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NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team

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NBA App

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner

NEW YORK, United States of America, September 27, 2022/APO Group/ — 

New NBA (www.NBA.com) App to Provide Wall-to-Wall Content from Every Game with Personalized Experiences, Social-Style Vertical Video, Behind-the-Scenes Access to Players and Teams and More Powered by Microsoft; NBA App to Go Beyond NBA Game Coverage with New and Existing Original Shows, Live Basketball from Leagues Around the World and Partner and Influencer Content; New Global Membership Program, NBA ID, Offers Special Access to League Benefits; NBA League Pass and NBA TV Bundle Available at New Low Price

The NBA today announced the launch of the reimagined global NBA App, the all-in-one destination for NBA fans of every team. With entirely new personalization features, the NBA App will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.  The NBA App – a product of NBA Digital, the league’s joint venture with Turner Sports – is free to download.

Additionally, the NBA has launched NBA ID, the league’s new global membership program offering fans benefits and rewards from the league, teams and its partners.  NBA ID, which is free to join, will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em.  Throughout the season, NBA ID members will get access to new original content and fan favorites from the NBA vault.  Additionally, there will be enhanced members-only experiences from NBA partners, ticket promotions, prizes through predictive and sweepstakes-style NBA Pick’Em fantasy games, voting campaigns and other rewards.

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner.  The NBA App now includes a sleek new design and a first-of-its-kind “For You” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI.  Within the app’s “For You” page, fans can tap into a social-like vertical video experience – with vertical scrolling – that features real-time highlights of all NBA games in progress.

The league’s direct-to-consumer subscription offerings – NBA League Pass and NBA TV – will be integrated into the NBA App, giving fans the ability to watch live games and highlights and check scores, statistics and standings, all in one place.  For NBA League Pass subscribers, the live streams will feature higher video quality, lower streaming latency and a seamless user experience for consuming live NBA content.

NBA League Pass returns this season with a new bundle and at its lowest pricing ever.  For a limited time, the standard package is now available for $14.99 per month ($99.99 for full season) and the premium package for $19.99 per month ($129.99 for full season).  Subscribers will automatically receive the NBA TV direct-to-consumer offering as part of the new bundle.  

“Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings,” said Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer.  “We are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis.”

Content highlights on the NBA App include:

Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings

Live Programming and Social-Style Content:

  • Gameday Experience – Fans will be immersed in game-day content all day long and, for the first time, get live access to streams of all pregame and postgame NBA press conferences and media days from every major event.  In addition, NBA ID members will have access to teams’ pregame shows for NBA League Pass games.
  • Lifestyle – Social-style content series looking at the lifestyle, culture, fashion, music and more around the game and off the court, including NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row and NBA Ink, among others.
  • “CrunchTime” – A free weekly whiparound show taking fans live to crucial moments of each game and providing real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.
  • “NBABet stream” – A weekly stream produced by NBA TV with betting expert Tim Doyle and a selection of top contributors to provide the latest betting information during live game coverage.
  • Live NBA League Pass Programming – In addition to 24/7 NBA TV programming and out-of-market live games, NBA League Pass subscribers will have access to expanded options for personalized viewing experiences through a wide variety of alternate streams, including additional camera angles, betting-focused streams, influencer-led and analytics-driven options, and in-language feeds with commentary in three languages (Spanish, Portuguese and Korean).  “NBA HooperVision” returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.

External Content Contributors:

  • All-Access Directly from Teams – Behind-the-scenes storytelling from teams’ social and digital channels.
  • Partner Content – Content produced by popular basketball and sports-highlight creators, including Turner Sports, featuring content from the hosts of “Inside the NBA”, Grant Hill and Greg Anthony, as well as FanDuel, DraftKings, Action Network, Bleacher Report and more.
  • Influencers – Influencer-created content from popular creators including Thinking Basketball’s Ben Taylor, Jesser, Kris London, Lethal Shooter, Devin Williams, Tristan Jass, and more focused on fashion, lifestyle and NBA culture both on and off the court.

Exclusive Original Programming:

  • “Gold Blooded” – A new seven-episode docuseries telling the story of the Golden State Warriors’ journey to the 2022 NBA championship.  Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players, including Stephen Curry, Klay Thompson and Draymond Green.  The first episode is available on the NBA App today.
  • “Pass the Rock” – Fans will get an exclusive look at the league’s next generation of stars and their lives on and off the court throughout the 2022-23 season.  The multi-part series is slated to begin in late November.
  • “Inside the App” – An exclusive weekly segment from TNT’s “Inside the NBA” team that will spotlight the hottest storylines and most topical events from around the league.  
  • “NBA Real Training Camp” with the Philadelphia Sixers (October 29) and Dallas Mavericks (October 30) – A special all-access show produced by NBA TV during the opening week of preseason providing exclusive look-ins at the teams’ practices and interviews with players, coaches and front office personnel.
  • Archived Games – Fans will have access to archival footage from the NBA vault, including 500 of the best classic games in NBA history.  Every NBA Finals game since 2000 will also be available, with more Finals and popular games being released throughout the season.
  • Archived Series – Documentaries and all-access series from NBA Entertainment’s archives will be available on-demand, including “Dream Team”, “The Doctor”, “Wilt 100”, “The Association”, “Unscripted”, “Inside Stuff” and more.
  • NBA’s International Games – The NBA App will be the go-to destination for fans to engage with and watch The NBA Japan Games 2022 Presented by Rakuten & Nissan (Golden State Warriors vs. Washington Wizards on Friday, Sept. 30 at 6 a.m. ET and Sunday, Oct. 2 at 1 a.m. ET) and The NBA Abu Dhabi Games 2022 (Milwaukee Bucks vs. Atlanta Hawks on Thursday, Oct. 6 at noon ET and Saturday, Oct. 8 at noon ET).
  • “Hoop Cities” – An eight-part, in-language docuseries produced by the NBA’s Europe and Middle East team that explores the local culture, history and basketball communities surrounding the game throughout the following European cities: Belgrade (Serbia), Bologna (Italy), Cologne & Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).

Additional content series and other enhanced features on the NBA App will be announced throughout the season.

Distributed by APO Group on behalf of National Basketball Association (NBA).

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Ministry of Digital Transition and Administration Reform, the Digital Development Agency and GITEX Africa Morocco 2025 organiser announce the landmark third edition in Marrakech

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GITEX Africa

Africa’s Largest Tech & Startup Show Expands, Introducing Industry-Defining Innovations, Global Exhibitors, and Cutting-Edge Digital Initiatives

RABAT, Morocco, March 17, 2025/APO Group/ –Under the High Patronage of His Majesty King Mohammed VI, May God Assist Him, the Ministry of Digital Transition and Administration Reform, in partnership with the Digital Development Agency (ADD) and KAOUN International, has officially announced the much-anticipated third edition of GITEX Africa Morocco (www.GITEXAfrica.com), set to take place from April 14 to 16, 2025, in the vibrant city of Marrakech. As Africa’s largest and most influential technology and startup event, GITEX Africa Morocco stands as a beacon of innovation, fostering investment, technological breakthroughs, and economic transformation across the continent.

 

With the resounding success of previous editions, GITEX Africa Morocco 2025 is poised to be bigger, bolder, and more transformative than ever before. This year’s event will feature specialized industry summits, exclusive creative industry activations, and high-impact networking forums, all meticulously designed to connect government officials, industry pioneers, investors, and entrepreneurs in groundbreaking discussions and collaborations. With a reinforced focus on Africa’s digital public infrastructure, emerging AI ecosystems, and cutting-edge technological advancements, this edition will further establish Africa as a key player in the global tech landscape.

Key features of GITEX Africa Morocco 2025

Pioneering industry-centric initiatives

Among the most highly anticipated additions to GITEX Africa Morocco 2025 is the Africa Future Connectivity Summit, an exclusive assembly for leaders in telecommunications, cloud computing, and data centers. This summit will delve into the far-reaching impact of broadband expansion, 5G deployment, and cloud-driven advancements, fostering strategic public-private partnerships that will shape Africa’s digital future.

Bridging global African innovation

Another key addition to GITEX Africa Morocco 2025 is the Diaspora Studio, a dedicated hub designed to unite African innovators across the world. This initiative aims to unlock investment opportunities, cross-border partnerships, and knowledge-sharing between the African diaspora and local tech ecosystems. By engaging with venture capitalists, startup incubators, and leading research institutions, this platform will serve as a powerful conduit for advancing Africa’s technological leadership on the world stage.

Government leadership and global collaboration

The Moroccan government remains a steadfast advocate for GITEX Africa Morocco’s growth, reinforcing its vision of establishing Morocco as a premier digital hub in Africa, in line with the High Instructions of His Majesty King Mohammed VI who stressed the necessity for Africa to be actively engaged in the digital transformation the world is witnessing today. The event will host high-level government representatives, regulatory bodies, and technology industry leaders, driving pivotal conversations on AI governance, digital regulations, and the policies defining Africa’s innovation landscape.

H.E. Amal El Fallah Seghrouchni, Minister Delegate in Charge of Digital Transition and Administration Reform, Government of Morocco, emphasized the government’s dedication to this mission, stating: “Following the success of the 2024 edition, Morocco is proud to host the 3rd edition of GITEX AFRICA, reaffirming its role as a key enabler of Africa’s digital transformation. Under the High Patronage of His Majesty King Mohammed VI, may God assist Him, and with the strong commitment of the Moroccan Government, this edition will introduce strategic sectors such as EdTech, AgriTech, HealthTech, and SportsTech, reinforcing Africa’s position as a global hub for innovation. GITEX AFRICA 2025 will bring together industry leaders, innovators, and policymakers to foster high-impact collaborations and accelerate the continent’s integration into the global digital economy. Morocco remains committed to driving Africa’s technological future through innovation, investment, and strategic partnerships.”

In addition to strong government support, the private sector is also demonstrating its commitment to Africa’s economic growth, with notably the International Finance Corporation (IFC) joining GITEX Africa as the Economic Development Partner. IFC’s involvement underscores its dedication to fostering sustainable investment and driving the continent’s digital transformation.

GITEX Africa’s momentum is advancing as new partnerships are forged and new industry sectors are explored to broaden the impact on the Africa’s digital landscape

The International Finance Corporation (IFC) will make a landmark appearance at GITEX Africa 2025, highlighting the intersection of global investment, technology, and entrepreneurship. A keynote from IFC’s Managing Director, Makhtar Diop, will address Africa’s economic evolution and the role of tech-driven growth. This engagement underscores the continent’s rising digital economy and the drive for scalable innovation in fintech and agribusiness.

Additionally, SheWins Africa, an IFC initiative will be featured, reinforcing its mission to empower women-led startups and drive inclusive economic growth across the continent.

Expanding sustainability and digital impact

As GITEX Impact continues to grow, the 2025 edition will expand beyond its traditional focus on agritech, climate, and water technologies to encompass energy transition, mobility, edutech, and sports technologies. These pivotal sectors are instrumental in shaping Africa’s sustainable economic development, reinforcing GITEX Africa Morocco’s commitment to utilizing technology as a force for social and economic transformation.

Mr. Mohammed Drissi Melyani, Director General of ADD said “GITEX Africa Morocco has become the continent’s foremost platform for digital transformation, facilitating the exchange of expertise and best practices in technological innovation while strengthening the global competitiveness of Africa’s public and private ecosystems.

This third edition arrives at a crucial juncture, aligning with the worldwide acceleration of digital transition. GITEX Africa Morocco will address key challenges related to the resilience of the digital economy by showcasing strategic sectors such as Artificial Intelligence, Industry 4.0, IoT, Cloud, Cybersecurity, Fintech, Edutech, Agritech, Health Tech, Smart Cities, and E-Government, all in full alignment with the Sustainable Development Goals. As a global technology gathering, its overarching mission is to explore the boundless potential of digital innovation and its transformative impact, paving the way for a more inclusive and responsible future.”

With an expanded presence of over 1,400 exhibitors from 130+ countries, GITEX Africa Morocco 2025 is expected to attract thousands of technology professionals, entrepreneurs, and investors, providing unparalleled opportunities for networking, deal-making, and knowledge exchange. The event will serve as the foremost platform for showcasing breakthrough innovations across AI, fintech, cybersecurity, health tech, smart cities, and digital transformation.

KAOUN International, the overseas events company of Dubai World Trade Centre (DWTC) and organiser of GITEX events globally, is spearheading the event’s evolution as a world-class technology showcase. Trixie LohMirmand, CEO of KAOUN International, underscored the significance of this year’s edition, stating, “GITEX Africa’s momentum is advancing as new partnerships are forged and new industry sectors are explored to broaden the impact on the Africa’s digital landscape.

To harness the positive outcomes from these initiatives, necessitate commitment and resilience from private and public stakeholders. We are confident GITEX AFRICA shall play a significant role in actuating and fast tracking the leverage of tech and adoption of AI in these vital sectors of economies.”

Seizing the future of Africa’s digital revolution

As Africa’s digital economy surges—projected to contribute $712 billion to the continent’s GDP by 2050—GITEX Africa Morocco 2025 presents a historic opportunity to engage with the continent’s brightest innovators, industry leaders, and global stakeholders. With Africa’s startup ecosystem poised to attract over $5 billion in venture capital investments, coupled with an expanding tech-savvy workforce, the continent is primed for rapid technological acceleration.

GITEX Africa Morocco 2025 is the stage where the future of Africa’s digital economy takes shape. Don’t miss your chance to be part of this transformative event. Register now to attend or exhibit at www.GITEXAfrica.com, and secure your position at the center of Africa’s most influential technology gathering.

Join us in Marrakech from April 14 to 16, 2025, as we chart the next chapter of Africa’s digital revolution and redefine the continent’s role in the global AI economy.

Distributed by APO Group on behalf of GITEX Africa.

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Sycamore Secures License from Nigeria’s Securities and Exchange Commission (SEC), Appoints Capital Markets Veteran to Lead Asset Management Arm

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Sycamore

Oluwagbenga Magbagbeola joins Sycamore with 17 years of capital markets experience, spanning roles at ARM Securities, FBNQuest Securities, and Profund Securities

LAGOS, Nigeria, March 17, 2025/APO Group/ –Sycamore (www.Sycamore.ng), a Nigerian fintech with over N10 billion in assets under management, today announced two strategic developments that position it for its next growth phase.

The company has secured a license from Nigeria’s Securities and Exchange Commission (SEC) to operate as a fund/portfolio manager and has appointed former ARM Securities Managing Director Oluwagbenga Magbagbeola to lead its asset management arm. This SEC license places Sycamore among a select group of regulated investment firms in Nigeria’s competitive financial sector.

Sycamore Group CEO Babatunde Akin-Moses said, “Securing our SEC license represents the culmination of years of building institutional-grade compliance systems that protect investor interests. With this regulatory foundation and Oluwagbenga’s proven investment expertise, we’re uniquely positioned to deliver performance and security to investors navigating Africa’s complex market conditions.”

Reinforcing this commitment, Co-founder and CCO Onyinye Okonji noted, “This milestone reflects our commitment to operating at the highest standards of financial governance. Our team underwent a rigorous evaluation process, during which regulators examined our governance structures, risk management frameworks, and client protection mechanisms.”

Joining Sycamore allows me to bridge traditional capital markets expertise with fintech innovation at precisely the right time

Oluwagbenga Magbagbeola joins Sycamore with 17 years of capital markets experience, spanning roles at ARM Securities, FBNQuest Securities, and Profund Securities. At ARM Securities, Magbagbeola led the development of investment strategies that consistently performed against market benchmarks during challenging economic cycles, including Nigeria’s recent periods of currency volatility and inflation.

“Joining Sycamore allows me to bridge traditional capital markets expertise with fintech innovation at precisely the right time,” said Magbagbeola. “The SEC license creates a regulatory framework for what many Nigerians are already seeking – protected pathways for investment diversification during economic uncertainty.”

Empowering its institutional approach is Sycamore’s cutting-edge technology infrastructure. Mayowa Adeosun, co-founder and COO, explained, “Our proprietary investment platform represents years of innovation in applying financial technology to local market conditions.”

“We’ve leveraged artificial intelligence and machine learning to analyse market trends and optimise portfolio allocations across multiple asset classes, resulting in more responsive investment strategies tailored to Nigeria’s dynamic market conditions,” Adeosun added.

The company’s recently upgraded mobile app transforms how clients manage their investments. Through an intuitive dashboard, investors can now access institutional-grade portfolio analytics that provide clear visibility into performance, risk exposure, and growth opportunities.

A standout feature is the new Multi-Currency Wallet, which directly addresses clients’ needs for currency diversification by allowing users to hold and invest funds across USD, EUR, GBP, and NGN. This capability, backed by Sycamore’s SEC-licensed status, provides investors with a regulated channel for managing currency exposure.

Distributed by APO Group on behalf of Sycamore Investment and Asset Management Ltd.

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Grand Prize Winner Crowned at the Sixth Africa’s Business Heroes (ABH) Summit and Grand Finale, Marking a Landmark Year for African Entrepreneurship

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Africa’s Business Heroes

The ABH Summit and Grand Finale in Kigali, Rwanda, celebrated the Top 10 finalists, selected from nearly 20,000 applicants to compete for a share of the $1.5 million prize

KIGALI, Rwanda, March 16, 2025/APO Group/ –The Africa’s Business Heroes (ABH) Prize Competition (www.AfricaBusinessHeroes.org), a philanthropic initiative sponsored by the Jack Ma Foundation and Alibaba Philanthropy, has announced the grand prize winner of its sixth annual competition, along with the first and second runners-up, at the latest ABH Summit and Grand Finale.

The ABH Summit and Grand Finale in Kigali, Rwanda, celebrated the Top 10 finalists, selected from nearly 20,000 applicants to compete for a share of the $1.5 million prize. Under the theme “AI – African Innovation, Insight and Impact,” they pitched their businesses to a live audience and a distinguished judging panel, including Dr. Diane Karusisi, CEO of Bank of Kigali and Ibukun Awosika, Founder of the Chair Centre, who were joined by Fred Swaniker, Founder and CEO of Sand Technologies. The event culminated in the awards ceremony, where the winners were unveiled.

The top three Africa’s Business Heroes for 2024 are:

1st – winning US$300,000 – Henri Ousmane Gueye, Co-founder & CEO, EYONE (https://Eyone.net/) (Senegal)

2nd – winning US$250,000 – Dr. Salma Bougarrani, Co-Founder & CEO, GREEN WATECH (www.GreenWatech.com) (Morocco)

3rd – winning US$150,000 – Alexander Odhiambo, Founder & CEO, Solutech Limited (www.Solutech.co.ke) (Kenya)

Commenting on the win, Henri Ousmane Gueye said, “I am very proud to be announced as the winner of the 2024 ABH Prize Competition. This achievement is the result of a lot of hard work, and I am incredibly proud of my team. It’s a significant milestone for us, and it serves as an encouragement for us to keep working towards solving the problem our innovation addresses. It motivates us to continue tackling the big challenges our country faces.”

ABH Managing Director – Africa, Zahra Baitie-Boateng highlighted the debut of ABi, ABH’s AI co-host, at this year’s Summit and Grand Finale, noting its role in providing insights, sparking discussions and enhancing connections. She emphasized the ingenuity of the Top 10 finalists, whose impact showcases entrepreneurship’s power to address Africa’s challenges. “Congratulations to Henri and all our finalists! As we celebrate their success, we’re excited to launch the 2025 call for applications and continue empowering Africa’s next business leaders.”

Africa’s future will be shaped by those who see challenges as opportunities and take action

ABH announced that Rwanda will host the Summit and Grand Finale for the next four years, reinforcing its role as a hub for entrepreneurship. The Rwanda Development Board (RDB) and Rwanda Convention Bureau (RCB) were recognized as key partners, with Bank of Kigali also supporting the event.

A Summit of Entrepreneurial Insights and Thought Leadership

The two-day ABH Summit and Grand Finale brought together 1,606 participants, showcasing thought leadership and top entrepreneurial talent. Discussions explored how entrepreneurship addresses Africa’s key challenges in healthcare, agriculture and education. The event featured live podcast recordings, a debate, TED-style ABHx talks, a financing masterclass and interactive experiences like the ABH Heroes’ Circle business ‘roast’ and Networking in the Dark, a blindfolded networking session.

With over 50 distinguished speakers from 15 countries, the lineup included Jean-Guy Afrika, CEO of the Rwanda Development Board; Nick Hu, Executive Director of Health Innovation at Sand Technologies; Dr. Brenda Kateera, Country Director at the Clinton Health Access Initiative; Nathalie Munyampenda, CEO of Kepler; and Hasan Haider, Founder & Managing Partner at PlusVC and ABH Semi-Final judge.

In her opening keynote, ABH Grand Finale judge Ibukun Awosika emphasized ‘African Intelligence’ as key to shaping the continent’s entrepreneurial future. She highlighted purpose-driven leadership, lived experiences and local ingenuity in driving impactful solutions. “Africa’s future will be shaped by those who see challenges as opportunities and take action,” she stated.

The 2025 ABH Call for Applications

The event closed with the official launch of the 2025 call for applications, inviting African entrepreneurs to apply for the next edition of the competition and stand their chance to win a share of $1.5 million USD. Full details for interested applicants can be found at: https://apo-opa.co/4bucitT

Distributed by APO Group on behalf of Africa’s Business Heroes (ABH).

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