Business
MultiChoice Training Investment a Massive Boost for African TV
The programme will consist of online learning courses, masterclasses, and practical training
JOHANNESBURG, South Africa, July 14, 2022/APO Group/ —
A new training initiative is set to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent.
The initiative will be a collaborative project between MultiChoice, local television channels in various African territories, and the MultiChoice Talent Factory, the MultiChoice industry-development and training programme.
“Our vision is to upskill production professionals, and to raise the standard of productions right across Africa,” said Fhulufhelo Badugela, MultiChoice Africa CEO, launching the programme expansion. “This will boost Africa’s film and television industry exponentially, because as you capacitate more people, more people are motivated to start projects, and everybody benefits, including the viewers.”
“This is an investment in the future of our industry, and investment goes beyond financial investment it also requires skills, time and a core understanding of the consumer needs” said Badugela. “But the most immediate impact will be to raise the standard of productions across Africa.”
The programme will consist of online learning courses, masterclasses, and practical training. MultiChoice will partner with local broadcasters to help develop skills in the various territories. It will include certified short courses in critical production skills such as post-production, sound, screenwriting, 3D animation and cinematography.
The programme’s online-learning component enables MultiChoice to reach as many content creators as possible, across the continent, while also allowing working professionals to do courses at their own pace.
Our vision is to upskill production professionals, and to raise the standard of productions right across Africa
The programme will initially reach 300 broadcast workers who are already producing content in their local markets through e-learning. They will then be able to instantly apply their learnings on domestic productions.
“Local broadcasters are the grassroots of the TV industry in every country,” said Badugela. “By building the industry we are enabling local job creation, enabling an industry to contribute to the economy and responding to the ongoing consumer demand for quality local entertainment.”
Masterclasses will be held in person and also broadcast online with local and international industry leaders. The focus is on creating and curating masterclasses that are fit for purpose and meet the needs of each country.
“The people on the programme will gain skills relevant to their own field of expertise – so their knowledge will be immediately applicable,” said Badugela. “We are also able to reach more people by doing the training in-country.”
“We have seen the impact investments can have,” said Badugela “In Zimbabwe, we ran a training programme to support the launch of new local entertainment channels. The standard of the new channels is excellent, and the market has really opened up in terms of the productions being launched and the calibre of Zimbabwe’s filmmakers.”
Badugela said she anticipated the African training initiative leading to more productions, with higher production values, which would boost viewership and the financial viability of the industry – especially in emerging African TV markets.
“Improving the skills of our TV professionals will give audiences more choice and more chance to see themselves reflected in the content they consume,” she said. “It’s about quality African content for African viewers.”
Distributed by APO Group on behalf of MultiChoice Group.
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Events
As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation
Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.
Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.
The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.
“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.
“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.
Key challenges driving the debate
Core focus areas for this year’s edition of The Africa Debate include:
This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy
Global Realignment & New Partnerships
How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.
Financing Africa’s Future
The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.
Strategic Value Chains
Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.
Digital Transformation & Technology
Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.
The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.
Registration is now open (http://apo-opa.co/46b19gj).
Distributed by APO Group on behalf of Invest Africa.
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