This collaboration aims to introduce innovations to the Egyptian market, drawing on eFinance’s robust presence and trusted reputation and Cassava Technologies’ pan-Africa reach and global partnerships

CAIRO, Egypt, November 26, 2024/APO Group/ — 

eFinance Investment Group and Cassava Technologies (www.CassavaTechnologies.com) have signed an agreement to explore and identify opportunities for collaboration and joint expansion across Africa. The signing ceremony took place during the 28th Cairo ICT Exhibition and Conference, held under the auspices of President Abdel Fattah El-Sisi.

eFinance Investment Group and Cassava Technologies plan to leverage each other’s respective strengths and experience. Cassava Technologies will bring its extensive African footprint, infrastructure, and continental experience, whilst eFinance will bring its strong market presence and reputation as Egypt’s foremost leader in digital transformation.

This collaboration aims to introduce innovations to the Egyptian market, drawing on eFinance’s robust presence and trusted reputation and Cassava Technologies’ pan-Africa reach and global partnerships.

This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region

Cassava Technologies, headquartered in the UK, is a global technology leader of African heritage, with presence across Africa, the Middle East, Latin America and the United States of America. Its portfolio includes fiber broadband networks, satellite communications, data centers, renewable energy solutions, financial technology, digital platforms, artificial intelligence, as well as cloud and cybersecurity services.

e-finance Investment Group is a developer of digital payments infrastructures that was established in 2005 to develop the Government of Egypt’s financial network. Over the course of nearly two decades, the Group has penetrated all corners of Egypt’s digital market and transformed itself into a leading technology-focused investment firm. With a dynamic business model and a flexible organizational structure, e-finance is able to focus on multiple target markets through its subsidiaries and maximize its ability to unlock value in the digital payments space. The Group boasts a portfolio of subsidiaries that has enabled e-finance’s growth across multiple markets, unlocked synergies across its business lines, and enabled digital transformation for various strategic sectors throughout the nation to support the development of Egypt’s digital economy and drive towards financial inclusion.

Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, expressed his pride in partnering with Cassava Technologies, a global leader renowned for its extensive technological solutions and infrastructure across Africa. He emphasized that this collaboration represents a significant milestone in offering a unique range of joint services across the African continent, with a particular focus on the Egyptian market, where eFinance continues to lead the digital enablement for financial access across various industries and sectors.

According to Hardy Pemhiwa, President & Group CEO of Cassava Technologies, “eFinance has a track record of success in driving digital transformation in Egypt which is truly commendable. This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region. eFinance’s experience across key sectors in Egypt make them an ideal partner for us as we expand our presence in Egypt and the region. This partnership further enhances our ability to deliver on our vision of a digitally connected future that leaves no African behind”.

Distributed by APO Group on behalf of Cassava Technologies.

HONG KONG SAR – Media OutReach Newswire – 26 November 2024 -Is Hong Kong back to normal? It’s a question that continues to be asked of people who live in Hong Kong, and to those who visit Hong Kong. It assumes that the city has not been itself in recent years. 

However, Hong Kong has always been a vibrant and entrepreneurial city with unique quirks and idiosyncrasies that gives the city its soul. So to answer the question, no, Hong Kong is not back to normal because the truth is, Hong Kong has never really been normal.

Tired of the negative headlines, a ground-up private sector initiative launches today, uniting Hong Kong Brands & Influencers behind Hong Kong Never Normal; a new platform that kicks off with a campaign that celebrates the city’s extraordinary spirit with over 100 stories across the initial phase.

Big and small brands, content creators and influencers with roots in Hong Kong have come together to share stories around people, places, culture, lifestyle and brands that embody Hong Kong’s Never Normal essence. The @HKNeverNormal Instagram page will feature original and collaborated social content to engage and inspire conversations.

Joanne Lao, CEO of TBWA, the creative agency that initiated this campaign, said, “Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city. While this launch phase aims to build awareness, engage and ignite buzz, future phases will involve more collaboration activities with our ‘Hong Kong Never Normal’ community of brands, creators and influencers”.

Supporting partners include home grown brands and start-ups across 12 industry sectors including art, beauty, entertainment, education, food and beverage, fashion, hotels, lifestyle, media, non-profit, retail, sustainability, technology and traditional Chinese medicine. Full list of partners below.

In addition, individuals and influencers from many facets of Hong Kong are generously sharing their Hong Kong Never Normal perspectives in support of the campaign, including film director/actor Stephen Fung, business influencer Allan Zeman, 5-time Olympic swimmer Stephanie Au, singer/songwriter Serrini Leung and comedians Jordan Leung and Vivek Mahbubani.

Be inspired by the energy, entrepreneurism and creativity of Hong Kong and its people. Visit Instagram @HKNeverNormal and the website hknevernormal.com
 



 

WAM Morocco is organised by KAOUN International, the force behind GITEX GLOBAL, the world’s largest and most influential tech and AI show

CASABLANCA, Morocco, November 25, 2024/APO Group/ — 

KAOUN International (www.KAOUN-int.com/), Organizer of GITEX, Launches WAM Morocco 2025 with Commitment and Unified Support from Morocco’s Ministry of Industry and Trade, CGEM, and AMDIE; WAM Morocco 2025 Will Spotlight Advanced Manufacturing, Sustainable Practices, Next-Gen Logistics, and AI Innovation to Accelerate Industrial Growth.

The World Advanced Manufacturing & Logistics Expo & Summit (WAM Morocco) will debut in Casablanca, with unified support to catalyse Morocco’s thriving manufacturing economy towards next-generation industries. Endorsed by the Moroccan Ministry of Industry and Trade and in partnership with key partners, namely the General Confederation of Moroccan Enterprises (CGEM) and the Moroccan Investment and Export Development Agency (AMDIE), WAM Morocco aims to expand the nation’s industrial base, foster new sectors, and drive capacity building for sustainable growth.

Taking place from 28–30 October 2025 at the Foire Internationale de Casablanca (FIC), WAM Morocco is organised by KAOUN International, the force behind GITEX GLOBAL, the world’s largest and most influential tech and AI show, and GITEX Africa in Morocco – the continent’s largest tech and start-up event.

Morocco’s robust manufacturing and logistics base in the automotive and aerospace sectors, boosted by initiatives such as the Fez Smart Factory and $600 million National Port Strategy 2030 (http://apo-opa.co/4eQs4iG), has drawn substantial international investment.

Morocco has become the largest non-European automotive exporter to Europe. In addition, it has a significant presence in the aerospace sector, with exports totalling $2.2 billion and serving major clients such as Boeing and Airbus. Recent advancements in manufacturing and logistics have strengthened Morocco’s foundation, positioning the nation in the global spotlight as it prepares to host WAM Morocco successfully.

WAM Morocco is set to ignite Africa’s next wave of industrial revolution, paving the way for African nations to lead high-speed growth on the global stage

H.E. Ryad Mezzour, Morocco’s Minister of Industry and Trade, expressed his support, stating: “WAM Morocco represents a significant milestone in Morocco’s journey to becoming one of the foremost hubs for advanced manufacturing in Africa and the world. Being part of this event highlights our nation’s commitment to innovation, economic resilience, and industrial leadership. By bringing together global and local expertise, we are creating an environment where high-tech innovation and sustainable practices can thrive, propelling our country and the continent towards a prosperous, technology-driven future.”

The organiser of WAM Morocco and GITEX Africa, Trixie LohMirmand, CEO of KAOUN International, added: “WAM Morocco is a strategic and powerful manoeuvre for Morocco, accelerating the country’s, and the continent’s, prominence in high-tech industries and unlocking unparalleled access to global technological capabilities. This event will create powerful competitive advantages for the Moroccan and African ecosystems. By bringing together the best in innovation, investment, and collaboration, WAM Morocco is set to ignite Africa’s next wave of industrial revolution, paving the way for African nations to lead high-speed growth on the global stage.”

Event Highlights and Strategic Objectives

WAM Morocco is set to advance and support Morocco’s vision of becoming a sustainable, globally competitive manufacturing hub by showcasing cutting-edge manufacturing and next-generation technologies in AI, quantum computing, 3D printing, blockchain, and mixed reality. WAM Morocco shall feature a range of specialised events, including WAP (World Advanced Packing, Printing, and Plastic Technologies), WARM (World Advanced Rubber & Metal Industrial Technologies), and WASIM (World Advanced Sustainable Manufacturing), each dedicated to driving innovation and excellence in their respective fields.

Built on Morocco’s industrial success, WAM Morocco aims to accelerate its position as a leader in advanced manufacturing by leveraging AI, deep tech, and sustainable practices. The event will foster public-private partnerships, attract foreign investment, and support local capacity-building, creating a lasting economic impact and strengthening Morocco’s role as a high-tech, sustainable manufacturing powerhouse in Africa.

Chakib Alj, President of the Confederation of Moroccan Enterprises (CGEM), voiced support for the momentum driving Morocco’s industrial transformation, emphasising the importance of public-private collaboration: “This gathering is more than an event—it’s a vital platform for Moroccan businesses, particularly SMEs, to engage on the world stage, connect with leading international innovators, and form partnerships that will accelerate our industrial progress. By uniting our start-ups and industry leaders with global pioneers, we’re laying the groundwork for sustained growth, competitiveness, and economic resilience. We support this significant initiative and look forward to the long-term economic impact it will bring to Morocco and Africa as a whole.”

For more information, please visit WAM Morocco’s official website.

Distributed by APO Group on behalf of KAOUN International.