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GITEX catalyses global tech ecosystem expansion with momentous European launch in world’s most dominant tech economy

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GITEX GLOBAL

GITEX GLOBAL, the world’s largest tech show, kicked off its record edition this week in Dubai to a phenomenal international response over its first three days

DUBAI, United Arab Emirates, October 18, 2023/APO Group/ — 

GITEX EUROPE May 2025 in Berlin set to be mega launch of the decade. GITEX GLOBAL (www.GITEX.com) is the powerful nexus bridging the future of economies in Dubai, Africa, and now Europe.

GITEX GLOBAL, the world’s largest tech show, kicked off its record edition this week in Dubai to a phenomenal international response over its first three days. Its huge scale in 2023 was amplified by the announcement that the mega tech and start-up event will launch in Europe, spearheading the international market expansion impetus of the global tech community.

GITEX EUROPE 2025 was announced today (18 October) at a signing ceremony at the 43rd GITEX GLOBAL, which this year again surpassed capacity at the Dubai World Trade Centre (DWTC) where it runs from 16-20 October 2023 featuring 6,000 exhibitors, and welcoming 180,000-plus attendees from 180 countries.

GITEX, the most trusted iconic tech event brand with an influential global following of tech professionals will now create a super corridor to connect international tech executives with elevated commercial and research development opportunities in the world’s most sort after digital economy.

GITEX EUROPE is organised by KAOUN International – the international affiliate of DWTC, who organises GITEX GLOBAL – in partnership with Messe Berlin, where the blockbuster event will debut from 21-23 of May 2025.

Extending a global tech hub network with a powerhouse event brand

GITEX EUROPE is the second overseas venture for the powerhouse GITEX brand, following the historic debut of GITEX AFRICA Morocco in May 2023, independently rated as the world’s best tech event launch. Through seamless explorative missions in the world’s most dynamic ascending markets, GITEX GLOBAL is now the powerful nexus bridging the future of economies, in Dubai, Africa, and now Europe.

The official signing ceremony of the launch between KAOUN International and Messe Berlin was attended by His Excellency Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, and Chairman of Dubai Chamber of Digital Economy; and Franziska Giffey, Vice Mayor of Berlin and State Senator for Economic Affairs, Energy and Enterprises.

“Berlin is a natural partner and twin to Dubai,” said H.E. Al Olama. “Going to Berlin proves that we are able to take the best and the brightest minds from the region to Europe and also bring them back to Dubai. This is a continuous momentum that started with GITEX AFRICA and we’re hoping to make GITEX Europe the most successful tech event in the continent.”

Senator Giffey said: “Berlin and GITEX are a perfect match. We are united in our vision of connecting the global community of innovators and we share the passion for pioneering new technologies.”

“Located in the heart of Europe, Berlin is home to one of the world’s most vibrant start-up ecosystems and a major destination for talent and investment. We are thrilled to team up with GITEX in our endeavour to advance transformation and boost Germany’s and Europe’s innovation power.”

The surge in international demand for GITEX to extend engagements and explore new markets catalysed the creation of GITEX EUROPE 2025 in Germany, the largest economy in Europe, accelerating future economies with a digital transformation vision centred around talent development, innovation, and purpose-driven, public-private-partnership (PPP) tech investment.

This is a continuous momentum that started with GITEX AFRICA and we’re hoping to make GITEX Europe the most successful tech event in the continent

Trixie LohMirmand, CEO of KAOUN International, the organiser of GITEX EUROPE, said: “The mission of GITEX is to create positive impact in the industries and economies we serve, and impact is sparked when the most imaginative, innovative and forward governments and people from diverse industries and cultures with shared ambitions come together to ignite open and honest collaborations.

“GITEX is all about the power of technology and people.  The creation of GITEX Europe is centred on this simple DNA. We are motivated by the confidence the global tech community has placed on GITEX to lead them to the greatest markets in the world with the highest trust and commitment.”

Mario Tobias, CEO of Messe Berlin, added: “With GITEX EUROPE, one of the most important international tech and start-up events is coming to Berlin. Whether coders, developers, tech CEOs, investors, industry newcomers or representatives of politics, science and research – in cooperation with our partner KAOUN International we are bringing Europe’s tech community together in Berlin. It gives us great pleasure to lay the foundation for this today.

“GITEX EUROPE is an important expansion of our portfolio and addition to our other tech trade fairs,” added Tobias. “GITEX EUROPE provides the ideal platform for the full spectrum of digitisation topics – from AI, the metaverse, blockchain, cybersecurity and telecommunications to climate tech and future mobility.”

Accelerating Europe’s dynamic tech ascendancy

GITEX EUROPE 2025 will arrive as the continent forges ahead as a global tech superpower, inspiring a resilient ecosystem that, according to recent estimates, will need to create 11 million new tech jobs by 2030 to meet the growing demand of a $3 trillion European tech sector.

Home to 514 unicorns, Europe has global challengers and leaders in all new tech segments, while the continent now attracts 20 percent of global VC funding, up from five percent two decades ago.

Long-term optimism is underlined by the opportunity to deploy billions of dollars’ worth of European venture and growth funds on purpose-driven technologies that solve meaningful problems, with ESG investment and climate tech among the major beneficiaries in the coming years.

With over 160,000 start-ups and 2.6 million start-up employees that are more motivated, experienced, and connected than ever, Europe is perfectly poised to fast-track a golden age of tech ascendency, intensified by the networking power, PPP collaborations, and real business-making capacity of GITEX EUROPE 2025.

Germany and Berlin: the epicentre of European innovation

Berlin’s rising status as a global tech hub is amplified by economic polices establishing the German capital as a magnet for disruptive companies unified by a desire to change the world via transformative tech shifts such as AI, blockchain, and quantum computing.

A global influx of tech talent, entrepreneurs, and investors has catalysed a vibrant, digital-savvy community where 5,600 tech start-ups and scale-ups are currently based, while every second euro of all German funding goes to a Berlin start-up. 

Berlin has also been voted as the most popular start-up hub anchored by an ecosystem of dynamic accelerators such as Berlin Partner, while the ultra-urban city has created 25 unicorns and hosted a number of tech unicorns throughout their growth such as N26, SumUp and Auto1 Group. With the most patent applications of any European country, Germany has proven itself as an innovation hub, with Berlin at its core.

More information is available at www.GITEX-Europe.com

Distributed by APO Group on behalf of GITEX Global

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WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2026

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11 hours ago

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August 12, 2026

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Cannes Creative Effectiveness Lions 2026
Cultural insights, interactive experiences, strategic creator partnerships and platform-native ideas lead to commercial success
12 August 2026 – Strategically integrating cultural insights, interactive experiences, strategic creator partnerships, and platform-native ideas into campaigns are key drivers of commercial success, according to a new report by WARC, the global authority on marketing effectiveness.

‘Creative Effectiveness Lions – Insights from the 2026 winners’, identifies trends and themes common to the winners of this year’s Cannes Creative Effectiveness Lions awards category, which rewards creativity that has also met business goals and driven sustainable impact over time.

Based on WARC’s exclusive access to the jury deliberations and analysis of the entries, the report unearths insights into what makes a campaign both creative and effective, offers a behind-the-scenes view on the strategies that led to success, and provides takeaways for advertisers, agencies, media owners, people and planet.

Commenting on the report, John Bizzell, Content Lead, WARC, said: “This year’s winning Creative Effectiveness campaigns offer valuable insights for marketers, demonstrating how creative excellence can address genuine business and social issues while delivering meaningful growth.”

On the winners, jury president Bertille Toledano, CEO, BETC, Havas Creative Middle East and President of Havas Creative Network, commented: “The jury sought to award Lions to campaigns that delivered genuine impact on real people – the kind of campaigns you would discuss with your mother over lunch. We kept in mind the Creative Effectiveness Ladder to select the most effective creative work that embodied a cultural vision and a clear sense of what the brand stands for. These are the ones I’ll be telling my mother about.”

The three key themes of the Creative Effectiveness Lions 2026 winners are:

  • Rewrite cultural rules, don’t just reflect them

Cultural insight is a strategic business tool that helps brands actively focus on what connects people, and how to respond and innovate. Brands that move beyond surface-level understanding and instead use cultural analysis strategically can unlock new opportunities for growth, relevance and differentiation.

 

Brands should prioritize activation over observation, position themselves as cultural solutions, and focus on value exchange rather than transactional relationships.

Creative Effectiveness Grand Prix winner, Three Words for insurance brand AXA by Publicis France, transformed its home insurance offering to support victims of domestic violence in France by adding the clause ‘and domestic violence’ to its contracts, enabling emergency relocations for those in need.

Gold winner Pedigree’s Caramelo campaign by AlmapBBDO São Paulo, redefined the concept of ‘pedigree’ and increased the adoption of mixed-breed dogs in Brazil, particularly the culturally significant Caramelo, expanding its total addressable market.

  • Interactive experiences foster deeper brand involvement

Turning brand assets into interactive tools enables brands to deepen engagement, foster participation and create memorable moments for audiences.

Brands should embrace direct consumer participation utilising assets, leverage data to build credibility, and implement meaningful reward mechanisms to drive engagement.

Vaseline, the trusted skin healer’s silver-winning Vaseline Verified campaign by Ogilvy Singapore, engaged directly with creators to address misinformation about its product on social media to ensure safe usage among consumers.

Furniture retailer IKEA’s Hidden Tags silver campaign in Portugal by Uzina, Lisbon, encouraged customers to discover the hidden production dates on their products to build consumer trust and reinforce long-term brand commitment.

  • Strategic creator partnerships and platform-native ideas build brands

Creators are more than paid promoters; they can be authentic advocates who add real value. Platform-specific features earn community buy-in and mean reach continues when spend stops.

Brands should focus on integration rather than interruption, look beyond simple amplification, and meet audiences where they naturally engage.

Uber Easts, the food delivery platform’s silver-winning campaign Football is for Food, by Special US, transformed its NFL sponsorship into a purchase opportunity by embedding itself into the sport, linking football with food.

Bronze-winning campaign ‘U Up?’ by Rethink Canada for IKEA leveraged multiple touchpoints to create unexpected brand interactions into points of purchase for mattresses by turning consumer insomnia into immediate conversation.

WARC’s John Bizzell added: “This year’s jury talked a lot about context, from sourcing to metrics and culture. The jury wanted to see work that included well-sourced, credible data and metrics on what was the business impact. They also wanted to see cultural context – on an international jury, not everyone may understand why an insight is so important for a brand or category. Entrants should bear these factors in mind for next year.”

The full report is available to WARC Strategy subscribers. An upcoming WARC Podcast available from 20 August will discuss the findings.

 

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Energy

ExxonMobil’s Artificial Intelligence (AI) Breakthrough Signals New Era of Digital Exploration in Guyana Ahead of Caribbean Energy Week (CEW) 2027

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13 hours ago

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August 12, 2026

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Etu Energias

As artificial intelligence transforms upstream decision-making, Guyana’s energy sector continues to attract investment and innovation ahead of the Caribbean Energy Week 2027 In-Country Launch in Georgetown on 1 September 2026

CAPE TOWN, South Africa, August 12, 2026/APO Group/ –ExxonMobil’s announcement that artificial intelligence has identified four new exploration opportunities within Guyana’s prolific Stabroek Block marks a significant milestone in the country’s digital transformation. By applying AI to historical discoveries, drilling results and subsurface data, the company is demonstrating how advanced analytics, machine learning, high-performance computing and next-generation seismic imaging can accelerate exploration, reduce costs and improve discovery success rates.

 

The breakthrough comes as Guyana targets crude oil production of 1.3 million barrels per day by 2027 and 1.7 million barrels per day by 2030, underscoring the growing role of digital technologies in maximizing resource development alongside continued investment in drilling and infrastructure.

Against this backdrop, the Caribbean Energy Week (CEW) 2027 Guyana In-Country Launch, taking place on 1 September 2026 at the Guyana Marriott Hotel in Georgetown, will bring together operators, technology providers, geoscience companies, investors and regulators to examine the latest developments shaping Guyana’s energy sector and build momentum ahead of CEW 2027 next July. Returning for its second edition, CEW provides a premier platform for advancing investment, showcasing new projects and highlighting the technologies driving the country’s next phase of upstream growth.

Momentum behind AI adoption continues to build. In May 2026, ExxonMobil Vice President of Exploration John Ardill confirmed the company was expanding its use of deep learning, machine learning and high-performance computing to analyze seismic data and identify hydrocarbon-bearing prospects that were previously more difficult to evaluate.

The company is simultaneously advancing an ambitious offshore drilling program. This month, ExxonMobil commenced new drilling activities in Guyana’s Exclusive Economic Zone, including the Whiptail development well and Rockhead-1 exploration well. Earlier this year, the company also sought environmental authorization for the Haimara gas-condensate development and has proposed a 35-well drilling campaign between 2028 and 2033, reinforcing confidence in Guyana’s long-term exploration potential.

These developments are creating growing opportunities for AI developers, digital technology providers, seismic specialists, engineering firms and oilfield service companies that can support increasingly data-driven exploration and field development activities.

As the first official milestone on the road to Caribbean Energy Week 2027, the Georgetown launch will provide a platform for industry leaders to examine the technologies, partnerships and investment strategies driving Guyana’s next phase of growth while strengthening collaboration across the Caribbean energy sector.

Distributed by APO Group on behalf of Energy Capital & Power.

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Business

SOKOYO Advances Global Solar Street Lighting Capabilities

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14 hours ago

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August 12, 2026

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SOKOYO

BEIJING, CHINA – Media OutReach Newswire – 12 August 2026 – SOKOYO, a top manufacturer of solar street lights, has installed 252 sets of lighting units in QatarEnergy’s solar power project in Ras Laffan and Masaieed in Qatar.

Installation of SOKOYO’s split solar street lights for the project being built by Samsung C&T Corp. was completed in July. The arrangement of solar panels was customized at the customer’s request for ease of maintenance.

“SOKOYO provided us with a specially customized solution for our power station,” said Ms. Kathy, senior procurement manager for Samsung. “The entire solar street lighting system consistently met our expectations for brightness, battery life and overall reliability.”

SOKOYO, founded in 2008, has manufactured more than 1 million lighting units installed in a wide range of settings across SoutheastAsia, Africa, the Middle East and Central Asia.

The company manufactures its own LED modules, solar panels, batteries, light housings and light poles. They have third-party certification for European Union and other safety and reliability standards, which qualifies them for export to global markets.

SOKOYO is regularly appointed to bodies that establish national and industry standards.

SOKOYO’s product line includes all-in-one solar street lights, all-in-two solar street lights and split-type solar street lights. They can be controlled remotely with IoT technology to improve safety and efficiency. Using solar power makes them immune to disruptions in supplies of oil and gas.

As the industry evolves to focus on “system-level R&D,” SOKOYO is reducing customer costs by enhancing reliability and resistance to heat and cold. To improve efficiency, it is developing smart lighting and IoT applications. It is promoting modular production, intelligent manufacturing and standardized process management.

The research team has seven engineers, some with more than two decades of industry experience. They develop technology for a wide range of environments and customer needs.

SOKOYO has experience in markets including Thailand, thePhilippines, Pakistan, Saudi Arabia and Nigeria. It has developed technology to cope with heat, humidity, sandstorms and low light during extended rains, a challenge in central Africa and other areas.

In Uganda, SOKOYO supplied 1,000 light sets to help improve safety on a busy expressway between the capital, Kampala, and the eastern industrial center of Jinja. They provide the first nighttime lighting on a 22-kilometer section of road crowded with trucks, buses and motorcycles.

In Yemen and the United Arab Emirates, SOKOYO lights use LED modules developed to cope with heat, sun and sand.

The company supplied more than 2,000 light units to Saudi Arabia’s planned high-tech city of NEOM as part of the Saudi 2030 Vision plan.

Customers can use SOKOYO’s test facilities to try out different light configurations. Lights can be tested on roads of up to four lanes in an1,100-square-meter darkroom. Designers and urban planners can ensure light is distributed effectively, eliminating dark areas on the road and improving safety.

Batteries are tested to confirm they resist crushing, heat and cold, vibration, overcharging or being dropped. LED modules are drenched in salt spray for up to 72 hours to make sure they resist corrosion.

SOKOYO has been chosen for bodies that formulated eight national and industry standards including the “General Technical Specification for Solar Photovoltaic Lighting Devices” in 2025 with definitions and standards for split-type and integrated solar devices.

SOKOYO products have third-party certification that they meet standards of the International Electrotechnical Commission (IEC) and other bodies.Its batteries meet the requirements of the CB scheme under the IEC, recognized in more than 50 countries. Tests confirm they withstand overcharging, high temperature, vibration, impact and short circuit.

The company’s solar panels received IEC certification that they meet standards for electric shock protection, temperature changes, damp, heat, humidity, hail impact and other factors.

SOKOYO participates in efforts to improve the industry’s reputation by promoting “zero false labeling” and reliable products that refuse to cut corners.

SOKOYO pays attention to the environment. Its products are designed to minimize light pollution and limit disruption for wildlife, stargazers and the public.
The issuer is solely responsible for the content of this announcement.

 

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