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Canon Showcases Enhanced End-to-End Product Lineup at International Broadcasting Convention (IBC) 2024

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Canon

Canon showcased its very latest innovations in imaging technology designed to empower broadcasters and content creators to push creative boundaries and deliver exceptional visual experiences

DUBAI, United Arab Emirates, October 2, 2024/APO Group/ — 

As part of our ‘Closer to Our Customers’ strategy, we showcased our latest advancements including the EOS R1, EOS R5 Mark II, EOS C400 & EOSC80 to 25 key customers from across Africa; We aimed to equip our customers with firsthand experience of the diverse products, including Canon’s Multicam Solutions (www.Canon-CNA.com), empowering them to tailor strategies, enhance workflows, and improve efficiency.

Canon Central & North Africa returned to the International Broadcasting Convention (IBC) took place at the RAI Amsterdam, 13 – 16 September 2024. At this year’s show, Canon showcased its very latest innovations in imaging technology designed to empower broadcasters and content creators to push creative boundaries and deliver exceptional visual experiences.

Following a summer of momentous launches including the Canon EOS R1, EOS R5 Mark II, and the EOS C400, and with more advancements in the pipeline, the convention offered attendees a first look at the latest products. From professional cinema and PTZ cameras to an extended VR range, the entire breadth of the Canon portfolio was showcased at IBC to explore and experience.

Rashad Ghani, B2C Business Unit Director at Canon Central & North Africa, said: Canon has had a groundbreaking year, setting a new standard for professional of all levels. As part of our ‘Closer to Our Customers’ strategy, we’re thrilled to have had the opportunity to showcase our latest advancements, including the EOS R1, EOS R5 Mark II, and EOS C400, to 25 key customers from various parts of Africa. From Kenya and Nigeria to Egypt, Morocco, Central African region and beyond, we welcomed customers representing diverse industries, including broadcast, cinema, rental houses, education, and government institutions.

Our goal was to equip our African customers with firsthand experience of our products and solutions, enabling them to tailor their strategies to meet the unique needs of the African market. By highlighting the breadth of our portfolio and the cutting-edge capabilities of our equipment, we aim to empower our customers to drive their businesses forward. Additionally, we also highlighted Canon’s Multicam Solutions, which enhance workflows by offering operational, management, and cost efficiencies, allowing users to optimize processes and improve overall efficiency.

Whether it’s virtual production, remote workflows, or other emerging trends, we remain dedicated to ensuring everyone, from individual creators to those part of large-scale productions, benefit from our advancements.

This year, we were particularly honoured to welcome the talented Nigerian cinematographer and filmmaker, Nora Awolowo, who experienced her first visit to IBC. As one of the few individuals to exclusively experience the EOS C80 prior to the event, Nora’s participation underscores our commitment to nurturing and empowering creative professionals from Africa. By providing opportunities for direct engagement with industry experts and networking with peers, we aim to foster a vibrant and innovative community within the region.”

Building on last year’s success, the stand was made up of multiple zones giving visitors the chance to get hands-on with a host of Canon products. This included a Multi-Cam zone, RF System zone, Virtual Production Workflow space and PTZ Wall. Canon’s team of experts were on hand to guide users through the experience, answer questions and showcase the full capability of the products on display. 

Empowering broadcasters to embrace the future of visual storytelling

By providing opportunities for direct engagement with industry experts and networking with peers, we aim to foster a vibrant and innovative community within the region

Canon focused on key areas where its technology is helping drive the industry forward, including the latest large format cameras and lenses built to capture breathtaking visuals with incredible detail and cinematic depth of field.

The EOS C400 launched earlier this year is the first high-end RF mount Cinema EOS camera, ushering in a groundbreaking new era. The EOS C400 enables operators to access the full suite of features typically associated with larger scale production cameras without the burden of size, weight or attaching additional modules.

The PTZ area included an extensive list of products that showcased the powerful image quality and operability of the full range of indoor and outdoor PTZ products and applications from Canon. The CR-N100, CR-N300, CR-N500 and CR-X300, controllers, as well as Canon Auto Loop and Auto Tracking, will all be exhibited for visitors.

Mirrorless cameras setting new standards for performance and creativity

Canon’s flag bearers for the EOS R System – the EOS R1 and EOS R5 Mark II – were showcased giving attendees the chance to try out features such as the new ‘Accelerated Capture’ imaging platform and new Dual Pixel Intelligent AF.

EOS R1 and EOS R5 Mark II offer video in 12-bit RAW recording internally to the memory card as well as using Cinema EOS Movie Recording formats alongside Canon Log 2 and 3 with proxy video recording that is now fully supported between two cards. This takes professional video production to new heights, delivering outstanding quality and creative flexibility no matter the scenario.

Virtual production workflows

The versatile Flex Zoom lens lineup including the CN-E20-50mm T2.4 L F / FP and CN-E14-35mm T1.7 L S / SP that are future-proofed for 8K productions as well as providing greater flexibility for 4K due to the additional detail and high resolution they provide. For VR, the new RF-S 3.9mm F3.5 STM DUAL FISHEYE lens makes it easier than ever to create 3D VR footage. The compact lens boasts a wide 144-degree field of view and large depth of field, simplifying set-up and keeping the subject in focus. Also on display were the RF 5.2mm F2.8L DUAL FISHEYE and RF-S 7.8mm F4 STM DUAL lenses, further showcasing the possibilities for immersive content creation.

Cover more from studios to stadiums with expanded range of lenses

Beyond VR, over the last few months, Canon has been expanding its lens offering. The Lens Showcase Zone demonstrates Canon’s commitment to innovation and empowering users to capture stunning footage whether that’s in the great outdoors or in studio. On display were familiar lenses alongside new releases such as the CJ27ex7.3B IASE T lens which features the widest coverage and telephoto reach currently on the market in its category, along with new hybrid products such as the RF 24-105mm F2.8L IS USM Z.

For Cine lenses, the recently unveiled CN7x17 KAS T cine servo lens were on display, showcasing an upgraded drive unit that revolutionises the future of Canon’s lens offering.

For more information about IBC, visit: https://apo-opa.co/3TSO5pk

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

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African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

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Sheraton Nouakchott marks the entry of Marriott International in Mauritania

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Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

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African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

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African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

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