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African entertainment: A foundation for the continent’s success

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entertainment

Storytelling is indeed one of the rocks upon which African culture is founded

JOHANNESBURG, South Africa, October 18, 2023/APO Group/ — 

The entertainment sector provides a unique opportunity to uplift Africa’s people in various different ways. It can improve lives professionally, financially, psychologically, and ultimately even on a unified national level, writes Fhulu Badugela, Chief Executive Officer for MultiChoice Africa Holdings (www.MultiChoice.com).

Entertainment is primarily fun and enjoyable, but it also reflects and creates culture, which binds people together. It is created by scores of highly skilled, talented people working in several adjacent industries. In addition to this, entertainment fires passion and enthusiasm, which not only creates strong business demand, but it can also be used to inform, educate and inspire positive behavioural change. 

As a business intimately involved in the production and distribution of African entertainment content, Africa Magic (https://apo-opa.info/46MTSkq) is invested in the industry in multiple ways. We have also gained a deep understanding of our audience, our people, the society in which we operate, and the overlapping relationship between these stakeholders.

The investment we have made in our industry has come to transcend the financial. When MultiChoice Africa established Africa Magic in 2003, it was certainly because we saw an opportunity in the market. But the sheer passion of our audiences across Africa made us appreciate the role our content plays in people’s lives, and the opportunities this creates.

It’s helped us to see a bigger picture. We’ve come to understand that through Africa Magic, its channels and its shows, we can enrich lives across the continent. We can grow, amplify and multiply Africa through the power of entertainment.

From where we started as a provider primarily of Nollywood movies through a single channel, we’ve grown to where we can deliver a wide range of content on seven highly popular channels.

Through shows like Big Brother Nigerian Idol– our longest-running TV series, or the wildly popular Battleground, Africa Magic has been able to produce more than 25 000 hours of authentic Nigerian content in English, Yoruba, Hausa and Igbo, which we now broadcast to 42 African countries.

This pan-African penetration underscores Nigeria’s position as an African entertainment leader – in terms of consumption and production.

It’s a position the country is consolidating, through our growing global presence as a cultural force, through music artists like Wizkid, Burnaboy, Tems and Davido; writers like Chimamanda Ngozi Adichie, Ben Okri and Wole Soyinka; and our filmmaking output which is now appreciated across our continent and beyond. 

It hasn’t been easy getting to this point, and we have faced numerous challenges along the way.

Among these was the marginalisation of African content – on the global scene, and on the continent. Even quality screenwriting and compelling productions were overlooked, and not given the respect they deserve.

When MultiChoice Africa established Africa Magic in 2003, it was certainly because we saw an opportunity in the market

To address this, discrepancy, and to provide a platform to celebrate African excellence, we launched the Africa Magic Viewers’ Choice Awards (AMVCAs) (https://apo-opa.info/402JCSX). Now entering their 10th year, the AMVCAs recognise the creativity, talent, and quality of African film.

The awards have played a direct role in inspiring professionals within the industry and elevated the production standards in our industry.

The show itself has also had an economic impact. As such, it forms a microcosm of our industry – driving economic growth, while it entertains, inspires and launches careers.

The recent AMVCA Impact Report 2013-2023 (https://apo-opa.info/3M5wuXD) assessed the impact of the AMVCAs and found that every edition of the event created around 3 000 direct and indirect jobs. Over its nine previous editions, AMVCA has invested a total of ₦9 billion into the event, training, logistics and more.

The event has raised the stature of African film, improving standards, gaining international recognition, securing distribution partnerships, developing talent and growing the African economy. Today, 61.9% of film sector players agree that AMVCA has contributed to the growth of the African film sector, and 76.1% say that AMVCA has helped the international recognition of African films.

The AMVCAs are but a single expression of how the creative sector can capture the popular imagination and also make a direct impact on people’s lives.

This has been a great learning for us, and it has inspired us to launch further initiatives to improve lives through what we do, to “multiply to the power of entertainment through the power of our people”, as we like to say.

The MultiChoice Talent Factory (MTF) (https://MultiChoiceTalentFactory.com) is a continent-wide skills-development initiative with its West African academy in Lagos. Through training, masterclasses and industry networks, it upskills young filmmakers, and empowers them to direct their love for production and filmmaking into our industry.

Several MTF alumni are now already working in our sector, producing the content that has made Africa Magic an African success story.

As Africa Magic celebrates the 20th year of its existence, I remain convinced that the entertainment sector provides a powerful platform for building partnerships and global networks.

It all starts with telling African stories for African people. As we embrace our own narratives, and take ownership of how that narrative is shared, we unlock the power of Africa’s people. That is the true African Magic: our people.

Entertainment inspires our people, it grabs their imagination and it motivates them to aspire for more, for better. Across our sector – be it in the music, film, writing, television production or commercial space – we can drive social progress by taking African stories to the world.

Entire economies have been built upon that. Entire philosophies. Storytelling is indeed one of the rocks upon which African culture is founded. Let’s continue to build a new era of African success upon the same foundation.

Distributed by APO Group on behalf of MultiChoice Group.

Business

SLB commissions new fluids systems plant in Pemba to support Mozambique’s offshore energy development

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Mozambique

New facility expands in-country drilling and completion fluids capability, advancing the next phase of SLB’s growth in Mozambique

PEMBA, Mozambique, October 9, 2026/APO Group/ –SLB (NYSE: SLB) (www.SLB.com) announced the opening of a new fluids systems plant in Pemba, Mozambique. The new facility strengthens in-country capacity to prepare, store and deliver drilling and completion fluids for offshore operations, reinforcing the infrastructure needed as Mozambique’s offshore activity grows and its role as a strategic energy hub for East Africa continues to expand.

The commissioning of the plant, also known as a liquid mud plant, coincides with SLB marking 70 years of operations in Mozambique. It reflects the company’s long-term commitment to investing in people, infrastructure and capability that support the country’s long-term offshore energy development plans.

 




  

With an initial storage capacity of 21,000 barrels, the liquid mud plant provides a scalable platform for future growth, supporting multiple customers and rising offshore activity while improving logistics and enhancing operational flexibility.

As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions

“As SLB marks 70 years in Mozambique, this investment reflects our confidence in the country’s future and our commitment to supporting its energy ambitions,” said Miguel Baptista, Central, East and Southern Africa, Managing Director, SLB. The new liquid mud plant strengthens local energy infrastructure, expands opportunities for local content development, and enhances our ability to support customers as they deliver some of Africa’s most significant offshore energy resources.”

The liquid mud plant project was delivered with strong local participation and that momentum is expected to continue into operations. During project delivery, more than 100 jobs were created in Pemba with nationals representing 80% of the workforce, reflecting a focus on building local capability.

The project was delivered with a strong focus on safety, operational integrity, and quality, achieving more than 67,000 hours worked without a recordable safety incident.

This key infrastructure strengthens SLB’s ability to support consistent service quality and enhance supply chain readiness for increasing offshore activity across Mozambique, supporting customers execute safely and efficiently while developing local skills and expertise.

Key Points:

  • SLB has commissioned a new fluids system plant in Pemba, expanding in-country drilling and completion fluids capability for offshore operations.
  • With an initial storage capacity of 21,000 barrels, the facility provides a scalable platform to support growing offshore activity in Mozambique.
  • The investment marks the next phase of SLB’s growth in Mozambique, strengthening local capability and supporting long-term offshore energy development.

Distributed by APO Group on behalf of SLB.

 

 




 

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South African Energy Storage Association (SAESA) welcomes 4,600 MW battery storage prioritisation and calls for integrated energy planning

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Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply

JOHANNESBURG, South Africa, October 9, 2026/APO Group/ –The South African Energy Storage Association (SAESA) (www.SAESA.org.za) welcomes the prioritisation of 4,600 MW of battery energy storage under the first Integrated Resource Plan (IRP) 2025 Section 34 determination.

 




  

The timing is significant. Recent Integrated Energy Plan (IEP) modelling and assumptions discussions highlighted a fundamental shift that South Africa’s energy planning now needs to capture: we cannot plan the future power system by counting megawatts of generation alone.

We must plan for when energy is available, where it is available, how it moves through a constrained grid and how it is stored and dispatched when the system needs it most.

The announcement reinforces that shift. Battery energy storage systems (BESS) are becoming critical system infrastructure, supporting flexibility, reducing avoidable curtailment, shifting energy into periods of demand and strengthening security of supply.

For SAESA, the message for the IEP is clear: storage, flexibility and system services must be modelled as integral components of South Africa’s future electricity architecture, with their contribution considered from the outset of generation planning.

“The IEP must plan the power system we are becoming, not simply model the power system we have inherited,” says SAESA.

The IEP must plan the power system we are becoming, not simply model the power system we have inherited

Partnership with C&I Energy + Storage Summit

SAESA is an association partner of the C&I Energy + Storage Summit, created by VUKA Group, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton, Johannesburg.

The summit brings together commercial and industrial energy users, project developers, financiers, regulators and solution providers to explore practical approaches to energy security, procurement and storage deployment.

For businesses assessing how storage can support their operations, the event offers an opportunity to meet SAESA and engage with the wider energy community on the decisions shaping South Africa’s evolving electricity system.

Commercial and industrial energy decision-makers are invited to apply to attend as hosted buyers. Qualifying buyers receive complimentary summit access and curated opportunities to engage with industry partners.

 

Meet SAESA at C&I Energy + Storage Summit: Join the Hosted Buyer Programme

The Hosted Buyer Programme connects commercial and industrial energy decision-makers with solution providers shaping South Africa’s evolving private energy market.

Qualified energy buyers receive complimentary access to the summit and curated engagement with industry partners exploring energy procurement, storage deployment and project development.

Apply for the Hosted Buyer Programme (https://apo-opa.co/4ehLijJ)

Distributed by APO Group on behalf of VUKA Group.

 




 

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Afreximbank welcomes launch of Africa Credit Rating Agency as an important step in strengthening Africa’s financial architecture

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Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets

PORT LOUIS, Mauritius, October 8, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) welcomes today’s launch of the Africa Credit Rating Agency (AfCRA), an important milestone in strengthening Africa’s financial architecture and expanding the continent’s capacity to generate credible, independent analysis of African credit risk.

 




 
 

Credit ratings play an important role in determining access to capital, influencing investor perceptions and shaping the cost at which governments, institutions and businesses can finance development. It is therefore essential that assessments of African credit risk are independent, rigorous and evidence-based, while reflecting a complete understanding of the structures, institutions and economic realities being assessed.

The establishment of AfCRA adds an important African-led source of credit opinion to the market. Its value will not be measured by whether it produces more favourable ratings, but by the credibility of its analysis, the quality of its data and transparency of its methodology, and its ability to deepen understanding of African sovereigns, sub-sovereigns and corporate credit.

This is particularly important given that many African issuers remain unrated, while local-currency and sub-sovereign markets continue to have limited rating coverage. Expanding credible rating coverage can improve the information available to investors and support the development of deeper domestic and regional capital markets.

AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans

Alongside fellow members of the Alliance of African Multilateral Financial Institutions (AAMFI), Afreximbank has consistently maintained that African Multilateral Financial Institutions should be assessed on the basis of their fundamentals, performance, legal frameworks, mandates and operating models. Ensuring that these institutional characteristics are properly understood is essential to achieving informed, balanced and credible assessments of African risk.

Commenting on the uniqueness of the African market, and need for AfCRA’s rating methodology to reflect this, Mr Denys Denya, Senior Executive Vice President, Afreximbank, said: “The rating methodology AfCRA develops must recognise the uniqueness of our environment and its institutional structures. The Agency must set its own standards and not follow those set elsewhere — it must build a unique identity that conforms to an ‘African best practice.”

Highlighting the need for the autonomy of the Africa Credit Rating agency as it takes off, Mr Denya added: “Most importantly, AfCRA must set a new benchmark for the continent, maintain its independence, and remain wholly owned and controlled by Africans. We must all use it, and in return expect a complete assessment of where we (Africa) stand: the strengths the market has ignored, and the weaknesses we still need to fix.”

AfCRA should therefore be seen as complementary to existing international and regional rating agencies, broadening the range of credible analysis available to investors and issuers while strengthening competition, transparency and analytical capacity within Africa’s credit markets.

As Africa seeks to mobilise the scale of capital required for industrialisation, trade, infrastructure and economic transformation, credible African institutions that improve information, strengthen market confidence and deepen the continent’s financial markets will become increasingly important.

Afreximbank congratulates the African Union, the African Peer Review Mechanism (APRM) and all those involved in bringing AfCRA from concept to launch, and looks forward to the contribution the Agency will make to deeper, more transparent and more efficient African capital markets.

Distributed by APO Group on behalf of Afreximbank.

 




 

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