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KnowBe4 Predicts Artificial Intelligence (AI) Advances will Shape Evolving Landscape of Cyber Threats and Defences

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KnowBe4

KnowBe4 Releases Cybersecurity Predictions for 2025

CAPE TOWN, South Africa, December 10, 2024/APO Group/ — 

KnowBe4 (www.KnowBe4.com), the world-renowned cybersecurity platform that comprehensively addresses human risk management, announced its 2025 cybersecurity predictions from its team of global industry experts.

In 2024, the world witnessed cyber threats evolve faster than before primarily due to the rise in the number of and popularity of AI tools. These tools assist cybercriminals in refining and making attack tactics more sophisticated and more difficult to recognise, while it helps cybersecurity professionals defend against attacks more effectively.

  1. AI-enabled tools for cyber defence and attacks will continue to improve

As AI technology advances, both defenders and attackers are taking advantage of its capabilities. On the cybersecurity side, sophisticated AI-powered tools that detect and respond to threats more efficiently are being developed. Capabilities like AI being able to analyse big amounts of data, identify anomalies, and enhance the accuracy of threat detection will be of massive assistance to cybersecurity teams going forward.

However, cybercriminals are also adopting AI to create more advanced attack methods. For instance, AI-powered social engineering campaigns that manipulate emotions and target specific vulnerabilities more effectively will make it difficult for individuals to distinguish between real and fake content. As AI capabilities evolve on both sides, the standoff between defenders and attackers intensifies, making constant innovation and adaptation crucial.

  1. Ransomware attacks will remain a problem

Ransomware attacks will continue to be a massive threat due to the collaboration between ransomware gangs and initial access brokers. In a measure to combat this, AI will become a popular tool to monitor networks and individual devices for anomalies like unusual encryption processes. This will greatly reduce the impact of attempted ransomware attacks.

As we enter 2025, we must embrace the potential of AI to enhance our defences and protect organisations globally

  1. The human factor in cybersecurity will become more of a focus

Organisations will continue to recognize the importance of frequent security awareness training and simulated phishing tests to manage the inherent human risk that exists within it. At the same time, cybercriminals will keep refining their social engineering techniques, making attacks more personalised and effective.

Going forward, the challenge will lie in maintaining employee vigilance without causing phishing fatigue. To prevent this, it is important for organisations to focus  on making training more adaptive and relevant to employees in order to create better protections and engagement for a positive security culture.

  1. The improvement of deepfake detection technologies

2025 will see deepfake AI detection technologies improve, become more accessible, and more effectively address the growing concern of identifying deepfakes. On the other hand, cybercriminals are also expected to leverage disinformation and deepfakes in their attacks, using them to accelerate extortion, hide other attacks, or damage organisational reputations.

  1. The adoption of a zero-trust mindset and cyber-mindfulness

There will be a wider adoption of a zero-trust mindset and cyber-mindfulness, representing a proactive approach to cybersecurity. Organisations embracing these principles encourage a vigilant attitude among their employees, treating every user and device as a potential threat. Training employees to maintain a healthy level of scepticism encourages them to apply critical thinking skills, and this mindset shift will be another crucial step in mitigating internal risks.

  1. Exploitation and the the overlap of cybersecurity and human trafficking in Africa

The region has experienced an increase of cybercriminals targeting its youth with false job opportunities which many times results in human trafficking. The worry is that the overlap of cybercrime and human trafficking will continue to escalate in 2025.

Targeted attacks like romance and job scams will increase as cybercriminals become more adept at exploiting economic hardships and limited digital literacy.

“The cybersecurity landscape is rapidly evolving, and the dynamic between defenders and attackers has never been more complex,” said Stu Sjouwerman, CEO, KnowBe4. “As we enter 2025, we must embrace the potential of AI to enhance our defences and protect organisations globally. At KnowBe4, we are dedicated to staying at the forefront of this evolution, providing human risk management tools and tactics to protect organisations against sophisticated threats. It is a continuous journey of innovation and adaptation.”

It is more important than ever to focus on the human element in organisations to lower the risk of becoming a victim of cybercrime. One of the best forms of defence remains cultivating a robust security culture.

The predicted trends were collected from KnowBe4’s global team of security awareness advocates who are experts with decades of experience in the cybersecurity field. For more information on KnowBe4’s team of experts, visit https://apo-opa.co/3ZKajxh.

Distributed by APO Group on behalf of KnowBe4.

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Rolls-Royce supply electricity for Africa’s first rice straw Medium-Density Fibreboard (MDF) production facility

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Rolls-Royce

The plant avoids the usual practice of burning rice straw, which is a by-product of rice cultivation, and ensures its sustainable use by repurposing it into MDF

LONDON, United Kingdom, January 8, 2025/APO Group/ —

  • Egyptian Wood Technology Company (WOTECH) relies entirely on mtu island solution for energy supply
  • Factory is the second of its kind in the world and the first in Africa, and reduces air pollution and CO2 emissions

Working with INDE and EMC, we were able to deliver a power solution that met all the customer requirements

Rolls-Royce (www.Rolls-Royce.com) has commissioned ten mtu gas gensets in the Beheira province in northern Egypt to supply the Egyptian Wood Technology Company’s (WOTECH) production plant with electricity. Since there is no access to the public grid, WOTECH relies entirely on the 20-cylinder mtu gas gensets, which together have a total output of 25 megawatts.

The factory produces medium-density fibreboard (MDF) from rice straw, which is used for furniture and buildings. Supported by Egypt’s petroleum ministry, the plant avoids the usual practice of burning rice straw, which is a by-product of rice cultivation, and ensures its sustainable use by repurposing it into MDF. The factory is the second of its kind in the world and the first in Africa. It significantly reduces air pollution and CO2 emissions in Egypt. The rice straw replaces traditional wood as a raw material in medium-density fibreboard, which is used to make cabinets, doors, furniture and commercial and residential buildings.

Rolls-Royce worked with local partner Engineering for Industries Co. (INDE) and the Egyptian Maintenance Company (EMC), a provider of engineering support services in the region, to supply the mtu Series 4000 L64 FNER gensets, controls and accessories for the WOTECH project, which was established with full Egyptian capital from the oil sector.

Tobias Ostermaier, President Stationary Power Solutions at Rolls-Royce, said: “When supporting a project such as the WOTECH facility, where there is no access to the grid utility, the dependability of our mtu gas-powered gensets is paramount. Working with INDE and EMC, we were able to deliver a power solution that met all the customer requirements – being efficient, reliable and offering the combination of best-in-class power density with low emissions.”

Each of the 10 mtu gensets has a rated power of 2,500 kW and an operational lifetime of up to 84,000 hours before needing major overhaul (TBO).

Distributed by APO Group on behalf of Rolls-Royce.

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New Year Message from Mr. Amadou Hott, candidate for the Presidency of the African Development Bank Group

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Amadou Hott

Today, our beloved Africa faces immense challenges, but let us seize the opportunities this new year brings and work towards a brighter future for our continent

DAKAR, Senegal, January 7, 2025/APO Group/ — 

New Year Message from Mr. Amadou Hott, candidate for the Presidency of the African Development Bank Group (www.AmadouHott.com):

Dear Friends and partners, 

As we welcome 2025, I want to take a moment to wish you all a happy new year and express my heartfelt gratitude for your support as I embark on a new journey with my candidacy for the Presidency of the African Development Bank Group. 

Today, our beloved Africa faces immense challenges, but let us seize the opportunities this new year brings and work towards a brighter future for our continent.  

I am fully prepared to leverage my extensive experience in both the private and public sectors to amplify the impact of the African Development Bank Group. My vision for driving a sustainable prosperity in our continent includes mobilizing resources, energizing the private sector, strengthening project execution, modernizing the Bank’s operations, and forging strategic partnerships. 

Let’s make 2025 a pivotal year for Africa

To turn this vision into reality, I commit to: 

  • Successfully implement the new Ten-Year Strategy recently approved by the Governors with a strong focus on food security and industrialization 
  • Facilitate the creation of an ecosystem of inclusive economic opportunities for youth and women 
  • Accelerate the continent’s digital transformation 
  • Strengthen climate resilience and address fragility 
  • And finally, promote regional integration and intra-African trade 

I wish you a year filled with health, happiness, successes, and impactful moments.  

Let us drive prosperity for Africa and showcase its immense talents and opportunities to the world. 

Let’s make 2025 a pivotal year for Africa! 

Thank you. 

Distributed by APO Group on behalf of Amadou Hott, Candidate for the Presidency of the African Development Bank Group.

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Unlocking full human potential (By Catia Teixeira)

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MultiChoice

A twice-yearly organisational talent review should identify where every employee is performing, and where they have potential for growth

JOHANNESBURG, South Africa, January 7, 2025/APO Group/ — 

By Catia Teixeira, MultiChoice Africa Holdings Group Executive Head of Human Capital (www.MultiChoice.com).

An organisation is only as good as its people. Ensuring those people perform to their best is the role of human capital. Today, the field has a range of tools to ensure real-time engagement and agile interventions for optimal job satisfaction and performance, writes Catia Teixeira, MultiChoice Africa Holdings Group Executive Head of Human Capital.

Each of us, in our professional and personal lives, strives for growth and development. Opportunities to grow are rewarding on a deeper level, supporting the kind self-actualisation that makes life most worthwhile.

In the human-capital context, employee engagement is a measure of how actualised we are. The more engaged we are, the more likely we are to perform in our daily duties. Staff engagement is fundamental to workplace morale.

But ultimately, we engage when we feel enriched; and our relationship to our work helps us grow. Growth and development are a personal need for most individuals. But it can also be highly rewarding for a business to identify a talented individual for development programmes and to then see them bloom.

Identifying growth opportunities

Some employees make an impact from day one. Others are dedicated, but a bit shy. Talent management processes must work for both. A twice-yearly organisational talent review should identify where every employee is performing, and where they have potential for growth.

Interaction within an organisation is also important. It helps to identify cross-departmental opportunities for individuals, and to create relevant developmental plans for every staff member.

Those plans should be systematic. An in-house training academy is an invaluable platform for staff development. Our online MultiChoice Academy has more than 4000 courses available – in finance, HR, management, marketing, or whatever capabilities are relevant to our people’s roles.  

Face-to-face training remains relevant, but whichever form the training takes, it should be tailored and customised to meet employee needs identified in their periodic assessments. The idea is to create a development path for every team member – but one that aligns with the goals of the business.

This speaks to the design of training programmes. They must always balance a staff member’s need for self-actualisation, with the business need to sustainability serve its customers.

Induction can be a critical part of that, ensuring employees are aligned with the company purpose and vision from their first day on the job. 

This most rewarding aspect of the human capital journey is seeing it work as it was meant to; to see the success stories. In a sense, I am proof of that. But as a pan-African organisation, we have many staff who have moved between countries to new roles – in finance, in marketing, in sales, in customer value management. Every organisation will have unique characteristics that it can leverage to improve staff opportunities.

Face-to-face training remains relevant, but whichever form the training takes, it should be tailored and customised to meet employee needs identified in their periodic assessments

One area where the value of talent development becomes clear is when one compares growing talent from within, to hiring from outside. The years of intellectual and institutional capital invested in long-term employees make them a far more attractive proposition than hiring from outside. New staff will require years more training and experience before they reach similar levels of experience.

That training enhances the value of staff – as individuals, and as assets to the company. At MultiChoice Africa, we constantly train young leaders, woman leaders and heads of department, to ease their development to their next level of expertise.

What diversity means

Diversity and inclusion are important considerations in the modern workplace, as such policies help to ensure that every individual achieves their full potential and contributes to their fullest extent.

As a pan-African business with an overwhelmingly black staff complement across 50 continental markets, the MultiChoice approach to DEI is less about race, and more about equitable gender representation.

Across Africa, we have so far achieved 46% female representation, including 46% of leadership roles being held by women. We are currently on an intentional push to reach 50% through our promotions policy.

Achieving gender parity has a cultural component, with women in many societies confined to roles as homemakers and caregivers. However, the MultiChoice culture is one of absolute gender equity, and when we enter a market, we are at pains to apply that culture and to empower women to achieve and enter leadership positions.

Data drives change

There is more to achieving this social progress than just sentiment. It must be driven by data. To be an effective force for progress in a territory, an organisation must have measurable data, so as to be able to measure improvement towards goals.

Data is the raw material that drives performance management systems, for instance. One can review progress, generate bell curves at will and make informed strategic decisions.

Data can also be used to measure engagement, how an employee feels about their line manager, about their work environment; their work-life balance, etc. To generate such data insights, weekly surveys are conducted through our Office Vibe platform. The main metrics are around overall engagement, participation and staff net promoter scores.

At MultiChoice, we also conduct staff polls randomly, which provides fresh data to support quick, relevant interventions, and agile decision-making.

This data sets, along with regular focus groups, help us to understand what our people require to be engaged with their work, to feel adequately supported and remunerated. With those elements in place, staff are equipped to achieve their personal goals, and those of the business.

Ultimately, workers want to feel that they are part of a purpose bigger than themselves. HR processes can be geared to helping all workers achieve that purpose together. There may be targets along the way, but the ultimate goal should be achievement for people, by people.

Distributed by APO Group on behalf of MultiChoice Group.

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