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Over 1000 African marketers to join top virtual conference on 29 July

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The conference is known for its hard hitting speaker format – with no sales pitches

JOHANNESBURG, South Africa, July 12, 2022/APO Group/ — 

Thirty thought leaders from Africa and beyond will appear over the course of one day at South Africa’s premier marketing conference, the Nedbank IMC (https://IMCConference.com). The theme is “Marketing Relevance”.

African marketers, entrepreneurs and creatives are fully aware of the growing importance of customer relevance and at this year’s Nedbank Integrated Marketing Conference (IMC), there will be a host of inspiring speakers who will provide insights and strategies. The conference is known for its hard hitting speaker format – with no sales pitches.

Dale Hefer, CEO of the Nedbank IMC, says the power of the conference is in being able to gather so many of Africa’s advertising and marketing thought leaders together in one virtual place, on one day. Marketers will be able to log in to watch this not-to-be-missed pan-African event (www.IMCConference.com) from their computers, laptops or cellular devices.

“Marketers are hungry for insight into finding and keeping that elusive yet critical ingredient – relevance. We have brought together the best-of-the best global thought leaders to provide our delegates with answers,” says Dale.

Greg Hoffman, Global Brand Leader and former Chief Marketing Officer (CMO) of Nike (United States)

Marketers will be able to log in to watch this not-to-be-missed pan-African event from their computers, laptops or cellular devices

Conference host, Gugulethu Mfuphi, will be joined by co-hosts Xolisa Dyeshana, Group Creative Director at Joe Public, and Preetesh Sewraj, CEO of The Loeries. Together they will introduce the Nedbank IMC 2022 line-up, which includes:

  • Greg Hoffman, Global Brand Leader and former Chief Marketing Officer (CMO) of Nike (United States).
  • Kathryn Williams, Managing Director of KMint (Australia).
  • Ron Thurston, bestselling author of Retail Pride (United States).
  • Tyrona Heath, Director of Market Engagement and The B2B Institute, a LinkedIn think thank (United States).
  • Joeri van den Bergh, co-founder and Managing Partner of InSites Consulting (Netherlands)
  • Ben Williams, Global Chief Creative Experience Officer of TBWA Worldwide (United States)
  • Monali Shah, Integrated Marketing and Communications Specialist (Nigeria)
  • Scott Thwaites, Head of Emerging Markets at TikTok Global Business Solutions (United Arab Emirates)
  • Maps Maponyane, TV presenter, producer, actor and entrepreneur (South Africa).
  • Luca Gallarelli, Group CEO of TBWA South Africa (South Africa).
  • Khensani Nobanda, Group Executive of Group Marketing and Corporate Affairs at Nedbank (South Africa).
  • Mathe Okaba, CEO of the Association for Communication and Advertising (South Africa).
  • Warren Moss, Founder and CEO of Demographica (South Africa).
  • Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership Group (South Africa).
  • Buli Ndlovu, Executive Head of Marketing for Retail and Business Banking at Nedbank (South Africa). 
  • Lebo Madiba, Founder of PR Powerhouse (South Africa).
  • Clinton Middleton, CEO of GrowThrough (South Africa).
  • Bernice Samuels, Group Marketing Executive of MTN Group (Dubai).
  • Tshego Tshukutswane, Senior Director of Consulting by Kantar (Netherlands).
  • Dale Hefer, CEO of Nedbank IMC (South Africa).
  • Sphe Vundla, Corporate Brand Director of South African Breweries (South Africa).
  • Saks Ntombela, Group CEO of Hollard Insurance (South Africa).
  • Heidi Brauer, Chief Marketing Officer of Hollard Insurance (South Africa).
  • Karabo Songo, Group CEO of Brave Group (South Africa).
  • Sadika Fakir, Integrated Media and Digital Director at Tiger Brands (South Africa).
  • Faheem Chaudhry, Partner and Managing Director of M&C Saatchi Abel (South Africa).
  • Haydn Townsend, Managing Director of Accenture Song (South Africa).

Virtual tickets are available at R1 999/USD125

Group discounts are available.

Book now at IMCConference.com

Nedbank IMC 2022 bursaries are available at IMCConference.com/IMC-bursaries/

Distributed by APO Group on behalf of Nedbank IMC Conference.

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Genesis Energy Chief Executive Officer (CEO) to Discuss Energy Expansion at Congo Energy & Investment Forum

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Genesis Energy

Akinwole Omoboriowo II will discuss Genesis Energy’s plan to deliver 10.5 GW of power across Africa, highlighting how Nigeria’s power sector experience can inform the development of the Republic of Congo’s domestic energy grid and gas export potential

BRAZZAVILLE, Republic of the Congo, January 20, 2025/APO Group/ — 

Akinwole Omoboriowo II, CEO of Genesis Energy, will speak at the Congo Energy & Investment Forum (CEIF) in Brazzaville this March, where he will discuss the company’s plans to deliver 10.5 GW of power across Africa, with a focus on energy initiatives that align with the Republic of Congo’s energy development goals.

Genesis Energy is driving transformational power projects, including providing 334MW to the Port Harcourt Refinery in Nigeria and plans to produce 1 GW within the WAEMU region. In October 2024, Genesis and BPA Komani announced their strategic partnership to mobilize capital and facilitate critical infrastructure projects focused on renewable energy, particularly Battery Energy Storage Systems across Africa. Additionally, Genesis’ recent MOU with the U.S. Agency for International Development will mobilize $10 billion for green energy and renewable projects, supporting Africa’s transition to a sustainable energy future.

The inaugural Congo Economic and Investment Forum, set for March 25-26, 2025 in Brazzaville, will bring together international investors and local stakeholders to explore national and regional energy and infrastructure opportunities. The event will explore the latest gas-to-power projects and provide updates on ongoing expansions across the country.

During CEIF 2025, Omoboriowo will explore how Genesis’ successful energy infrastructure development projects in Africa, combined with private sector innovation, can guide the Republic of Congo in strengthening its energy security and achieving its decarbonization goals. By leveraging its expertise in clean energy and strategic partnerships, Genesis Energy is poised to play a key role in helping the Republic of Congo harness its energy potential and expand its regional energy influence.

The Republic of Congo’s renewable energy sector is in a phase of growth, with increasing interest in solar, hydro and wind energy projects. Battery energy storage capacities are also gaining traction as a vital component of the country’s energy infrastructure, helping to balance supply and demand. The government is focusing on diversifying its energy mix to reduce dependency on fossil fuels and enhance grid reliability. Looking ahead, the Congo aims to expand its renewable energy capacity and integrate storage solutions to meet growing domestic and regional energy needs while supporting environmental sustainability.

Distributed by APO Group on behalf of Energy Capital & Power.

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Eni, TotalEnergies Announce New Exploration Projects in Libya

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National Oil Corporation

Eni is launching three exploration plays, TotalEnergies is expecting promising results from its recent onshore exploration project, and other developments were shared during an upstream IOC-led panel at the Libya Energy & Economic Summit

TRIPOLI, Libya, January 19, 2025/APO Group/ — 

Libya’s National Oil Corporation (NOC) and international energy companies TotalEnergies, Eni, OMV, Repsol and Nabors outlined key exploration milestones and strategies to advance oil and gas production in Libya at the Libya Energy & Economic Summit 2025 on January 18.

Among the key developments highlighted were TotalEnergies’ recent onshore exploration project and promising exploration opportunities in the Sirte and Murzuq basins.

“With 40% of Africa’s reserves, Libya remains largely untapped,” said Julien Pouget, Senior Vice President for the Middle East and North Africa at TotalEnergies. Pouget shared TotalEnergies’ plans for 2025, including the completion of an onshore exploration project and new exploration in the Waha and Sharara fields. “We expect results next week,” he added.

Luca Vignati, Upstream Director at Eni, echoed optimism for Libya’s potential and outlined the company’s ongoing investment initiatives in the country. “We are launching three exploration plays – shallow, deepwater and ultra-deep offshore. No other country offers such opportunities,” Vignati stated. He also highlighted the company’s investments in gas projects, including over $10 billion for the Greenstream gas pipeline and a CO2 capture and storage plant in Mellitah.

Repsol affirmed its commitment to advancing exploration in Libya, focusing on overcoming industry challenges and achieving significant production milestones.

We have 48 billion barrels of discovered but unexploited oil, with total potential estimated at 90 billion barrels, especially offshore

“Over the past decade, Libya has made remarkable efforts to fight natural field decline and encourage exploration,” said Francisco Gea, Executive Managing Director, Exploration & Production at Repsol. “We have reached 340,000 barrels per day. The two million target is within reach, and as international companies, we have the responsibility to bring capacity and technology.”

“Innovation is key to maximizing production and accelerating exploration. By deploying cutting-edge solutions, Nabors can enhance efficiency, reduce costs and ensure safer operations,” added Travis Purvis, Senior Vice President of Global Drilling Operations at Nabors.

Bashir Garea, Technical Advisor to the Chairman of the NOC, highlighted the country’s immense oil and gas potential. “We have 48 billion barrels of discovered but unexploited oil, with total potential estimated at 90 billion barrels, especially offshore,” he said. He also pointed to Libya’s sizable gas reserves, noting, “Libya has 122 trillion cubic feet of gas yet to be developed. To unlock this potential, we need more investors and new technology, particularly for brownfield revitalization.”

“Our strategy spans the entire value chain. Strengthening infrastructure is essential to maximizing production and efficiency,” said Hisham Najah, General Manager of the NOC’s Investment & Owners Committees Department.

NJ Ayuk, Executive Chairman of the African Energy Chamber and session moderator, underlined Libya as a prime destination for foreign investment: “Libya is at the cusp of a new energy era. The time for bold investments and strategic partnerships is now.”

Distributed by APO Group on behalf of Energy Capital & Power.

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Libya’s Oil Minister: Brownfields, Local Investment Key to 2M Barrels Per Day (BPD) Production

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Libya’s Oil & Gas Minister outlined plans to boost production to 1.6 million bpd in 2025 and 2 million bpd long-term, with brownfield development and local investment at the core, during the Libya Energy & Economic Summit

TRIPOLI, Libya, January 19, 2025/APO Group/ — 

Libya is setting its sights on boosting oil production to 2 million barrels per day (bpd) within the next two to three years, with brownfield development and local investment identified as critical drivers of this growth. Speaking at the Libya Energy & Economic Summit (LEES) in Tripoli on Saturday, Minister of Oil and Gas Dr. Khalifa Abdulsadek outlined the country’s strategy to reach 1.6 million bpd by year-end and laid the groundwork for longer-term growth.

“There are massive opportunities here, massive fields that have been discovered, but a lot of fields have fallen between the cracks,” stated Minister Abdulsadek during the Ministerial Panel, Global Energy Alliance – Uniting for a Secure and Sustainable Energy Future. “We want to make sure local oil companies take part. We also want to leverage the upcoming licensing round to support our planned growth in the oil sector.”

The minister’s remarks were complemented by a strong call for international participation in Libya’s upcoming licensing round, signaling the government’s commitment to fostering collaboration and maximizing the potential of its energy sector.

Highlighting Libya’s vast natural gas potential – with reserves of 1.5 trillion cubic meters – Mohamed Hamel, Secretary General of the Gas Exporting Countries Forum, stressed the need for enhanced investment in gas projects. He pointed to ongoing initiatives like the $600 million El Sharara refinery as opportunities to stimulate economic diversification.

There are massive opportunities here, massive fields that have been discovered, but a lot of fields have fallen between the cracks

“Natural gas is available,” Hamel stated, adding, “It is the greenest of hydrocarbons and we see natural gas continuing to grow until 2050.”

The panel also tackled the global energy transition, emphasizing Africa’s unique challenges and the need for the continent to harness its resources to achieve energy security. Dr. Omar Farouk Ibrahim, Secretary General of the African Petroleum Producers Organization (APPO), underscored the critical need for finance, technology and reliable markets to drive progress.

“At APPO, we have noted three specific challenges for the African continent. Finance, technology and reliable markets,” he stated, questioning whether Africa can continue to depend on external forces to develop its resources.

As one of Africa’s top oil producers, Libya holds an estimated 48 billion barrels of proven oil reserves. The country’s efforts to expand production, attract investment and drive innovation are central to the discussions at LEES 2025. Endorsed by the Ministry of Oil and Gas and National Oil Corporation, the summit has established itself as the leading platform for driving Libya’s energy transformation and exploring its impact on global markets.

Distributed by APO Group on behalf of Energy Capital & Power.

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