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How Choosing the Right Printer Helps Small Businesses and Content Creators

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The compact Wi-Fi, refillable All-in-One Canon PIXMA G3411 printer is clearly ideal, with high yield inks for low-cost home or business printing from smart devices and the Cloud

DUBAI, United Arab Emirates, August 8, 2022/APO Group/ — 

Any small business owner will tell you – time is a precious, and finite resource. Not having enough of it, is often one of the biggest stumbling blocks to achieving optimum business growth.

African business owners are adopting technologies that make their lives easier and give them more time to focus on customer service and new orders. Many work long hours, tackling operational and administrative tasks after the workday ends. That steals time from family, friends, and self-care.

The Canon PIXMA G series printers were designed with both home and office users in mind. Achieving an impressive 85% average saving on the total cost of ownership versus the top 10 laser and inkjet printers, these continuous ink printers are dependable, deliver quality results at low cost, and incorporate user-friendly features to ensure a flawless printing experience.

When combined with Canon’s Print Hub, your first point of call to find a fountain of knowledge to make the most from your Canon printer, your imagination is the only limitation to achieving increased creativity, productivity and realigning your operations at home and at work to give you back precious time, every day.

How Choosing the Right Printer Helps Small Businesses and Content Creators to Save Time, Maximise Productivity and Achieve Growth

Choosing Efficiency and Greater Productivity to Fuel Growth

Mark Henrietta Ogochukwu (https://bit.ly/3P8MfLQ), a cake baker and food blogger from Lagos, Nigeria, creates masterpieces worthy of a coffee-table book. Her sumptuous creations require hard work, creativity, and long hours. It requires patience and fewer distractions. “We’re always looking for ways to save time and improve our processes,” she explains.

Her team wasted a lot of time coordinating and outsourcing their printing needs. High volume printing costs, such as cake baking instruction manuals for her classes and workshops, hurt the business’s profitability. Urgent client requests with printing components were difficult to accept, which meant turning away business, something you never want to do in your growth phase.

Rather than battling the Lagos traffic and relying on printing vendors who were expensive and didn’t always understand the urgency of the jobs, Ogochukwu decided to bring her printing in-house and it has made a tangible difference to her business. “For any growing business like mine, there comes a point when you have to carefully invest in amenities that will nurture the growth by making the business more agile.”

The Canon PIXMA G series printers were designed with both home and office users in mind

“We chose the Canon Pixma G3411 printer, and it has been a blessing in many ways for my business as we no longer need to run around to get our prints outsourced. It has also provided lucrative benefits such as high-volume printing, impeccable quality, and lower costs. Any of us can connect to the printer, from anywhere, through Canon’s printing app which allows us to be even more efficient and productive.”

High on Performance, Low on Budget

The Campus Sports Club has grown significantly since it opened in 2014. What began as a few football courts and competitions has expanded to serve children and adults. Members can learn martial arts, gymnastics, basketball, football, and more, and the club offers birthday parties, edutainment workshops, and summer camps. Abdelhakim El Arjoun’s vision as a director in 2016 led to the club’s growth.

Every business owner wants growth, but it comes with obstacles. El Arjoun’s operational and administrative duties increased. It also required printing receipts of vendor quotes, invoices, cheques, and new equipment instructions, children’s absence charts for each activity and sport session, program schedules, invitations, policy and internal regulatory documents, business plans, wage slips, and more. The club initially invested in a printer from another leading company, however it did not yield beneficial results when it came to the print quality or cost-savings. The club still faced issues with color-printing and had to resort to printing its letterheads with another printing-provider which became an expensive activity as the club intensified its offerings rather quickly.

El Arjoun realized that besides the ability to print quickly in black and white, and color, in high volume one of his key requirements really was to get solid in-store advice and reliable after-sales service. In June 2021, the Canon Pixma G3411 printer caught his eye, and it has been meeting the club’s requirements ever since.  The integrated ink-tanks along with the hybrid-ink system allows for maximum printing productivity while the smart connectivity feature with Canon printing app allows ease of use to the employees without being tied to their desktops or laptops for printing.

Achieving work and life balance

While businesses are increasing their reliance on powerful in-house printers, there has also an uptake in the demand for at-home printers capable of handling schoolwork, and work-from home requirements.

Asma Mekni (https://bit.ly/3BOFjkg) is a mother and content creator who juggles work and family. Bloggers spend hours perfecting their content to match their audiences’ tastes and researching trending topics. Young mothers lack time. To strike a balance, I had to find ways to keep my child engaged in activities he would enjoy and find time to do what I love. With the help of the Canon PIXMA G3411 printer, I was able to print activity charts and coloring books at home for my child, which unlocked great potential.

The printer proved invaluable when the pandemic broke, allowing Mekni to continue creating content that emulated her child’s school environment and provided hours of fun entertainment without buying activity books. She loves its quality and how Canon’s Print Hub (https://bit.ly/3Ae7WWZ) helps new users learn about printer features.

As demonstrated by Mark Henrietta, El Arjoun, and Asma Mekni, the compact Wi-Fi, refillable All-in-One Canon PIXMA G3411 printer is clearly ideal, with high yield inks for low-cost home or business printing from smart devices and the Cloud. Businesses can now save money with unrivaled page yields and low-cost printing of high-quality documents and vivid photos, as well as simple smart device and cloud connectivity, thanks to the Canon PIXMA G-Series.

Create it, snap it, style it, print it – get creative with Canon’s wide range of printers. Whether you are looking for useful ‘how to videos’, case studies, creative ideas, or you’re ready for a print challenge, we have it all. Click here to learn more! (https://bit.ly/3A42C8c)

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Sierra Leone Set to Showcase Offshore Ambitions with Petroleum Directorate of Sierra Leone (PDSL) Joining African Energy Week (AEW) 2026 as Strategic Partner

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Sierra Leone is advancing offshore exploration, preparing a new licensing round and finalizing the formation of a new national oil company ahead of its Strategic Partnership with AEW 2026

CAPE TOWN, South Africa, March 26, 2026/APO Group/ –The Petroleum Directorate of Sierra Leone (PDSL) has joined African Energy Week (AEW) 2026 – scheduled to take place in Cape Town from October 12–16 – as a Strategic Partner. The Directorate will be positioned to leverage the event to highlight its open acreage, competitive fiscal framework and upstream integration plans to international investors, signaling Sierra Leone’s emergence as a frontier exploration hotspot in the MSGBC basin and across the wider Gulf of Guinea.

 

Italian energy major Eni and other international players have engaged in detailed geological studies across Sierra Leone’s offshore basin, underscoring rising confidence in the country’s hydrocarbon potential. Backed by enhanced 3D seismic reprocessing and basin-wide prospectivity studies, the PDSL is accelerating data-led de-risking efforts to unlock prospects such as Vega and attract fresh upstream capital.

 

A central focus for investors is the anticipated resumption of offshore drilling in 2026 – the country’s first campaign in nearly a decade. Following the conclusion of its fifth licensing round, which offered 56 offshore blocks, Sierra Leone is preparing to drill new wells targeting an estimated multi-billion-barrel resource base, supported by improved subsurface imaging and strengthened regulatory oversight.

 

PDSL’s participation at AEW 2026 reflects Sierra Leone’s serious commitment to unlocking its offshore potential through transparency, strong fiscal terms and data-driven de-risking

Sierra Leone is also in the final stages of establishing its first state-owned national oil company, which will hold a mandatory 10% carried interest in all exploration licenses. The government is targeting an overall 25–30% participation in projects, balancing national value capture with competitive terms for international operators.

 

Downstream integration is also gathering pace, with the 105–126 MW Nant gas-to-power plant in Freetown, developed by Anergi Group and TCQ Power, expected to nearly double national generation capacity when it comes online in 2027. In parallel, PDSL is spearheading plans for Sierra Leone’s first refinery to reduce reliance on roughly 15,000 barrels per day of imported refined products.

 

“PDSL’s participation at AEW 2026 reflects Sierra Leone’s serious commitment to unlocking its offshore potential through transparency, strong fiscal terms and data-driven de-risking,” said NJ Ayuk, Executive Chairman, African Energy Chamber, adding, “Their strategic vision aligns with Africa’s broader push for energy security, industrialization and investor partnership.”

 

With drilling set to resume, a national oil company nearing launch and integrated gas-to-power and refining projects advancing, Sierra Leone is entering a defining phase. At AEW 2026, PDSL is expected to present a clear message: the basin is open, the data is ready, and the opportunity is real.

Distributed by APO Group on behalf of African Energy Chamber.

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Critical Mineral Projects to Watch Ahead of Invest in African Energy (IAE) 2026

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The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline

CAPE TOWN, South Africa, March 26, 2026/APO Group/ –Governments from West, Central and Southern Africa, with delegations confirmed for the Invest in African Energy (IAE) Forum in Paris next month, are each advancing critical mineral projects that span processing deals, development-stage assets and frontier exploration plays, giving investors a range of entry points across the minerals value chain.

Nigeria – Alumina Refinery & Lithium Processing

Nigeria struck a $1.3 billion deal with the Africa Finance Corporation in early March covering three components: construction of a one-million-ton-per-year alumina refinery, a national geoscience mapping program, and a joint investment vehicle to accelerate exploration and production across priority leases. Projected at 95% utilization over 20 years, the refinery is expected to add $1.2 billion to GDP annually and generate approximately $8 billion in foreign exchange earnings over its lifespan.

Separately, a $600 million lithium processing plant in Nasarawa State is at the commissioning stage, backed by ongoing mapping of lithium-bearing pegmatite belts across Kwara, Ekiti and Kaduna states. New mining licenses now require a local processing commitment covering at least 30% of output before export, a condition that directly shapes the investment structures available to foreign partners. Nigeria’s energy minister is among the confirmed delegations at IAE in Paris.

Zambia – Copperbelt Expansion & Cobalt Refinery

 

Copper output in Zambia is on course to clear one million tons in 2026, supported by First Quantum Minerals’ completed $1.25 billion S3 plant expansion at Kansanshi and Barrick Gold’s $2 billion program to double output at Lumwana by 2028. Several additional projects, including Sinomine’s Kitumba Mine and KoBold Metals’ Mingomba deposit, are also coming online this year, making Zambia one of the few places globally adding significant incremental copper supply in the near term.

Africa’s first cobalt sulfate refinery is targeting commissioning in Zambia in 2026, adding downstream processing capacity alongside the copper ramp-up. The Lobito Corridor, backed by a $553 million US Development Finance Corporation loan for Angola’s Benguela rail link, reduces export costs across the Copperbelt and improves project bankability for both mines and processing facilities seeking long-term offtake commitments.

Senegal – Falémé Integrated Iron Project

Senegal’s Falémé iron district in the Kédougou region holds over 600 million tons of probable reserves, including oxide ore at around 59% iron content and primary magnetite at roughly 45% Fe. The government launched the Falémé Integrated Iron Project as a phased program targeting 15 to 25 million tons per year at peak output, with national iron ore company MIFERSO conducting ongoing reserve verification.

The mineral export port at Bargny is operational and rail rehabilitation linking Kédougou to the coast is progressing under the Emerging Senegal Plan. The project is actively seeking a technical development partner. With port and rail infrastructure advancing independent of any single mining operator, Falémé carries lower logistics risk than comparable iron ore projects requiring greenfield corridor construction, which affects how financiers assess project bankability and timelines to first revenue.

Equatorial Guinea – Rio Muni Mineral Exploration

Equatorial Guinea’s Rio Muni mainland offers early-stage exposure to gold, bauxite, base metals, coltan and iron ore across largely underexplored onshore territory. The Ministry of Mines and Hydrocarbons has been opening the sector since its first public tender in 2019, with exploration contracts now in place and state geological mapping advancing in partnership with Rosgeo. Minister Antonio Oburu Ondo will address investors at IAE, with the minerals program expected to feature in bilateral meetings.

Uganda – Rare Earths & Minerals Sector Opening

Uganda holds rare earth deposits in ionic adsorption clay formations — a deposit type the IEA has flagged for low capital intensity relative to hard rock alternatives — alongside gold mineralization across greenstone belts in the West Nile, Karamoja and Mubende regions. The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline, at the same time as the country’s Tilenga and Kingfisher oil developments move toward first oil.

Distributed by APO Group on behalf of Energy Capital & Power.

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APO Group Takes Gold at 2026 SABRE Awards – Second Consecutive Win Across Different Clients and Sectors

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Recognition spans technology, global sport, and culture, reflecting APO Group’s cross-sector communications performance across Africa

JOHANNESBURG, South Africa, March 26, 2026/APO Group/ –APO Group (www.APO-opa.com), the pan-African communications consultancy integrating advisory, execution, and proprietary news distribution, has won gold in the Northern Africa category at the 2026 Africa SABRE Awards for its campaign, GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence.

 

Delivered for GITEX Africa, the campaign generated more than 3,600 media clippings across African and global outlets, positioning the event as the continent’s leading technology and startup platform, while reinforcing Morocco’s emerging status as a regional technology hub.

Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work

APO Group was a finalist in two additional categories for campaigns delivered for international organisations operating across Africa:

  • The Africa Flag 2025 Tournament: Raising the Game in Cairo – National Football League (Media Relations category)
  • Broadcasting Greatness: Elevating African Hoops and Culture at BAL 2025 – Basketball Africa League (BAL) (Media, Arts & Entertainment category)

The SABRE Awards recognise excellence in branding, reputation management, and engagement across the global communications industry. This latest accolade adds to APO Group’s growing record at these prestigious awards, following its win in 2025 for a campaign delivered for Canon Central and North Africa, as well as multiple finalist placements for campaigns supporting leading institutions such as GITEX Africa, Africa’s Business Heroes, and the Global Africa Business Initiative.

 

“Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work,” said Bas Wijne, Chief Executive Officer at APO Group. “Successful pan-African campaigns combine strategic planning and strong local execution, together with a clear understanding of how different markets, media environments, and audiences connect with a story. It’s about designing communications that deliver measurable outcomes and help organisations engage effectively and confidently across Africa’s diverse media landscape.”

In addition to its SABRE Awards success, APO Group has received multiple major industry honours over the past year, including Gold and Bronze at the Davos Communications Awards for excellence in strategic communications and campaign execution. The company was also named Africa’s Leading PR Agency – 2025 by Brands Review Magazine and Best Public Relations & Media Consultancy Agency of the Year – 2025 by World Business Outlook.Operating across 54 African countries, APO Group provides communications advisory services, public relations, and media distribution through its proprietary newswire, Africa Newsroom, which places content on more than 250 Africa-focused news platforms worldwide.

Distributed by APO Group on behalf of APO Group.

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