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GoDaddy: Boost Your Business at the New Year with Digital Tools to Help Drive E-Commerce Growth and Marketing Success

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GoDaddy

These tools allow entrepreneurs to focus on engaging with their customers and growing their business, while GoDaddy supports the technical aspects of presenting their digital presence

JOHANNESBURG, South Africa, January 28, 2025/APO Group/ — 

As the new year gets started, small businesses owners are gearing up for the year to come. To help businesses get started early on to drive their sales growth throughout the year, GoDaddy (www.GoDaddy.com) offers a suite of AI-powered tools designed to help small businesses get found online, streamline e-commerce, optimize marketing strategies, and boost customer engagement in a competitive market.

A New Year, A New Opportunity

As 2025 gets started, businesses have an opportunity to prepare themselves to make the most of digital opportunities to help their business grow. Small business owners are shown to be more open to using artificial intelligence where they believe it will help impact their businesses. GoDaddy’s Entrepreneurship survey global results showed that 68% said they will use artificial intelligence in marketing and 55% said they would use it in business planning and strategy. GoDaddy Airo™ (https://apo-opa.co/40OtuGN), an AI-powered experience, is designed to save small business owners time in establishing their online presence and attract new customers by realizing the benefits of using AI technologies to help their business be more efficient and drive growth.

Build a Strong Digital Presence for 2025

As businesses transition into the new year, setting a solid digital strategy is crucial. Having a professional website tailored for a business can help to raise business visibility and online reach as more people go online first to check where to eat, where to shop and where to visit. With GoDaddy Airo’s customizable experience included with any new domain purchase, along with a new domain, a business can then instantly build a website, logo and more.

With increased interest in building websites and selling online, it’s important for businesses to recognize their specific customer needs

Additionally, GoDaddy’s digital marketing tool (https://apo-opa.co/4hcxRRM) allows businesses to create personalized, targeted marketing campaigns. Businesses can engage with customers by offering exclusive discounts, promoting limited time offers, and creating festive promotions to help drive new customer conversions.

GoDaddy’s SEO tools help businesses optimize their websites for local search, ensuring that they rank higher on search engines and attract more potential customers. These tools can help businesses directly connect with their target audience and integrate with driving sales via social channels, which when integrated together with a website, strengthens a business’ overall digital presence.

Tailored Promotion Strategies for Businesses

Holiday seasons are often a key period for businesses to connect with customers to help drive sales and build revenue. GoDaddy’s tools are designed to help local businesses tap into the full potential of shopping seasons during the year, including peak shopping times. GoDaddy Websites + Marketing with online store makes it easy for businesses to set up an online store as a part of their website with localized payment options, multi-currency support, and a user-friendly design. This enables businesses to cater to diverse audiences and meet their customers’ needs throughout the year and especially during busy festive periods.

“With increased interest in building websites and selling online, it’s important for businesses to recognize their specific customer needs,” says Selina Bieber, Vice President for International Markets at GoDaddy. “The GoDaddy Airo AI-powered experience, helps small businesses get online quickly with a professional website and integrates with social media platforms, helping small business owners create a digital presence without spending hours working on it,” she adds.

Leverage Data with Analytics to Drive Results

Understanding customer behavior and trends can be key to successful customer engagement strategies. GoDaddy’s website analytics offer valuable insights, helping businesses track user activity, measuring campaign performance, and adjust strategies in real-time. By using these insights, business owners can optimize their websites and promotional offers to better cater to their audience’s needs.

With GoDaddy’s digital tools and solutions, businesses can build a robust digital presence while also gain efficiencies by streamlining their operations by automating invoicing, managing inventory, and offering a mobile-friendly shopping experience. These tools allow entrepreneurs to focus on engaging with their customers and growing their business, while GoDaddy supports the technical aspects of presenting their digital presence. 

Distributed by APO Group on behalf of GoDaddy.

Business

SLB commissions new fluids systems plant in Pemba to support Mozambique’s offshore energy development

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Mozambique

New facility expands in-country drilling and completion fluids capability, advancing the next phase of SLB’s growth in Mozambique

PEMBA, Mozambique, October 9, 2026/APO Group/ –SLB (NYSE: SLB) (www.SLB.com) announced the opening of a new fluids systems plant in Pemba, Mozambique. The new facility strengthens in-country capacity to prepare, store and deliver drilling and completion fluids for offshore operations, reinforcing the infrastructure needed as Mozambique’s offshore activity grows and its role as a strategic energy hub for East Africa continues to expand.

The commissioning of the plant, also known as a liquid mud plant, coincides with SLB marking 70 years of operations in Mozambique. It reflects the company’s long-term commitment to investing in people, infrastructure and capability that support the country’s long-term offshore energy development plans.

 




  

With an initial storage capacity of 21,000 barrels, the liquid mud plant provides a scalable platform for future growth, supporting multiple customers and rising offshore activity while improving logistics and enhancing operational flexibility.

As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions

“As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions,” said Miguel Baptista, Central, East and Southern Africa, Managing Director, SLB. The new liquid mud plant strengthens local energy infrastructure, expands opportunities for local content development, and enhances our ability to support customers as they deliver some of Africa’s most significant offshore energy resources.”

The liquid mud plant project was delivered with strong local participation and that momentum is expected to continue into operations. During project delivery, more than 100 jobs were created in Pemba with nationals representing 80% of the workforce, reflecting a focus on building local capability.

The project was delivered with a strong focus on safety, operational integrity, and quality, achieving more than 67,000 hours worked without a recordable safety incident.

This key infrastructure strengthens SLB’s ability to support consistent service quality and enhance supply chain readiness for increasing offshore activity across Mozambique, supporting customers execute safely and efficiently while developing local skills and expertise.

Key Points:

  • SLB has commissioned a new fluids system plant in Pemba, expanding in-country drilling and completion fluids capability for offshore operations.
  • With an initial storage capacity of 21,000 barrels, the facility provides a scalable platform to support growing offshore activity in Mozambique.
  • The investment marks the next phase of SLB’s growth in Mozambique, strengthening local capability and supporting long-term offshore energy development.

Distributed by APO Group on behalf of SLB.

 

 




 

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South African Energy Storage Association (SAESA) welcomes 4,600 MW battery storage prioritisation and calls for integrated energy planning

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Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply

JOHANNESBURG, South Africa, October 9, 2026/APO Group/ –The South African Energy Storage Association (SAESA) (www.SAESA.org.za) welcomes the prioritisation of 4,600 MW of battery energy storage under the first Integrated Resource Plan (IRP) 2025 Section 34 determination.

 




  

The timing is significant. Recent Integrated Energy Plan (IEP) modelling and assumptions discussions highlighted a fundamental shift that South Africa’s energy planning now needs to capture: we cannot plan the future power system by counting megawatts of generation alone.

We must plan for when energy is available, where it is available, how it moves through a constrained grid and how it is stored and dispatched when the system needs it most.

The announcement reinforces that shift. Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply.

For SAESA, the message for the IEP is clear: storage, flexibility and system services must be modelled as integral components of South Africa’s future electricity architecture, with their contribution considered from the outset of generation planning.

“The IEP must plan the power system we are becoming, not simply model the power system we have inherited,” says SAESA.

The IEP must plan the power system we are becoming, not simply model the power system we have inherited

Partnership with C&I Energy + Storage Summit

SAESA is an association partner of the C&I Energy + Storage Summit, created by VUKA Group, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton, Johannesburg.

The summit brings together commercial and industrial energy users, project developers, financiers, regulators and solution providers to explore practical approaches to energy security, procurement and storage deployment.

For businesses assessing how storage can support their operations, the event offers an opportunity to meet SAESA and engage with the wider energy community on the decisions shaping South Africa’s evolving electricity system.

Commercial and industrial energy decision-makers are invited to apply to attend as hosted buyers. Qualifying buyers receive complimentary summit access and curated opportunities to engage with industry partners.

 

Meet SAESA at C&I Energy + Storage Summit: Join the Hosted Buyer Programme

The Hosted Buyer Programme connects commercial and industrial energy decision-makers with solution providers shaping South Africa’s evolving private energy market.

Qualified energy buyers receive complimentary access to the summit and curated engagement with industry partners exploring energy procurement, storage deployment and project development.

Apply for the Hosted Buyer Programme (https://apo-opa.co/4ehLijJ)

Distributed by APO Group on behalf of VUKA Group.

 




 

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Afreximbank welcomes launch of Africa Credit Rating Agency as an important step in strengthening Africa’s financial architecture

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Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets

PORT LOUIS, Mauritius, October 8, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) welcomes today’s launch of the Africa Credit Rating Agency (AfCRA), an important milestone in strengthening Africa’s financial architecture and expanding the continent’s capacity to generate credible, independent analysis of African credit risk.

 




 
 

Credit ratings play an important role in determining access to capital, influencing investor perceptions and shaping the cost at which governments, institutions and businesses can finance development. It is therefore essential that assessments of African credit risk are independent, rigorous and evidence-based, while reflecting a complete understanding of the structures, institutions and economic realities being assessed.

The establishment of AfCRA adds an important African-led source of credit opinion to the market. Its value will not be measured by whether it produces more favourable ratings, but by the credibility of its analysis, the quality of its data and transparency of its methodology, and its ability to deepen understanding of African sovereigns, sub-sovereigns and corporate credit.

This is particularly important given that many African issuers remain unrated, while local-currency and sub-sovereign markets continue to have limited rating coverage. Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets.

AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans

Alongside fellow members of the Alliance of African Multilateral Financial Institutions (AAMFI), Afreximbank has consistently maintained that African Multilateral Financial Institutions should be assessed on the basis of their fundamentals, performance, legal frameworks, mandates and operating models. Ensuring that these institutional characteristics are properly understood is essential to achieving informed, balanced and credible assessments of African risk.

Commenting on the uniqueness of the African market, and need for AfCRA’s rating methodology to reflect this, Mr Denys Denya, Senior Executive Vice President, Afreximbank, said: “The rating methodology AfCRA develops must recognise the uniqueness of our environment and its institutional structures. The Agency must set its own standards and not follow those set elsewhere — it must build a unique identity that conforms to an ‘African best practice.”

Highlighting the need for the autonomy of the Africa Credit Rating agency as it takes off, Mr Denya added: “Most importantly, AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans. We must all use it, and in return expect a complete assessment of where we (Africa) stand: the strengths the market has ignored, and the weaknesses we still need to fix.”

AfCRA should therefore be seen as complementary to existing international and regional rating agencies, broadening the range of credible analysis available to investors and issuers while strengthening competition, transparency and analytical capacity within Africa’s credit markets.

As Africa seeks to mobilise the scale of capital required for industrialisation, trade, infrastructure and economic transformation, credible African institutions that improve information, strengthen market confidence and deepen the continent’s financial markets will become increasingly important.

Afreximbank congratulates the African Union, the African Peer Review Mechanism (APRM) and all those involved in bringing AfCRA from concept to launch, and looks forward to the contribution the Agency will make to deeper, more transparent and more efficient African capital markets.

Distributed by APO Group on behalf of Afreximbank.

 




 

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