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New Whitepaper Outlines Growth for Ghana, Ivory Coast Auto Aftermarkets

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Auto Aftermarkets

The paper outlined that while Ghana and Ivory Coast are both smaller markets than the likes of African heavyweights Egypt, Nigeria, and South Africa, they hold enormous potential

DUBAI, United Arab Emirates, August 15, 2022/APO Group/ — 

‘Enormous potential’ for aftermarket suppliers of two African countries’ as importation of vehicles, spare parts ‘skyrocket’; Report by German consultancy Africon indicates high demand from USA, Europe, or UAE – host of Automechanika Dubai  (www.AutomechanikaDubai.com) 2022

Download document:  https://bit.ly/3AmaO3M

A new whitepaper authored by Africon, the German consultancy firm that supports companies worldwide with business expansion in Africa, has outlined key insights into the automotive markets of Ghana and Ivory Coast.

Among the data are details on the rise of imported vehicles as well as a growing spare parts market in the two countries, making the pair increasingly important in the African automotive aftermarket going forwards.

The paper outlined that while Ghana and Ivory Coast are both smaller markets than the likes of African heavyweights Egypt, Nigeria, and South Africa, they hold enormous potential.

Total vehicle imports into both countries skyrocketed in the past six years, with the value of light vehicles in Ivory Coast more than doubling and heavy vehicles almost doubling since 2016.

While the Ghanaian parts market is around twice as large as that of its francophone neighbour, Ivory Coast has been catching up quickly with annual growth in imported parts

In Ghana, growth has been slightly slower, yet figures remain impressive at an average of 11 percent and 10 percent annually for light and heavy vehicles respectively. For both countries, most of the total supply came from the USA, UAE, and Europe.

Similarly, in Ivory Coast, despite the economic impact of the COVID-19 pandemic, the country’s new light vehicle market growth in recent years has been relatively strong, with volume increasing from 7,500 in 2012 to relatively consistently more than 10,000 units over the past few years. In total, there are around 800,000 vehicles on the road in the country (excluding trailers, and two- and three-wheelers), while Ghana is home to approximately 1.2 million.

“Spare parts markets are equally growing for both countries,” the whitepaper reads. “While the Ghanaian parts market is around twice as large as that of its francophone neighbour, Ivory Coast has been catching up quickly with annual growth in imported parts increasing by almost 20 percent between 2015 and 2021. In Ghana, growth stands at ‘only’ 10 percent per annum over the same period.”

Africon believes that with growing market sizes, the two countries are likely to be the focus of parts manufacturers, while the localisation of distribution infrastructure is likely to increase. As it stands, both Ghana and Ivory Coast have a very similar distribution structure, with global parts manufacturers supplying through international trading firms based often in the UAE or EU.

E-commerce so far plays a rather limited role in both countries, the paper asserts. Foreign online platforms are sometimes used to import parts, especially due to a higher trust in foreign sources. For the resale within the countries, a vast majority of buyers prefer to “see and touch” the products before ordering. Additionally, logistical challenges to enable reliable e-commerce systems are yet to be solved. Nevertheless, many stakeholders believe in future solutions to these challenges and are increasingly keen to explore opportunities in the digital space in Africa.

“While so far only very few global parts manufacturers have their own staff and structures in the region, they should and will move closer to their customers in this regard,” the paper continues. “The importance of e-commerce parts sales and other digital automotive services (repair and service, insurance, ride-hailing, etc) may well rise to significantly increase convenience to local drivers and vehicle owners. To ensure a foothold in these promising future markets, local and global firms should make use of early mover advantages.”

Africon, with representations in Ivory Coast, Ethiopia, Ghana, Kenya, Nigeria, South Africa, and Tanzania, will be attending this year’s annual Automechanika Dubai trade show from November 22-24 at Dubai World Trade Centre in the UAE.

Despite the challenges of COVID-19, last year’s event brought together 20,574 visitors from 129 countries, 578 exhibitors from 47 countries, and 12 official country pavilions to reconnect and engage in serious business conversations, sign new deals, explore new partnerships, and stay updated on the latest market trends. 

The show’s organiser, Messe Frankfurt Middle East, expects more than 750 exhibitors this year, a healthy 30 percent year-on-year increase, with similar visitor growth anticipated as international travel restrictions continue to ease.

Distributed by APO Group on behalf of Automechanika Dubai.

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Ghana’s Downstream Regulator Joins Accra Investor Briefing to Advance Value Chain

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The Accra Investor

The Accra Investor Briefing will share insights into Ghana’s petroleum industry ahead of the African Energy Week: Invest in African Energies conference this September

ACCRA, Ghana, April 7, 2025/APO Group/ –With a goal to increase the share of liquefied petroleum gas (LPG) to 50% of the market by 2030, Ghana’s downstream regulator the National Petroleum Authority (NPA) is promoting private-led investment across the petroleum value chain. Strengthened policies and technology-driven strategies are already bolstering downstream productivity, but the NPA is seeking greater investment to strengthen fuel security and distribution across West Africa.

During the Invest in African Energies: Accra Investor Briefing on April 14, 2025, taking place at the Kempinski Hotel, the NPA’s CEO Godwin Kudzo Tameklo will outline strategies being implemented by the authority to strengthen the downstream value chain in Ghana. Tameklo is expected to highlight ongoing efforts to attract investment in downstream projects, while sharing an update on the country’s developments such as the Integrated Petroleum Hub, LPG expansion and broader infrastructure advancements.

As the downstream regulator, the NPA manages the importation and refining of crude in Ghana as well as the sale, marketing and distribution of refined petroleum products across the country. The NPA works to position the downstream sector as both a major contributor to domestic product growth and catalyst for long-term economic growth in Ghana. By leveraging technology and growth-centered policy, the NPA has led the growth of Ghana’s downstream industry.

With increased investment, Ghana stands to play a major part in enhancing fuel security across the broader West African region

In April 2024, the country witnessed a 15.4% growth in petroleum consumption, reaching 1,641 kilotons compared to 2023, as well as a 9% rise in gasoline consumption, reaching 588.5 kilotons. In 2024, LPG consumption also witnessed a surge, rising 7.25% throughout the year to reach 340 million liters. An increase in the adoption of LPG was largely attributed to the promotion of the Cylinder Recirculation Model by the NPA – a distribution system implemented in 2023 that allows residents and commercial consumers to utilize LPG through cylinder exchange. LPG adoption rose from 28.9% in 2010 to 60% in 2023, with LPG usage increasing from 18.2% in 2010 to 44.1% in 2023. Strategic LPG projects include the Puma Energy-owned LPG bottling plant in Tema – a $6 million facility with the capacity to deliver 1,200 cylinders per hour. A second plant is being developed by the Ghana Cylinder Manufacturing Company, with a capacity of 150 million cubic feet per day.

To further strengthen distribution, the NPA is leveraging innovative technology and policies that enhance efficiency and profitability across the downstream sector. These include the introduction of a new transparent automatic price adjustment formular, transitioning from an annual regulated pricing model; a zero-tolerance policy for toxic fuel and an increase in low sulphur fuels; as well as technology-based mechanisms such as the petroleum marking scheme, bilk road vehicle tracking project, electronic cargo tracking system and enterprise relational database management software. These mechanisms support efficient monitoring and ensure optimized quality and quantity of petroleum products in Ghana.

Beyond domestic petroleum distribution, Ghana is strengthening regional exports. In 2024, the NPA signed an agreement with Senegal and The Gambia to enhance petroleum product exports. Ghana already exports petroleum to regional neighboring, including Mali, Niger, Burkina Faso, Ivory Coast and Togo. According to the NPA, the volume of petroleum exports to regional countries from Ghana amounted to 385,154,100 liters. Over 5,000 service providers are registered in Ghana, delivering over four million metric tons of petroleum products annually.

“Ghana is a strong example of the role natural gas and associated LPG production plays in Africa. Through targeted policies, technology-driven mechanisms and a commitment to low-cost, reliable fuels, the NPA is leading the charge towards a more sustainable future in West Africa. With increased investment, Ghana stands to play a major part in enhancing fuel security across the broader West African region,” stated NJ Ayuk, Executive Chairman of the African Energy Chamber.

Distributed by APO Group on behalf of African Energy Chamber

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APO Group Revolutionises Press Release Distribution by Integrating Telegram, Boosting Mobile Accessibility Across Africa

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APO Group is committed to ensuring that Africa’s stories are shared even more widely and in a manner that is convenient to the continent’s growing mobile population of journalists and news consumer

JOHANNESBURG, South Africa, April 7, 2025/APO Group/ –APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the integration of Telegram, the popular mobile instant messaging service, into its press release distribution channels. This exciting new development, which sees the company’s press releases available on the mobile app, further cements APO Group’s position as Africa’s premier digital PR and communications firm, with unmatched reach and engagement in the online space.

With an annual dissemination rate of over 10,000 press releases to more than 250 news websites and 450,000 journalists and bloggers across the continent and globally, APO Group is committed to ensuring that Africa’s stories are shared even more widely and in a manner that is convenient to the continent’s growing mobile population of journalists and news consumers.

Telegram gives these users direct access to the press releases published on APO Group’s www.Africa-Newsroom.com platform, enabling them to instantly share relevant real-time updates and exclusive content with their target audiences. Like the web platform, Telegram subscribers can choose their preferred language channel – English, Arabic, French, or Portuguese – providing bespoke, tailored access to APO Group’s press releases in mobile format.

With close to 53 million downloads (https://apo-opa.co/3FWfLWh) in Europe, the Middle East, and Africa in 2024, Telegram has rapidly gained traction amongst the region’s users, fundamentally transforming how news is consumed. Incorporating Telegram into its already comprehensive press release distribution channels supports APO Group’s vision of delivering state-of-the-art communications solutions for Africa and the world.

“At APO Group, we’re not only committed to sharing positive and compelling narratives about the African continent; we also want to make it as easy as possible for journalists to republish our content, enhancing exposure for our clients through a channel that is widely accessible and easy to use, with an unlimited audience size. Tailored functionality ensures that information is relevant, topical, and presented in a user-friendly manner,” explained APO Group CEO Bas Wijne.

Innovation and digitalisation are key focus areas for us at APO Group when it comes to enhancing our press release distribution services

“Innovation and digitalisation are key focus areas for us at APO Group when it comes to enhancing our press release distribution services. Telegram presents us with a unique opportunity to further enrich our advanced distribution service, offering journalists a wider range of options to access and share Africa’s stories. This aligns with how the market is evolving, how users are evolving, and how the mobile market is growing.”

In addition to its comprehensive online Africa Newsroom press release distribution platform and the newly launched Telegram mobile news-sharing channel, APO Group is working to provide additional innovative mobile solutions to its clients and the African media in the near future, broadening distribution options even further.

Subscribe to APO Group’s Africa Newsroom Telegram channels using the following links:

English: https://t.me/Africa_Newsroom

French: https://t.me/Africa_Newsroom_FR

Arabic: https://t.me/Africa_Newsroom_AR

Portuguese: https://t.me/Africa_Newsroom_PT

Distributed by APO Group on behalf of APO Group

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NCBA and African Guarantee Fund (AGF) Strengthen Small and Medium Enterprise (SME) Financing with KES 3 Billion Renewal, Prioritizing Women-Led Businesses

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The agreement will continue to support the Group’s efforts to provide financial solutions for SMEs, with a special focus on women-led businesses and those in environmentally responsible sectors

NAIROBI, Kenya, April 7, 2025/APO Group/ –NCBA has today renewed its partnership with the African Guarantee Fund (AGF) (https://AfricanGuaranteeFund.com), to enable the Group provide financial solutions to SMEs, through an enhanced guarantee agreement of KES 3 billion for 10 years.

Through the support of AGF’s risk-sharing mechanism, NCBA cumulatively disbursed close to KES 17 billion in loans. Out of these credit facilities, AGF has supported 696 SMEs [over 3,500 transactions] amounting to KES 8.0 billion. The outstanding portfolio is worth KES 1.7 billion.  The partnership has so far generated 7,200 jobs, of which 2,200 target women, while youth account for 4,100 jobs.

Signed by Mr. John Gachora, Group Managing Director of NCBA and Mr. Jules Ngankam, Group Chief Executive Officer of AGF, this enhancement will allow NCBA, on one hand, to further increase its commitment to Kenya’s SME segment and on another, to promote the development of projects in renewable energy and sustainable agriculture as well as support women led/owned businesses.

During the ceremony, the Group Managing Director at NCBA, Mr John Gachora, said, “This strategic partnership with AGF is proof of our devotion to SMEs, particularly those spearheading sustainable practices led by women. I believe that by increasing our guaranteed limit, our capacity to offer more flexible and long-term financial solutions that support SME growth will contribute to economic growth.”

NCBA reaffirmed its commitment to advancing financial inclusion for women entrepreneurs during a recent International Women’s Day dinner in Kapsabet, where the Group hosted its clients. Recognizing the resilience and ambition of women-led businesses, NCBA emphasized its dedication to providing tailored financial solutions, fostering strategic partnerships, and offering business education programs. By equipping women entrepreneurs with the necessary resources, knowledge, and networks, the Group aims to support their growth and long-term success.

Our partnership with NCBA represents a significant step in our mission to support SMEs, who constitute almost 98% of all business in Kenya, and create over 30% of the jobs annually

In addition to the extension of the credit guarantee facility, AGF will provide a Capacity Development grant to NCBA that will be utilized in enhancing the Group’s capacity to lend to more SMEs and particularly to women-led SMEs through creation of a pipeline of credit ready WSMEs.

“Our partnership with NCBA represents a significant step in our mission to support SMEs, who constitute almost 98% of all business in Kenya, and create over 30% of the jobs annually. NCBA has been a valued partner for over 12 years, and this renewal marks a new milestone in our shared mission to unlock financing for SMEs. Our collaboration has already achieved remarkable impact, and by increasing this facility, we can reach even more businesses that are shaping the future of Kenya’s economy,” said AGF Group CEO, Jules Ngankam.

Furthermore, this partnership corresponds with AGF’s goals of promoting women’s empowerment through the Affirmative Finance Action for Women in Africa (AFAWA) program and endorsing green initiatives to stimulate a more sustainable economy, through its Green Guarantee Facility.

NCBA actively promotes sustainability through targeted mentorship and skill-building programs for women and youth, fostering diversity and diligence. The Group directs at least 30% of its procurement to women and youth, advancing inclusion. Through a KES6.5 billion partnership with Proparco, NCBA supports green financing and women’s economic empowerment, aligning with its “Change the Story” agenda.

Moreover, the institution invests KES150 million yearly in community development, education and sports. Its environmental efforts, such as tree planting and plastic reduction, further contribute to sustainable livelihoods.

NCBA encourages SMEs seeking flexible financial solutions to partner with the Group to unlock credit facilities and other services to grow their businesses. The partnership will benefit these businesses as they will have access to a range of solutions, including finance, currency exchange, cash management systems, online banking, and other services.

Distributed by APO Group on behalf of African Guarantee Fund

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