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APO Group and Africa’s Business Heroes Public Relations Campaign Wins Two 2023 SABRE Awards Africa

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APO Group

APO Group’s integrated public relations and communications campaign for ABH focused on leveraging media opportunities across Africa and increasing brand awareness for the competition

JOHANNESBURG, South Africa, May 10, 2023/APO Group/ — 

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is thrilled to announce that its media and public relations campaign for the Africa’s Business Heroes (ABH) Prize Competition, a philanthropic initiative sponsored by the Jack Ma Foundation and Alibaba Philanthropy, has won the 2023 SABRE Awards for best campaign in Northern Africa and best campaign in Corporate Social Responsibility.

The SABRE Awards are the most prestigious and important awards in the public relations industry due to their global reach and recognition, as well as their comprehensive coverage of a myriad of public relations disciplines.

They recognise outstanding achievements and celebrate the best work in public relations across multiple regions and categories, including the Americas, EMEA (Europe, Middle East, and Africa), and Asia-Pacific, with the campaigns being evaluated by a jury of industry leaders.

The ABH programme (www.AfricaBusinessHeroes.org) promotes entrepreneurship in Africa by identifying and supporting outstanding business founders from across the continent. Each year since 2019, and to continue for a total of 10 years, the ABH Prize Competition selects 10 African entrepreneurs to participate in a live pitch event to a panel of industry leaders and compete for their share of USD$1.5 million in grant funding. Finalists also have access to mentorship, networking, training, and the opportunity to raise their profiles.

APO Group’s integrated public relations and communications campaign for ABH focused on leveraging media opportunities across Africa and increasing brand awareness for the competition. The primary goal was to support African entrepreneurs by encouraging more startups and founders to learn about ABH, understand the competition, and enter the awards.

This campaign has truly captured the public’s attention, showcasing the vast potential Africa has as a hub for the next generation of entrepreneurs

The campaign in 2022 received 21,000 applications from all 54 African countries. Additionally, 31% of the applications came from women entrepreneurs, reflecting the most diverse applicant pool yet in terms of geography and gender. Entrepreneurs as young as 19 and as old as 72 applied, further highlighting the inclusiveness of the competition.

APO Group’s comprehensive public relations and communications initiatives included strategic advisory and media training for all ABH spokespeople, media content creation and mapping, translation of media content, securing key media partnerships, coordinating, and managing targeted dissemination of messaging, media interview placements, social media strategy, and event support.

For the public relations campaign, APO Group wrote and distributed content on a pan-African level in different languages (English, French, Arabic, and Portuguese), generating more than 13,000 pick-ups, with a PR value of over USD$164 million. This was a significant increase compared to previous years, showcasing the campaign’s success in promoting African entrepreneurship.

“The Africa’s Business Heroes team shares our vision for the future of business in Africa, and together, our teams have worked tirelessly on raising the profile of the ABH Prize Competition,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “This campaign has truly captured the public’s attention, showcasing the vast potential Africa has as a hub for the next generation of entrepreneurs.”

“We are truly honoured to be recognised again this year with APO Group for our efforts to nurture and catalyse the pan African entrepreneur ecosystem. This award highlights the power and potential of the African entrepreneurial story and its ability to inspire others,” said Jason Pau, Executive Director of International Programs, Jack Ma Foundation. “We are excited to further our shared mission with APO Group to support and celebrate more African business heroes.”

APO Group invites all entrepreneurs across the African continent to apply for the next edition of the ABH Prize Competition before the May 12, 2023, deadline for a chance to win a grant, as well as training, mentorship, and networking opportunities, among the other benefits that this prestigious pan-African entrepreneurship competition brings. (Follow this link to register: https://apo-opa.info/3BbxIKT).

With its success in the 2023 SABRE Awards, APO Group continues to demonstrate its expertise and commitment to helping its clients achieve their communication goals and positively impact communities across the African continent.

Distributed by APO Group on behalf of APO Group

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African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

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African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

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Securing the bridge between legacy and smart

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DLMS

STS Association and DLMS User Association sign landmark Liaison Agreement to advance interoperable, secure and future-ready metering systems

CAPE TOWN, South Africa, April 9, 2026/APO Group/ –The recent Liaison Agreement between the STS Association and the DLMS User Association marks a pivotal step in the evolution of interoperable, secure and future-ready metering systems. By aligning STS token technology with the widely adopted DLMS/COSEM framework, this collaboration is set to bridge the gap between legacy infrastructure and next-generation smart metering. The partnership reflects a shared vision to enhance interoperability, strengthen smart prepayment integration, and unlock greater value across the global metering ecosystem.

 

STS Association, in partnership with ESI Africa (part of VUKA Group), and DLMS User Association, is hosting a free webinar on this topic:

Securing the bridge between legacy and smart

Thursday, 7 May 2026 | 11:00 AM – 12:00 PM

Register: https://apo-opa.co/4cfEUb5

What you will learn

Industry experts will unpack how this strategic alignment enables seamless integration between your trusted prepayment systems and advanced data exchange protocols. Attendees will gain insight into:

  • How STS tokens can be securely transported using DLMS/COSEM
  • The role of Generic Companion Profiles in enabling interoperability
  • How coordinated roadmaps will shape the future of token technology and smart metering
  • The expanding application of these standards beyond electricity into water, gas and time metering
  • Practical benefits for utilities, manufacturers and system integrators navigating the transition from legacy to smart environments

Introducing the Panel

Lance Hawkins-Dady – STSA Board Chairman

Franco Pucci – STSA Technical Consultant

Don Taylor – STSA Independent Director

Sergio Lazzarotto – DLMS User Association, President

Join STS Association and ESI Africa to explore how this landmark collaboration is securing the bridge between legacy systems and smart innovation. Discover how aligned standards can simplify integration, enhance security and future-proof your metering strategy.

Register now: https://apo-opa.co/4cfEUb5

Distributed by APO Group on behalf of VUKA Group.

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Africa’s Lithium Pipeline Gains Momentum as Global Supply Deficits Loom

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Energy Capital

The upcoming African Mining Week 2026 – taking place from October 14-16 in Cape Town – will connect global investors with prospects within the lithium industry amidst an anticipated resource supply deficit by 2028

CAPE TOWN, South Africa, April 9, 2026/APO Group/ –Rising demand for lithium is positioning Africa to attract foreign investment, accelerate local beneficiation and strengthen its role in securing the global battery supply chain. A recent forecast by Wood Mackenzie projects that global lithium demand could exceed 13 million tons by 2050 under an accelerated energy transition scenario. This surge is expected to place significant pressure on supply, with deficits emerging as early as 2028. Without substantial new investments, existing lithium projects will struggle to meet demand beyond the mid-2030s.

 

Against this backdrop, Africa’s growing pipeline of greenfield and development-stage lithium projects positions the continent as an increasingly important contributor to global supply security. In 2025, Africa ranked as the largest source of new lithium supply globally, with new output from the region exceeding that of the rest of the world combined. This milestone underscores the continent’s potential to scale production and strengthen its role in the global battery minerals market.

Emerging Lithium Producers Strengthen Africa’s Supply Pipeline

Even under a slower energy transition scenario, Wood Mackenzie projects that lithium markets will remain adequately supplied until 2037, before entering deficit. This outlook reinforces Africa’s strategic role as new projects across Mali, Zimbabwe, Ghana and Namibia advance toward production.

In the Democratic Republic of the Congo (DRC), Zijin Mining, AVZ Minerals and KoBold Metals are expected to begin operations at the Manono lithium project in mid-to-late 2026, marking the country’s first lithium output. Ranked among the world’s largest hard-rock lithium deposits, Manono is expected to begin exports shortly after commissioning, diversifying DRC’s mineral output while strengthening the continent`s contribution to the global electric vehicles and battery supply chain.

Mali Emerges as a Regional Lithium Hub

Mali is also rapidly positioning itself as a key lithium producer. The Bougouni Lithium Project, commissioned in 2025, currently produces approximately 125,000 tons per annum of concentrate, with Phase Two expansion plans underway that could nearly double production capacity.

Meanwhile, the Goulamina Lithium Project, one of the largest spodumene deposits globally, is producing around 506,000 tons of spodumene concentrate annually, with expansion plans targeting one million tons per year. Together, these projects are expected to significantly strengthen Mali and Africa’s position within the global lithium market.

Ghana and Zimbabwe Expand Lithium Production and Value Addition

In Ghana, the Ewoyaa Lithium Project, developed by Atlantic Lithium, is set to become the country’s first lithium-producing mine, with production targeted for late 2027. The project is expected to produce 3.58 million tons of spodumene concentrate grading 6% and 5.5%, alongside approximately 4.7 million tons of secondary product, further strengthening Africa’s contribution to global lithium supply.

Meanwhile, Zimbabwe – currently Africa’s largest lithium producer – is accelerating efforts to move up the value chain. Government policies restricting the export of raw lithium are encouraging investment in local processing and beneficiation facilities, supporting the production of higher-value lithium products and positioning the country as a key supplier to the global battery materials market.

Investment Momentum Builds Ahead of African Mining Week

With an estimated $276 billion in new investment required to avoid the forecast supply deficits beginning in 2028, Africa’s lithium-rich countries are well positioned to attract the capital needed to expand production and downstream processing.

In this context, African Mining Week 2026 – scheduled for October 14–16 in Cape Town – will serve as a key platform for global investors, project developers and policymakers to engage on opportunities within Africa’s lithium sector. As the continent’s premier mining investment event, the conference will feature high-level discussions, project showcases and strategic networking sessions aimed at accelerating partnerships across the lithium value chain.

Distributed by APO Group on behalf of Energy Capital & Power.

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