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OPPO and Discovery Channel Bring Global Celebration Moments to Life on the World Day for Cultural Diversity

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OPPO

SHENZHEN, CHINA – Media OutReach Newswire – 22 May 2025 – In celebration of the World Day for Cultural Diversity for Dialogue and Development, OPPO reaffirms its commitment to cultural preservation and cross-cultural understanding through its global initiative Culture in a Shot, in partnership with Discovery Channel. Launched in 2024, this global initiative enters its second year and has documented cultures in 15 countries, continuing its mission to celebrate and preserve cultural diversity through OPPO’s imaging technology.

As a global technology company operating in over 70 countries and regions, and serving 670 million of users worldwide, cultural diversity remains an integral part of its identity. Under the 2025 theme “Celebrate the Moment”, this year OPPO and Discovery Channel explores iconic festivals and celebrations across the globe—from the mystery of the Venice Carnival in Italy and the traditions of Nauryz in Kazakhstan, to the vibrant festive of Brazilian football culture. Through the lens of OPPO smartphones, the initiative captures the stories behind these celebrations and how younger generations are keeping traditions alive in new ways.

Across the globe, festivals unite people through shared moments of joy, tradition, and togetherness. More than just vibrant spectacles, these cultural events are the heartbeat of communities—powerful expressions of history, identity, and human connection.

The journey this year begins in Italy with the legendary Venice Carnival, a celebration where history and fantasy merge. Once rooted in aristocratic traditions, it has transformed into a global cultural event that invites people from all walks of life to participate. With its vibrant masks, timeless architecture, and joyful spirit, Venice comes to life through OPPO’s lens.

Travelling to Kazakhstan, the focus turns to Nauryz, the traditional New Year festival that symbolizes renewal, prosperity, and unity. Deeply rooted in ancient customs, Nauryz transforms cities into open-air stages filled with music, dance, and elaborate costumes. A key part of the festival is sharing traditional meals like kumys (fermented horse milk) and nauryz-kozhe, a symbolic seven-ingredient dish. OPPO’s imaging technology brings these rich traditions to life—capturing the warmth of family gatherings and the hope of new beginnings.

Beyond traditional festivals, some forms of celebration are woven into everyday life. In Brazil, the spotlight turns to a different kind of festivity—football. More than just a sport, football is a national celebration and cultural ritual of Brazil, embraced by people of all ages and backgrounds. The story of 19-year-old player Mario Cesar Conceição Faria Júnior illustrates how football serves as a cultural heartbeat in Brazilian society—and how the younger generation continues to chase dreams through it. From backstreets to stadiums, football is a shared rhythm that ignites communities, inspires youth, and unites the nation in collective joy.

Weaving a Tapestry of Heritage Stories

Beyond the professional photography produced by OPPO and Discovery Channel, OPPO also encourages its communities worldwide to document and share their own cultural identities.

In Malaysia, OPPO has been running the #OPPOMalaysiaThroughTheLens initiative since 2024, supported by the Ministry of Tourism, Arts and Culture (MOTAC) and the Malaysian National Commission for UNESCO (MNCU). This year, the initiative captured the Thaipusam festival, a vibrant Malaysian Hindu tradition, highlighting how cultural practices are passed down through generations.

More than a visual archive, Culture in a Shot is about participation—amplifying grassroots voices and encouraging people everywhere to take pride in their heritage. To extend this impact, the campaign continues on social platforms through the #OPPOCultureChallenge on TikTok. Using hashtags #OPPOxDiscovery and #OPPOCultureChallenge, creators are invited to share how they celebrate and preserve their traditions in daily life. For example, during Thailand’s Songkran Festival, young creators embraced the challenge—merging creativity with tradition, and breathing new life into age-old customs. Their contributions show that culture is not static; it evolves when shared, reinterpreted, and made personal for a new generation.

The global cultural journey continues. OPPO and Discovery Channel will explore more festivals and traditions—celebrating the diversity that connects people across borders. To discover more stories and cultural highlights, please visit the Culture in a Shot webpage and join the #OPPOCultureChallenge that celebrates culture through the lens.

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Energy

Building a Knowledge Hub for China-ASEAN Energy Cooperation

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September 22, 2026

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NANNING, CHINA – Media OutReach Newswire – 21 September 2026 – During the 23rd China-ASEAN Expo and the China-ASEAN Business and Investment Summit, China Southern Power Grid showcased a range of innovations designed to support energy cooperation between China and ASEAN. These included the DaWatt – Lao Language Large Language Model (LLM) for the Energy and Power Sector V2.0 and the Flexible Grayscale Intelligent Monitoring & Analysis Platform for power system cybersecurity, highlighting expanding opportunities for cooperation in digitalization, intelligent technologies and green energy.

The Lao-language LLM has been deployed at Electricité du Laos Transmission Company Limited (EDL-T), where it can automatically analyze thousands of inspection images within a short period of time. After its algorithms were optimized for Laos’ mountainous and rainforest terrain, the model completed intelligent inspection analysis for four transmission lines, processing 26,000 drone inspection images and identifying more than 3,600 equipment defects.

 




 
 

Liu Ying, general manager of the Digitalization Department at Guangxi Power Grid Co., Ltd., said the company has been building multilingual professional corpora for the power sector, covering ASEAN countries including Laos, Vietnam and Malaysia. Drawing on the capabilities of the DaWatt foundation model, the company is developing energy and power models tailored to ASEAN languages and real-world power industry applications.

Talent development is another focus of the cooperation. The China-ASEAN Institute of Energy, jointly established by Guangxi Power Grid Co., Ltd. and Guangxi University, is exploring an industry-university training model with a strong emphasis on practical experience. So far, two cohorts totaling 53 students from ASEAN countries have enrolled.

Cooperation is also evolving from one-way training toward joint innovation. Guangxi Power Grid Co., Ltd. and the Royal Academy of Cambodia have jointly established a laboratory for artificial intelligence and safety equipment, while the company has also launched peer-to-peer exchanges with Electricité du Laos on improving power supply reliability.

To address language barriers in cross-border technical exchanges, Guangxi Power Grid Co., Ltd. has developed an AI-powered translation platform backed by a specialized database containing terminology for more than 1,800 types of power equipment. The platform supports accurate translation between Chinese and English, Chinese and Lao, and Chinese and Vietnamese.

At a recent training program for Chinese and overseas engineers, the system supported one-click generation of bilingual course materials and real-time speech translation, helping participants navigate highly specialized power-sector terminology.

To support regular international exchanges, Guangxi Power Grid Co., Ltd. has also established an international talent pool covering management, technical and skilled personnel. It has developed 24 hours of courses on international affairs as well as 20 short-form video courses.

“This year, we will also explore joint postgraduate programs with universities in ASEAN countries,” said Sun Xiaohua, deputy director of the Human Resources Department at Guangxi Power Grid Co., Ltd.

Looking ahead, Guangxi Power Grid Co., Ltd. plans to further advance a development model featuring “R&D in Beijing, Shanghai and Guangdong, integration in Guangxi, and application in ASEAN.” The company will continue expanding its multilingual power-sector corpora and explore a “Token Goes Global” model for power-sector AI, with computing resources and models based in Guangxi while knowledge services are delivered overseas. The effort is aimed at creating new forms of China-ASEAN energy cooperation and supporting the green development of the China-ASEAN Free Trade Area 3.0.
 




 

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Events

24th Sichuan Guangwu Mountain International Red Leaf Festival to Showcase Asia’s Spectacular Autumn Colors

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September 22, 2026

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BAZHONG, CHINA – Media OutReach Newswire – 21 September 2026 – The 24th Sichuan Guangwu Mountain International Red Leaf Festival will run from October 1 to November 18 at the Guangwu Mountain Tourism Area in Bazhong, Sichuan Province, China.

Located in southwest China, Guangwu Mountain boasts a forest coverage rate of 97%, earning its reputation as a “natural oxygen bar.” Each autumn, 680 square kilometers of mountain forests burst into a dazzling palette. Over 40 tree species, including Fagus pashanica, maples and lindens, weave the mountains into a stunning autumn landscape.

Known as “Asia’s longest natural red carpet,” the Mountain has become a top autumn destination for backpackers, photographers and travelers seeking immersive cultural and nature experiences, and is widely recognized as one of western China’s signature autumn attractions.

 




 
 

The tourism area caters to international visitors who prefer slower-paced, in-depth, off-the-beaten-path travel. The new Yanziling Loop Boardwalk, launched in May 2026, winds along mountain cliffs, with a sea of clouds rolling beneath visitors’ feet and brilliant foliage unfolding alongside the trail, creating the feeling of “stepping into a painting.”

Guangwu Mountain offers a wealth of outdoor attractions. Highlights include the 1,888-meter Red Leaf Coaster and a glass water slide certified by Guinness World Record, combining thrilling experiences with stunning natural scenery.

The large-scale immersive production “New Dream of Guangwu Mountain” integrates cutting-edge light and visual technology with Bashan folklore and traditions, transforming the forest into an atmospheric nighttime experience. Visitors can also enjoy welcome performances and interactive robot activities, which offer more ways to discover the mountain’s late-autumn charm.

A major highlight of this year’s festival is the newly completed Micang Avenue. Stretching 85 kilometers, the route connects seven core scenic spots, including Guangwu Mountain, Micang Mountain, and Nuoshui River, reducing a four-hour drive to just one hour. Lined with continuous stretches of colorful forest and layered peaks, the avenue brings brand-new travel experiences for autumn foliage enthusiasts.

The festival will also feature cultural, sports and international exchange activities, including the third season of the “Sending You a Red Leaf” campaign, the China Micang Avenue International Road Cycling Race, and the “World Red Leaf Landmark” global collection campaign.

In addition, 31 scenic attractions and 18 museums and cultural venues across Bazhong will provide special ticket offers and visitor benefits during the festival.

Across mountains and seas, Guangwu Mountain invites visitors from around the world to witness one of China’s most vibrant red-and-gold autumn displays.
The issuer is solely responsible for the content of this announcement.
 
 




 

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Business

DHL Invests in Greater Middle East-Africa Connectivity with New Aviation Lane

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September 22, 2026

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The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors

JOHANNESBURG, South Africa, September 21, 2026/APO Group/ —
  • New weekly B767/F Bahrain-Johannesburg service strengthens Sub-Saharan Africa connectivity and supports growing trade flows between Africa, the Gulf and global markets

DHL Express (www.DHL.com) has marked an important milestone in its regional aviation network with the successful operation of the first direct DHL flight between Bahrain and South Africa.

The inaugural flight arrived at OR Tambo International Airport in Johannesburg, opening a new weekly aviation lane operated by a DHL Express B767/F freighter. The route reinforces DHL’s continued investment in strengthening Sub-Saharan Africa network connectivity, expanding heavier-weight capability, improving flexibility and supporting growing trade flows between the Middle East and Africa.

 




  

As trade between Africa and the Middle East develops, businesses need resilient, well-connected logistics networks. The new service provides greater inbound and outbound capacity for South Africa and neighbouring countries through the DHL Johannesburg Hub, one of the company’s key gateways on the continent.

 

The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors. Bahrain’s position as a gateway between Africa, the Gulf and Asia make it an important link for businesses seeking faster access to international markets.

 

Every new connection we introduce is designed with our customers in mind

“Every new connection we introduce is designed with our customers in mind. As global trade routes diversify and economic ties between Africa and the Middle East continue to strengthen, we are seeing powerful geographical tailwinds creating new opportunities for businesses. Demand is growing across sectors such as healthcare, technology, manufacturing and cross-border e-commerce, all of which rely on fast, reliable international logistics,” said Anthony Beckley, Vice President of Operations and Aviation for DHL Express Sub-Saharan Africa.

 

“While this first direct DHL flight between Bahrain and South Africa is a significant network milestone, its real value lies in the opportunities it creates for customers.”

 

 

South Africa is one of DHL’s Geographic Tailwinds markets, reflecting its growing role in global trade flows and its potential to drive future trade growth. And Johannesburg remains a critical gateway in DHL’s SSA network, linking South Africa and neighbouring markets to global opportunities through Bahrain and the wider DHL aviation network. Through continued investment in routes, aircraft capacity and hub connectivity, DHL is supporting customers across this dynamic lane.

 

“DHL Express is the only logistics provider operating a dedicated intra-regional air fleet across the Middle East, connecting customers through Bahrain with major global gateways including Hong Kong, Leipzig and Cincinnati,” said Richard Gale, Vice President of Aviation, DHL Express MENA.

 

“Bahrain’s position at the crossroads of Africa and the Middle East makes it an ideal hub for customers seeking faster, more reliable access across these growing trade corridors. We are pleased to add this direct Johannesburg connection as economic ties between Africa and the Gulf deepen.”

 

DHL remains committed to helping customers seize opportunities created by changing trade patterns and expanding economic relationships.

Distributed by APO Group on behalf of DHL Express.

 

 




 

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