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APO Group Triumphs at 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards

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3 years ago

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APO Group

These prestigious accolades solidify APO Group’s position as the most awarded Public Relations consultancy in this year’s competition

LUSAKA, Zambia, May 24, 2023/APO Group/ — 

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, proudly announces that it has received five prestigious 2023 SABRE Awards during the award ceremony held on May 18th, during the 2023 African Public Relations Conference in Lusaka, Zambia. This outstanding achievement makes APO Group the most awarded firm in this year’s competition.

The SABRE Awards are the most prestigious and important awards in the public relations industry due to their global reach and recognition, as well as their comprehensive coverage of a myriad of public relations disciplines.

They recognise outstanding achievements and celebrate the best work in PR across multiple regions and categories, including the Americas, EMEA (Europe, Middle East, and Africa), and Asia-Pacific, with the campaigns being evaluated by a jury of industry leaders.

These prestigious accolades solidify APO Group’s position as the most awarded Public Relations consultancy in this year’s competition, with a total of five SABRE Awards won, up from four in 2022.

APO’s submissions were up against strong competition too, with several hundred entries submitted in this year’s edition from across the continent.

The 2023 SABRE Awards recognised the following APO Group campaigns and their respective clients for their exceptional public relations accomplishments:

  • Northern Africa:
    • Overall Winner: Africa’s Business Heroes — Jack Ma Foundation with APO Group
    • Certificate of Excellence: Canon R-Tour — Canon with APO Group
  • Western Africa:
    • Overall Winner: Mercy Ships Africa Celebrations — Mercy Ships with APO Group
  • Corporate Social Responsibility:
    • Overall Winner: Africa’s Business Heroes — Jack Ma Foundation with APO Group
  • Industry Association:
    • Overall Winner: Basketball Africa League Season 2 — Basketball Africa League with APO Group
  • Not-for-Profit/Charities:
    • Overall Winner: Mercy Ships Africa Celebrations — Mercy Ships with APO Group.

APO Group’s Founder and Chairman, Nicolas Pompigne-Mognard, Lynne Krawchuk, Vice President Digital, Public Relations, and Media Relations, and Lindsay Farley, Vice President, Editorial and Content Strategy, received the awards in person at the 2023 African Public Relations Conference in Lusaka, Zambia.

This impressive achievement highlights APO Group’s commitment to delivering world-class public relations campaigns that help clients achieve their communication goals while positively impacting communities across the African continent.

Only five years after entering the public relations consultancy industry, APO Group has grown at meteoric speed to establish itself as a leading name in a market dominated by global decades-old behemoths.

What started out as a press release distribution service fifteen years ago, is now a well-oiled Public Relations consultancy machine with over one hundred team members driving some of the most compelling, impactful, and effective PR campaigns on the continent.

“We are deeply honoured to receive these prestigious SABRE Awards, which demonstrate our expertise in executing highly effective public relations campaigns for our clients,” said Nicolas Pompigne-Mognard (https://www.Pompigne-Mognard.com/), Founder and Chairman of APO Group. “We take pride in working closely with our clients to understand their unique communication needs and delivering tailored solutions that exceed their expectations. These awards are a testament to the hard work and dedication of our team and the trust our clients place in us to tell their stories.”

Beyond these awards, APO Group’s Africa Celebrations campaign for Mercy Ships was also nominated for the Platinum SABRE Award for Best in Show in Africa, further underlining the success of this award-winning campaign.

APO Group’s success at the 2023 SABRE Awards highlights its commitment to delivering world-class public relations campaigns that help clients achieve their communication goals while positively impacting communities across the African continent.

With these outstanding results, APO Group will now move forward to compete in the global competition for the Global SABRE Awards in every category it won at the African level. This opportunity allows APO Group to showcase its expertise and success on the global stage, further establishing the company as a leading pan-African communications consultancy and press release distribution service.

As APO Group continues to cement its position as a frontrunner in the industry, the company remains dedicated to helping clients achieve their communication goals and make a positive impact on communities across the African continent and beyond.

Distributed by APO Group on behalf of APO Group.

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Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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14 hours ago

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April 29, 2026

By

Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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21 hours ago

on

April 29, 2026

By

MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

Published

21 hours ago

on

April 29, 2026

By

MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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