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The Arab Africa Trade Bridges (AATB) Program Partners with Tunisia Africa Business Meeting to Drive Economic Growth and Food Security

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AATB

Strategic Discussions to Enhance Trade and Economic Cooperation Between Arab and African Nations

TUNIS, Tunisia, June 21, 2024/APO Group/ — 

The 4th Meeting of the Arab-Africa Trade Bridges (AATB) Board of Governors (BoG) alongside the 11th Meeting of the AATB Executive Committee (EC) will take place on July 1-2, 2024, in Tunis, Republic of Tunisia. In addition, AATB will be a strategic partner and sponsor the Tunisia Africa Business Meetings (TABM) 2024. This significant event, held in collaboration with the Government of Tunisia, aims to strengthen economic cooperation and enhance trade relationships between Arab and African nations.

The AATB Program, launched in February 2017, has successfully organized three Board of Governors meetings, and this fourth assembly marks a pivotal step in advancing its mission. The meetings will focus on several key objectives, including raising awareness about the AATB Program among participating delegations, providing strategic guidance for the institutionalization of the program, and fostering stronger relationships among member countries.

The events will feature the participation of over 400 attendees in the plenary session, with more than 20 delegations expected at the 4th BoG meeting and 6 delegations at the 11th EC meeting. Key outcomes anticipated the achievements of the AATB Program and the implementation of the Operational Plan, the enhanced coordination of AATB activities with partner objectives, and increased engagement and commitment from member countries and organizations.

A main highlight of the event will be a roundtable discussion on “Bridging the gap on Food Security”. In 2023, AATB launched an initiative designed to address the pressing challenges of food security in the region. This program aims to enhance agricultural productivity, ensure sustainable food systems, and improve the livelihoods of communities across Arab and African countries.

The upcoming meeting will witness the participation of key AATB partners, including the African Export-Import Bank (Afreximbank), the Arab Bank for Economic Development in Africa (BADEA), the Islamic Development Bank (IsDB), the International Islamic Trade Finance Corporation (ITFC), the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), and the Islamic Corporation for the Development of the Private Sector (ICD).

These organizations have been instrumental in advancing the AATB’s objectives through strategic initiatives and financing programs.

This 4th AATB Board of Governors meeting is an important step for AATB, as it comes at a critical juncture in our efforts to institutionalize the program and deepen our impact

Agenda Highlights:

  • Review of the AATB Program’s Progress: An assessment of the initiatives launched under the program, including Food Security program, Institutionalization project and Arab Africa Guarantee Fund.
  • Focus on Strategic Partnerships: Discussions on enhancing existing collaborations to facilitate cross-border trade and investment.
  • The AATB Operational Plan: Partnerships with member countries and organizations: Country programs, Regional projects, Capacity-building initiatives, and AATB events.

Eng. Hani Salem Sonbol, Secretary General of AATB, emphasized the importance of this collaboration, stating, “This 4th AATB Board of Governors meeting is an important step for AATB, as it comes at a critical juncture in our efforts to institutionalize the program and deepen our impact. Our partnership with the Tunisia Africa Business Meeting underscores our commitment to driving sustainable economic growth and addressing key challenges like food security. We are excited about the opportunities this event presents for deepening our cooperation and creating lasting impact.”. “

The Tunisia Africa Business Meeting organized by CEPEX, the Tunisia Export Agency, in which AATB is the premium partner will convene a diverse group of participants, including private Sector Companies in Tunisia and Africa, ministers, CEOs, and high-ranking officials from Arab and African countries. Attendees will engage in meaningful discussions, sign agreements and memoranda of understanding, and explore innovative solutions to enhance the trade relations between the two regions.

In addition to the formal sessions, the event will facilitate B2B professional meetings, offering a dynamic platform for businesses to network, forge partnerships, and explore new trade and investment opportunities.

The Government of Tunisia’s support and the strategic location of Tunis enhance the significance of this gathering, highlighting Tunisia’s pivotal role in fostering trade and economic cooperation within the region.

Distributed by APO Group on behalf of The Arab Africa Trade Bridges Program (AATB).

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Emerson Partners with MSTelcom to Provide Advanced Industrial Automation in Angola

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MSTelcom

Agreement allows MSTelcom to support regional customers in Angola with advanced automation software and technologies to drive high performance industrial operations

LUANDA, Angola, July 1, 2024/APO Group/ — 

MSTelcom, a subsidiary of the Sonangol Group, has chosen Emerson (www.Emerson.com) to provide the company’s full automation portfolio for energy and industrial customers in Angola, further advancing the country’s objectives of leadership in hydrocarbon production. Emerson, a global leader in automation technology and industrial software, announced their collaboration aimed at expanding MSTelcom’s ability to provide engineering services to energy and industrial customers.

The alliance enables MSTelcom to provide the latest automation technologies to help the firm’s clients improve energy production, equipment availability, production optimization, safety and environmental sustainability.

Our work together will bridge MSTelcom’s information technology expertise with Emerson’s advanced automation portfolio

Automation is increasingly seen as a key enabler for leaders like Sonangal to maximize production performance like oil and gas recovery, while also advancing their commitments for emissions reductions. Emerson’s portfolio is expected to provide advanced automation to MSTelcom, supporting their leadership in engineering and communications services and vision of continuous innovation and sustainability.

“This partnership with Emerson is a significant milestone that will allow MSTelcom to incorporate cutting-edge automation solutions as well as improve our operational efficiency by providing our customers with industry-leading automation software and technologies.” said Felisberta de Jesus, president of the executive board of MSTelcom.

“Our work together will bridge MSTelcom’s information technology expertise with Emerson’s advanced automation portfolio,” said Mathias Schinzel, president of Emerson in Middle East & Africa. “Together, our aim is to help modernize the Angolan energy and industrial infrastructure with the latest innovations for sustainable and reliable performance, helping reinforce Angola’s global leadership in energy production through digital transformation.”

Distributed by APO Group on behalf of Emerson

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A bigger and better government offering, strongly positioned, and elevated at Mining Indaba 2025 (MI25), designed with attendees in mind

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Mining Indaba

Mining Indaba is investing significantly in ensuring the presence of a larger mining government contingency in 2025

CAPE TOWN, South Africa, July 1, 2024/APO Group/ — 

As the African mining industry continues to grow, the role government must fulfil in ensuring sustainable investment and development is becoming increasingly important. In acknowledgement of this, Mining Indaba (www.MiningIndaba.com) is investing significantly in ensuring the presence of a larger mining government contingency in 2025.

Enhanced government proposition

In support of this objective, ensuring the voice of government mining and supporting ministries will be heard across the event – not only in the government-dedicated Intergovernmental Summit, but across all key programmes including Disruptive Discussions, Sustainability Series and Technology and Innovation.

“Our government activity will also take place in a new home for 2025 – the CTICC 2 building – which will provide a larger space for ministers to engage collaboratively, greater attendance opportunities at the Ministerial Symposium and more effective engagement and time in our Intergovernmental Summit, new country investment forums, and traditional country showcases. As the government hub – we will offer ministers a single point of contact from which they can navigate the full Mining Indaba event comfortably and frequently,” says Zeinab El-Sayed, Head of Government Partnerships.

Future-proofing government focus

The 2025 theme, “Future-proofing African Mining, Today!” is anchored on six key content pillars, emphasising equality for all, to guide Mining Indaba’s future objectives. Future-proofing from a government perspective involves implementing policies and regulations that ensure sustainable development, environmental protection, and social responsibility in the mining industry. It also involves fostering innovation and technology adoption to enhance efficiency and competitiveness in the sector.

“Cross-border cooperation is essential for governments to address the challenges facing their countries in an increasingly interconnected world. In order to future-proof their economies, governments ought to collaborate with each other and engage with the private sector to implement effective and sustainable policies. The success of these partnerships will be crucial in ensuring that the continent remains competitive and resilient in the face of evolving global challenges,” continues El-Sayed.

As the government hub – we will offer ministers a single point of contact from which they can navigate the full Mining Indaba event comfortably and frequently

“A future-proof mining ministry is one that looks at how to encourage investment with the ultimate objective of creating sustainable and economic wealth for every African country. This requires collaboration – between governments, as well as industry, to ensure an aligned approach that responds to challenges around regulatory environments, infrastructure needs and community support. Mining Indaba will remain the platform to provide solutions and facilitate conversations that lead to positive outcomes in this regard,” highlights Laura Cornish, Head of Content & Strategic Partnerships.

What can attendees expect in 2025?

NEW FOR 2025

  • Country Investment Forums

Closed door discussion that will bring together ministries, community representatives, mining companies, investors, and chambers of mines to discuss ideas and address concerns, aiming to enhance each country’s investment profile with actionable outcomes.

  • Investment guides

These guides will provide detailed information on investment opportunities, regulatory frameworks, and potential risks for interested parties. Additionally, attendees can look forward to interactive workshops and networking opportunities to foster collaboration and knowledge-sharing among stakeholders.

IMPROVED FOR 2025

  • Ministerial Symposium

Attendees can expect engaging discussions on innovative solutions for sustainable development, networking opportunities with industry leaders, and the chance to contribute to shaping the future of African value chains. The symposium will provide a platform for sharing best practices, fostering partnerships, and driving actionable outcomes to advance socio-economic growth in the region.

Distributed by APO Group on behalf of Investing in African Mining Indaba.

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From Sustainability to Personalisation – Mid-year Retail Trends 2024

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Retail Trends

This year, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets

JOHANNESBURG, South Africa, July 1, 2024/APO Group/ — 

Reaching any midpoint, whether it’s to catch one’s breath on a ultra-marathon to gear up for the next stretch, or a project team reflecting on their progress and making necessary modifications – it’s all about positioning for success. So too a mid-year retail check-in offers valuable insights into some of the latest developments shaping how retailers connect with consumers and drive innovation in the second half of this year.

Overview | Global & Local

The rise and rise of ecommerce, the integration of online and offline, platforming sustainability, contactless and convenient quick and easy payment options, price-sensitive pricing strategies and building customer loyalty – dominated the past six months.

So too, and no surprises here, but the broader classification of the consumer is changing yet again. If 2023 was the year of the resilient consumer, it seems that 2024 is seeing the year of the empowered consumer. Mastercard Data & Services [May 2024] reported that despite rising interest rates, inflation and the threat of a recession, consumers still confidently spent in 2023. This year however, consumers are carefully prioritising resources – with many people worldwide now looking for more deals and discounts to carefully balance their household budgets. Technology is also playing a bigger role in bringing innovation and efficiency to retailers and consumers, reflecting a more concerted shift towards a customer-centric and digitally driven retail landscape.

“Don’t blink was my pennies worth at our trends check in November 2023,” said Mike Smollan, Chief Growth Officer, Smollan. “We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers. To local shifts in South Africa for example, with 61% of Gen Zs finding their feet and telling us via a recent Trade Intelligence report, that social media influencers are their best source of information when it comes to shopping. It’s about meeting consumers wherever, whenever, and however they prefer to shop, and being cognisant of and embracing the shift to empowered consumerism.”

Global retail examples always provide a relevant yardstick to illustrate these shifting dynamics on a larger scale. Take Walmart for example who despite relatively little store growth, has maintained its number one ranking with a robust online marketplace and a range of new financial resources for shoppers. Costco expanded its warehouse format this year to a range of countries while Ikea is reinventing, by opening smaller-format stores around the world.

So too, the ecommerce world continues to baffle the brain – with relative newbie Temu topping US$5 billion in sales in 2023, just one year after they launched. With Statista reporting that their app has been downloaded over 52 million times as of May this year.

A wild ride and evolving storyline as we watch the disruption of this sector.

Closer to home, Shoprite South Africa (SA) have adapted in 2024 to serve customers who want more promotions, combo deals and collective buying. They also noted that their customers are switching to private labels. Furthermore, they have expanded their premium stores and on-demand delivery services, as well as venturing into mobile services and financial offerings. On the ecommerce front Tech Safari, reporting on Amazon’s entry into SA in May this year, have suggested a possible pricing war benefitting consumers with faster deliveries, more products and better support. This space in the spotlight from now until year end and beyond, with competition on the up as Takealot, in response to Amazon’s entry, launched a free delivery service with a monthly subscription.

We’ve seen the rapid changes this year, from powerful tactical retail that has global brands amping up the flavour and integration experience for consumers

At A Glance | Four Trends

Accelerated ways to enable retailers to anticipate, experiment, adapt and satisfy consumers, even before they are aware of them, will be the golden thread. With Forbes identifying four evolving trends for the second half of the year:

Sustainability

Customers want organisations to step up and show proof of their eco stance however they have “green fatigue” and are quickly on the scent of businesses that are simply ‘greenwashing’.

AI

This is constantly evolving and retailers need to use AI to improve efficiencies and processes, and balance this with a human touch.

Personalised Communication

Consumers want messages tailored to them and their purchasing behaviour and not to be bombarded with general marketing messages. Shifting tactics from purely transactional to empathetic.

Social Commerce

CRM Essentials showed that 37% of consumers trust influencers more than brands. This year social commerce and creator economies present a perfect symbiotic relationship as brands are now more focused on telling stories on social platforms that conclude with a commerce moment.

Distributed by APO Group on behalf of Smollan.

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