Connect with us
Anglostratits

Business

African Mobile Operators can Emerge as Digital Marketing Leaders, Says Upstream, Ahead of AfricaCom

Published

on

AfricaCom

The martech specialist will showcase its mobile marketing automation platform Grow and the real results achieved for MNOs

CAPE TOWN, South Africa, October 26, 2022/APO Group/ — 

Upstream (www.Upstreamsystems.com), the global mobile marketing technology specialist has today announced that it will be attending this year’s AfricaCom (https://bit.ly/3f22ajn) event in Cape Town, between November 8th-10th, to highlight the power of its mobile marketing platform Grow (https://bit.ly/3SDXxK3).

Mobile Marketing: The Operator Opportunity

Focusing on connectivity infrastructure and digital inclusion, and with an emphasis on service provider technology, along with mission-critical technologies and 5G, this year’s AfricaCom will highlight the exciting future on offer to mobile network operators (MNOs) in Africa. With the upcoming removal of tracking cookies from most web browsers, and Africa’s development as a mobile-first region, there is a great opportunity for operators, today more than ever, to leverage their networks to their full potential, and via best-in-class mobile marketing, acquire new customers, expand their customer bases’ lifetime value and establish themselves as key players in the digital advertising ecosystem.

“African mobile operators are in the driving seat when it comes to the future of consumer advertising and marketing in the region,” said George Kalyvas, Chief Commercial Officer at Upstream. “Mobile Operators have a unique opportunity that they simply cannot afford to miss. By owning the future of advertising and marketing, they can rise as major players in a market that is set to be worth over $620 billion globally by 2029 [1]. Having already invested in building their networks, operators need to ensure they are reaping the reward for that hard work. Acting now and deploying mobile marketing services will enable operators to get a head start on the future of advertising and grow beyond their core offering.”

Upstream’s proprietary martech platform, Grow, is a one-stop-shop to develop omnichannel marketing campaigns, efficiently orchestrate mobile operators’ channels, optimize their campaigns every step of the way, manage their audience, and easily identify potential customers from the web, via the brand-new Mobile Identity technology (https://bit.ly/3DyOMg4).

African mobile operators are in the driving seat when it comes to the future of consumer advertising and marketing in the region

The Mobile Identity technology takes the personalization tracking cookies used to offer to the next level. It enables operators to deliver personalized advertising to their subscribers by using a subscriber’s unique mobile number (MSISDN) to collect first-party data, with their consent. African MNOs now have the tools needed to take advantage of the prime position they are in and capitalize on the next evolution of advertising and marketing.

Results for Mobile Operators via omnichannel marketing

Upstream has been well placed to observe the evolution of the telecoms and advertising market in Africa having operated across the continent for over 15 years. With operations in 9 countries in Africa, including South Africa, Nigeria, Kenya and Ethiopia, the martech expert now covers more than 70 million users through its partnerships, working with 14 major African mobile operators. Powering these partnerships is Grow, its unique mobile marketing automation platform, which can drive five times higher conversions with 30% less effort and a three times ROI compared to “traditional” marketing campaigns.

Partnering with a popular South African food retailer, Upstream was able to use the power of its martech platform to deploy a highly interactive campaign that achieved a 22.2% click-through rate (CTR) and generated over 12,000 clicks in just the first two weeks. Another region that has gone through a similar transition and now sees mobile operators emerging as advertising and marketing leaders is Brazil. Grow has been procured by the two biggest MNOs in the country as their CVM/CRM platform to handle marketing campaigns for a plethora of business objectives: from user acquisition to postpaid plans and affiliated digital banks, to user retention, debt collection and overall management of their RCS campaigns. On top, Upstream’s professional services have helped a top-tier Brazilian operator to secure 785,000 plan upgrades in just six months.

To learn more about the future of mobile marketing in Africa, you can visit Upstream at AfricaCom, at Stand E3. Upstream promises to break down the “black box” of mobile marketing automation for its guests and visitors.


[1] Fortune Business Insights, “With 23.2% CAGR, Mobile Advertising Market Size Worth USD 621.63 Billion in 2029”, May 2022

Distributed by APO Group on behalf of Upstream.

Events

As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world

Published

on

Debate

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation

LONDON, United Kingdom, February 5, 2026/APO Group/ –As African economies assert greater agency in a rapidly evolving global order, Invest Africa (www.InvestAfrica.com) is delighted to announce The Africa Debate 2026, its flagship investment forum, taking place at the historic Guildhall in London on 3 June 2026.

Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.

Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.

The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.

“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.

“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.

Key challenges driving the debate

Core focus areas for this year’s edition of The Africa Debate include:

This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy

Global Realignment & New Partnerships

How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.

Financing Africa’s Future

The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.

Strategic Value Chains

Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.

Digital Transformation & Technology

Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.

The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.

Registration is now open (http://apo-opa.co/46b19gj).

Distributed by APO Group on behalf of Invest Africa.

Continue Reading

Business

Zion Adeoye terminated as Chief Executive Officer (CEO) of CLG due to serious personal and professional conduct violations

Published

on

CLG

After a thorough internal and external investigation, along with a disciplinary hearing chaired by Sbongiseni Dube, CLG (https://CLGglobal.com) has made the decision to terminate Zion Adeoye due to serious personal and professional conduct violations. This process adhered to the Code of Good Practice of the Labour Relations Act, ensuring fairness, transparency, and compliance with South African law.

Mr. Adeoye has been held accountable for several serious offenses, including:

  • Making malicious and defamatory statements against colleagues
  • Extortion
  • Intimidation
  • Fraud
  • Misuse of company funds
  • Theft and misappropriation of funds
  • Breach of fiduciary duty
  • Mismanagement

His actions are in direct contradiction to our firm’s core values. We do not approve of attorneys spending time in a Gentleman’s Club. CLG deeply regrets the impact this situation has had on our colleagues and continues to provide full support to those affected.

We want to express our gratitude to those who spoke up and to reassure everyone at the firm of our unwavering commitment to maintaining a respectful workplace. Misconduct of any kind is unacceptable and will be addressed decisively.

We recognize the seriousness of this matter and have referred it to the appropriate law enforcement, regulatory, and legal authorities in Nigeria, Mauritius, and South Africa. We kindly ask that the privacy of the third party involved be respected.

Distributed by APO Group on behalf of CLG.

 

Continue Reading

Business

The International Islamic Trade Finance Corporation (ITFC) Strengthens Partnership with the Republic of Djibouti through US$35 Million Financing Facility

Published

on

ITFC

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties

JEDDAH, Saudi Arabia, February 5, 2026/APO Group/ –The International Islamic Trade Finance Corporation (ITFC) (https://www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, has signed a US$35 million sovereign financing facility with the Republic of Djibouti to support the development of the country’s bunkering services sector and strengthen its position as a strategic regional maritime and trade hub.

The facility was signed at the ITFC Headquarters in Jeddah by Eng. Adeeb Yousuf Al-Aama, Chief Executive Officer of ITFC, and H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti.

The financing facility is expected to contribute to Djibouti’s economic growth and revenue diversification by reinforcing the competitiveness and attractiveness of the Djibouti Port as a “one-stop port” offering comprehensive vessel-related services. With Red Sea Bunkering (RSB) as the Executing Agency, the facility will support the procurement of refined petroleum products, thus boosting RSB’s bunkering operations, enhancing revenue diversification, and consolidating Djibouti’s role as a key logistics and trading hub in the Horn of Africa and the wider region.

We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth

Commenting on the signing, Eng. Adeeb Yousuf Al-Aama, CEO of ITFC, stated:

“This financing reflects ITFC’s continued commitment to supporting Djibouti’s strategic development priorities, particularly in strengthening energy security, port competitiveness, and trade facilitation. We are proud to deepen our partnership with the Republic of Djibouti and contribute to sustainable economic growth and regional integration.”

H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti, commented: “Today’s signing marks an important milestone in the development of Djibouti’s bunkering services and reflects our strong and valued partnership with ITFC, particularly in the oil and gas sector. This collaboration supports our ambition to position Djibouti as a regional hub for integrated maritime and logistics services. We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth.”

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties.

Since its inception in 2008, ITFC and the Republic of Djibouti have maintained a strong partnership, with a total of US$1.8 billion approved primarily supporting the country’s energy sector and trade development objectives.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

Continue Reading

Trending