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African Mobile Operators can Emerge as Digital Marketing Leaders, Says Upstream, Ahead of AfricaCom

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AfricaCom

The martech specialist will showcase its mobile marketing automation platform Grow and the real results achieved for MNOs

CAPE TOWN, South Africa, October 26, 2022/APO Group/ — 

Upstream (www.Upstreamsystems.com), the global mobile marketing technology specialist has today announced that it will be attending this year’s AfricaCom (https://bit.ly/3f22ajn) event in Cape Town, between November 8th-10th, to highlight the power of its mobile marketing platform Grow (https://bit.ly/3SDXxK3).

Mobile Marketing: The Operator Opportunity

Focusing on connectivity infrastructure and digital inclusion, and with an emphasis on service provider technology, along with mission-critical technologies and 5G, this year’s AfricaCom will highlight the exciting future on offer to mobile network operators (MNOs) in Africa. With the upcoming removal of tracking cookies from most web browsers, and Africa’s development as a mobile-first region, there is a great opportunity for operators, today more than ever, to leverage their networks to their full potential, and via best-in-class mobile marketing, acquire new customers, expand their customer bases’ lifetime value and establish themselves as key players in the digital advertising ecosystem.

“African mobile operators are in the driving seat when it comes to the future of consumer advertising and marketing in the region,” said George Kalyvas, Chief Commercial Officer at Upstream. “Mobile Operators have a unique opportunity that they simply cannot afford to miss. By owning the future of advertising and marketing, they can rise as major players in a market that is set to be worth over $620 billion globally by 2029 [1]. Having already invested in building their networks, operators need to ensure they are reaping the reward for that hard work. Acting now and deploying mobile marketing services will enable operators to get a head start on the future of advertising and grow beyond their core offering.”

Upstream’s proprietary martech platform, Grow, is a one-stop-shop to develop omnichannel marketing campaigns, efficiently orchestrate mobile operators’ channels, optimize their campaigns every step of the way, manage their audience, and easily identify potential customers from the web, via the brand-new Mobile Identity technology (https://bit.ly/3DyOMg4).

African mobile operators are in the driving seat when it comes to the future of consumer advertising and marketing in the region

The Mobile Identity technology takes the personalization tracking cookies used to offer to the next level. It enables operators to deliver personalized advertising to their subscribers by using a subscriber’s unique mobile number (MSISDN) to collect first-party data, with their consent. African MNOs now have the tools needed to take advantage of the prime position they are in and capitalize on the next evolution of advertising and marketing.

Results for Mobile Operators via omnichannel marketing

Upstream has been well placed to observe the evolution of the telecoms and advertising market in Africa having operated across the continent for over 15 years. With operations in 9 countries in Africa, including South Africa, Nigeria, Kenya and Ethiopia, the martech expert now covers more than 70 million users through its partnerships, working with 14 major African mobile operators. Powering these partnerships is Grow, its unique mobile marketing automation platform, which can drive five times higher conversions with 30% less effort and a three times ROI compared to “traditional” marketing campaigns.

Partnering with a popular South African food retailer, Upstream was able to use the power of its martech platform to deploy a highly interactive campaign that achieved a 22.2% click-through rate (CTR) and generated over 12,000 clicks in just the first two weeks. Another region that has gone through a similar transition and now sees mobile operators emerging as advertising and marketing leaders is Brazil. Grow has been procured by the two biggest MNOs in the country as their CVM/CRM platform to handle marketing campaigns for a plethora of business objectives: from user acquisition to postpaid plans and affiliated digital banks, to user retention, debt collection and overall management of their RCS campaigns. On top, Upstream’s professional services have helped a top-tier Brazilian operator to secure 785,000 plan upgrades in just six months.

To learn more about the future of mobile marketing in Africa, you can visit Upstream at AfricaCom, at Stand E3. Upstream promises to break down the “black box” of mobile marketing automation for its guests and visitors.


[1] Fortune Business Insights, “With 23.2% CAGR, Mobile Advertising Market Size Worth USD 621.63 Billion in 2029”, May 2022

Distributed by APO Group on behalf of Upstream.

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Genesis Energy Chief Executive Officer (CEO) to Discuss Energy Expansion at Congo Energy & Investment Forum

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Genesis Energy

Akinwole Omoboriowo II will discuss Genesis Energy’s plan to deliver 10.5 GW of power across Africa, highlighting how Nigeria’s power sector experience can inform the development of the Republic of Congo’s domestic energy grid and gas export potential

BRAZZAVILLE, Republic of the Congo, January 20, 2025/APO Group/ — 

Akinwole Omoboriowo II, CEO of Genesis Energy, will speak at the Congo Energy & Investment Forum (CEIF) in Brazzaville this March, where he will discuss the company’s plans to deliver 10.5 GW of power across Africa, with a focus on energy initiatives that align with the Republic of Congo’s energy development goals.

Genesis Energy is driving transformational power projects, including providing 334MW to the Port Harcourt Refinery in Nigeria and plans to produce 1 GW within the WAEMU region. In October 2024, Genesis and BPA Komani announced their strategic partnership to mobilize capital and facilitate critical infrastructure projects focused on renewable energy, particularly Battery Energy Storage Systems across Africa. Additionally, Genesis’ recent MOU with the U.S. Agency for International Development will mobilize $10 billion for green energy and renewable projects, supporting Africa’s transition to a sustainable energy future.

The inaugural Congo Economic and Investment Forum, set for March 25-26, 2025 in Brazzaville, will bring together international investors and local stakeholders to explore national and regional energy and infrastructure opportunities. The event will explore the latest gas-to-power projects and provide updates on ongoing expansions across the country.

During CEIF 2025, Omoboriowo will explore how Genesis’ successful energy infrastructure development projects in Africa, combined with private sector innovation, can guide the Republic of Congo in strengthening its energy security and achieving its decarbonization goals. By leveraging its expertise in clean energy and strategic partnerships, Genesis Energy is poised to play a key role in helping the Republic of Congo harness its energy potential and expand its regional energy influence.

The Republic of Congo’s renewable energy sector is in a phase of growth, with increasing interest in solar, hydro and wind energy projects. Battery energy storage capacities are also gaining traction as a vital component of the country’s energy infrastructure, helping to balance supply and demand. The government is focusing on diversifying its energy mix to reduce dependency on fossil fuels and enhance grid reliability. Looking ahead, the Congo aims to expand its renewable energy capacity and integrate storage solutions to meet growing domestic and regional energy needs while supporting environmental sustainability.

Distributed by APO Group on behalf of Energy Capital & Power.

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Eni, TotalEnergies Announce New Exploration Projects in Libya

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National Oil Corporation

Eni is launching three exploration plays, TotalEnergies is expecting promising results from its recent onshore exploration project, and other developments were shared during an upstream IOC-led panel at the Libya Energy & Economic Summit

TRIPOLI, Libya, January 19, 2025/APO Group/ — 

Libya’s National Oil Corporation (NOC) and international energy companies TotalEnergies, Eni, OMV, Repsol and Nabors outlined key exploration milestones and strategies to advance oil and gas production in Libya at the Libya Energy & Economic Summit 2025 on January 18.

Among the key developments highlighted were TotalEnergies’ recent onshore exploration project and promising exploration opportunities in the Sirte and Murzuq basins.

“With 40% of Africa’s reserves, Libya remains largely untapped,” said Julien Pouget, Senior Vice President for the Middle East and North Africa at TotalEnergies. Pouget shared TotalEnergies’ plans for 2025, including the completion of an onshore exploration project and new exploration in the Waha and Sharara fields. “We expect results next week,” he added.

Luca Vignati, Upstream Director at Eni, echoed optimism for Libya’s potential and outlined the company’s ongoing investment initiatives in the country. “We are launching three exploration plays – shallow, deepwater and ultra-deep offshore. No other country offers such opportunities,” Vignati stated. He also highlighted the company’s investments in gas projects, including over $10 billion for the Greenstream gas pipeline and a CO2 capture and storage plant in Mellitah.

Repsol affirmed its commitment to advancing exploration in Libya, focusing on overcoming industry challenges and achieving significant production milestones.

We have 48 billion barrels of discovered but unexploited oil, with total potential estimated at 90 billion barrels, especially offshore

“Over the past decade, Libya has made remarkable efforts to fight natural field decline and encourage exploration,” said Francisco Gea, Executive Managing Director, Exploration & Production at Repsol. “We have reached 340,000 barrels per day. The two million target is within reach, and as international companies, we have the responsibility to bring capacity and technology.”

“Innovation is key to maximizing production and accelerating exploration. By deploying cutting-edge solutions, Nabors can enhance efficiency, reduce costs and ensure safer operations,” added Travis Purvis, Senior Vice President of Global Drilling Operations at Nabors.

Bashir Garea, Technical Advisor to the Chairman of the NOC, highlighted the country’s immense oil and gas potential. “We have 48 billion barrels of discovered but unexploited oil, with total potential estimated at 90 billion barrels, especially offshore,” he said. He also pointed to Libya’s sizable gas reserves, noting, “Libya has 122 trillion cubic feet of gas yet to be developed. To unlock this potential, we need more investors and new technology, particularly for brownfield revitalization.”

“Our strategy spans the entire value chain. Strengthening infrastructure is essential to maximizing production and efficiency,” said Hisham Najah, General Manager of the NOC’s Investment & Owners Committees Department.

NJ Ayuk, Executive Chairman of the African Energy Chamber and session moderator, underlined Libya as a prime destination for foreign investment: “Libya is at the cusp of a new energy era. The time for bold investments and strategic partnerships is now.”

Distributed by APO Group on behalf of Energy Capital & Power.

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Libya’s Oil Minister: Brownfields, Local Investment Key to 2M Barrels Per Day (BPD) Production

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Libya’s Oil & Gas Minister outlined plans to boost production to 1.6 million bpd in 2025 and 2 million bpd long-term, with brownfield development and local investment at the core, during the Libya Energy & Economic Summit

TRIPOLI, Libya, January 19, 2025/APO Group/ — 

Libya is setting its sights on boosting oil production to 2 million barrels per day (bpd) within the next two to three years, with brownfield development and local investment identified as critical drivers of this growth. Speaking at the Libya Energy & Economic Summit (LEES) in Tripoli on Saturday, Minister of Oil and Gas Dr. Khalifa Abdulsadek outlined the country’s strategy to reach 1.6 million bpd by year-end and laid the groundwork for longer-term growth.

“There are massive opportunities here, massive fields that have been discovered, but a lot of fields have fallen between the cracks,” stated Minister Abdulsadek during the Ministerial Panel, Global Energy Alliance – Uniting for a Secure and Sustainable Energy Future. “We want to make sure local oil companies take part. We also want to leverage the upcoming licensing round to support our planned growth in the oil sector.”

The minister’s remarks were complemented by a strong call for international participation in Libya’s upcoming licensing round, signaling the government’s commitment to fostering collaboration and maximizing the potential of its energy sector.

Highlighting Libya’s vast natural gas potential – with reserves of 1.5 trillion cubic meters – Mohamed Hamel, Secretary General of the Gas Exporting Countries Forum, stressed the need for enhanced investment in gas projects. He pointed to ongoing initiatives like the $600 million El Sharara refinery as opportunities to stimulate economic diversification.

There are massive opportunities here, massive fields that have been discovered, but a lot of fields have fallen between the cracks

“Natural gas is available,” Hamel stated, adding, “It is the greenest of hydrocarbons and we see natural gas continuing to grow until 2050.”

The panel also tackled the global energy transition, emphasizing Africa’s unique challenges and the need for the continent to harness its resources to achieve energy security. Dr. Omar Farouk Ibrahim, Secretary General of the African Petroleum Producers Organization (APPO), underscored the critical need for finance, technology and reliable markets to drive progress.

“At APPO, we have noted three specific challenges for the African continent. Finance, technology and reliable markets,” he stated, questioning whether Africa can continue to depend on external forces to develop its resources.

As one of Africa’s top oil producers, Libya holds an estimated 48 billion barrels of proven oil reserves. The country’s efforts to expand production, attract investment and drive innovation are central to the discussions at LEES 2025. Endorsed by the Ministry of Oil and Gas and National Oil Corporation, the summit has established itself as the leading platform for driving Libya’s energy transformation and exploring its impact on global markets.

Distributed by APO Group on behalf of Energy Capital & Power.

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