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LG Showcase MEA 2024 returns with first-hand experiences of LG Electronics’ latest innovations

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LG

The LG Electronics flagship event hosted in Abu Dhabi showcased all major product lineups

JOHANNESBURG, South Africa, May 3, 2024/APO Group/ — 

LG Showcase MEA 2024 recently welcomed guests and partners in Abu Dhabi to in-person experience the latest and greatest the brand has to offer.

The two-day event held at Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, UAE had over 500 guests who witnessed all of LG Electronics’ new innovations that will be rolled out in the region. The LG Showcase, returning after a successful event last year, created a common platform for experiencing LG Electronics’ unique customer focused innovations and reaffirms the company’s vision to bring innovative products to the market that enhances the customer’s overall experience. The event revolved around the theme of Reinventing Together, which expresses the brand’s commitment and passion toward its customers and their requirements.

Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region said: “We saw a huge success when we returned the LG Showcase MEA event last year and we are elated to see the same success in this year’s event as well. It is a great pleasure to showcase our latest innovations and give our guests the chance to experience them all firsthand. We are happy to see the love and appreciation received for each product and look forward to bringing more to this region overall.” He further added, “This event is a platform that showcases not just our products, but also reiterates our commitment to our customers. This event also serves as a platform for networking with our business partners and fostering relationships, another vital element of our work.”

The large-scale event was also home to multiple exhibition zones, where LG Electronics’ products were displayed in their ideal use-case scenario. This included a hero zone with the 97-inch LG SIGNATURE WIRELESS OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. Also on display was LG’s innovative StanbyME Go, the 27-inch FHD smart screen that comes in a carry bag design and a three-hour battery built in that allows for the ultimate in portability and making it a perfect companion for outdoor use, such as picnics and BBQs. The event highlighted the latest in LG Electronics’ innovation in processors and software with the new α (Alpha) 11 processor that will be used in its flagship TVs and the latest WebOS respectively. The α (Alpha) 11 processor will be actively used in flagship TVs for powerful AI features that enhance the viewing experience, while the new WebOS brings a revamped home screen with wider title cards and smoother tiles. The new WebOS will expand into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.  

A dedicated zone for audio visual products was also present, including the latest in XBOOM speakers which deliver bold and loud sounds with strong bass. This included the LG XBOOM XL9T, the most powerful-in-class party speaker, its smaller variant, the LG XBOOM XL5S with a 200W output, topped off with a dynamic pixel lighting effect that offers animation patterns, visual EQ or even characters, making it the perfect accessory for hanging out with friends or a must-have at parties.

LG CineBeam Q, the much awaited, stylish and smallest 4K portable projector from LG was a key attraction. This mighty 4K laser projector not only delivers stunning picture quality, but also a range of streaming features, while its minimalist design fits into any home design ethos.

The IT zone on the other hand showcased the latest lineup of LG UltraGear OLED gaming monitors including the new 32GS95UE, the world’s first VESA certified Dual Mode gaming monitor as well as the LG MyView Smart Monitor, a must-have for productivity and entertainment. To top it off, LG Electronics demonstrated the LG MAGNIT (model LSAL006), a stunning 4K (3840 x 2160) resolution Micro LED display, that delivers unparalleled picture quality through the brilliance of Micro LED technology, ideal for both personal and professional use.  For retail use, LG displayed the OLED transparent screens, which was highlighted in the LG café experience zone.

The exhibition zone also included an area for home appliances, including washing machines and air conditioning solutions as well as the brand’s premium built-in solutions. Featured in this zone was the MoodUP™ refrigerator, which adds a unique personality to any home kitchen with the ultimate in customisation by allowing users to choose from 22 colours for the upper door panel and 19 colours for the lower panel. In addition to its visual aesthetic, the new LG MoodUPTM Refrigerator comes with three LED panel doors and a transparent fourth door. Also on display was the LG built-in-kitchen package, a unique lineup that comprises of an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven, making it easier for customers to build an all-inclusive experience powered by LG Electronics.

On display was also its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. Also on display was LG’s new WashTower™ Compact laundry solution, which focuses on efficiency and space by combining both a washer and dryer with an all-in-one control panel and advanced AI in a single unit with a capacity of 13-kilograms for the washer and 10-kilogram capacity for the dryer.

 LG Electronics also set up Life Style zones, with a range of products appropriate for them. This included the ThinQ powered home setup, an elegant café setup as well as a camping setup.

For more details about LG Electronics’ range of products please visit: www.LG.com

Distributed by APO Group on behalf of LG Electronics.

Energy

Mauritania’s New Energy and Petroleum Minister Confirmed for MSGBC 2026

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Etu Energias

Mohamed Ould Abdel Vetah takes office as Mauritania opens power generation to private investors

DAKAR, Senegal, November 9, 2026/APO Group/ –Mohamed Ould Abdel Vetah, Mauritania’s newly appointed Minister of Energy and Petroleum, has confirmed his participation at MSGBC Oil, Gas & Power 2026 in Dakar. Minister Vetah was appointed on October 10 in a new 29-member government, having previously served as Minister of Petroleum, Energy and Mines from 2016 to 2020. His participation at the upcoming summit offers delegates direct engagement with the official responsible for Mauritania’s gas and power agenda as the country seeks to attract capital across its evolving energy and hydrocarbon sectors

 




  

Minister Vetah joins the event as Mauritania enters a new investment cycle anchored by efforts to scale gas monetization, incentivize exploration and open new opportunities in renewable energy and power development. The country has been an LNG exporter since early 2025, when the Greater Tortue Ahmeyim (GTA) project, developed jointly with Senegal, shipped its first cargo. The project is now operating at full capacity, and gas is also set to anchor domestic power supply, with national utility Somelec and state miner SNIM having signed power purchase agreements with Saudi Arabia’s TAQA and Egypt’s GoGas Holding. The agreements fit within a gas-to-power program tied to the country’s Banda field and targeted for 2028.

 

Mauritania has committed to a fully private power generation model in which independent power producers develop all new plants, with two gas-fired projects in development expected to add a combined 550 MW to the grid. Renewables are scaling in parallel, led by a 220 MW solar-wind plant with 370 MWh of battery storage, developed under a 15-year concession with Somelec and slated to begin commercial production in the final quarter of 2026.

 

Minister Vetah’s career spans Mauritania’s gas sector and regional energy cooperation. During his previous term, Mauritania and Senegal signed the GTA gas sales agreement with bp and Kosmos Energy in 2020, and before entering government he served as General Manager of state gas company SOMAGAZ and as a consultant to TotalEnergies E&P Mauritania. Most recently, he spent nearly four years as High Commissioner of the Organization for the Development of the Senegal River.

 

Regional cooperation has been an early priority for the minister, who was received in Dakar by Senegalese President Bassirou Diomaye Faye on October 16 and reaffirmed his commitment to cooperation between the two countries. At MSGBC Oil, Gas & Power 2026, Minister Vetah will speak during the event’s Ministerial Dialogue, titled ‘Executing the MSGBC Region’s Energy Strategy’ and the Mauritania National Spotlight.

Organized by Energy Capital & Power, MSGBC Oil, Gas & Power 2026 takes place December 1-3 at the Centre International de Conférences Abdou Diouf (CICAD) in Dakar under the High Patronage of President Bassirou Diomaye Faye. For more information and registration, visit www.MSGBCOilGasAndPower.com.

 

Distributed by APO Group on behalf of Energy Capital & Power.

 

 




 

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DHL Global Forwarding Appoints Sascha Geiken as Chief Executive Officer (CEO) for Sub-Saharan Africa

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DHL Global Forwarding and MEDS sign strategic MoU to strengthen logistics and improve access to pharmaceutical products across East Africa

DUBAI, United Arab Emirates, November 10, 2026/APO Group/ –DHL Global Forwarding, the air and ocean freight specialist of DHL Group, has appointed Sascha Geiken as CEO for Sub-Saharan Africa, excluding South Africa, effective. He succeeds Egidio Monteiro and will report to Tobias Maier, CEO, DHL Global Forwarding Middle East and Africa.

 




  

Sascha Geiken previously served as Vice President Ocean Freight for Middle East and Africa at DHL Global Forwarding. He brings more than 30 years of experience in freight forwarding, having started his career in the industry in 1995. Before joining DHL Global Forwarding, he held senior leadership positions in the Middle East, including managing director roles covering several markets in the region.

Sascha knows our business and he knows this region

During his time leading Ocean Freight across Middle East and Africa, Sascha Geiken has gained extensive experience managing freight flows across a diverse and complex region. His current remit includes global trade, ocean freight trends and services, rates, capacity and trade-lane development, as well as sustainable transport. He has also worked closely on the changing trade flows connecting Africa with Europe, Asia and the Middle East.

Tobias Maier, CEO, DHL Global Forwarding Middle East and Africa, said: “Sascha knows our business and he knows this region. He has spent many years working across complex markets and understands what it takes to turn growing trade flows into reliable solutions for our customers. Sub-Saharan Africa is an important growth market for us, but it is also a market where strong local execution really matters. I am very pleased to have Sascha take on this responsibility, and I am confident he will continue to move our business forward together with our teams across the region.”

On his appointment, Sascha Geiken said: “I’m very happy to take on this new role. Having worked across Middle East and Africa for many years, I know both the opportunity in Sub-Saharan Africa and the realities of moving goods across the region. Trade is growing, but our customers need more than capacity. They need reliability across the entire supply chain, from the international leg through customs and inland transport to final delivery. I look forward to working with our teams across the region and building on what is already a very strong foundation.”

The appointment comes as DHL continues to invest in the long-term growth of its business in Africa. In 2025, DHL Group announced an investment of more than €300 million in Sub-Saharan Africa to expand infrastructure and services across DHL Express, DHL Global Forwarding and DHL Supply Chain.

Distributed by APO Group on behalf of DHL.

 

 




 

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CEM & Converge Africa bring CX and digital commerce leaders together in Sandton

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Two connected event experiences will bring senior customer experience, retail, ecommerce, marketing, technology and transformation leaders together on 10–11 November 2026, with the CEM Africa Awards taking place on the evening of 10 November

Together, the programmes give senior leaders practical insight they can take back into the business

JOHANNESBURG, South Africa, November 9, 2026/APO Group/ –CEM Johannesburg Edition returns to the NH Hotel in Sandton on 10–11 November 2026, alongside Converge Africa Johannesburg on 10 November, creating a concentrated meeting point for leaders shaping customer experience and digital commerce across Africa.

 




  

Across the combined programme, delegates will move between practical workshops, peer-led panels, curated networking and business matchmaking focused on the issues now influencing customer and commercial performance: AI and automation, trust, behavioural insight, journey design, retail media, unified commerce, fulfilment, loyalty, retention and measurable business outcomes.

The co-location gives attendees access to two complementary communities. CEM Johannesburg Edition focuses on customer experience strategy, service, technology and transformation, while Converge Africa Johannesburg brings a sharper retail and digital commerce lens to how customers discover, buy, receive, return and remain loyal.

Programme highlights:

  • The Trust Problem: Can Customers Trust an Experience They Can’t See?
  • Designing for How Customers Feel
  • Authenticity in AI: From Conversation to Completion Without Losing the Human Touch
  • The Customer Doesn’t See Your Org Chart: Why Marketing & CX Must Collaborate
  • From Contact Centre to Experience Centre: The Human + AI Workforce
  • Retail Is Being Rewritten: The New Rules of How Consumers Discover, Shop & Belong
  • Retail Media: Turning Customer Attention Into a New Revenue Stream
  • Unified Commerce: One Customer, One Stock Pool, One Connected Experience
  • Black Friday From Discovery to Doorstep: Can Retail Deliver on the Customer Promise?
  • AI That Actually Works: From Retail Hype to Measurable Results
  • Loyalty, Retention & the Post-Purchase Experience: From Transaction to Lifetime Value

Day two of CEM Johannesburg Edition continues the discussion with sessions examining how Africa’s best brands turn CX into trust, loyalty and growth, the changing future customer, experience intelligence, and how WhatsApp can move beyond conversation to completed customer outcomes.

Confirmed voices from across CX, retail and digital commerce

The programme brings together senior practitioners, consultants and technology leaders from across the customer and commerce ecosystem. Confirmed speakers and workshop leaders include:

  • Gedeon Rossouw – Head of Client Care (Principal/Director), Absa
  • Tatiana Ndlovu – Executive Head: Marketing, Nedbank Africa Regions
  • Julia Ahlfeldt – Customer Experience Strategist and Business Advisor, Julia Ahlfeldt CX
  • Debi Potgieter – CEO & Founder, XMwize Solutions
  • Joven Pillay – EMEA Customer Consulting Leader, KPMG South Africa
  • Christopher Baird – Head of Ecommerce (Southern Hemisphere), G-STAR
  • Adrian Naidoo – Senior HOD: Commercial, Retail Media, Data & Innovation, Boxer Superstores
  • Keanu Batista – Head of E-Commerce South Africa, Pernod Ricard
  • Kieara Hyman – Head of Commerce & Retail, Publicis
  • Kerry Ho-Van Rensburg – Head of Digital Marketing Operations, Pick n Pay
  • Nneka Keshi – Country Director & Africa Lead, Canva
  • Yudhvir Ranchod – Marketing Director, Peach Payments
  • Prathna Singh – Global Retail and South Africa Lead, Intent HQ

Sponsors and programme partners

CEM Johannesburg Edition sponsors:

  • Gold sponsors 1Stream, Cisco, KPMG and Microsoft
  • Silver sponsors Clickatell, QuestionPro, NPLUS, SingleInterface and Zoom
  • Innovation Sponsor XMwize Solutions
  • CX Report Sponsor Rogerwilco
  • Workshop Sponsor Smoke

Converge Africa Johannesburg programme partners: The Courier Guy features as a Diamond Sponsor and workshop partner, with DigiCommerce and Instore24 leading dedicated programme sessions focused on unified commerce and converting digital discovery into measurable in-store growth.

CEM Africa Awards to recognise Africa’s CX leaders

The CEM Africa Awards will take place on the evening of 10 November 2026 at the NH Hotel, Sandton. The 2026 awards programme has attracted 97 entries and 31 finalists, with eight awards spanning four pillars of customer excellence: People, Innovation, Transformation and Government.

Award categories include: CX Leader of the Year; Breaking Barriers in CX; Rising Star in CX; Best Overall CX Solution; Best Use of AI; Best Enterprise Contact Centre Platform; Best Customer Experience Team of the Year; Best Digital Transformation in Public Services; and Best Citizen Experience Initiative.

Among the 2026 finalists publicly announced are Rowland Ndegwa of Jubilee Insurance in the Rising Star in CX category, while LAW FOR ALL, MTN Nigeria, Equity Holdings Group and Clientèle are among the finalists for Best Customer Experience Team of the Year.

“Johannesburg brings together two communities that increasingly need to solve the same customer problem from different angles. CEM Johannesburg Edition looks at the experience, service and transformation agenda, while Converge Africa examines the commercial and operational realities of modern retail and ecommerce. Together, the programmes give senior leaders practical insight they can take back into the business.”

Terry Southam – Director Retail Portfolio

Event information

CEM Johannesburg Edition: 10–11 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/48Jo1UK)

CEM Johannesburg Edition live programme: View the full  agenda — View details / book (https://apo-opa.co/4ix4v3N)

Converge Africa Johannesburg: 10 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/4j6LLrS)

CEM Africa Awards: 10 November 2026 | NH Hotel, Sandton, Johannesburg — View details / book (https://apo-opa.co/4zdIJqO)

Distributed by APO Group on behalf of VUKA Group.

 

 




 

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