WINDHOEK, Namibia, April 8, 2025/APO Group/ –This year’s Hotel Development Pipeline Report, the definitive study of international hospitality development projects in Africa, reveals record activity. There are 577 hotels and resorts, with 104,444 rooms, in the development pipeline, up by 13.3% on 2024, way ahead of the single digit pipeline growth reported globally by the leading international chains.

The report, compiled by Lagos-based W Hospitality Group, with data from 50 international and regional hotel chains, shows that development activity has been growing impressively in North Africa, which saw a 23% year-on-year increase, compared to a 6% increase in sub-Saharan Africa. Over the past five years, the hotel development pipeline has grown at an annualised rate of 4% in sub-Saharan Africa, 12% in North Africa and 7% overall.

Egypt continues to lead the way in terms of development, with 143 hotels and 33,926 rooms in the pipeline there. This is almost four times the number of rooms in second-placed Morocco, which has 8,579 rooms in 58 hotels. The following eight countries, ranked by number of rooms, comprise Nigeria, 7,320; Ethiopia, 5,648; Cape Verde, 5,565; Kenya, 4,344; Tunisia, 4,336; South Africa, 4,076; Tanzania, 3,432; and Ghana, 3,125. International hotel chains have deals signed in 42 of Africa’s 54 countries.

Despite its clear leadership in the absolute pipeline numbers, Egypt has fewer than 50% of rooms under construction, a significantly lower proportion than second-placed Morocco, with over 72%. Of the top 10 countries, Ethiopia has the highest ratio of rooms “on site”, followed by Morocco and Ghana. Cape Verde, Nigeria and Tanzania have some of the lowest percentages. However, “under construction” does not necessarily mean that there is activity and progress towards completion and opening – many of the sites in Nigeria and Ghana, for example, have been closed for several years, with hardly a hard hat in sight.

A more granular analysis, looking at the location of planned properties, reveals an extraordinary boom in Cairo, with 17,757 new rooms projected in over 70 hotels. The contrast with the second-placed location, Sharm El Sheikh, is dramatic, where 4,231 rooms are planned in fewer than 10 properties. The cities and resorts with the next largest pipelines by number of rooms are Lagos, 3,709; Boa Vista, 3,650; Addis Ababa, 3,369; Casablanca, 2,939; Accra, 2,652; Abuja, 2,570; Zanzibar, 2,523; and Dakar, 2,334.

The growth is being driven strongly by the major international hotel chains, with Marriott International leading the way, 165 hotels with 29,639 rooms. It is followed by Hilton, 93 hotels with 17,040 rooms; Accor, 73 hotels with 15,013 rooms; IHG, 40 hotels with 7,951 rooms; Radisson Hotel Group, 32 hotels with 6,346 rooms; TUI Hotels & Resorts, 11 hotels with 2,954 rooms; Barceló Hotels & Resorts, 7 hotels with 2,193 rooms; The Ascott, 15 hotels with 1,897 rooms; Kerten Hospitality, 13 hotels with 1,881 rooms and Wyndham Hotels & Resorts, 7 hotels with 1,706 rooms.

In the race for dominance, Hilton added slightly more rooms to its African pipeline last year than Marriott International and achieved a higher percentage growth. Barceló Hotels & Resorts recorded the largest percentage growth, more than doubling its pipeline to 2,193 rooms, with three large resort signings in North Africa.

Below the headline numbers, there are three notable trends. First, the actualisation rate (actual openings vs. expected openings), which has nearly doubled from 21% in 2023 to 38% in 2024. While it’s substantially less than the 75% actualisation rate achieved in 2019, it shows a continuing recovery from the economic devastation of COVID-19. Of the total 104,444 rooms in the pipeline, over 50,000 rooms (nearly 50%) in 304 hotels are expected to open in 2025 and 2026.

Second, resort projects are increasing much faster than city or airport hotels, both in percentage terms and in absolute numbers, driven by the number of signings and by the larger average size of the developments, 210 keys vs. 170.  Also, almost half of the rooms that opened last year were in resorts.

Third, there is a definite movement by the chains towards the franchise model, with 108 projects representing almost 19% of the total, compared to less than 10% in 2020. A major factor is the emergence of quality, international, white-label operators such as Aleph Hospitality and Valor Hospitality, and some indigenous operators in Nigeria, Kenya and elsewhere, that are increasing confidence that brand standards will be met.

The full report will be discussed at FHS Africa (formerly AHIF) 17-19 June in Cape Town. It is the leading hospitality investment conference in the region, which brings together senior decision-makers to shape the future of the industry. Matthew Weihs, Managing Director of the Bench, which organises FHS Africa, said: “The growth in hotel development across Africa is a testament to the continent’s economic and tourism potential. Furthermore, the commitment from the international hotel chains makes it clear that global players see Africa as a strategic opportunity.”

Trevor Ward, Managing Director of W Hospitality Group, concluded: “Despite the various trials that the continent faces, the fact that hotel chains signed 125 new deals last year, with 21,000 rooms, is evidence that opportunities for further development abound. According to the Global Cities Institute, by the year 2100, 10 of the world’s 16 largest cities will be in Africa, with all but one of them (Cairo) in sub-Saharan Africa. So, one might say that development activity in Africa has barely scratched the surface.”

DIAMNIADIO, Senegal, April 3, 2025/APO Group/ –Four Points by Sheraton, part of Marriott Bonvoy’s (www.Marriott.com) global portfolio of over 30 brands, today announced the opening Four Points by Sheraton Dakar Diamniadio, marking the brand’s debut in Senegal. Whether travellers are visiting Dakar’s ‘smart city’ district of Diamniado for work or fun, the hotel caters to their needs with its approachable design, stylish comfort and all the brand’s popular extras.

Located in the new Sports City complex and just 20 minutes from Blaise Diagne International Airport, Four Points by Sheraton Dakar Diamniadio provides easy access to major local landmarks, including the CICAD (Abdou Diouf International Conference Centre), the Ministerial Sphere Ousmane Tanor Dieng, the United Nations Headquarters for West Africa, and the future Diamniadio Olympic Stadium, set to host the 2026 Summer Youth Olympics.

“The launch of Four Points by Sheraton Dakar Diamniadio marks an important milestone for Marriott International,” said Sandra Schulze-Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East, and Africa, Marriott International. “Senegal’s rich heritage and Diamniadio’s economic importance make it a perfect fit for our Four Points by Sheraton brand. This new hotel will provide travellers with modern details and local experiences, while supporting the region’s growth in business, sports, and tourism.”

The hotel features 173 stylish rooms with views of Sports City and its urban surroundings. Reflecting the brand’s signature style, Four Points by Sheraton Diamniadio offers everything that matters for today’s independent travellers, including the Four Points by Sheraton Four Comfort Bed, fast and free Wi-Fi throughout the hotel and an energising breakfast with fresh coffee on tap.

For a social eating experience, guests can enjoy fresh, and delicious food throughout the day at FP Social, while Chic’ Afrique offers local and international bites in a vibrant, African-inspired setting. For a laid-back end to the day, FP Social Bar offers a relaxed atmosphere where guests can unwind and explore the Four Points’ signature Best Brews™ programme—a curated selection of local craft beers.

Other facilities include an outdoor pool and a state-of-the-art fitness centre. With 139 square metres of flexible meeting space across four rooms, the hotel is an ideal venue for intimate meetings and social gatherings.

“We have wholeheartedly embraced the spirit of Teranga – the essence of Senegalese hospitality -and the innovative Sports City concept in every detail of our hotel’s development. From thoughtful design and carefully chosen materials to exceptional service, we are dedicated to creating an experience where international excellence meets the warmth, generosity, and well-being that make Senegal so special,” said Mustapha Fodil, General Manager of Four Points by Sheraton Dakar Diamniadio.

As the only hotel in the Diamniadio Sports City, Four Points by Sheraton guests have access to world-class sports facilities, including a FIFA-approved football pitch, basketball and tennis courts, an Olympic-sized swimming pool, a range of gyms, and a wellness centre. For families, a children’s playground complete with a climbing wall adds an extra layer of fun. Guests also benefit from the hotel’s proximity to key government and business institutions, while Dakar’s iconic attractions—such as the African Renaissance Monument, Gorée Island, and bustling local markets—are easily accessible by highway or rail.

For more information about Four Points by Sheraton Dakar Diamniadio, please visit www.Marriott.com.

KARATU, Tanzania, March 5, 2025/APO Group/ –Tribute Portfolio – part of Marriott Bonvoy’s (www.Marriott.com) growing collection of characterful, independent hotels – welcomes its first safari lodge with the launch of Turaco Ngorongoro Valley, a Tribute Portfolio Hotel in Karatu, Tanzania. Set against the awe-inspiring backdrop of the Ngorongoro Conservation Area, a protected territory in Tanzania’s Arusha region and a UNESCO World Heritage Site, this property seamlessly combines modern comfort with an authentic connection to the land and the Maasai culture.

With easy access to some of Tanzania’s most iconic wildlife destinations, including the Ngorongoro Crater, Lake Manyara, Tarangire and Serengeti National Parks the property offers a sanctuary for travellers seeking an immersive and unforgettable safari experience.

“Turaco Ngorongoro Valley marks an exciting milestone as the first Tribute Portfolio property in Tanzania’s Northern Safari Circuit,” said Sandra Schulze-Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East, and Africa, Marriott International. “This opening brings to life the brand’s passion for exceptional design and heartfelt service, offering a unique stay that reflects the untamed spirit of its destination. We’re thrilled to introduce this exceptional lodge to travellers seeking connection, culture, and adventure.”

Drawing inspiration from the traditional Maasai boma, the hotel’s architecture reflects the circular structures and pitched roofs that define the region’s heritage. The property features 37 suites, including 34 executive suites and three presidential suites, blending natural materials like wood and stone with vibrant Maasai-inspired accents. Elements such as wood-burning fireplaces and intricate detailing create a warm and inviting atmosphere, immersing guests in the local culture. The communal spirit of the Maasai is reflected in the hotel’s design, with shared spaces like outdoor dining areas and a central bonfire encouraging interaction and connection.

Guests can savour farm-to-table dining at Caldera Restaurant, which celebrates the region’s rich flavours with ingredients sourced from the on-site farm. N Bar offers craft cocktails, including the signature Tanzanian Dawa, in a stylish yet cosy setting with a piano and billiards table, while the poolside Maji Maji Bar provides light bites and refreshments among serene surroundings.

Guests can immerse themselves in Tanzania’s natural beauty and cultural heritage through a variety of unique experiences. The Ngorongoro Crater Safari offers guests the opportunity to see an abundance of wildlife including the Big Five – elephants, buffaloes, rhinos, lions, and leopards – amidst breathtaking scenery. Guests can reconnect with nature as they explore lush greenery and diverse ecosystems during expertly guided forest walks. Alternately, they can explore the Endoro Trail, which leads to the fascinating Elephant Caves, showcasing ancient rock formations shaped over millennia. Maasai cultural activities, such as storytelling sessions, traditional dances, and village visits, offer guests a window into ancient traditions and a deeper understanding of the local community’s way of life.

Wellness and leisure are integral to the experience, with amenities that include a pool that mimics the natural shape of a watering hole; a jacuzzi, fitness centre, and a spa, where locally inspired therapies help restore balance and rejuvenation. A recreation area with a classic snooker table offers moments of relaxed enjoyment, while The Point, the lodge’s panoramic viewing deck, allows guests to soak in the incredible landscapes.

Ali Jivraj, Co-Founder of Turaco Collection, says: “Our goal is to create a space where guests can truly unwind, reconnect with nature, and immerse themselves in the local culture. From the vibrant design inspired by Maasai traditions to the curated experiences that celebrate the beauty of Tanzania, every detail has been crafted to ensure a memorable and meaningful stay.”

Sustainability lies at the heart of Turaco Ngorongoro Valley, a Tribute Portfolio Hotel. Solar energy and efficient waste management reduce the environmental footprint, while farm-to-table dining highlights the freshness of locally grown produce. Guests can join the lodge’s “Make the Green Choice” initiative, conserving energy, and water by opting out of daily linen changes.

The property supports various community initiatives, including the Kilimani Pre and Primary School, where it funds new classrooms, a kitchen, and staff facilities, while offering guests the opportunity to donate books and supplies. Guests can also purchase an additional bag of firewood for $20, with all proceeds going to local women to support their livelihoods.

Turaco Ngorongoro Valley, a Tribute Portfolio Hotel offers airport shuttles to and from Arusha Airport (140km away), and Kilimanjaro International Airport (204km away).

For more information or to book your stay, visit www.Marriott.com.