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Canon Central & North Africa to Launch its Revolutionary New Products from the Famous EOSR Line

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Canon Central

Canon will also introduce for the first time in Egypt, its revolutionary mirrorless range of products – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a much wider array of technology solutions in Africa

DUBAI, United Arab Emirates, June 15, 2022/APO Group/ — 

Canon’s (Canon-CNA.com) R-tour in Egypt – testimony to the company’s commitment and dedication towards bring a variety of technological solutions to Africa; Canon will also introduce for the first time in Egypt, its revolutionary mirrorless range of products – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a much wider array of technology solutions in Africa.

Canon Central and North Africa announced today of its highly-awaited R-tour which commenced from June 14th in Egypt, in line with the company’s continued commitment to Africa and its endeavor to bring the best in class for imaging technology solutions to the continent. The exclusive launch event brought together company executives, along with industry experts, professional photographers, videographers, and leading content creators from Egypt for an intriguing and interactive session that included panel discussions, video showcase, and cultural performances. The event witnessed Amine Djouahra, Canon’s Sales and Marketing Director as a keynote speaker whilst Mostafa Makram – Youtuber and Postproduction Trainer, Tarek Abdullah – Photography and Art Director, and Ahmed Waffay, Filmmaker who participated in an insightful panel discussion which was held on the trending topic of ‘The rising industry of content creators.

COMMITTED TO EXCELLENCE

Canon’s commitment to Africa in ensuring a continuous stream of new products and solutions is consistently introduced in the market to meet its rapidly evolving needs and underpins the company’s objective of launching R-tour in Egypt. The R-tour kicked-off with the launch of cutting-edge products from the Canon’s much renowned EOS R system. These will include EOS R3, EOS R5 C, EOS R7, and EOS R10. The EOS R3 offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

Amine Djouahra Canon’s Sales and Marketing Director (CCNA) at today’s R – Tour in Egypt

ONE BRAND, MANY SOLUTIONS

The R-tour is an embodiment of both these things, we want to showcase our cutting-edge technology through the launch of our new products whilst getting closer to people

“Canon as a brand has always been at the forefront of innovation and technology and as a company, we take pride in putting people first. The R-tour is an embodiment of both these things, we want to showcase our cutting-edge technology through the launch of our new products whilst getting closer to people. We are the only brand that offers all solutions from input and output to all segments of end user be it home user, business owner, beginner to professional photographer, content creators, videographers, filmmakers etc. Thus, it becomes essential for us to create strong channels of opportunities where we can directly interact and engage with our diverse set of audience to ensure we take these relationships a notch higher. We want our fans to come forward and experience the beauty of our products first-hand rather than just hearing or seeing these from a distance. The R-tour will allow us to do so in myriad ways, people can have a trial-run at our products on spot, provide us with valuable feedback and have their questions answered by experts. As I see it, the R-tour is a win-win for both the company and the audience. We are thrilled to be in Egypt, a market that’s growing rapidly and we are excited for our fans to unveil the brilliance of our new products from the EOS R system,” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

ENGAGE, CONNECT, LEARN

With the central theme of Canon’s R-tour revolving around building relationships with its various sets of audiences, the company has created experiential booths to promote the spirit of interaction, engagement, and connectivity. Audiences experienced seven different booths each highlighting a different theme, thereby allowing fans to immerse themselves in the Canon universe. The first booth, namely ‘Video booth’, focused on production shooting and cinematic set up with cameras such as Canon C500 Mark II and C300 Mark III being put on display. The second booth gave fans a glimpse into the world of virtual reality whereas the third one called ‘Green Chroma’ provided insights into post-production with Canon C70 + R5 C being put on display. Furthermore, the next booth was a hit amongst action and sports photography lovers with Canon’s illustrious EOS R3 +RF 15-35mm being put on display. The fifth booth was all about Canon’s complete mirrorless range of R system – RP, R, R6, R5, R7, R10 and RF lenses thus making it a hotspot for Generation R community members. The next booth shed light on the needs of gaming and vlogging community with Canon M50 Mark II. Last but not the least, the ‘Quality and Color’ booth captured a splendid show of Middle Eastern light in a bid to celebrate the spirit of Canon’s community in Egypt. Post the tour, Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others.  The tour provided fans an opportunity to test-drive Canon products right on the spot, and get their queries answered directly through company experts.

CANON COMMUNITY – A DRIVING FORCE

Canon has been successfully represented in Egypt through distributors and partners that have built a solid customer base in the country. Through the launch of its new products incorporating cutting-edge and world-class technology, Canon aims to be part of Egypt’s digital transformation journey by elevating the imaging technology sector in the country. Canon’s relentless pursuits in enhancing the local distribution network in Egypt, supported by partners as well local Canon employees in-country, has been the driving force in successfully implementing the company’s closer to customer strategy.

To further strengthen the company’s focused approach towards a key industry vertical of System integrators & Value-Added Resellers (SI-VAR), Canon hosted an exclusive conference on June 15th, 2022 which provided an opportunity for SI-VARs to witness the wide range of Office Personal Printing (OPP) products & solutions that covered the range of Canon PIXMA G series, Inkjet printers, GX Model, Laser SFP, Laser MFP and TR150 printer.

The company has successfully launched its R-tour previously in Morocco and Kenya and intends to continue this journey of building relationships by getting closer to its customers throughout the African continent.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Energy

U.S.-Africa Energy & Minerals Forum Expands to Critical Minerals and Supply Chain Security

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Africa

This year’s U.S.-Africa Energy & Minerals Forum in Houston signals a strategic shift toward integrated energy and critical minerals investment, strengthening U.S. partnerships across Africa’s resource and industrial value chains

HOUSTON, United States of America, February 26, 2026/APO Group/ –The U.S.-Africa Energy & Minerals Forum (USAEMF) has relaunched with a dedicated focus on critical minerals, marking an important evolution in its role as a platform for U.S.-Africa commercial engagement. Building on its foundation in energy, power and industrial projects, the forum’s expanded scope positions it at the center of investment conversations shaping the future energy economy.

 

Scheduled for July 21–22, 2026, in Houston, Texas, USAEMF comes at a time of surging global demand for copper, cobalt, lithium, manganese and rare earth elements, driven by electrification, battery storage, AI infrastructure and advanced manufacturing. Africa is increasingly critical to securing these materials, highlighting how energy and minerals are now interconnected pillars of industrial growth, geopolitical stability and decarbonization.

The forum’s minerals mandate deepens engagement with African producers – particularly the Democratic Republic of Congo (DRC), home to some of the world’s largest copper and cobalt reserves. Momentum is building through the U.S.–DRC strategic minerals framework and the U.S.-backed Orion Critical Mineral Consortium, a major investment platform supported by the DFC and private partners. The consortium is pursuing a 40% stake in the Mutanda and Kamoto copper-cobalt operations in a $9 billion transaction, securing long-term supply for allied markets while reinforcing cooperation on infrastructure, security and supply-chain governance.

Placing critical minerals at the center while maintaining strong hydrocarbons engagement strengthens U.S.-Africa commercial ties

U.S. financing is also expanding across the region, with the DFC managing a continental portfolio exceeding $13 billion to support mining, processing and transport infrastructure for critical mineral supply chains. Recent commitments include rare earth, graphite and potash projects in Malawi, Mozambique and Gabon; broader investments in Uganda, Tanzania, Zambia and South Africa; and $553 million linked to the development of the Lobito Corridor. The DFC is also a major backer of TechMet, a U.S.-supported investment firm valued at over $1 billion, which is raising up to $200 million to expand copper, cobalt, lithium and rare earth assets and pursue new opportunities across the DRC and Zambia. Together, these initiatives underscore Washington’s push to diversify battery-mineral supply while positioning Africa as a long-term partner in clean energy and industrial value chains.

Houston’s role as host city reflects the alignment between American industrial capacity and African resource development. Long established as a global energy hub, the city is expanding into energy transition technologies, advanced materials, carbon management and industrial innovation. By convening African governments with U.S. private equity, development finance institutions, exporters, insurers and technical service providers, the forum creates a commercial platform capable of converting mineral potential into bankable projects.

“The evolution from USAEF to USAEMF reflects a broader shift toward integrated energy and mineral development,” states Nadine Levin, Portfolio Director at Energy Capital & Power, forum organizers. “Placing critical minerals at the center while maintaining strong hydrocarbons engagement strengthens U.S.-Africa commercial ties and advances projects that deliver long-term shared value.”

While critical minerals define the forum’s strategic expansion, the U.S.’ longstanding role in Africa’s energy sector remains central to the platform’s value proposition. American energy companies continue to advance exploration and development across key upstream markets, support gas monetization in the Gulf of Guinea and revitalize mature production in North Africa. U.S. export credit and development finance are also helping unlock large-scale LNG capacity in Mozambique while supporting optimization and expansion across existing gas infrastructure in West Africa – demonstrating how American capital, engineering expertise and risk-mitigation tools convert resource potential into delivered energy systems.

USAEMF is the leading platform connecting U.S. capital and technical expertise with Africa’s energy and minerals sectors. For more information or to participate at the upcoming forum, please contact sales@energycapitalpower.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Business

Pesalink and Pan-African Payment and Settlement System (PAPSS) Unlock Cross-Border Payments in Local Currencies in Kenya

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Pesalink

The Pesalink–PAPSS partnership will reduce costs, speed up settlements, and help individuals, SMEs and businesses send money more efficiently across borders

NAIROBI, Kenya, February 26, 2026/APO Group/ —

  • Instant 24/7 bank-to-bank transfers across African borders in local currencies.
  • Simpler cross-border payments for individuals, businesses, and SMEs.
  • 80 plus Pesalink network participants now linked to 160 plus PAPSS participating banks.

 

Pesalink, Kenya’s de facto instant payment network, has partnered with the Pan-African Payment and Settlement System (PAPSS) to ease cross-border payment and speed up regional financial integration.

 

The partnership enables instant 24/7 cross-border payments from PAPSS participants into banks and mobile money operators within the Pesalink network in Kenya, all settled in local currencies. This reduces complex correspondent banking requirements and reliance on foreign reserve currencies.

 

Kenyan banks will now be able to offer faster, cheaper cross-border payments

PAPSS, an initiative of the African Export-Import Bank (Afreximbank) in collaboration with the African Union and the AfCFTA Secretariat, enables cross-border payments between African countries. Pesalink is now a Technical Connectivity Provider. It means that 80 plus Kenyan bank, fintech, SACCO and telco participants on the Pesalink network will be connected to 160 plus commercial banks and fintechs on the PAPSS platform.

 

Cross-border payments remain expensive and slow for many African businesses. The 2023 (http://apo-opa.co/4baDSh7) World Bank Remittance Prices report indicates that sending money across African borders incurs on average 7-8% of the total value sent (above the global average of 6–7%). Settlement can also take three to seven business days.

 

The Pesalink–PAPSS partnership will reduce costs, speed up settlements, and help individuals, SMEs and businesses send money more efficiently across borders.

 

Speaking during the partnership signing held at Pesalink offices in Nairobi, PAPSS CEO Mike Ogbalu III said, “For PAPSS to deliver true impact, collaboration with national and private switches like Pesalink is essential. Pesalink is the first switch we’ve piloted for transaction termination in Kenya, and we are already seeing greater adoption by opening more channels for seamless, local-currency cross-border payments across Africa.”

 

Pesalink CEO, Gituku Kirika, said “Kenyan banks will now be able to offer faster, cheaper cross-border payments. They will be helping their customers grow more regional trading relationships and thrive in a more integrated digital economy.”

Distributed by APO Group on behalf of Afreximbank.

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Events

Africa Trade Conference Returns to Cape Town with Esteemed Speakers Driving Africa’s Trade Agenda

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Africa

Second edition convenes global policymakers, business leaders, and innovators to accelerate Africa’s integration into global trade

CAPE TOWN, South Africa, February 26, 2026/APO Group/ –Access Bank Plc (www.AccessBankPLC.com) is proud to announce the distinguished line-up of speakers for the second edition of the Africa Trade Conference (ATC 2026), scheduled to take place on March 11, 2026, at the Cape Town International Convention Centre, Cape Town, South Africa. Building on the strong foundation of its inaugural edition, ATC 2026 will convene an exceptional assembly of global and African leaders, policymakers, investors, and business executives committed to shaping the future of trade on the continent.

The Africa Trade Conference has rapidly emerged as a premier platform for advancing dialogue and action around Africa’s evolving role in global commerce. The 2026 edition will feature influential voices from across finance, government, development institutions, and the private sector, who will share insights on unlocking trade opportunities, strengthening intra-African commerce, enabling business expansion, and positioning African enterprises for global competitiveness.

The confirmed speakers represent a powerful cross-section of leaders driving Africa’s economic transformation.

Building on the momentum of its maiden edition, which convened senior decision-makers from 28 countries, the 2026 conference with the theme “Turning Vision into Velocity: Building Africa’s Trade Ecosystem for Real-World Impact”, will have the keynote address delivered by Kennedy Mbekeani, Director General, Southern Africa Region, African Development Bank (AfDB), alongside Kwabena Ayirebi, Managing Director, Banking Operations at the African Export-Import Bank. Their joint keynote will address the evolving financing landscape for African trade and the strategic pathways for unlocking continental prosperity.

The welcome address will be delivered by Roosevelt Ogbonna, CEO/GMD, Access Bank Plc, who will set the tone for discussions centered on trade transformation, financial inclusion, and regional competitiveness, while Tolu Oyekan, Managing Director & Partner at Boston Consulting Group, will deliver insights on “Africa Trade Outlook 2026”, examining emerging macroeconomic trends, supply chain shifts, and growth opportunities across key sectors.  The CEO of Pan-African Payment and Settlement System, Mike Ogbalu, will be engaging the conference participants on the topic, “Building a Connected Africa Through Trade, Payments & Technology”, focusing on how payment interoperability and digital infrastructure can accelerate the African Continental Free Trade Area (AfCFTA) agenda.

The calibre of speakers confirmed for this year’s conference underscores the urgency and opportunity before us

The conference will also host a High-Level Ministerial Panel that features Elizabeth Ofosu-Adjare, the Minister for Trade, Agribusiness & Industry, Ghana; Tiroeaone Ntsima, Minister of Trade and Entrepreneurship, Botswana; Mr. Florian Witt, Divisional Head, International & Corporate Banking Oddo-BHF, Ms. Nathalie Louat – Global Director, International Finance Corporation (IFC), Dr Isaiah Rathumba – Head of Department, Limpopo Economic Development, Environment and Tourism and Mr. Alfred Idialu – Chief Rep Officer, Deutsche Bank among other policymakers shaping trade policy across the continent.

Commenting on the announcement, Roosevelt Ogbonna, Managing Director/Chief Executive Officer of Access Bank Plc, said:
“The Africa Trade Conference reflects our unwavering commitment to advancing Africa’s economic transformation by creating a platform that brings together the leaders, institutions, and ideas shaping the future of trade. The calibre of speakers confirmed for this year’s conference underscores the urgency and opportunity before us. Africa is not only participating in global trade, it is helping to redefine it. Through this convening, we aim to catalyse partnerships, unlock new opportunities for businesses, and accelerate Africa’s integration into global value chains.”

“At Access Bank, we see ourselves not just as financiers, but as connectors of markets, ideas, and opportunities. Our role is to help African businesses move from ambition to impact, from local relevance to global competitiveness.”

With operations in 24 countries globally, including 16 across Africa, Access Bank’s expansive footprint places it in a unique position to facilitate cross-border trade, unlock regional value chains, and simplify the complexities of doing business across markets.

“Our presence across Africa and key global corridors gives us a front-row seat to the realities of trade. It also gives us the responsibility to design solutions that are inclusive, scalable, and future facing. ATC 2026 is part of that commitment, Ogbonna added.

ATC 2026 is expected to catalyze partnerships, enable policy dialogue, and provide actionable strategies for businesses operating within and beyond the continent.

The Access Bank Chief puts it thus, “Africa will not be a spectator in the remaking of global trade. We will be one of its architects. ATC 2026 is where those blueprints will be drawn.”

For more information and registration, please visit https://apo-opa.co/4sdXWF7

Distributed by APO Group on behalf of Access Bank PLC.

 

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