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HELI Aims for #1 Position in Middle East and Africa with New Forklift Models and Strategic Investments

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HELI

Company Expands Regional Footprint, Hosts 40 Regional Partners at Exclusive Distributors’ Conference in Dubai

DUBAI, United Arab Emirates, November 22, 2024/APO Group/ — 

HELI (www.HELIChina.net), China’s leading forklift manufacturer and a global player in the material handling industry, has unveiled three new forklift models at the opening of its UAE distributor Hala’s state-of-the-art showroom and workshop in Dubai Industrial City.

This launch marks another significant step in HELI’s ongoing expansion in the Middle East and Africa (MEA) region, as the company continues its drive to become the leading forklift brand across the region.

HELI’s mission, Lifting the Future, is driven by a vision to become a global leader, and a singular aim to be ranked among the world’s Top 5 forklift manufacturers. Founded in 1958, HELI has consistently delivered innovative, intelligent logistics solutions, establishing itself as a global first-class integrator of industrial vehicles and intelligent logistics systems. With a people-oriented approach and a commitment to repaying society through high-quality products, HELI’s brand proposition—Empower the World—reflects the company’s dedication to empowering industries worldwide.

Ranked among the top ten forklift manufacturers globally since 2006, HELI’s streamlined strategies in capital, industrial, and innovation chains have fueled rapid growth. Today, HELI’s products are sold in over 150 countries, and in the MEA region, the company has already secured the leading position in 15 African countries, with an expanding presence in the Middle East. With continued investment in new product launches and strategic partnerships, HELI is on track to achieve its ambitious goal of becoming the leading forklift brand across the region.

The new HELI G Series 2.0-ton lithium battery forklift, specifically engineered for the beverage industry, was also introduced at the event. Building on the proven reliability and advanced technology of HELI’s G Series, this model incorporates several innovative features tailored to the unique demands of beverage logistics. These include a flexible adjustable cab height for enhanced operator visibility and safety, an intelligent steering system that prevents sharp turns for smoother operations, and an active safety protection system that decelerates or brakes when personnel approach danger zones, reducing workplace risks. Designed with beverage industry needs in mind, it includes features like single/double pallet forks and a 360-degree vision optimization system for better maneuverability.

The G3 Series forklifts, available in 2-3.5 Ton and 5-10 Ton models, offer key shared advantages that enhance efficiency, safety, and performance. Both models are energy-efficient, with the 2-3.5 Ton version reducing consumption by 15% and the 5-10 Ton featuring a low-noise system. They incorporate advanced safety features, such as pedestrian detection, AI-powered collision warnings, and an optional reversing camera, ensuring a safer work environment. Designed for high performance and reliability, both models require minimal maintenance and are built to handle demanding industrial tasks. The 2-3.5 Ton version offers an enhanced load capacity up to 4.5 meters, while the 5-10 Ton excels in climbing performance. Additionally, ergonomic features like reduced steering effort and low-noise operation improve operator comfort and productivity.

With the increasing focus on electrification, we are providing customers with clean energy alternatives that align with global sustainability goals

Together, the G3 Series forklifts deliver a reliable, cost-effective solution for businesses seeking safety, efficiency, and durability in their material handling equipment.

“These new models reflect HELI’s commitment to addressing the growing demand for sustainable and efficient material handling solutions in the region. With the increasing focus on electrification, we are providing customers with clean energy alternatives that align with global sustainability goals and empowering our partners to achieve #1 status in their respective markets,” said Guan Lei, General Manager of HELI Middle East FZCO.

During the showroom opening, Mathew Abraham, Managing Director of Hala, HELI’s UAE distributor, emphasized the potential of the partnership, noting, “With HELI’s world-class technology and our deep understanding of the regional market, we are well-positioned to offer comprehensive solutions, ensuring the highest standards of after-sales support and sustainability.”

HELI’s growth in the region is underscored by its ongoing investment in infrastructure. The company is currently leasing between 6,000 and 8,000 square meters of space in the Middle East to expand its service capabilities and provide quicker, localized support. These efforts are aligned with HELI’s strategic goals and reinforce its position as a key player in the material handling and logistics sectors.

At a closed-door distributors conference held this week, 40 partners from across the region gathered to discuss HELI’s product innovations and regional growth strategies. The conference highlighted the company’s vision for the future and its strong partnerships with regional distributors. The theme of the conference, “Together We Thrive, Limits We Defy,” reflected the shared ambition to work harder with determination, pushing past boundaries and striving for excellence.

Recent industry data from the World Industrial Truck Statistics (WITS) shows HELI’s growing presence in the UAE, where it is now the second-largest forklift brand. This growth, coupled with a rising shift toward electrification, further positions HELI as a leader in the MEA region. The company’s success in Africa, where it holds the #1 position in 15 countries, demonstrates the strength of its offering and its ability to meet local market needs.

Chen Xianyou, Vice General Manager of Anhui HELI Co., Ltd, emphasized, “Our continued investment in the MEA region is a testament to our long-term vision. We are focused on achieving sustainable growth, backed by our strong after-sales service network, and building lasting relationships with our regional partners.”

With its leadership position in China for 33 consecutive years and a growing footprint in the Middle East and Africa, HELI is poised to become a globally recognized brand in the material handling industry.

Distributed by APO Group on behalf of HELI.

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World Football Summit Rabat at University Mohammed VI Polytechnic (UM6P) Concludes with Commitment to African Football Development and Global Collaboration

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World Football Summit

Over two days, the summit convened 1077 stakeholders from 70 countries, reinforcing Morocco’s role as a platform for sport-driven innovation and continental collaboration

RABAT, Morocco, April 10, 2025/APO Group/ –The inaugural edition of the World Football Summit (WFS) (https://WorldFootballSummit.com) Rabat 2025, held in partnership with Evosport, a subsidiary of UM6P, and in collaboration with the Royal Moroccan Federation of Football concluded after two days of exchanges on the state and the trajectory of football in Africa and its links to global dynamics.

Held on April 9 and 10 at UM6P’s Rabat campus, the summit convened more than 1077 football industry leaders from 70 countries, including decision-makers from 65 clubs, leagues, and federations. Under the theme “Where football innovation meets legacy”, the event provided a platform for reflection on the evolving role of Morocco and Africa in shaping the global football landscape, particularly in light of the continent’s growing visibility ahead of the 2030 FIFA World Cup, co-hosted by Morocco alongside Spain and Portugal.

“What we’ve witnessed in Rabat these past two days has been truly historic,” said Jan Alessie, Co-founder and Managing Director of World Football Summit. “The quality of discussion, the level of engagement, and the genuine commitment to collaboration have exceeded our expectations. This summit has not only showcased Morocco’s growing leadership in global football but has created tangible pathways for African football to accelerate its development through meaningful partnerships. The connections formed here between African football leaders and their international counterparts will yield benefits for years to come.”

Hicham El Habti, President of UM6P, stated: “WFS Rabat is a natural extension of our commitment to rethinking development models through knowledge, innovation, and continental collaboration. Football—like science, education, and technology—requires institutions that can convene, structure, and elevate ambition. By hosting and contributing to this summit, we are reinforcing Morocco’s and Africa’s capacity to lead with ideas, shape with values, and build ecosystems where excellence is cultivated and shared.”

The quality of discussion, the level of engagement, and the genuine commitment to collaboration have exceeded our expectations

The WFS Honors Ceremony, moderated by Mimi Fawaz (MC – WFS Rabat 2025), highlighted a number of initiatives and individuals whose work reflects a thoughtful approach to football development. The Academie Mohammed VI was recognized for its Local Grassroots Strategy to develop Sport. Frederic Kanoute received the WFS Honor for Exemplary Achievements in Football & Beyond for his contributions both on and off the pitch. OCP Group received the WFS Honor for Social & Community Impact through Sport for their transformative community initiatives. The Moroccan Football Federation (FRMF) was recognized with the WFS Honor for Exceptional Development in Women’s Football for their pioneering efforts in advancing the women’s game in Morocco. Finally, the African Club Association (ACA) was granted the WFS Honor for Uniting African Football. 

Discussions throughout the two days addressed pressing challenges and opportunities in the football ecosystem. Topics ranged from talent retention and financial models to technological integration and regulatory governance. Fouzi Lekjaa, President of the Moroccan Football Federation, presented Morocco’s vision for football development ahead of the 2030 World Cup. Shehu Dikko, Honourable Minister of Sports of Nigeria, reflected on how African football can become more sustainable. FIFA’s Regional Director for Africa, Gelson Fernandes, discussed pathways for strengthening football governance, while CAF’s Director of Tournaments, Samson Adamu, shared innovations in continental competitions formats.

The summit drew participation from organizations such as FIFA CAF, or ECA, government ministers from Nigeria, Ghana, and Kenya, as well as executives from properties such as LALIGA, FC Barcelona, or even the NBA, who engaged in discussions about cross-continental collaboration in sport governance and development.

Moreover, partners including Royal Air Maroc and TAQA played essential roles in the summit’s success, demonstrating the importance of public-private collaboration in advancing sports development.

The WFS global series continues with upcoming events in Monterrey (June 2025), Hong Kong (September 2025), Madrid (October 2025), and Riyadh (December 2025), creating a year-round platform for the football industry to connect and collaborate across continents.

For more information about World Football Summit’s 2025 events and registration details, visit www.WorldFootballSummit.com

Distributed by APO Group on behalf of World Football Summit

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Invest in African Energy (IAE) 2025 to Host Panel on Advancing Africa’s Liquefied Natural Gas (LNG) Potential

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Invest in African Energy

A high-level panel at the Invest in African Energy Forum in Paris, powered by Perenco, will explore how Africa can overcome infrastructure and investment challenges to unlock its LNG potential while advancing energy security and sustainable development

PARIS, France, April 10, 2025/APO Group/ –The upcoming Invest in African Energy (IAE) 2025 Forum will feature a high-level panel on Advancing Africa’s LNG Potential: Overcoming Infrastructure and Investment Challenges, sponsored by Perenco. As global demand for natural gas rises, Africa’s abundant reserves and strategic location position the continent as a key supplier – provided infrastructure, regulatory and financing hurdles can be addressed.

Moderated by Jacqueline Chinwe, Global Future Energy Leader, the panel brings together influential voices from the LNG value chain. Confirmed speakers include Julius Rone, Managing Director of UTM Offshore; Mario Bello, Head of Sub-Saharan Africa at Eni; Dominique Gadelle, Vice President, Upstream & LNG at TechnipEnergies; and Denis Chatelan, Head of Business Development at Perenco. These leaders will share strategies to accelerate LNG development, including de-risking investments, leveraging blended finance models and strengthening regulatory frameworks to ensure commercial viability.

IAE 2025 (http://apo-opa.co/4lq1VMj) is an exclusive forum designed to facilitate investment between African energy markets and global investors. Taking place May 13-14, 2025 in Paris, the event offers delegates two days of intensive engagement with industry experts, project developers, investors and policymakers. For more information, please visit www.Invest-Africa-Energy.com. To sponsor or participate as a delegate, please contact sales@energycapitalpower.com.

Africa’s natural gas resources – particularly in countries like Nigeria, Mozambique, Senegal, Mauritania and the Republic of the Congo – are attracting growing international interest. Natural gas is expected to account for 40% of Africa’s oil and gas capital expenditures by the end of the decade, according to the African Energy Chamber’s State of African Energy 2025 Outlook Report. In West Africa, major projects such as Phase 2 of the Greater Tortue Ahmeyim development and the Yakaar-Teranga Gas Project in Senegal are set to significantly boost LNG production and regional gas-to-power capacity, while Eni’s Congo LNG project in the Republic of the Congo is leveraging FLNG technology to fast-track exports and monetize offshore reserves.

With major LNG projects advancing across the continent, investment momentum continues to build. Floating LNG solutions – such as UTM Offshore’s facility in Nigeria and Perenco’s Cap Lopez terminal in Gabon – are offering scalable, capital-efficient models for deployment. In Mozambique, Eni is expanding on the success of its Coral South FLNG by developing a second floating facility, Coral North. Meanwhile, gas-to-power initiatives hold strong potential to address chronic energy shortages, contributing to both energy security and the transition to a more sustainable, lower-carbon energy mix. The panel will explore how to align Africa’s export ambitions with domestic industrialization and energy access goals, driving inclusive economic growth while contributing to global energy security and environmental objectives.

Distributed by APO Group on behalf of Energy Capital & Power

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Aptiway Global Hosts High-Level Delegation from the Democratic Republic of Congo to Advance Digital Transformation Agenda

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Aptiway Global

The workshop will also examine models for human capital development and institutional readiness that support long-term digital transformation

DUBAI, United Arab Emirates, April 10, 2025/APO Group/ –Aptiway Global (https://Aptiway.com) is pleased to announce that it will host a senior delegation from L’Agence pour le Développement du Numérique (ADN) of the Democratic Republic of Congo (DRC) for a high-level strategic workshop in Dubai from April 14 to 18, 2025. The workshop will take place at the Pullman Dubai Creek City Centre Hotel and is designed to foster technical collaboration, share experiences, and explore scalable digital solutions tailored to the DRC’s national priorities.

Led by Mr. Dominique MIGISHA, Coordinator of ADN, the delegation will engage in an intensive five-day program covering a wide range of strategic themes, including digital identity platforms, eGovernment systems, cybersecurity, data protection, and infrastructure interoperability. The workshop will also examine models for human capital development and institutional readiness that support long-term digital transformation.

Africa’s digital future depends on bold leadership and practical collaboration

This engagement aims to identify actionable outcomes that can accelerate the implementation of inclusive and secure digital ecosystems in the DRC. These include a roadmap for deploying national digital identity systems, strategic recommendations for eGovernment rollout, and a framework for ongoing technical cooperation between Aptiway and ADN.

Speaking ahead of the workshop, Mr. Shince Thomas, CEO of Aptiway Global, said: “We are honoured to host the ADN leadership. This visit underscores a shared vision for using technology as a catalyst for development, and we look forward to co-creating solutions that deliver real impact.” 

Mr. Dominique MIGISHA, Coordinator of ADN, added: “This collaboration with Aptiway Global is a timely opportunity to deepen our understanding of effective digital infrastructure and services. We are committed to translating this knowledge into tangible progress for the Congolese people.” 

Simplice Anoh, Co-Founder of Aptiway Global, also commented on the significance of the partnership: “Africa’s digital future depends on bold leadership and practical collaboration. This workshop reflects our shared commitment to building resilient, homegrown solutions that respond to local challenges while unlocking global opportunities.” 

The workshop reaffirms the value of cross-border collaboration in achieving sustainable digital transformation and highlights the Democratic Republic of Congo’s growing momentum in building resilient, future-ready digital systems.

Distributed by APO Group on behalf of Aptiway Global

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