG, South Africa, March 13, 2024/APO Group/ — 

Choosing a domain name for a small business requires careful consideration, as it is often the first thing people see about your business. The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web. It is core to the digital presence of your business.

GoDaddy shares eight tips to help select a domain name that is right for your business and can serve you for years to come.

1. Keep it simple

The first rule of choosing a domain name is to keep it simple. If your domain name has an unusual spelling or is difficult to type, chances are people could mis-spell your domain name and not find you on the internet. Use proper spellings for words, instead for example of using ‘u’ for ‘you’ or ‘c’ for ‘see’.  If you have to explain how to spell your domain name, then it might be too confusing.

2. Shorter is better

Consider aiming for six to fourteen characters to the left of the dot. The fewer characters your domain name has, the easier it will be to type, say and share. There is also less risk of losing visitors who might mistype or misspell it.

This also allows more of the URL address to show up in search engine list results, which can help customer quickly find your website.

3. Add keywords to your domain name

Using keywords that describe your business and the products or services you offer can make it easier to recognize the nature of your business.

For example, if you run a specialized cake business, you might want to register a domain name with the words “specialized” and “cakes” in it, depending on your business name. Try to Include keywords that people might enter when searching for your product or service can help improve your search engine results.

4. Mention your location

You may want to consider including your location in your domain name, by choosing a domain name extension for your location, like a .co.za domain name, shows customers that you are a business located in the country.  This can be important for customers who would like to do business with companies located in their country.

Whether you add your location before or after the dot, customers will be able to find you geographically more easily. They will know quickly they are dealing with someone based locally and supporting a local business.

5. Avoid numbers and hyphens

Numbers and hyphens can easily cause confusion. People who heard your domain spoken might not immediately known if you are using a number, or whether the number is spelled out as a word.

Likewise, if you used a hyphen, customers could forget the hyphen and mistype your URL. Or they would remember the hyphen but put it in the wrong place. Either way, the result is the same, a potential customer lost because they could not find your website.

6. Make it unforgettable

With so many businesses online, there is a lot of competition out there. So having a catchy and memorable domain name is essential. An easy-to-remember custom domain name will help to encourage word-of-mouth advertising and help spread your brand faster. If you cannot get your domain name down to one memorable word, you might want to think about joining two words together.

7. Consider all your domain name options

The internet’s been around for decades, but there’s still a strong bias towards choosing a .com domain name extension. So, if you can, you can try and register a .com domain address.

But if the .com domain name you want isn’t available, there are a variety of industry-specific domain extensions available, such as .co, .net, .org.online and .news. There are also extensions that can clearly show the nature of the business such as .photography, .shop, .coffee and .club.

8. Safeguard your brand

To help further protect your brand, consider registering your domain name with various domain extensions, as well as misspelled versions of your domain name, if you think that might be helpful. This can help to prevent competitors from registering different versions of your domain name, and then using them to pull traffic away from your website.

Once you have found the perfect domain name(s) for your business, it is important to check that the name is not trademarked or copyrighted by another company. It can also help to check that the domain name you want is available on social media sites, by checking social media networks to make sure the name is not already taken, and helpful to have the same name across your website and social platforms for consistency.

And finally, be sure to keep your domain names current and registered, as you do not want the registrations to lapse.  Providers, like GoDaddy, offer automatic renewals for domain names to help ensure they do not expire.

Take your time and do it right and your domain name will be a proud representation of your business for many years to come.

For more information on how GoDaddy can help your small business: https://apo-opa.co/3ULhfs0

Distributed by APO Group on behalf of GoDaddy.

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International Islamic Trade Finance Corporation (ITFC) Engages Stakeholders During the World Trade Organization Aid for Trade Review 2024 Event

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ITFC

African Finance Corporation, International Trade Centre, ITFC, WTO, Afreximbank, and UNIDO Sign Joint Declaration to Promote Cooperation in Support of the Cotton Sector

JEDDAH, Saudi Arabia, July 4, 2024/APO Group/ — 

The International Islamic Trade Finance Corporation (ITFC) (www.ITFC-idb.org), a member of the Islamic Development Bank (IsDB) Group is pleased to announce the Corporation’s active participation at the 9th World Global Review for Trade. This event, themed ‘Mainstreaming Trade’, was held at the World Trade Organization’s (WTO) headquarters, in Geneva from June 26 to 28, 2024.

The World Trade Organization (WTO) Aid for Trade Review is a significant global platform that brings together policymakers, development agencies, and trade experts to discuss strategies and initiatives to promote trade as a means of development. This year’s theme highlighted the importance of integrating trade into national development strategies for sustainable economic growth.

ITFC remains committed to strengthening existing partnerships and leveraging new synergies to provide our member countries with trade solutions best suited to global dynamics

The event was an occasion for ITFC to cement its strategic partnerships with the international trade community, explore new areas of cooperation, and present IsDB Group’s achievement with the publication of the IsDB Aid for Trade Report.

A joint declaration was signed between Eng. Hani Salem Sonbol, CEO of ITFC; H.E. Ngozi Okonjo-Iweala, Director General of the WTO, Benedict Oramah, President and Chairman of the Board of the African Export-Import Bank (Afreximbank); Gerd Müller, Director General of UNIDO; Samaila Zubairu, President and CEO of the Africa Finance Corporation (AFC), and Pamela Coke-Hamilton, Executive Director of the International Trade Centre (ITC).  The joint declaration will strengthen cooperation in areas of common interest under the coalition ‘Partenariat pour le coton’ by establishing sustainable textile hubs, supporting private sector investments, and encouraging collaboration and advocacy in Africa and beyond.

 The signature ceremony was followed by a high-level panel session titled “Cotton to Clothing: Charting Pathways to Create Sustainable Jobs for Women and Youth in West and Central Africa”. Mr. Sonbol underscored the long-lasting involvement of ITFC in cotton production in the past 15 years: US$2 billion financed to connect firms and millions of smallholders’ cotton farmers to global value chains. He also presented ITFC’s solutions programs as solutions to support investment promotion, market access, and capacity building to enable the environment for a regional textile value chain in Africa.  

In addition, Eng. Hani Salem Sonbol participated in a panel session on “Financing Aid for Trade—Regional Perspectives,” highlighting the potential for economic transformation of OIC member countries through regional integration and showcasing IsDB Group synergy that allows to offer robust regional programs to OIC member countries in different continents. 

Commenting on ITFC’s participation during the WTO Aid for Trade Review 2024, Eng. Hani Salem Sonbol, ITFC CEO, said: “ITFC’s participation at the 9th World Global Review for Trade is a clear testament to our good relations with the World Trade Organization and our support for their mission of leveraging trade to generate employment opportunities and improve livelihoods. ITFC remains committed to strengthening existing partnerships and leveraging new synergies to provide our member countries with trade solutions best suited to global dynamics. We look forward to further supporting sustainable trade, trade finance, and value creation through these strategic partnerships.”

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

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Republic of Congo Hydrocarbons Minister to Discuss Gas Monetization at Angola Oil & Gas (AOG) 2024

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Hydrocarbons

Both the Republic of Congo and Angola have outlined ambitious oil and gas production targets, representing strategic areas for bilateral investment and cooperation

LUANDA, Angola, July 4, 2024/APO Group/ — 

Bruno Jean-Richard Itoua, Minister of Hydrocarbons of the Republic of Congo (ROC), has joined the Angola Oil & Gas (AOG) conference as a speaker. During the conference – scheduled for October 2-3 in Luanda – Minister Itoua will provide insight into emerging opportunities in oil exploration, gas monetization and LNG development, as well as potential areas for collaboration between the two countries.

Both ROC and Angola have set bold production targets, aiming to increase oil output to 500,000 barrels per day (bpd) and 1.1 million bpd, respectively. Both countries’ favorable investment climates have sparked the interest of a strong slate of E&P firms, with AOG 2024 set to not only support national oil and gas objectives, but also offer a platform for engagement in emerging cross-border projects.  

AOG is the largest oil and gas event in Angola. Taking place with the full support of the Ministry of Mineral Resources, Oil and Gas; national oil company Sonangol; the National Oil, Gas and Biofuels Agency; the African Energy Chamber; and the Petroleum Derivatives Regulatory Institute, the event is a platform to sign deals and advance Angola’s oil and gas industry. To sponsor or participate as a delegate, please contact sales@energycapitalpower.com.

To support oil production, ROC is promoting investment in frontier exploration alongside incremental production from existing assets. The Central African country – with 1.8 billion barrels of proven oil reserves – has several upstream campaigns underway that aim to unlock new discoveries. Independent energy company Perenco, for example, completed 3D seismic surveys at the Tchibouela II, Tchendo II, Marine XXVIII and Emeraude permits in November 2023. Energy major TotalEnergies has announced plans to invest $600 million to drive exploration and production activities in the country, specifically through the development of the Moho Nord field. The field currently accounts for nearly half of total Congolese oil production, producing an estimated 140,000 bpd. The investment will support drilling operations in line with national targets to bolster output.

Meanwhile, ROC is committed to monetizing its gas resources through both associated and non-associated projects. The country reached a milestone in March 2024 with the delivery of its first LNG cargo to Italy from the Congo LNG development. As the country’s inaugural LNG facility, the project employed a fast-tracked approach whereby LNG was produced just 12 months after FID. By 2025, the Congo LNG project is expected to produce 2.4 million tons per annum, with ROC joining the likes of Angola as a major African LNG exporter.

Further supporting its gas monetization drive, ROC is making progress with the development of the Bango Kayo project. Set to reach peak oil production of 50,000 bpd, project developer Wing Wah is deploying an integrated approach to expand the project through multiple phases. The project will begin monetizing previously-flared gas to support the country’s industrial sector, serving as a model for other African oil producers including Angola, which is striving to maximize production from mature assets.

Minister Itoua’s participation at AOG 2024 not only speaks to the caliber of the event as the premier oil and gas conference in Angola, but creates new opportunities for bilateral collaboration in the fields of LNG production and oilfield development. Angola and ROC – both offering promising opportunities in offshore exploration and tie-ins to existing onshore infrastructure – represent highly attractive hydrocarbons markets, with the AOG 2024 conference set to connect global investors with prospective opportunities.

Minister Itoua will be joined by Maixent Raoul Ominga, Managing Director of the Congo’s national oil company Société Nationale des Pétroles du Congo at AOG 2024. For more information, visit www.AngolaOilAndGas.com.

Distributed by APO Group on behalf of Energy Capital & Power.

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Gazprom Joins African Energy Week (AEW) 2024 as Silver Sponsor, Driving Africa’s Gas Momentum

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Gazprom

Russian multinational energy corporation Gazprom will join African Energy Week: Invest in African Energy 2024, affirming its commitment to advancing sustainable and gas-focused energy solutions across the continent

CAPE TOWN, South Africa, July 4, 2024/APO Group/ — 

Russian multinational energy corporation Gazprom is spearheading a crucial refinery upgrade project at the Mossel Bay gas-to-fuel facility in South Africa – which advanced to feasibility stage last month – as part of efforts to support Africa’s gas monetization agenda and secure a reliable supply of refined petroleum products. As the world’s largest producer of natural gas, Gazprom will join African Energy Week (AEW): Invest in African Energy – taking place in Cape Town on November 4-8 – as a Silver Sponsor, bringing valuable insights and perspectives on harnessing Africa’s substantial gas resources.

For Africa, natural gas represents the key to achieving broad energy security and diversified economic growth. With over 620 trillion cubic feet (tcf) of proven gas reserves, the continent is seeking to ramp up gas exploration efforts, while establishing integrated, gas-based networks and downstream industries. Through new exploration campaigns, Nigeria is aiming to expand its gas reserves from 200 tcf to 600 tcf; Mozambique is spearheading development of the 18-million-ton-per-year (mtpa) Rovuma LNG and 13-mtpa Mozambique LNG facilities; and Algeria is driving production through a gas-boosting project at the Hassi R’Mel gas field. The 2.3-mtpa Greater Tortue Ahmeyim LNG project in Senegal and Mauritania anticipates first production later this year, while the Tanzania LNG project is set to produce 10 million mtpa once approval by the government is secured.

AEW: Invest in African Energy stands as the premier platform for project operators, financiers, technology providers, and governments, recognized as the definitive venue for sealing deals in African energy. For more information about this pivotal event, visit www.AECWeek.com.

Gazprom is consistently expanding its dialogue with African countries and stands ready to share its unique know-how and best practices

Gazprom’s expertise in gas exploration, production, processing and export positions it as a viable partner to Africa’s natural gas agenda. Last year, the company partnered with the African Energy Chamber (AEC) to host the International Gas Roundtable, an exclusive event highlighting the pivotal role of gas in stimulating economic development across the continent. The roundtable served as a unique platform to explore innovative strategies, exchange best practices and shape the future of gas development, providing valuable insights for both mature and emerging African gas producers.  

“Gazprom is consistently expanding its dialogue with African countries and stands ready to share its unique know-how and best practices in realizing mutually profitable energy industry projects with potential partners from Africa. Gazprom possesses all the necessary technologies and innovations capable to assist African countries in securing energy industry development based on the existing natural gas reserves, in decreasing the level of ‘energy poverty,’ and in improving the quality of life of the populations of African countries, as well as in resolving environmental problems,” states Dmitry Khandoga, Head of International Business at Gazprom.

Gazprom’s technical expertise in the gas sector demonstrates the potential for Africa to increase production and unlock new export markets. With projects like the Nigeria-Morocco Gas Pipeline and Trans-Saharan Gas Pipeline set to supply African gas to regional and European markets, Gazprom’s expertise is particularly crucial, as it operates a number of pipelines that deliver gas across the country and transnationally. The company deploys cutting-edge technologies in the design and maintenance of pipelines, such as the application of corrosion-resistant materials and automated monitoring systems, which increase the reliability and durability of gas infrastructure. At AEW: Invest in African Energy, Gazprom will share its expertise to foster collaboration with industry leaders, advocate for sustainable energy practices and forge partnerships that work towards Africa’s energy security and growth.

“Natural gas is a strategic tool in the fight against energy poverty in Africa. It represents a reliable, scalable and cost-effective solution for power generation and industrial growth. Gazprom’s technical expertise across the entire gas value chain – which makes it the world’s largest gas producer – provides a valuable blueprint for African nations looking to harness gas for domestic use and export,” states NJ Ayuk, Executive Chairman of the AEC.

Returning to this year’s edition of AEW: Invest in African Energy, Gazprom will bring a wealth of expertise in the exploration, production, transportation, storage, processing, and sales of gas, gas condensate and oil. By collaborating with industry leaders and African stakeholders, Gazprom aims to support the continent’s journey towards energy independence and sustainable development.

Distributed by APO Group on behalf of African Energy Chamber.

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