BANGKOK, THAILAND – Media OutReach Newswire – 7 May 2026 – On May 7, 2026, Huawei held the “Now Is Your Spark” global product launch in Bangkok, Thailand, where they officially unveiled the HUAWEI MatePad Pro Max, HUAWEI WATCH FIT 5 Series, HUAWEI WATCH GT Runner 2 Racing Legend Edition, and other innovative products. With all-scenario technology, these devices serve as a genuine extension for global users to explore the world and express themselves.

An ultra-slim flagship tablet setting new benchmarks in mobile productivity

Huawei globally debuted the HUAWEI MatePad Pro Max at this launch. Combining refined design, a premium display, PC-level productivity, and a full suite of creative tools, the HUAWEI MatePad Pro Max provides flagship tablet performance in a remarkably thin and light form factor. At 499g and measuring a mere 4.7 mm thick, even the exclusive PaperMatte Edition weighs just 509g, HUAWEI MatePad Pro Max is the thinnest and lightest tablet among the 13-inch+ tablet.

Smart wearables refreshed for the next generation

Huawei has introduced a fresh lineup of smart wearables tailored for the young generation. The HUAWEI WATCH FIT 5 Series retains its iconic square design, now enhanced with a sleek, vibrant aesthetic. It guides users through engaging and accessible mini-workouts, encouraging a more active lifestyle. The series also supports a wide range of competitive sports, including cycling, golf, trail running, and tennis. With advanced tracking, analysis, and guidance features, it caters to diverse needs, from daily fitness routines to competitive sport.

Debuting at this event, the HUAWEI WATCH GT Runner 2 Racing Legend Edition is a professional running watch that embodies the look and feel of marathon racing. It features a new single running ability index (RAI) and a professional Training Camp Dashboard, giving runners deeper data insights to train smarter and race harder.

Huawei partnered with renowned jewelry designer Francesca Amfitheatrof to launch the HUAWEI WATCH ULTIMATE DESIGN Spring Edition. Inspired by the blooming beauty of spring, this design features 99 natural diamonds and diamond-cut sapphire glass, a wearable celebration of feminine strength and vitality.

Huawei has also unveiled new premium flagship kids watches: the HUAWEI WATCH KIDS X1 Series. Equipped with a front and rear high-definition camera setup, it features a 110° ultra-wide-angle front camera and a 1.82-inch AMOLED screen, offering a larger display and broader field of view. The device also includes a detachable and rotatable device body and AR fun feature, enabling kids to capture every precious moment of their explorations.

A new phone experience for the diverse needs of young users

Huawei officially launched the HUAWEI nova 15 Max, redefining the experience for a generation that plays hard and shoots sharp. Equipped with a 50 MP RYYB Ultra Vision Camera, it delivers true-to-life colors even in low light or backlit conditions. The 8,500 mAh Super Battery powers all-day use, eliminating battery anxiety. The Extra-Durable Body is drop-resistant, so everyday bumps are no longer a worry. Combined with a Vivid OLED Screen and Symmetrical Stereo Dual Speakers, an immersive audio-visual experience is always within reach. From photography to battery life, and from durability to audio-visuals, the HUAWEI nova 15 Max continuously empowers every passion.

From flagship tablets to smartwatches designed for children, Huawei’s connected device ecosystem continues to expand its presence in the daily lives of users around the world. Huawei remains committed to technology that is not only useful, but genuinely enriching, technology that ignites inspiration. Huawei looks forward to continued collaboration with users around the world, helping people live and work better, wherever they are.

WARC releases The Future of Measurement 2026, exploring emerging trends in media and creative measurement

7 May 2026 – As marketing measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2026, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.

Paul Stringer, Managing Editor Research and Insights, WARC, says: “Marketing measurement is no longer just about understanding what happened, but enabling better decisions about what to do next. Traditional approaches – based on attribution, proxy metrics, and post-hoc reporting – are becoming less relevant. Rapid advances in AI are enabling a more dynamic, continuous optimisation of both media and creative. However, the foundational challenges of transparency, governance, and data quality need to be addressed.

“This report explores the key trends shaping this new era of marketing measurement highlighting the fundamental questions and decisions that marketers need to act on.”

Key trends set to shape the measurement landscape over the next 12 months are:

Outcomes measurement gathers pace

Media is increasingly bought against outcomes, driven by greater access to data, digital platforms, and ROI pressures. But the ability to measure and optimise against them is developing unevenly across the ecosystem.

Digital platforms are embedding real-time, outcome-based optimisation directly into their advertising systems, while legacy media are still evolving from an audience-based measurement towards proving their impact using experiments and advanced modelling techniques. The result is a two-speed measurement landscape converging on the same goal: incremental growth.

With no single system providing a complete picture, and a lack of trust and transparency in data and attribution, particularly within digital platforms, marketers are advised to make independent validations and take a cross-platform approach that combine multiple data sources and insights to support better marketing investment decisions.

AI moves measurement upstream

Artificial Intelligence (AI) is primarily being used in measurement to automate data collection, cleaning and normalisation before human interpretation. It can also significantly increase the frequency of testing and modelling for advertisers.

AI promises to move marketing measurement upstream, from a reporting output into ‘decision system’ that supports more dynamic planning and optimisation.

Marketers are rightfully excited about its potential. However, without rigorous, independent validation, AI-driven measurement risks becoming a black box for budget allocation, producing outputs that may appear credible but are not transparent or reliably grounded in true causal signals.

The rise of creative intelligence

Creative quality is a key driver of advertising effectiveness, yet it remains undervalued and undermeasured by marketers making it harder to justify investment. This is changing thanks to advances in AI and machine learning.

Marketers are building creative intelligence capabilities, an integrated system that allows them to measure and optimise creative at scale. This enables them to forecast asset performance ahead of launch, continuously optimise creative assets in real time for engagement and effectiveness, and measure the true impact of creative on commercial outcomes.

However, creative intelligence faces several barriers to adoption, such as poor data quality and a lack of resources. It also demands a closer integration across people, processes and technology – particularly creative and media.

Marketers are advised to unify disciplines and workflows so creative and media work as one operating system. Investing in platforms that support end-to-end creative activation, optimisation, and measurement will be essential. Piloting is expected to begin with social channels, where creative data is easily accessible and closely linked to performance.

The Future of Measurement 2026 report is available to WARC subscribers. A WARC podcast will be available from 12 May.

The insights for The Future of Measurement report are based on a combination of exclusive data from WARC and external research studies and reports. It is part of WARC Strategy’s Evolution of Marketing, series of in-depth forward-looking reports on the marketing discipline through evidence-based insights and emerging trends, technologies, and other drivers of change.