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Family and Home at the Heart of LG’s Latest Campaign “Life’s Good When You Get More Care”

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2 years ago

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LG

New LG video campaign to shine a light on everyday interactions in the home and help customers share their care amongst family

JOHANNESBURG, South Africa, July 19, 2024/APO Group/ — 

LG Electronics (LG) (www.LG.com) has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true “Life’s Good” moments amidst unforgettable experiences.

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives through the brand’s innovative technology intricately interwoven into its customers’ everyday lives, by chasing their vicarious football dreams, or simply following their favourite teams in 4K clarity.

A key highlight of the campaign is the immersive family viewing experience provided by LG’s groundbreaking OLED screens – such as the LG Signature OLED M3 4K Smart TV, offering a portal to new universes. With unparalleled picture quality and vivid colours, and sound refinements of α9 AI Processor 4K Gen6, LG OLED screens transform an otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.

Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful

Additionally, the campaign will showcase the convenience of LG’s WebOS, a smart platform that offers seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+. LG’s intuitive WebOS interface also means receiving personalised sports updates and tailored content recommendations is as easy as accessing further built-in apps like Music and Sports, making family time entertainment effortless and enjoyable.

The cutting-edge InstaView knock-knock feature is another standout in the campaign, perfect for revealing those sometimes-hidden signs of love. This technology, available on LG’s latest refrigerators, allows users to see inside with a simple knock, making meal preparation more interactive and fun. Families can easily decide what to cook from the fridge without opening a door.

“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Elena Yiallouris, Corporate & PR Marketing Specialist at LG Electronics South Africa. “Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”

LG’s commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG’s technology, “Get More Care” aims to resonate with families across the region.

The four-episode Get More Care video campaign, which launches in July, showcases fun and touching stories in the home, and ties in effortlessly with LG’s brand direction and visual identity, while maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’.

To learn more about LG’s campaign, please visit: https://apo-opa.co/3W3dRHK.  

Distributed by APO Group on behalf of LG Electronics.

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Learning curves: Addressing the skills shortage in African mining

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12 hours ago

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March 23, 2026

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mining

The discussion will unpack key factors contributing to the skills shortage and examine how stronger collaboration between mining companies, universities and Technical and Vocational Education and Training (TVET) institutions can help bridge the gap

CAPE TOWN, South Africa, March 23, 2026/APO Group/ –The African mining industry is undergoing rapid transformation, driven by technological advancements, increasing sustainability demands, and rising global demand for critical minerals. However, a widening skills gap continues to pose a significant challenge to the sector’s growth and long-term competitiveness.

 

To address this pressing issue, an upcoming webinar hosted by Vuka group’s Mining Review Africa will bring together industry experts to explore practical solutions for building a skilled and future-ready mining workforce across the continent.

The discussion will unpack key factors contributing to the skills shortage and examine how stronger collaboration between mining companies, universities and Technical and Vocational Education and Training (TVET) institutions can help bridge the gap. It will also consider how digitalisation and automation are reshaping workforce requirements, and what this means for the next generation of mining professionals.

Participants can expect insights on:

  • Key causes of the mining skills shortage across Africa
  • Strengthening collaboration between industry, universities, and TVET institutions
  • The impact of digitalisation and automation on workforce requirements
  • Strategies for developing the next generation of mining professionals
  • Practical solutions for upskilling and workforce development
  • How regional collaboration can develop a skilled workforce
  • Preventing the brain drain in African mining as skilled workers seek greener pastures

 

Event details:
Date: 7 May 2026
Time: 14:00 (SAST)

To register for the webinar, visit: https://apo-opa.co/4brnadB

Distributed by APO Group on behalf of VUKA Group.

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Business

Mining Review Africa Introduces French and Portuguese Website Translation

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12 hours ago

on

March 23, 2026

By

vukagroup

By enabling multilingual access, Mining Review Africa aims to better serve its diverse readership, including industry professionals, policymakers and investors who rely on timely mining news and insights

CAPE TOWN, South Africa, March 20, 2026/APO Group/ –VUKA Group’s (https://WeAreVUKA.com/) Mining Review Africa has introduced French and Portuguese translations on its website, responding to growing demand from readers across the continent.

 

This allows users to access content in multiple languages, improving accessibility for audiences in regions where English is not widely used.

We recognise that language should not be a barrier to information, especially in a sector that plays such a critical role in the continent’s economic growth

The move follows insights gathered by VUKA Group during its flagship mining events held across Africa, including DRC Mining Week, Angola International Mining Conference and Nigeria Mining Week The organisers noted a clear need for more inclusive communication, particularly in countries where French and Portuguese are dominant languages in business and industry engagement.

By enabling multilingual access, Mining Review Africa aims to better serve its diverse readership, including industry professionals, policymakers and investors who rely on timely mining news and insights.

“This development is part of our ongoing commitment to making mining content more accessible across Africa,” Mining Review Africa’s Editor-In-Chief, Gerard Peter said. “We recognise that language should not be a barrier to information, especially in a sector that plays such a critical role in the continent’s economic growth.”

The translation feature is now live and available to all users on the Mining Review Africa website.

Distributed by APO Group on behalf of VUKA Group.

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Qianhai Launches OPC Mavericks Program to Empower Global AI Solopreneurs

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12 hours ago

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March 23, 2026

By

QianHai

SHENZHEN, CHINA – Media OutReach Newswire – 20 March 2026 – On March 18, Qianhai, a flagship hub for institutional opening-up, high-end services and technological innovation in southern China, officially opened the application portal for the Qianhai OPC (One-Person Company) International Community and launched its global OPC Mavericks Program. Adhering to the philosophy of “All Innovation, Zero Distraction”, the initiative aims to build the world’s leading ecosystem for AI-driven one-person companies.

Widely recognized as a pioneering zone for China’s institutional opening-up and a key innovation node in the Guangdong-Hong Kong-Macao Greater Bay Area, Qianhai leads the country in piloting cross-border cooperation, regulatory innovation and business-friendly reforms. It has grown into a highland for advanced services, tech research and development, and entrepreneurial ecosystems, connecting global talents, capital and technologies with the massive market of the Greater Bay Area.

The OPC Mavericks Program targets six elite groups: academic pioneers, tech veterans, global AI competition winners, elite prodigies, influential open-source contributors, and outstanding graduates in AI and computer science. Eligible projects should leverage generative AI, large language models, AI agents and automation to build sustainable closed-loop businesses.

As the world’s first vertical accelerator dedicated to OPCs, the community provides a tailor-made AI launchpad with the SENSE ecosystem and the “Eight Zeros” guarantee to remove startup barriers: supported office space up to 200㎡ for two years, talent housing up to 50㎡ per person, annual free computing power up to 50P, free LLM trials, Greater Bay Area market access, collateral-free loans, high-risk-tolerance seed funding, annual talent rewards up to 600,000 RMB, and one-stop services for visas, finance, IP, taxation and global internet access.

To help global innovators experience opportunities in the region, Qianhai offers the Shenzhen-Hong Kong 72-Hour Experience Pass, which was officially launched in 2025. This pass provides streamlined entry arrangements, guided visits to tech platforms, enterprises and research institutions in both cities, and on-site insights into the OPC entrepreneurship environment. It serves as a key channel for global talents to fully explore cooperation and development prospects in the Greater Bay Area.

The program supports AI solopreneurs to turn ideas into scalable businesses. Qualified applicants can submit core founder resumes and project pitch decks to inqianhai@qhidg.com to join the program and embrace new opportunities in the Greater Bay Area.

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