• Novum Studio has raised a new round of funding to launch Ahoy Project, its enterprise AI solution, with internal testing scheduled for July 2026.
• Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation – an AI-native communication platform serving as the underlying system, delivered as an end-to-end tailored solution.
• The launch expands the company beyond Frog, its Gen Z consumer social app that has reached 20 million users across the U.S. and Europe.
• Novum Studio said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.

NEW YORK, USA – Media OutReach Newswire – 24 July 2026 – Novum Studio, the company behind Frog – a Gen Z social app often described as a “new-generation Snapchat” – said it has raised a new round of funding and will use the proceeds to launch Ahoy Project, an AI-native enterprise communication and collaboration platform, with internal testing scheduled for July 2026.

The Novum Studio team at London Tech Week 2025.

Unlike conventional workplace software, Ahoy Project will not be sold as a standalone software subscription, the company said. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system on which that transformation is built.

Founded as a consumer social company, Novum Studio has reached more than 20 million users across the U.S. and Europe. Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social “spaces” – where millions of people communicate, form groups and coordinate in real time — directly informs its approach to enterprise collaboration.

The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate and operate, the company said.

Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.

“We spent years understanding how millions of users communicate online,” Anna Danyi said. “In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior.”

From Consumer Social to Enterprise AI

Modern organizations face growing challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.

Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model – with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.

Ahoy (Popeye AI) turns everyday team conversations into a searchable enterprise knowledge base.

A New Direction for Social Technology

Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.

“We are no longer just building products where people post content,” Anna Danyi said. “We are building systems that understand how humans communicate and operate together.”
 

BANGKOK, THAILAND – Media OutReach Newswire – 23 July 2026 – Thailand’s foreign and domestic investment applications surged 37% year-on-year to hit $43.6 billion (approx. 1.47 trillion baht) across 1,299 projects in the first half of 2026, driven by a massive wave of capital flowing into digital infrastructure and artificial intelligence (AI) data centers.

The surge comes even as the global economy faces real headwinds — geopolitical tensions, energy price volatility, and the restructuring of global supply chains — with Thailand emerging as a preferred base for investment across Southeast Asia.
Leading the capital influx is the digital sector, which reached a commanding $33 billion (approx. 1.12 trillion baht) in investment applications.

“Thailand’s investment growth held steady even as the world economy faced real turbulence,” said Mr. Narit Therdsteerasukdi, Secretary General of the Thailand Board of Investment (BOI). “This reflects strong investor confidence in Thailand’s potential as a base for the industries of the future.”

This digital windfall was accompanied by robust capital commitments across other high-value industries. The electrical appliances and electronics sector drew $3.56 billion (approx. 120.2 billion baht) across 179 projects, while agriculture and food processing secured $1.82 billion (approx. 61.4 billion baht) across 131 projects. Additionally, logistics and high-value services attracted $1.19 billion (approx. 40.2 billion baht) across 170 projects, and the automotive sector drew $759.2 million (approx. 25.7 billion baht) across 122 projects.

Other notable sectors included mining, metals and materials at $603.5 million (approx. 20.4 billion baht) across 128 projects, chemicals and petrochemicals at $489.1 million (approx. 16.5 billion baht) across 110 projects, and machinery, automation and robotics at $387.4 million (approx. 13.1 billion baht) across 82 projects, signaling broad-based industrial modernization.

Foreign Direct Investment (FDI) applications drove the bulk of the growth, skyrocketing 80% year-on-year to $40.5 billion (approx. 1.37 trillion baht) across 877 projects.

Singapore emerged as the top source of FDI, filing applications worth $33.2 billion (approx. 1.12 trillion baht) across 158 projects. The United Kingdom followed as the second-largest investor at $1.40 billion (approx. 47.2 billion baht) across 11 projects, with China close behind at $1.35 billion (approx. 45.8 billion baht) across 321 projects, Taiwan at $1.12 billion (approx. 38.0 billion baht) across 47 projects, and Japan at $970.1 million (approx. 32.8 billion baht) across 123 projects.

These investments remain heavily concentrated in digital technology — including data centers, data hosting, and cloud services — followed by electronics and electrical appliances such as optical transceivers, printed circuit boards, hard disk drives, and data-center networking and cooling systems, along with humanoid robotics parts, automotive parts, food and beverage, and advanced materials. Geographically, Thailand’s industrialized Central region claimed the largest share of capital at $26.7 billion (approx. 903.8 billion baht) across 513 projects, followed by the Eastern region at $14.7 billion (approx. 495.7 billion baht). The Northeastern, Southern, Western, and Northern regions each drew smaller totals, but the North stood out with investment value up 93 percent year-on-year, led by energy and utilities, agriculture and food processing, and medical projects.

To support the massive power requirements of next-generation data centers, Thailand is seeing a parallel surge in renewable energy infrastructure. The energy and utilities sector recorded 221 projects worth $1.17 billion (approx. 39.5 billion baht) during the first half of the year, dominated by 198 clean energy initiatives—including solar, wind, biomass, and biogas power plants—valued at $779.7 million (approx. 26.4 billion baht).

Concurrently, manufacturers are investing in automation to remain competitive on the global stage. Under the BOI’s “Smart and Sustainable Industry” initiative, companies submitted 132 applications valued at $507.6 million (approx. 17.2 billion baht) to upgrade machinery, adopt digital technology, and integrate automation and robotics into production and services, raising productivity and moving Thai industry toward higher-value, sustainable manufacturing.

The projects approved by the BOI in the first half of 2026 will generate over 82,000 jobs for Thai workers and consume approximately $11.4 billion (approx. 386 billion baht) in domestic raw materials annually, accounting for 42 percent of the projects’ total raw material use, and is expected to boost the nation’s export capacity by more than $36.8 billion (approx. 1.24 trillion baht) per year.

The BOI approved investment promotion applications for 1,300 projects valued at $38.7 billion (approx. 1.31 trillion baht) in the first half of 2026.

“Investment value is not the only goal,” Mr. Narit said. “Real success means quality jobs, higher skills, and better income for Thai workers.” “It means real opportunities for Thai businesses inside the supply chain, and growth that reaches every region, not just a few. That is why we will keep pushing for actual investment to happen as quickly as possible through the Thailand FastPass mechanism, driving economic growth and letting Thai people share directly in the shift to the industries of the future.”