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LG Launches Global Campaign ‘Optimism your Feed’ to Help Bring More Balance to Social Media Feeds

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LG

‘Optimism your feed’ Playlist Curated by Global Influencers will Enable Users to Engage with Optimistic and Inspiring Content on their Social Media Feeds

JOHANNESBURG, South Africa, June 6, 2024/APO Group/ — 

LG Electronics (LG) (www.LG.com) launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies (https://apo-opa.co/3X59kXE) also suggest that algorithms often promote negative and niche conversations.

The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.[1] ‘Optimism your feed’ is part of LG’s global Life’s Good campaign (https://apo-opa.co/45bNTWJ), introduced last year to inspire and encourage people to approach life with an optimistic attitude.

Created in collaboration with global influencers renowned for their optimistic influences including Tina Choi (https://apo-opa.co/3VdPRkN), Victoria Browne (https://apo-opa.co/3VeAA3v), Josh Harmon (https://apo-opa.co/458IFLD) and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.

Additionally, LG is consulting with social media experts including Professor Casey Fiesler (https://CaseyFiesler.com), an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy, and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.

Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.

According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”

 We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world

Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@ lge_lifesgood) (https://apo-opa.co/3VvzK3F) and global YouTube channel (@ LGGlobal) (https://apo-opa.co/3Rfiih3), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on lg.com (https://apo-opa.co/3yZgZwr).


[1] According to a global survey conducted by Dynata on behalf of LG in 2024

Survey Methodology

Timings: Fieldwork conducted from April 26th to May 2nd 2024

Countries:  USA, Mexico, Brazil, Germany, France, UAE, KSA, Vietnam, South Korea, India, Australia

Age: People between 22 and 65 years old and weekly TikTok or Instagram users

Sample Size:  400 respondents in the USA, 200 respondents in the rest of the markets

Method: Quantitative questionnaire online survey through Dynata’s proprietary panel

Distributed by APO Group on behalf of LG Electronics.

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TotalEnergies’ Commitment to Local Content: A Key Driver of Economic Growth in Africa

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TotalEnergies

With dedicated dialogue, impact assessment and socioeconomic development at the heart of its local content strategy, TotalEnergies aims to drive long-term and sustainable growth in Africa

JOHANNESBURG, South Africa, July 4, 2024/APO Group/ — 

With activities in 43 African countries, French major TotalEnergies is a central player in the continent’s oil and gas industry. TotalEnergies’ approach to local content development ensures that its operations in Africa not only harness untapped energy resources, but also contribute to local employment, capacity building and partnership formations. By placing dialogue, impact assessment and socioeconomic development at the forefront of its activities, TotalEnergies remains committed to delivering long-term benefits to the communities in which it operates.

Angola: Driving Local Expertise in Offshore Projects

TotalEnergies – alongside project partners Petronas and national oil company Sonangol – reached FID on the Kaminho deepwater project in Angola in May 2024. The project, situated in Block 20/11 and comprising the Cameia and Golfinho fields, represents the first major deepwater development in the Kwanza Basin and incorporates an FPSO with the capacity to produce 70,000 barrels per day (bpd). Notwithstanding the opportunity to support oil production in Angola by monetizing offshore resources, the project’s strong local content focus has already begun to deliver economic benefits for the country.

The project involves 10 million hours of work to be conducted by local companies, primarily covering offshore operations and the construction of local sites. Additionally, the project prioritizes long-term capacity building and skills development. TotalEnergies and Sonangol signed an MOU in May 2024 to pool their expertise in research and technology, specifically collaborating on the development and operation of a research and development center in the city of Sumbe. The partners will also work towards developing the skills of Sonangol’s research and technology teams, with a focus on the fields of reservoir geology, process electrification and photovoltaics. As such, TotalEnergies aims to drive knowledge transfer and training, supporting Sonangol’s transformation into a competitive national operator.

Nigeria: Generating Local Opportunities in Oilfield Production

Active in Nigeria since 1956, TotalEnergies’ offshore operations have not only increased oil production in the country, but also created new jobs, business opportunities and training initiatives for local communities. TotalEnergies currently employs 1,800 people in the country, with various features of offshore projects constructed in Nigeria and delivered by local subcontractors.

The company reached FID on the development of the Ubeta gas field in June 2024, alongside partner the Nigerian National Petroleum Corporation (NNPC). Situated in OML 58, the field will be developed with a six-well cluster connected to existing production facilities. TotalEnergies is working closely with the NNPC to enhance local content at OML 58, with more than 90% of the man hours for the new development worked locally.

Other projects featuring local employment opportunities include the Ikike field in OML 99. The project started production in 2022, with 95% of the man hours worked locally. The platform and topside modules for the project were entirely built and assembled by local subcontractors, showcasing the scope of business opportunities available for local companies with field development in Nigeria.

Uganda/Tanzania: Delivering Sustainable Infrastructure Solutions

TotalEnergies is leading the development of the East African Crude Oil Pipeline (EACOP) – a 1,443km pipeline linking Uganda’s Tilenga and Kingfisher fields to Tanzania’s Port of Tanga – with local content forming the base of the project. Since 2022, EACOP has accumulated more than 180,000 hours of training with 21,000 people across the two countries. By the end of 2023, the project’s employment was measured at 1,200 people in Uganda and 3,200 people in Tanzania, with local employees working 92% of the project’s hours. TotalEnergies has prioritized the utilization of local goods and services for the project, with $45 million worth of products purchased from local suppliers in Uganda and $172 million purchased from local suppliers in Tanzania. 

In March 2024, TotalEnergies launched a $2.3-million Industry Enhancement Center in Uganda, aimed at improving the capacity of local SMEs across the oil and gas sector. The center provides a range of services, including industry information, customized business advisory, training and capacity building, and market access. Through these initiatives, TotalEnergies aims to create lasting economic benefits in both Uganda and Tanzania, while supporting the development of local market capabilities.

Republic of the Congo: Maximizing Job Opportunities

TotalEnergies’ local content efforts extend to the Republic of Congo (ROC), where the company increased its interests in the Moho license in April 2024. The deep-offshore project produces on average 140,000 bpd and is the largest oil project in the country, accounting for 60% of national output. Through the project’s focus on socioeconomic development and impact, TotalEnergies has stimulated job opportunities, capacity building and local player participation.

Moho Nord features 600 Congolese companies that work on the project, with 1,200 direct and indirect jobs created and 600,000 hours of training provided by TotalEnergies. This has translated into a positive impact on local employment and business, while creating the opportunity for stakeholders and companies to up-skill in line with international industry standards. Impact assessment was another defining feature of the project –  by prioritizing energy efficiency, adopting a zero-flaring approach and utilizing cutting-edge technologies, the project aligns with TotalEnergies’ climate and socioeconomic objectives. 

Distributed by APO Group on behalf of African Energy Chamber.

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Azentio expands its leadership team with 2 new appointments

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Women in leadership takes centre stage as Azentio welcomes Aarthi Ramesh and Emma Foley

SINGAPORE, Singapore, July 4, 2024/APO Group/ — 

Azentio Software (“Azentio“) (https://apo-opa.co/3XVs4JH)- a leading end-to-end software company specializing in the BFSI sector, today announced the appointment of Aarthi Ramesh as Chief Customer Officer and Emma Foley as Chief Marketing Officer.

Ramesh joins Azentio with over two decades of experience in the IT industry, both within the services and SaaS space. Most recently she served as Vice President at Freshworks, managing a large portfolio of strategic accounts across Asia Pacific, Middle East and Africa. During this time, she contributed significantly to the company’s growth, including as Head of GTM Operations, where she played a pivotal role in scaling the operations function and aligning it with the company’s IPO objectives. Prior to Freshworks, Aarthi had a long successful stint with Cognizant as global COO for a large business unit.

At Azentio, Ramesh will primarily be focused on delivering excellence in customer success. In her role, Aarthi will ensure customer satisfaction and retention by overseeing all customer-facing activities. This includes managing customer success teams, support services, and customer experience strategies to ensure seamless onboarding, adoption and ongoing engagement with Azentio products suite.

Aarthi and Emma are both driven and effective leaders who bring a wealth of experience, vision and innovation that will play a pivotal role in shaping the future of Azentio

Commenting on the announcement, Aarthi said, “I am delighted to join Azentio and lead our efforts towards achieving complete customer centricity. With my extensive background in both product and services and my dedication to driving customer success, I am confident I can significantly benefit both our business and our customers.”

Foley brings with her over 20 years of B2B marketing experience primarily focused on the tech space in the MEA, APAC and European markets. Most recently serving as the Head of Marketing for Europe, Middle East & Africa at Temenos, Foley is immersed in building high performing teams to drive transformative marketing models. Her expertise in leveraging data analytics to enhance marketing efficiency and effectiveness is expected to play a pivotal role in shaping Azentio’s marketing strategies into the future.

Her primary focus will be in ensuring Azentio’s value propositions are clear, compelling, and simple for customers as well as supporting the business in its strategic growth plans throughout the Middle East, Africa and South East Asia, with a significant focus on digital marketing technology as well as data-driven marketing initiatives.

Speaking about her appointment Foley commented, “I am thrilled to join Azentio, a company I have known and regarded highly for its cutting-edge solutions and customer-first approach. I look forward to leveraging my experience to contribute towards the company’s growth, driving marketing strategies that resonate with our customers and set new standards in the industry.”

Sanjay Singh, CEO at Azentio added, “Aarthi and Emma are both driven and effective leaders who bring a wealth of experience, vision and innovation that will play a pivotal role in shaping the future of Azentio. As our company continues to grow, I am confident that both of these leaders will help us to achieve Azentio’s vision and growth ambitions while championing innovation and a customer first mindset.”

Distributed by APO Group on behalf of Azentio Software Private Limited.

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Siemens and PANA Infrastructure Join Forces in Groundbreaking Initiative to Modernize Nigeria’s Power Sector

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Siemens

By integrating innovative technologies and forming strategic partnerships, PANA Infrastructure provides sustainable solutions that support Nigeria’s growth across a range of industry sectors

ABUJA, Nigeria, July 3, 2024/APO Group/ — 

Siemens (www.Siemens.com​) and PANA Infrastructure announce a strategic collaboration to tackle Nigeria’s Electrical Infrastructure sector; The initiative aims to enhance power stability and create job opportunities in Nigeria; Combining expertise, they aim to enhance Nigeria’s power sector.

Siemens, a leading global technology company, and PANA Infrastructure, a Nigerian conglomerate with an increasing footprint across Sub-Saharan Africa, have formally announced a strategic partnership aimed at modernizing and upgrading Nigeria’s electric power infrastructure through the provision of grid automation, and smart infrastructure solutions across Nigeria. This collaboration, solidified through a formal agreement signifies a pivotal step towards addressing Nigeria’s pressing electricity challenges while fostering economic growth and technological advancement in the region.

“This collaboration underscores our commitment to fostering sustainable development and advancing technology in Nigeria,” stated Sabine Dall’Omo, CEO of Siemens Sub-Saharan Africa. “By combining Siemens’ expertise in smart grid technologies with PANA Infrastructure’s deep market insights, we aim to ensure a reliable power supply and drive economic progress in the region.”

We are committed to addressing Nigeria’s critical power infrastructure with the use of advanced low voltage, medium voltage, and smart grid management technologies

According to Mr. Daere Akobo, Chairman of PANA Holdings, “this strategic collaboration with Siemens is a pivotal opportunity to transform Nigeria’s power sector. We are committed to addressing Nigeria’s critical power infrastructure with the use of advanced low voltage, medium voltage, and smart grid management technologies. This collaboration is in alignment with the transformation agenda in the power sector by the Nigerian government to significantly improve power supply in the country, in a manner that translates to economic progress for all Nigerians.”

The agreement signed between Siemens and PANA Infrastructure, focuses on enhancing grid reliability and stability, deepening electrification rates to meet the rapidly growing demand for electricity in Nigeria.

Simultaneously, recognizing Nigeria’s potential for substantial investments in industrial modernization, the partnership will concentrate on unlocking Nigeria’s potential in the industrial power sector. This initiative aims to revolutionize Nigeria’s industrial landscape by harnessing the power of advanced technologies and solutions to enhance productivity, efficiency, and quality. Through local capacity development, enhancing employees’ skills and capabilities, Siemens and PANA Infrastructure will pave the way for a new era of industrial excellence in Nigeria.

“Siemens reaffirms its commitment to Nigeria, with a focus on identifying and developing strategic business opportunities within the region. By leveraging a go-to-market strategy that includes knowledge platforms, collaborative business strategies, integrated sales and marketing teams, and global support, Siemens strives to bring significant business value to the Nigerian market,” says Sabine Dall’Omo.

Meanwhile, PANA Infrastructure has positioned itself as a key player in understanding and envisioning the needs of industry stakeholders and local communities. By integrating innovative technologies and forming strategic partnerships, PANA Infrastructure provides sustainable solutions that support Nigeria’s growth across a range of industry sectors.

This strategic collaboration between Siemens and PANA Infrastructure represents the convergence of proven expertise and application know-how, ensuring the highest quality of solution implementation for Nigeria’s industrial power sector. By addressing key challenges in Nigeria’s power and industrial sectors, including electricity losses, rural electrification, capacity building, local production, technology transfer, and quality standards, this partnership aims to drive sustainable growth and development in Nigeria.

Distributed by APO Group on behalf of Siemens AG.

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