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Clickatell’s CIT Joburg Event Reveals How Chat Commerce is Kicking Off a Convenience Revolution

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WhatsApp, Dis-Chem, FlySafair highlight South Africa as setting the pace for Chat Commerce globally

JOHANNESBURG, South Africa, September 23, 2022/APO Group/ — 

Clickatell (www.Clickatell.com), a CPaaS innovator and Chat Commerce leader, discussed with attendees at its Connect Interact and Transact (CIT) annual Joburg event on Tuesday the new era of Chat Commerce and how businesses can lay the groundwork for a completely new way of serving customers. Big name local brands also gave real-world insight into how they are turning their chat channels into robust, personal customer experiences at scale and generating new revenue streams.  

Titled “Turning Conversations into Commerce”, the event was attended by an impressive list of business and technology leaders from across the continent and was moderated by Werner Lindemann, ​​Clickatell’s Senior Vice President Enterprise Sales: Growth Markets.

Guest speaker, Bronwyn Williams, futurist, economist, and business trends analyst, shared a fascinating look into the future of technology and the many exciting opportunities that lie ahead.

Williams pointed out that through the use of rapidly evolving AI and other technologies, chat is becoming increasingly intuitive. However, she noted that while the aim of the new technology was to make chatbots almost indistinguishable from humans, “any effective anticipatory communications with customers must happen in real-time and, most importantly, where they are and in a way that feels natural and not disruptive.” She summed up her presentation urging business leaders to carefully consider how they automate to optimise cost savings, while still maintaining a sustainable, human connection with their customers.

Building on these insights, Pieter de Villiers, Co-Founder and CEO at Clickatell, took a closer look at what happens when brands engage with their customers where they are, building on ‘the convenience revolution’, first put forward by Shep Hyken.  

De Villiers opened by challenging the audience to question the real value of time and how their customers weighed up the value of convenience. 

“As anyone in retail will tell you, location, location, location is everything. And, with chat now having almost twice the number of active users than the internet, there can be no better place than the address book of your customers– the most valuable location of all,” de Villiers said.

De Villiers pointed out that the features from mega platforms, Meta and WhatsApp, would take Chat Commerce to a whole new level, saying that soon there would be nothing that could be done on the internet that couldn’t be done on chat.

“Convenience is not difficult to achieve. If you meet your customers where they are, not only can you build a closer, more authentic engagement with them, but you’re giving them back the one thing that we all crave, time,” he shared.

The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation

A robust panel debate followed, allowing Clickatell clients and partners to share their experiences and learnings with the audience.

Looking at the value of chat, Daniela Birnbaum, Channel Partner Manager at WhatsApp EMEA, sang the praises of local brands who she said are leading the charge when it comes to building a strong WhatsApp channel. She also noted that South Africa is ahead of many other EMEA regions when it comes to chat adoption. 

Gareth Bray, BD & Partnerships Lead EMEA – Business Messaging Group for Meta, went on to share that the rapid advancement in features had catapulted WhatsApp from a simple text channel to a customer engagement platform where brands can very effectively create personal relationships with their customers.

It is this ability to personalise communication that has allowed local airline, FlySafair to take its digital offering to the next level.

“It doesn’t matter where I made my booking, when I type ‘Hi’ in the WhatsApp channel it will immediately be able to access my booking. We have been particularly excited about how fast we can roll out new features on the channel and being able to reduce the call centre engagement has massively benefited the customers and our business,” explained Eswee Vorster, Executive Manager and CIO at FlySafair.

Turning to how local retail brands had adopted chat, Lynne Blignaut, Head of Loyalty and Customer Rewards at Dis-Chem shared that enabling customers to order chronic prescription medication over WhatsApp has been a game changer.

“Typically we only see 50% of people actually adhere to their chronic medication for a maximum of six months of the year. Being able to reach more people and ensure they adhere to their chronic medication and stay healthy, by expanding the platforms that they can use to order their medication without standing in a queue is a big leap forward. Of course, adding a payment option to this will make a big impact on the overall customer journey, and we are really looking forward to seeing this happen,” she shared. 

De Villiers summed up the conversation saying: “WhatsApp is pervasive and safe. We see adding embedded payments as the logical next step and we have no doubt that this will be the one transformative thing that will keep customers engaged and a bold step into the convenience revolution.”

The night culminated with the presentation of three Chat Commerce awards. The first went to FlySafair, who are now running all their day of operation messages on WhatsApp. The second went to aYo Holdings, which uses WhatsApp to onboard its more than 12 million microinsurance clients. Finally, the Chat Commerce Innovator of the Year was awarded to Imperial Logistics, for its use of chat platforms in a B2B environment.    

Wrapping up Lindemann said: “The chat industry is currently valued at around eighty billion dollars and it’s no surprise that brands want to use this as a catalyst for their digital transformation. The continued advances made by WhatsApp provide the ideal platform for our clients to turn their imagination into reality and we expect many more ground-breaking use cases to emerge over the next 12 months.”

For more information on how Chat Commerce can help your business connect with your customers visit www.Clickatell.com.

Distributed by APO Group on behalf of Clickatell.

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African Energy Chamber (AEC) Endorses Inaugural Congo Energy & Investment Forum, Catalyzing Growth in the Republic of Congo’s Energy Sector

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The African Energy Chamber proudly supports the inaugural Congo Energy & Investment Forum, scheduled for March 25-26, 2025 in Brazzaville

BRAZZAVILLE, Republic of the Congo, November 21, 2024/APO Group/ — 

The African Energy Chamber (AEC), as the voice of Africa’s energy sector, proudly supports the inaugural Congo Energy & Investment Forum (CEIF), set to take place in Brazzaville on March 25-26, 2025. Unveiled during African Energy Week: Invest in African Energies in Cape Town by the Republic of Congo’s Ministry of Hydrocarbons, this milestone event signals the nation’s commitment to strengthening its role as a key energy player on the continent, while showcasing a range of investment opportunities. 

Under the leadership of Hydrocarbons Minister Bruno Jean-Richard Itoua, the Republic of Congo has emerged as sub-Saharan Africa’s fourth-largest oil producer, with anticipated production of 280,000 barrels per day (BPD) by the end of 2024 and ambitions to reach 500,000 BPD within three to five years. Building on this momentum, the CEIF will highlight innovative projects and foster strategic partnerships that enhance investment, drive economic growth and position the Congo as a leader in Africa’s energy expansion.

Meanwhile, Société Nationale des Pétroles du Congo (SNPC), led by CEO Maixent Raoul Ominga, is spearheading the Congo’s energy growth. SNPC holds a majority stake in the Mengo Kundji Bindi II permit, with 2.5 billion barrels of estimated oil potential. The company is developing the site through 13 wells, 3D seismic data acquisition, and the construction of six production platforms. 

We are honored to secure the Chamber’s endorsement for this pivotal forum

With the Chamber’s official support, the CEIF is set to attract government leaders, C-suite executives from major IOCs and energy experts, who will offer critical insights into Congo’s oil, gas and energy sector developments. The country is overhauling its gas sector to unlock 10 trillion cubic feet of resources through a comprehensive Gas Master Plan and new Gas Code that introduces favorable fiscal terms and enables small-scale project development, as well as large-scale, integrated gas megaprojects like Eni’s Congo LNG and Wing Wah’s Bango Kayo. 

“The Congo Energy & Investment Forum marks a major milestone for the country, amplifying its strategic energy initiatives and showing industry stakeholders that it is serious about advancing its energy sector. We look forward to supporting this forum, which promises to connect investors, drive impactful partnerships and elevate the Congo’s position within Africa’s energy sector,” says NJ Ayuk, Executive Chairman of the AEC.  

“We are honored to secure the Chamber’s endorsement for this pivotal forum, which, through its vast network and influence, will help attract key stakeholders and decision-makers to the event. Together, we aim to highlight the immense potential of the Congo’s energy sector, foster strategic partnerships and drive transformative investments that contribute to sustainable growth across the industry,” notes James Chester, CEO of Energy Capital & Power, organizers of the CEIF.   

This premier forum provides a unique platform for connecting local and international investors with high-impact opportunities across a diversified range of energy projects, paving the way for collaborations that drive growth and transformation. The AEC’s endorsement underscores its commitment to fostering strategic partnerships, sustainable investment and regional cooperation, aligning with its broader mission to make energy poverty history across the continent by 2030.  

As the energy industry continues to serve as a critical pillar of the Congolese economy and a catalyst for sustainable development, the AEC remains dedicated to supporting initiatives like CEIF that foster progress, investment and partnerships across the African energy landscape. 

For more information, please visit www.CongoEnergyInvestment.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Any Successful African Energy Policy at Conference of the Parties (COP) or Anywhere Must Have Oil and Gas at its Core (By NJ Ayuk)

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Conference of the Parties

Africa will need global financial systems, including multilateral development banks, to play a significant role in financing our energy growth which must include fossil fuels

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JOHANNESBURG, South Africa, November 21, 2024/APO Group/ — 

By NJ Ayuk, Executive Chairman of the African Energy Chamber (www.EnergyChamber.org).

I believe the ultimate responsibility for getting there is ours and no one else’s. Yes, we need partners to walk alongside us, but the success of our energy movement rests on African shoulders.

To begin with, I would love to see African energy stakeholders speaking in a unified voice about African energy industry goals.

This will be particularly important in COP29 in Baku. It is imperative that African leaders present a unified voice and strategy for African energy transitions. We must make Africa’s unique needs and circumstances clear and explain the critical role that oil and gas will play in helping Africa achieve net-zero emissions in coming decades.

I would encourage African leaders to talk about the need for financing, as well, to make it possible for us to adopt renewable energy sources and set up the necessary infrastructure. Africa will need global financial systems, including multilateral development banks, to play a significant role in financing our energy growth which must include fossil fuels.

Africa’s governments have a role to play in a successful African energy movement as well.

Because Africa’s energy industry still can benefit greatly from the presence of international oil companies, our government leaders need to approve contracts with oil and gas companies promptly instead of allowing red tape to delay projects after discoveries are made.

And, they need to offer the kinds of fiscal policies that allow oil companies to operate profitably in Africa. In turn, that will help those companies generate revenue, create jobs and business opportunities, and foster capacity building.

I also would encourage governments and civil societies to reward companies that exemplify positive behavior. Let’s incentivize the kind of activities we want, from creating good jobs and training opportunities to sharing knowledge.

I would love to see African energy stakeholders speaking in a unified voice about African energy industry goals

And there’s more.

We in Africa must work together to create more opportunities for women to build careers in the oil and gas industry at all levels. Our energy industry can’t reach its potential to do good when half of our population is left out. Our progress on behalf of women has not been great—We need to do better, and we need to act quickly.

How the world can support

Now, I mean it when I say Africans are responsible for building the future they want. But, I would love to see Western governments, businesses, financial institutions, and organizations support our efforts.

How? They can avoid demonizing the oil and gas industry. We see it constantly, in the media, in policy and investment decisions, and in calls for Africa to leave our fossil fuels in the ground. Actions like these, even as Western leaders have pushed OPEC to produce oil, are not fair, and they’re not helpful.

I also would respectfully ask financial institutions to resume financing for African oil and gas projects and stop attempting to block projects like the East African Crude Oil pipeline or Mozambique’s LNG projects.

Please understand that with the war in Ukraine, the energy crisis in Europe, and the energy poverty facing our continent, our countries, like many others, are simply choosing the paths they believe are most likely to help their people.

You know, people for years have accused me of loving oil and gas companies more than Africa. The opposite is true. In my frequent travels around the continent, I’ve observed far too many young people with little in the way of opportunities.

I know our young people have aspirations for a better future. I know they have big dreams. And, I know that future is nearly within their grasp.

A thriving, strategically managed energy industry can make it possible for many of these young people, whether it leads to good jobs or it fosters the kind of economic growth that creates jobs in other fields. Even if we only get the lights on in their communities, we’ll be giving our young people hope and improving their chances of realizing their goals.

This is what drives me, the idea that with our ongoing efforts and determination, our young people can realize meaningful opportunities. I encourage each of you to work with us at the African Energy Chamber, in a spirit of cooperation and mutual respect. Together, we can build the kind of African energy movement that our continent, our communities, and our young people need and deserve.

Distributed by APO Group on behalf of African Energy Chamber.

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Universal Digital Payments Network (UDPN) and FORUS Digital Announce Strategic Cooperation to Advance Financial Innovation in Africa

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This partnership is set to empower African communities, governments, and businesses, and represents a significant step toward realising the shared goal of financial inclusion and economic advancement across Africa

CAPE TOWN, South Africa, November 21, 2024/APO Group/ — 

In Sub-Saharan Africa, approximately 105 million adults are unbanked and lack proper identification documents (http://apo-opa.co/4fZNzyr) [1]. Over 350 million adults in Africa live on a cash-only basis (http://apo-opa.co/3Z2xBg6), without access to financial accounts, credit cards, or lending facilities. Digital currency systems could prove to be key in improving financial inclusion and opening up new opportunities to large underbanked communities in many African countries.

Universal Digital Payments Network (UDPN) (https://apo-opa.co/4g0POSt), the world’s leading global payments messaging network supporting regulated stablecoins and Central Bank Digital Currencies (CBDCs) and FORUS Digital (http://FORUS.Digital), a global leader in blockchain-based cooperative digital finance, are starting a strategic cooperation aimed at expanding financial inclusion and promoting tokenisation efforts across Africa.

This partnership is set to empower African communities, governments, and businesses, and represents a significant step toward realising the shared goal of financial inclusion and economic advancement across Africa, with blockchain and decentralised finance at the forefront of this transformation. UDPN and FORUS Digital will collaborate to introduce the UDPN platform’s capabilities throughout Africa, initially in South Africa, Malawi, Zimbabwe and Ethiopia.

Sonny Fisher (https://apo-opa.co/4fVmRXZ), Founder of FORUS Digital (https://apo-opa.co/3YWJRih), remarked “Our partnership with UDPN accelerates our vision of economic empowerment through decentralised finance. Together, we are equipping Africa with the tools to embrace blockchain-powered tokenisation and drive sustainable development.”

“As we stand on the brink of a digital payments revolution, UDPN’s collaboration with FORUS Digital will play a crucial role in shaping a future where financial services are accessible, efficient, and secure for all Africans. This partnership is a testament to our belief that technology can be a powerful tool for development. By working together, we are paving the way for innovative financial solutions that will enhance economic resilience in African communities,” commented Christopher Ortiz (https://apo-opa.co/3UYIb6M), Member of Group Executive Board – North America, UK and APAC, GFT (https://apo-opa.co/4eBennO).     

UDPN is a DLT-underpinned messaging backbone focused on providing interoperability between the fast-growing number of different regulated stablecoins, tokenized deposits, and CBDCs, and seamless connectivity between any business IT system and regulated digital currencies.

Earlier this year the UDPN team launched three solutions designed to reshape the landscape of digital payments and assets in the financial sector:

  • Tokenised Deposit/Stablecoin Management System: A production-grade system designed for both commercial banks and regulated stablecoin issuers, streamlining the entire lifecycle of tokenised deposits and stablecoin services – from issuance to operation, including advanced interoperability features.
  • Digital Asset Tokenisation System: Provides a robust production-grade platform for financial institutions, such as banks and investment firms, to tokenise real-world assets and manage them within a regulated environment.
  • UDPN All-in-One Digital Currency Sandbox: A sandbox, designed to enable both commercial and central banks to learn about the latest digital currency technology, test built-in use cases, and develop their own new custom use cases in a self-control and secure environment that the banks can control and provide permissioned access to other institutions in their ecosystem.

The UDPN aims to drive down payment and foreign exchange costs whilst accelerating the uptake of regulated digital currencies.

Over 130 countries [3] globally are currently investigating, developing, or have already launched CBDCs. On the African continent, South Africa, Nigeria, Eswatini and Ethiopia have taken the lead. FORUS Digital has positioned itself in Africa to help central banks and commercial banks in their journey towards CBDC using the UDPN All-in-One Digital Currency Sandbox.

Statista [4] indicated that the Digital Assets market in Africa is projected to reach a revenue of US$3,115.0m by 2024.  It indicates that Africa’s Digital Assets market specifically, the number of users is projected to reach 53.89m users by 2025.

Financial innovation is not limited to central banks. Citigroup’s launch of Citi Token Services and Societé Generale’s December 2023 announcement of their digital currency and asset services and the HSBC Orion platform are the most recent examples of how traditional financial institutions are making digital assets an essential part of their service offerings to their clients.

This partnership between UDPN and FORUS Digital will focus on helping central banks deploy a secure CBDC testing environment for creating use cases and defining new regulations. It will also help commercial banks manage their own tokenised deposit and stablecoin life cycle and integrate into the central bank digital currency testing environment. The programmability of value-added financial services will enable new business models and enhance the efficiency and transparency of cross-border payments.

This partnership is a major milestone in Africa’s digital financial transformation and the introduction of UDPN Solutions there will enable a variety of sectors to access secure, low-cost cross-border payments and tokenised financial products. By providing African governments and financial institutions with blockchain-driven tools, UDPN will support enabling an inclusive, scalable digital payments system for the African continent.

Learn more!

To learn more about the Universal Digital Payment Network (UDPN), please visit www.UDPN.io.

Together, we are equipping Africa with the tools to embrace blockchain-powered tokenisation and drive sustainable development


[1] https://apo-opa.co/4fZNzyr

[2] https://apo-opa.co/3Z2xBg6

[3] Atlantic Council’s CBDC Tracker (https://apo-opa.co/4ggoRKH)

[4] Statista (https://apo-opa.co/4fX9p5N)

Distributed by APO Group on behalf of FORUS Digital.

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