Business
Education and office investment to propel Middle East and Africa stationery market close to US$13 billion by 2028
Sector must move beyond paper to meet sustainability demands and counter digital creep
DUBAI, United Arab Emirates, August 15, 2022/APO Group/ —
The future is bright for the Middle East & Africa’s stationery market, with a new report predicting the sector will achieve annual growth of 3.2 percent over the next six years to reach a regional record worth of US $12.93 billion.
The report, by event knowledge partner 6Wresearch, makes for optimistic reading but points to shifts needed if the sector is to reach its full potential with the sustainability of products and supplies a key growth factor.
Growth hotspots
The Middle East will be the region’s strongest performer at a predicted annual 4.3 percent growth, with the UAE and Saudi Arabia being the main driving forces, while Africa’s forecasted 3.1 percent annual growth will be largely propelled by South Africa and Nigeria.
Investment in education is expected to account for two-thirds of the growth, with the remainder attributed to office investment. Growing literacy and the spread of education are pushing the sector forward, but an accelerated adoption of digitalisation could hinder progress. It’s a factor that sector players are advised to heed in forward strategies.
“There is an opportunity for growth, but the increasing adoption of technical devices in schools and colleges means manufacturers of stationery products and office supplies need to remain responsive to industry needs and carefully manage their supply base,” said Syed Ali Akbar, Show Director of Messe Frankfurt’s Paperworld Middle East, the region’s largest international trade exhibition for the stationery, paper, gifts, and office supplies industry.
Change checks
Alongside digitalisation lies the rising demand for sustainable products as suppliers have to live up to new client demands for carbon-limiting supplies and distribution chains.
“These are genuine issues that are here and now, and we have reimagined the role of Paperworld Middle East to address these issues,” explained Akbar. “The show is now also a knowledge-sharing forum and an ideal space to network, share ideas, source new products and discover innovative solutions that are sustainable, promote efficiency and productivity, and are cost-effective.”
When the 2022 show opens its three-day run at the Dubai World Trade Centre on November 15, it will find an expanded product showcase encompassing office and school supplies but also festive decorations and brandable merchandise.
This is now an era where the sector has adopted an approach that goes well beyond paper thereby ensuring a sustainable future
Office stimulants
Yet in an ironic twist, the growth in office investment, stimulated by tech start-ups regionwide, could help offset the impact of digital adoption.
Office space requirement is rising sharply in Nairobi and Lagos post-Covid and is exacerbated by demand from Africa’s growing start-up community. 6W predicts Africa’s venture capital investments will exceed US$10 billion in 2025, creating greater demand for stationery products.
In the Middle East, the UAE remains a hotbed of activity with post-Covid demand for office space in Dubai surging to a five-year high amid a huge influx of foreign companies looking to expand or relocate in the country. Office units with a combined 480,000 square feet of space were delivered in the first quarter of this year, bringing the city’s supply to 107 million square feet, all of which is expected to generate demand for office stationery supplies.
The Saudi factor
Saudi Arabia also holds out great promise in the commercial office space sector and is actively implementing policies and incentives to encourage international firms to set up shop in the Kingdom.
“It’s estimated that nearly 32 million square feet of office space is being built in the kingdom’s capital to accommodate the multinational corporations relocating to Saudi Arabia,” says 6W research. “This sudden increase in the number of offices will drive the market for stationery products in the coming years.”
The Saudi government has launched its Program HQ campaign in a bid to attract 500 international corporates to relocate regional headquarters to Riyadh by 2030 and is attracting investors with incentives such as a 50-year tax holiday, waiving quotas for Saudi citizens, and protection against any future regulations. To date, 24 international companies have agreed to establish their regional offices in the Saudi capital, increasing the office space demand and positively impacting the stationery market.
Sustainability
On top of changing regulations within leading jurisdictions, the regional industry must also factor in increasing demands for sustainability credentials for products and services. For the second year running, Messe Frankfurt Middle East has introduced a special Project Sustainability area into Paperworld Middle East where exhibitors’ environmentally friendly products feature along with their ‘eco-credentials.’
“This is a clear sign of the times and one which the entire industry is actively engaged in,” added Akbar. “This is now an era where the sector has adopted an approach that goes well beyond paper thereby ensuring a sustainable future.”
More information is available at: www.paperworldme.com
Distributed by APO Group on behalf of Paperworld Middle East.
Events
As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation
Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.
Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.
The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.
“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.
“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.
Key challenges driving the debate
Core focus areas for this year’s edition of The Africa Debate include:
This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy
Global Realignment & New Partnerships
How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.
Financing Africa’s Future
The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.
Strategic Value Chains
Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.
Digital Transformation & Technology
Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.
The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.
Registration is now open (http://apo-opa.co/46b19gj).
Distributed by APO Group on behalf of Invest Africa.
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