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GITEX GLOBAL and Expand North Star set to accelerate world’s Artificial Intelligence (AI) economy with market projected to reach $2.7 trillion by 2032

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GITEX GLOBAL

Event billed as a catalyst for redefining the world’s digital economy and AI ecosystem under this year’s ‘Global Collaboration to Forge a Future AI Economy’ theme

DUBAI, United Arab Emirates, October 13, 2024/APO Group/ — 

GITEX GLOBAL (www.Gitex.com), the world’s largest tech and startup event, takes centre stage in the UAE next week with this year’s 44th edition destined to redefine the world’s digital economy and AI ecosystem.

Held at Dubai World Trade Centre (DWTC) from 14-18 October, the incomparable international showpiece will be more influential than ever this time around – presenting an expanded events programme that transforms the UAE into an AI universe epicentre.

Under the theme “Global Collaboration to Forge a Future AI Economy”, GITEX GLOBAL 2024 welcomes the world’s largest technology enterprises alongside governments, investors, experts, startups, academia, and researchers.  

Expand North Star (http://apo-opa.co/405aSCm), the world’s largest startup and investment show, runs concurrently at Dubai Harbour from 13-16 October – hosted by Dubai Chamber of Digital Economy and organised by DWTC.

With over 6,500 exhibiting companies, 1,800 startups, and 1,200 investors from more than 180 countries participating across 38 halls of innovation and business opportunities, these blockbuster events will see the UAE “strategically propel the next generation of AI-driven technologies”.

Trixie LohMirmand, Executive Vice President of DWTC, the organiser of GITEX GLOBAL and Expand North Star, said: “At GITEX GLOBAL in Dubai, we shall close the year with significant manoeuvres from our tech community by doubling down on global collaborations and intensive engagements amongst all involved. Through these efforts, we shall forge competitive advantages in the race towards regional and international digital supremacy.

“With international participation in GITEX GLOBAL 2024 rocketing by almost 40 per cent, it’s a barometer of the unstoppable ambitions of many young rising digital nations who are now confidently forging their ways into the future global AI economy through GITEX. As the world’s most global tech event brand with events in Germany, Singapore, Morocco, and Nigeria alongside Expand North Star, we are committed to strategically propelling the next generation of AI-driven technologies via startups, scale-ups and unicorns.”

A global agenda for tomorrow’s AI economy

According to Fortune Business Insights, the global AI market is projected to reach $621 billion in 2024 and soar to $2.7 trillion by 2032. Given its influence and impact now and in the future, the technology takes centre stage at GITEX GLOBAL 2024 with over 3,500 enterprises presenting the latest breakthrough innovations in AI, IoT, data, and the cloud.

Amongst them is TECOM Group PJSC, which celebrates its 25th successive year at GITEX GLOBAL next week. Ahead of the event, Ammar Al Malik, Executive Vice President of Commercial at TECOM Group PJSC and Managing Director of Dubai Internet City, said: “Dubai’s pro-innovation frameworks are the bedrock of tech advancements that serve a greater purpose. GITEX GLOBAL is a springboard to unlock this potential, and as the region’s leading tech hub, Dubai Internet City has been a proud partner for decades in its mission towards a brighter future. Our community is pleased to connect innovators from more than 3,500 companies across fields like artificial intelligence (AI), Web3, digital transformation, and beyond to realise this vision.”

Abu Dhabi’s most influential companies and organisations, including the Advanced Technology Research Council (ATRC) and G42 Group with its leading enterprises Presight and Khazna, will reinforce the Emirate’s position as an emerging global AI nexus. Other tech giants participating are Adobe, Alibaba Cloud, AWS, Builder Ai, Dell, Google, Honeywell, Huawei, IBM, Lenovo, Microsoft, Nvidia, Oracle, Salesforce, SAS, solutions by STC, and Tech Destination Pakistan.

Presenting the year’s largest AI event, GITEX GLOBAL will deliver 120-plus hours of AI and deep tech-focused content across various topics, facilitating discussions on the implications of AI in Future Health, Digital Finance, and EdTech. Following the wildfire pace of AI adoption and the unprecedented growth in data storage demand, the event is also launching the region’s largest Data Centre Symposium in 2024, featuring the industry leaders Datalec, Kerno, Khazna, Legrand, NTT Data, Schneider Electric, Vertiv, among many others.

Our community is pleased to connect innovators from more than 3,500 companies across fields like artificial intelligence (AI), Web3, digital transformation, and beyond

The programme will build anticipation ahead of the all-new AI Everything Global 2025. This event – taking place in Abu Dhabi (4 February) and Dubai (5-6 February) will gather some of the world’s most visionary AI tech companies to construct an innovative, fair, and responsible AI industry of the future.

Fast-tracking the next generation of startups

The world’s largest startup and investment event, Expand North Star will foster the next frontier of tech and innovation. In another record-breaking edition, the event will connect the most innovative global founders with new markets, enterprise customers, and an influential pool of investors and venture capitalists with over $1.2 trillion in Assets Under Management (AUM). These include SOSV, Bessemer Ventures, Lightrock, Sinovation Ventures, and the European Innovation Fund.

Additionally, Expand North Star will seek to redefine the future of money, blockchain, and creativity through leading co-located events GITEX Impact, Fintech Surge, Future Blockchain Summit, and Marketing Mania. Accelerating the next generation of scaleups, the world’s largest start-up pitch competition, Supernova Challenge 2.0, also graces GITEX GLOBAL with the winners claiming a share of the $200,000 prize pool.

Historic international involvement

GITEX GLOBAL 2024 will welcome the highest international attendance in its history, welcoming over 400 government and digital development agencies from around the world. Alongside GITEX GLOBAL regulars, the new nations debuting this year will showcase their latest groundbreaking tech innovations.

Next week marks the largest European participation at GITEX GLOBAL with over 35 European countries exhibiting alongside 1,000-plus SMEs and 450-plus startups from debuting countries, including Austria, Bosnia and Herzegovina, Ireland, Latvia, Lithuania, Portugal, Serbia, and Slovenia.

Many rising digital nations from Latin America are also behind the record-breaking international involvement, as are those from Central and Southeast Asia. Joining long-time GITEX GLOBAL participants such as China, Japan, South Korea, and India are several debutants – Singapore, Malaysia, Kazakhstan, and Kyrgyzstan amongst them.

While promoting international business development, entrepreneurship, and investment engagements to benefit enterprises, organisations, and SMEs alike, GITEX GLOBAL welcomes the European Innovation Council for the first time, Europe’s biggest deep-tech investor.

It will also see significant collaborations with global organisations from all continents, such as the European Innovation Council, Tech Destination Pakistan, IE University, University College London (UCL), Johns Hopkins University, the Massachusetts Institute of Technology (MIT), and key corporate ventures from leading tech enterprises such as Sony, Honda, Standard Chartered, QIC, and many more.

An action-packed agenda

Throughout its six-day duration, GITEX GLOBAL will become a microcosm of the world, launching industry-defining programmes such as GITEX Editions, an exclusive platform for late-stage advanced tech companies and a premier hub for unicorns, soonicorns and rhinos. In 2024, the event will connect 59 top global unicorns, such as Axelera, DeepL, Insilico Medicine, and Synthesis AI.

The World Future Economy Digital Leaders Summit is another must-attend show with global innovators and influential leaders set to address critical priorities shaping the future of technology. Additionally, GITEX Cyber Valley is this year’s most anticipated cybersecurity showcase – hosted by the UAE Cyber Security Council. With specialists forecasting that damage costs could reach $10.5 trillion annually by 2025, the show will present a power-packed conference agenda as the world’s most influential CISOs, CIOs, and GRC leaders to discuss the risks of global cybercrime.  

Leo Chen, Corporate Senior Vice President & President of Enterprise Sales at Huawei, which will be present with a flagship stand at the event, commented on the possibilities unlocked at the event for the industry: “GITEX GLOBAL offers a unique platform for us to engage in meaningful dialogues with industry peers about the trends and perspectives on industrial intelligence. We look forward to sharing our insights and learning from others to explore the endless possibilities of industrial digital and intelligent transformation.”

For more information on GITEX GLOBAL 2024 and to secure your passes, please visit www.Gitex.com. 

Distributed by APO Group on behalf of GITEX Global.

Energy

Mauritania’s New Energy and Petroleum Minister Confirmed for MSGBC 2026

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Etu Energias

Mohamed Ould Abdel Vetah takes office as Mauritania opens power generation to private investors

DAKAR, Senegal, November 9, 2026/APO Group/ –Mohamed Ould Abdel Vetah, Mauritania’s newly appointed Minister of Energy and Petroleum, has confirmed his participation at MSGBC Oil, Gas & Power 2026 in Dakar. Minister Vetah was appointed on October 10 in a new 29-member government, having previously served as Minister of Petroleum, Energy and Mines from 2016 to 2020. His participation at the upcoming summit offers delegates direct engagement with the official responsible for Mauritania’s gas and power agenda as the country seeks to attract capital across its evolving energy and hydrocarbon sectors

 




  

Minister Vetah joins the event as Mauritania enters a new investment cycle anchored by efforts to scale gas monetization, incentivize exploration and open new opportunities in renewable energy and power development. The country has been an LNG exporter since early 2025, when the Greater Tortue Ahmeyim (GTA) project, developed jointly with Senegal, shipped its first cargo. The project is now operating at full capacity, and gas is also set to anchor domestic power supply, with national utility Somelec and state miner SNIM having signed power purchase agreements with Saudi Arabia’s TAQA and Egypt’s GoGas Holding. The agreements fit within a gas-to-power program tied to the country’s Banda field and targeted for 2028.

 

Mauritania has committed to a fully private power generation model in which independent power producers develop all new plants, with two gas-fired projects in development expected to add a combined 550 MW to the grid. Renewables are scaling in parallel, led by a 220 MW solar-wind plant with 370 MWh of battery storage, developed under a 15-year concession with Somelec and slated to begin commercial production in the final quarter of 2026.

 

Minister Vetah’s career spans Mauritania’s gas sector and regional energy cooperation. During his previous term, Mauritania and Senegal signed the GTA gas sales agreement with bp and Kosmos Energy in 2020, and before entering government he served as General Manager of state gas company SOMAGAZ and as a consultant to TotalEnergies E&P Mauritania. Most recently, he spent nearly four years as High Commissioner of the Organization for the Development of the Senegal River.

 

Regional cooperation has been an early priority for the minister, who was received in Dakar by Senegalese President Bassirou Diomaye Faye on October 16 and reaffirmed his commitment to cooperation between the two countries. At MSGBC Oil, Gas & Power 2026, Minister Vetah will speak during the event’s Ministerial Dialogue, titled ‘Executing the MSGBC Region’s Energy Strategy’ and the Mauritania National Spotlight.

Organized by Energy Capital & Power, MSGBC Oil, Gas & Power 2026 takes place December 1-3 at the Centre International de Conférences Abdou Diouf (CICAD) in Dakar under the High Patronage of President Bassirou Diomaye Faye. For more information and registration, visit www.MSGBCOilGasAndPower.com.

 

Distributed by APO Group on behalf of Energy Capital & Power.

 

 




 

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DHL Global Forwarding Appoints Sascha Geiken as Chief Executive Officer (CEO) for Sub-Saharan Africa

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DHL Global Forwarding and MEDS sign strategic MoU to strengthen logistics and improve access to pharmaceutical products across East Africa

DUBAI, United Arab Emirates, November 10, 2026/APO Group/ –DHL Global Forwarding, the air and ocean freight specialist of DHL Group, has appointed Sascha Geiken as CEO for Sub-Saharan Africa, excluding South Africa, effective. He succeeds Egidio Monteiro and will report to Tobias Maier, CEO, DHL Global Forwarding Middle East and Africa.

 




  

Sascha Geiken previously served as Vice President Ocean Freight for Middle East and Africa at DHL Global Forwarding. He brings more than 30 years of experience in freight forwarding, having started his career in the industry in 1995. Before joining DHL Global Forwarding, he held senior leadership positions in the Middle East, including managing director roles covering several markets in the region.

Sascha knows our business and he knows this region

During his time leading Ocean Freight across Middle East and Africa, Sascha Geiken has gained extensive experience managing freight flows across a diverse and complex region. His current remit includes global trade, ocean freight trends and services, rates, capacity and trade-lane development, as well as sustainable transport. He has also worked closely on the changing trade flows connecting Africa with Europe, Asia and the Middle East.

Tobias Maier, CEO, DHL Global Forwarding Middle East and Africa, said: “Sascha knows our business and he knows this region. He has spent many years working across complex markets and understands what it takes to turn growing trade flows into reliable solutions for our customers. Sub-Saharan Africa is an important growth market for us, but it is also a market where strong local execution really matters. I am very pleased to have Sascha take on this responsibility, and I am confident he will continue to move our business forward together with our teams across the region.”

On his appointment, Sascha Geiken said: “I’m very happy to take on this new role. Having worked across Middle East and Africa for many years, I know both the opportunity in Sub-Saharan Africa and the realities of moving goods across the region. Trade is growing, but our customers need more than capacity. They need reliability across the entire supply chain, from the international leg through customs and inland transport to final delivery. I look forward to working with our teams across the region and building on what is already a very strong foundation.”

The appointment comes as DHL continues to invest in the long-term growth of its business in Africa. In 2025, DHL Group announced an investment of more than €300 million in Sub-Saharan Africa to expand infrastructure and services across DHL Express, DHL Global Forwarding and DHL Supply Chain.

Distributed by APO Group on behalf of DHL.

 

 




 

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CEM & Converge Africa bring CX and digital commerce leaders together in Sandton

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Two connected event experiences will bring senior customer experience, retail, ecommerce, marketing, technology and transformation leaders together on 10–11 November 2026, with the CEM Africa Awards taking place on the evening of 10 November

Together, the programmes give senior leaders practical insight they can take back into the business

JOHANNESBURG, South Africa, November 9, 2026/APO Group/ –CEM Johannesburg Edition returns to the NH Hotel in Sandton on 10–11 November 2026, alongside Converge Africa Johannesburg on 10 November, creating a concentrated meeting point for leaders shaping customer experience and digital commerce across Africa.

 




  

Across the combined programme, delegates will move between practical workshops, peer-led panels, curated networking and business matchmaking focused on the issues now influencing customer and commercial performance: AI and automation, trust, behavioural insight, journey design, retail media, unified commerce, fulfilment, loyalty, retention and measurable business outcomes.

The co-location gives attendees access to two complementary communities. CEM Johannesburg Edition focuses on customer experience strategy, service, technology and transformation, while Converge Africa Johannesburg brings a sharper retail and digital commerce lens to how customers discover, buy, receive, return and remain loyal.

Programme highlights:

  • The Trust Problem: Can Customers Trust an Experience They Can’t See?
  • Designing for How Customers Feel
  • Authenticity in AI: From Conversation to Completion Without Losing the Human Touch
  • The Customer Doesn’t See Your Org Chart: Why Marketing & CX Must Collaborate
  • From Contact Centre to Experience Centre: The Human + AI Workforce
  • Retail Is Being Rewritten: The New Rules of How Consumers Discover, Shop & Belong
  • Retail Media: Turning Customer Attention Into a New Revenue Stream
  • Unified Commerce: One Customer, One Stock Pool, One Connected Experience
  • Black Friday From Discovery to Doorstep: Can Retail Deliver on the Customer Promise?
  • AI That Actually Works: From Retail Hype to Measurable Results
  • Loyalty, Retention & the Post-Purchase Experience: From Transaction to Lifetime Value

Day two of CEM Johannesburg Edition continues the discussion with sessions examining how Africa’s best brands turn CX into trust, loyalty and growth, the changing future customer, experience intelligence, and how WhatsApp can move beyond conversation to completed customer outcomes.

Confirmed voices from across CX, retail and digital commerce

The programme brings together senior practitioners, consultants and technology leaders from across the customer and commerce ecosystem. Confirmed speakers and workshop leaders include:

  • Gedeon Rossouw – Head of Client Care (Principal/Director), Absa
  • Tatiana Ndlovu – Executive Head: Marketing, Nedbank Africa Regions
  • Julia Ahlfeldt – Customer Experience Strategist and Business Advisor, Julia Ahlfeldt CX
  • Debi Potgieter – CEO & Founder, XMwize Solutions
  • Joven Pillay – EMEA Customer Consulting Leader, KPMG South Africa
  • Christopher Baird – Head of Ecommerce (Southern Hemisphere), G-STAR
  • Adrian Naidoo – Senior HOD: Commercial, Retail Media, Data & Innovation, Boxer Superstores
  • Keanu Batista – Head of E-Commerce South Africa, Pernod Ricard
  • Kieara Hyman – Head of Commerce & Retail, Publicis
  • Kerry Ho-Van Rensburg – Head of Digital Marketing Operations, Pick n Pay
  • Nneka Keshi – Country Director & Africa Lead, Canva
  • Yudhvir Ranchod – Marketing Director, Peach Payments
  • Prathna Singh – Global Retail and South Africa Lead, Intent HQ

Sponsors and programme partners

CEM Johannesburg Edition sponsors:

  • Gold sponsors 1Stream, Cisco, KPMG and Microsoft
  • Silver sponsors Clickatell, QuestionPro, NPLUS, SingleInterface and Zoom
  • Innovation Sponsor XMwize Solutions
  • CX Report Sponsor Rogerwilco
  • Workshop Sponsor Smoke

Converge Africa Johannesburg programme partners: The Courier Guy features as a Diamond Sponsor and workshop partner, with DigiCommerce and Instore24 leading dedicated programme sessions focused on unified commerce and converting digital discovery into measurable in-store growth.

CEM Africa Awards to recognise Africa’s CX leaders

The CEM Africa Awards will take place on the evening of 10 November 2026 at the NH Hotel, Sandton. The 2026 awards programme has attracted 97 entries and 31 finalists, with eight awards spanning four pillars of customer excellence: People, Innovation, Transformation and Government.

Award categories include: CX Leader of the Year; Breaking Barriers in CX; Rising Star in CX; Best Overall CX Solution; Best Use of AI; Best Enterprise Contact Centre Platform; Best Customer Experience Team of the Year; Best Digital Transformation in Public Services; and Best Citizen Experience Initiative.

Among the 2026 finalists publicly announced are Rowland Ndegwa of Jubilee Insurance in the Rising Star in CX category, while LAW FOR ALL, MTN Nigeria, Equity Holdings Group and Clientèle are among the finalists for Best Customer Experience Team of the Year.

“Johannesburg brings together two communities that increasingly need to solve the same customer problem from different angles. CEM Johannesburg Edition looks at the experience, service and transformation agenda, while Converge Africa examines the commercial and operational realities of modern retail and ecommerce. Together, the programmes give senior leaders practical insight they can take back into the business.”

Terry Southam – Director Retail Portfolio

Event information

CEM Johannesburg Edition: 10–11 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/48Jo1UK)

CEM Johannesburg Edition live programme: View the full  agenda — View details / book (https://apo-opa.co/4ix4v3N)

Converge Africa Johannesburg: 10 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/4j6LLrS)

CEM Africa Awards: 10 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/4zdIJqO)

Distributed by APO Group on behalf of VUKA Group.

 

 




 

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