DUBAI, United Arab Emirates, April 23, 2025/APO Group/ —

• Canon and WISCAR (Women in Successful Careers) renew their commitment to focus on accelerating action and building community for women in imaging and print industries. 
• Second season of ‘Women Who Empower’ aligns with the International Women’s Day 2025 theme of “Accelerate Action”. 

Canon Central and North Africa (CCNA) (www.Canon-CNA.com), a leader in imaging solutions has announced the launch of Season 2 of its successful ‘Women Who Empower’ campaign, in partnership with Women in Successful Careers (WISCAR) in Nigeria. Now in its second year, the programme aims to equip women in photography, videography, and printing with essential skills and mentorship.

Rooted in Canon’s philosophy ‘Kyosei’ —living and working together for the common good—this initiative reinforces Canon’s commitment to diversity, education, talent development, and aligns with the International Women’s Day 2025 theme of “Accelerate Action”. The launch ceremony was held at Hive by Zen — a newly opened studio by Canon ambassador Emmanuel Oyeleke — and was attended by 20 ladies who will be part of the programme in Season 2, alongside representatives from both organizations.

Somesh Adukia, Managing Director, Canon Central and North Africa, said, “At Canon, we believe in the power of creativity to drive change. Through the ‘Women Who Empower’ initiative, we are not just equipping women with technical skills but also building confidence and industry connections that will help them advance their careers. Our partnership with WISCAR reflects our steadfast commitment to diversity, inclusion, and the long-term growth of Nigeria’s creative industry.”

Season 2 will offer training across three specialized modules: 

Photography & Print Module: Led by Canon Ambassador Emmanuel Oyeleke, participants will learn photography fundamentals, visual storytelling techniques, and practical shooting skills. They will also gain insights into printing business trends, digital printing applications, and entrepreneurial opportunities in the printing industry.

Content Creation Module: Conducted by Canon Ambassador Daniel Ehimen, this module will cover the essentials of visual and video content creation, editing techniques, and content monetization.

The program, running from April 22nd to June 5th, 2025, includes two theory and two practical sessions for each module, followed by portfolio development opportunities. As part of the practical training, this season will also feature trainer-led photo walk and video walk — a new addition designed to enhance hands-on learning. The initiative will culminate in a closing ceremony where participants will showcase their work and receive recognition for their achievements.

Transforming Nigeria’s Creative Future  

This collaboration with WISCAR highlights the broader impact on Nigeria’s creative industry. By forming partnerships and providing networking opportunities, Canon demonstrates its long-term commitment to nurturing talent and promoting diversity within the sector.​

“Our partnership with Canon has been a resounding success, empowering women in the print and imaging industries,” said Amina Oyagbola, Founder and Chairperson of WISCAR. “This collaboration serves as an outstanding example of collaborations that break down barriers, drive meaningful change, and pave the way for more women to advance in careers in the print and imaging industries.”

The ‘Women Who Empower’ initiative reflects Canon’s dedication to fostering talent, innovation, and diversity in the creative sector. Through strategic partnerships, mentorship, and skills development, Canon continues to invest in the future of the creative industry, providing individuals with opportunities and the resources they need to thrive.

CASABLANCA, Morocco, April 17, 2025/APO Group/ –Orange (www.Orange.com) launched the first-ever ‘My Customer, My Boss’ initiative simultaneously in its 17 subsidiaries in Middle East and Africa. This unprecedented operation is a first on a continental scale for a company of this size. It aims to strengthen customer listening at all levels of the organization, by mobilizing, on the same day, more than 10 000 employees from all functions, to go directly to meet 15 000 customers located in 120 cities and villages.

Inspired by a successful initiative launched in Sierra Leone, this approach marks a new stage in the management culture of Orange Middle East and Africa: making every employee an actor of customer satisfaction, whatever their role in the company. In large cities as well as more remote areas, teams exchanged with general customers, companies, Orange Money users and partners to better understand their expectations and uses.

This initiative, which is set to become an annual event, is part of a process of continuous improvement of the customer experience to assess their satisfaction, understand their expectations and continue to improve the services intended for them. The feedback gathered in the field will be analysed using the latest artificial intelligence technologies and transformed into concrete actions during internal hackathons organized in each country. To facilitate data collection, a mobile application was developed by Gofiled, a startup from Orange Digital Center in Tunisia. This collaboration illustrates Orange’s desire to combine local innovation, social impact and business performance, by mobilizing its entrepreneurial ecosystem to meet the needs of the field.

Brelotte Ba, Deputy CEO of Orange Middle East and Africa, comments: “Customer experience is everyone’s business, every employee, without exception, is committed to meeting our customers’ expectations with excellence. With My Customer, My Boss, we demonstrate that our commitment to serve is collective, concrete and forward-looking by organizing for the first time, on a continent scale, a collective mobilization of this magnitude. I would like to thank all the employees who volunteered to meet our customers and partners with professionalism, listening and enthusiasm.”

Through “My Customer, My Boss”, Orange makes proximity, listening and collective commitment the main pillars of its approach to customers on the continent.