Fujn has a community of over 100,000 women from diverse backgrounds, educational levels, specialties, and expertise
SOUSSE, Tunisia, May 25, 2023/APO Group/ —
Fujn might be one of the few tech startups, if not the only startup, exhibiting at GITEX AFRICA 2023 (https://GITEXAfrica.com/) with 10 women coming from 6 countries and 4 continents. It is a privilege for us to be representing women in a significant way and in a historic technology event inaugurated for the first time in the African continent. Fujn is headquartered in Boston, USA. It is a tech startup designed by women, built by women, developed by women, executed by women, and funded (bootstrapped) by women, for women’s future of work. Fujn is founded in 2022, operates with a team of 20 women across 10 countries. Our upskilling platform has 5,000 women actively learners. Our community has 100,000 women living in 22 countries. So far, the most traction we have received, is in Africa and Southeast Asia. We have launched 6 services as of today and have 10 additional services to follow. We are fusing upskilling, work, and life of women, seamlessly. Hence, the word Fujn, which stands for fusion.
When we had the idea, a few years ago, to tackle the future of work of women, generative AI was not yet in the public spotlight. However, we knew then that the digital adoption has only one expected trajectory, which is becoming mainstream, across the globe. At that moment, we understood that the AI genie was out of the bottle, and no one could stop it. We can only manage it, be innovative about it, and implement sensible guardrails for the good of humans. We only knew that we must work harder and smarter to direct this zeitgeist to a positive outcome. The mission we have chosen is to help women thrive, with or without AI.
Fujn is honored to be taking on the role of representing women in a prominent technology conference, such as GITEX AFRICA 2023. Technology has become the brain of all economies. And women represent 50% of the markets within these economies. We believe representation is a sign of civilization advancement. We are convinced that representation is the logical illustration of human rights and democracy. We pursue this mission of representing women in technology in a material way. By material, we mean to represent women in the GITEX AFRICA 2023 event as tech founders, tech architects, tech investors, tech strategists, and tech enthusiasts. We are traveling to Africa to tell our story. More importantly, we would like to inspire many more stories, even better than ours, to come. Our big picture is anchored on the belief that digitalization is women’s historic chance to achieve gender equity if they pursue it. Digital brings:
Learning, upskilling, knowledge, and know-how to their homes
Remote and flexible jobs, freelance, gigs, entrepreneurship to their homes
Global mentors, career counselors, and experts’ guidance to their homes
Role models in one big global ecosystem that will inspire them how to start and execute
Funding, if the idea is solid and the business plan is convincing
Gender equity, if enacted well, is estimated to boost Africa’s economy with an additional 1 trillion dollars and the Moroccan economy with an incremental $150 billion, by the year 2025.
For Company Recruiters:
At Fujn, we are working and hoping to build both a culture and a community of women who are self-aware but selfless, ambitious but balanced, expert but well-rounded in knowledge. We are working to inspire women to strive for a high IQ, but also for a high EQ. And now we are also aware of a thing called AQ, which stands for Adaptability Quotient. This word emerges with the shift happening in the future of work, accelerated with generative AI. AQ means workers must quickly adapt or inevitably become irrelevant. Fujn has a community of over 100,000 women from diverse backgrounds, educational levels, specialties, and expertise. Fujnistas, as we address our users, are doctors, architects, attorneys, scientists, psychologists, sociologists, creatives, artists, and engineers… Our community is growing fast, and we are offering recruiters access to a large pool of women talent with a high self-drive and a growth mindset that would advance any organization. Recruiters get many benefits from hiring women. They get the talent they require and the diversity they need. They get a workforce that represents 50% of their market who starts thinking with them, designing products with the right market fit for women, articulating messages that resonate with women, and setting HR policies that suit the non-linear lives of women thereby ensuring productivity, sustainable diversity, and the company’s long-term performance.
For Investors:
When we talk about a tech startup working on gender equity, it is helpful to give the context of this business. Typically, investors do not pay enough attention to understand how investing in startups like ours has a double benefit: the potential for a high IRR and ROI plus the positive social impact as an ESG business. Below are some data for Investors’ thoughts:
As of March 2023, the Biden Administration has proposed the largest-ever US investment in gender equality programs, with US$3.1 billion for gender programs in FY2024. This budget proposal furthers the US administration’s aim to secure gender as a cross-cutting priority on both the domestic and global front.
Assets in U.S. gender equity funds have doubled over the trailing three years to $1.3 billion, as of the end of February 2023, Morningstar found. Yet those funds represent less than 0.01% of total equity fund assets in the US.
The total ODA disbursements related to gender equality amounted to $30 billion, with Germany, the EU, the US, the UK, and Canada as the top 5 donors.
According to the UN, more than 100 countries have taken action to track budget allocations for gender equality.
We are working and hoping to build both a culture and a community of women who are self-aware but selfless, ambitious but balanced, expert but well-rounded in knowledge
We are a week away from the conference and are pleased to have piqued the attention of 15 investors who either invited us to meet or confirmed our request to meet them. The Fujn team cannot wait to tell these investors how we are executing our vision to build an insanely cool platform for an insanely cool mission of “enabling women to become economically independent skilled leaders.”
Human-Machine Equity (HME):
The time published on May 16, 2023: “Sam Altman, whose company is on the extreme forefront of generative AI technology with its ChatGPT tool, testified in front of the Senate Judiciary Committee and echoed his previous assertion that lawmakers should create parameters for AI creators to avoid causing “significant harm to the world.”
AI presents significant benefits but also momentous risks associated with many facets of the future: bias, democracy, security, wealth and power distribution, surveillance, freedoms….etc. However, the risk of jobs loss is the most obvious and imminent one:
Goldman Sachs Predicts 300 million jobs will be lost or degraded by AI
Oliver Wyman says 50 million Chinese workers must be retrained by 2030, as a result of AI-related deployment.
The U.S. will be required to retool 11.5 million people with the skills needed to survive in the workforce.
Wells Fargo says robots would eliminate 200,000 jobs in the banking industry in the next 10 years.
Well-trained doctors could be pushed aside by sophisticated robots that could perform delicate surgeries more precisely and read X-rays more accurately to detect cancerous cells than the human eye.
This leads us to think: Women have requested, for a very long time, gender equity, because women’s lives are not the same as men’s. Hence, giving men and women the same treatment at work has been NOT equitable. Life’s mysteries are now calling us to advocate for EQUITY between men and women as humans versus intelligent machines. Here is why:
Machines do NOT need to sleep and work 24/7
Machines do NOT a vacation, fall sick, take sick leave, or need a social life
Machines learn in weeks what humans learn in decades
Machines do NOT demand a salary and benefits
Machines do NOT require a corporate contribution to their retirement account
Machines do NOT join unions
Machines do NOT retire at their own discretion
Regulators, corporate leaders, legislators, activists, economists, and humanists, all have the duty to advocate for human-machine equity (HME) before it is too late. Fujn will continue to advocate for both, gender equity and Human-Machine equity (HME).
Strategic Partnerships:
We are now working to explain how we want to cooperate with African governments to include women in the next wave of opportunities created by technology, and how to leverage technology to include women, in the economic fabric of societies. When we say include, we mean to include women in a structural way, not as an afterthought. We mean in all sectors, in all occupations, and in all levels of responsibilities starting from the top, not the bottom. We mean to include women in the design stage of everything, technology, legislation, policies, and strategies. We have high anticipation to explore partnership opportunities with participating inter-governmental agencies from Korea, Abu Dhabi, and Japan. We respect the work that the teams at Mastercard and OCP Group are doing in the areas of upskilling and women. It will be our privilege to join forces with them to transform the lives of some women for the better.
We are happy to share that Khadija Khartit, Fujn’s founder, will be speaking on behalf of Fujn team on the stage of GITEX AFRICA 2023 about two topics:
Panel 1-The Importance of Equality, Inclusion, and Diversity in Tech:
On this topic, She will be share her thoughts on the inclusion of women, immigrants, and minorities. She would like to raise awareness about the inclusion of the neurodiverse and the disabled as the mother of an autistic child and an advocate for special needs individuals. She also wants to raise awareness about the benefits of diverse expertise in tech design: humanities, art, law, social sciences, behavioral sciences, regulation, public administration….and more, in addition to hard science and tech expertise. Tech design done by cross-functional teams who consider eventual unintended consequences is a MUST with AI to avoid major harm to humans.
Panel 2- Building Technical Growth Communities for Women in Tech:
This topic is core to Fujn as our main mission is to help women “be in the know” about technology and to train them on how to leverage it to build minds, hearts, wallets, and better lives. We see technology as a magic tool for women to reimagine their possibilities. When the word technical is mentioned, some women get intimidated when they should not. Women can be senior directors in tech startups without knowing how to code, but it is a plus, if women code. Mrs. Khartit is hoping to inspire women to get curious, to immerse themselves in tech, its landscape, players, and lingo because, after that, their horizons will inevitably expand.
Distributed by APO Group on behalf of GITEX Africa.
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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