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Day Two: The Funding Equation – Africa Tech Festival’s AfricaIgnite unpacks top tips for start-ups

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Africa Tech Festival

Chemistry, then brain power and proof of concept, the key to unlocking investment

JOHANNESBURG, South Africa, November 17, 2023/APO Group/ — 

Delegates at Africa Tech Festival 2023 (https://apo-opa.co/473ZEif) in Cape Town were given a master class on the dos and don’ts of fundraising on Wednesday 15 November, during several sessions at AfricaIgnite, the festival’s dedicated start-up zone. And surprisingly, establishing a good rapport with potential funders came out as the top tip.

Africa is an intellectual property factory – DERRICK ASHONG, CEO, TBTM

Said Eric Osiakwan of Chanzo Capital: “Investors look for chemistry and that comes from your storytelling.  Ask yourself, how do I make a connection with a person which is less transactional? Tell them what you are doing and why you are doing it. After the initial connection, the rest becomes easier. But you have to tell your investor something that sticks out and stays in their mind, something unique.”
 
Joining the list of reasons why investors say “no”, is not having enough information at hand. “Last year I spoke to over 100 start-ups who complained they were just not getting funding. I went on a road show to find out why, and investors say they just aren’t getting enough information during pitches. You have one shot in that room to present. There is no harm in, before your pitch, sending an email to see what they require from you,” said Lara Rosman of UVU Accelerate.
 
Keshni Morar, of Investable outlined the different types of funding. “Angel funders usually take the first level of risk, so they expect a lot, while VCs will first have a talk with LPs [limited partners] to see if there is potential for growth. Private equity investors look for a company that is stable, is growing and has a good income. The important thing is you have to choose the appropriate fundraising for the stage that your company is in.”
 
Sherif Nessim, of Jedar Capital, says timing is imperative. “You need to know when to start raising funds, what type of equity and value. And don’t raise more than you need. Also consider what amount you want to raise and how much equity you want to give away.”
 
Painting a picture for tomorrow requires investment today
Africa’s burgeoning creative economy was also spotlighted on Wednesday, with Felix Orevoghene Alaita, noting that a lack of funding for Africa’s creator economy is due to investors not believing in content made in Africa.  Alaita, who is a retired army colonel, now turned tech start-up founder who also owns a creative hub, movie, and music studio in Nigeria, said: “The value you bring to government coffers is minimal. We must push to make the industry more visible.  We can’t rely on government to assist so we need to align ourselves to the right people.”
 
But another hurdle for Africa’s creative economy to overcome, is convincing those with the deep pockets to see this sector as a viable and sustained industry that can deliver returns.  “The creative industry is created by perception like how successful it will be, potential income… So, it’s difficult for people to believe in this. It’s not like a tangible thing like a toll road that you invest in,” said Derrick Ashong, CEO of TBTM.
 
During the panel discussion, Funding Gaps in the African Creator Economy, Ashong said all aspects of Africa’s creator economy are underfunded. “What you are in fact selling is your intellectual property. There’s a lack of capital overall because there’s a lack of understanding that investors are investing in intellectual property,” Ashong said.
 
Guy Kamgaing, StarNews Mobile CEO, agreed: The essence of entertainment comes out of Africa. Once you understand just how much is coming from Africa, you’ll realise we have to create a lot of instruments (to highlight the industry).”
 
Ashong suggests that African creators are too “hyper-local”. “One of the biggest missing elements, is the inability to create content that appeals globally. We have to make it more relatable, so we can aggregate enough audiences. You can’t tell me African creators don’t have the wherewithal to stand up globally …. Africa is an intellectual property factory.”
 
Kamgaing countered that it was important for creators to first make money in Africa before doing so abroad. “They need to make money in Africa first. Americans make their money there and the Koreans make their money in Korea,” he said.  
 
Africa Tech Festival continues Thursday 16th November with yet more incredible content including the exciting AfricaIgnite Pitch Competition, which will see one lucky winner make their way to the USA to battle it out for USD 1 million investment in the final of the Pegasus Start-Up World Cup.

For more information about Africa Tech Festival, please see website here: Africa Tech Festival 2023 – The Home of AfricaCom & AfricaTech (https://apo-opa.co/473ZEif)

View all ticket options for Africa Tech Festival, including start-up passes, here: https://apo-opa.co/49mTtau

Distributed by APO Group on behalf of Africa Tech Festival.

Business

BROXO Introduces Brand Update Across Water Treatment Markets

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BROXO

BROXO, one of Europe’s leading brands in high-quality water treatment salt, announces a comprehensive brand refresh, reaffirming its position as a trusted partner in water softening applications for nearly a century

AMERSFOORT, The Netherlands, March 13, 2026/APO Group/ –BROXO (www.BROXOSalt.com/) is part of Hengelo Salt Specialties and Mariager Salt Specialties, companies incorporated under Groupe Salins, headquartered in Clichy, France. With over 100 years of expertise, BROXO has built a strong reputation for delivering premium vacuum salt used in professional water treatment systems across Europe.

 

BROXO salt is produced from high-purity vacuum salt extracted from underground salt caverns in the Netherlands and Denmark. In the Netherlands, the salt is compacted into briquettes and tablets, as well as specialized grades for water softening applications. With a sodium chloride purity of 99.9% and extremely low calcium and magnesium content, BROXO is among the highest quality salts available on the market.

This refresh is about returning to our core strengths: quality, reliability, and consistency while modernizing how we present ourselves to the market

The salt plays a critical role in regenerating ion exchange resins in water softening systems, effectively removing calcium and magnesium from water. By preventing limescale formation, BROXO helps protect pipes, heating systems, dishwashers, and industrial installations. In industrial environments, effective water softening reduces energy consumption, minimizes maintenance requirements, and safeguards operational efficiency.

The brand refresh focuses on strengthening BROXO’s core identity, reinforcing the recognizable brand assets, colors, and visual language that customers have trusted for decades. The updated look reflects both BROXO’s heritage and its forward-looking approach to the global market.

“BROXO has been a leader in its segment for over 100 years. This refresh is about returning to our core strengths: quality, reliability, and consistency while modernizing how we present ourselves to the market,” says Nico Basson, Segment Marketing Manager Water & Retail Products. “We are building on a strong foundation and preparing the brand for continued growth.”

Today, BROXO continues to serve a wide range of customers, including restaurants, hotels, commercial facilities, and industrial operators that rely on high-performance water softening systems.

Distributed by APO Group on behalf of BROXO.

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Chevron Taps Emmanuelle Garinet to Lead Exploration Across Sub-Saharan Africa and the America

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African Energy Chamber

Chevron appoints exploration veteran Emmanuelle Garinet to lead discovery strategy across sub-Saharan Africa and the Americas, a move welcomed by the African Energy Chamber as positive for exploration investment

JOHANNESBURG, South Africa, March 13, 2026/APO Group/ –Energy supermajor Chevron has appointed Emmanuelle Garinet as Director of Exploration for the Americas and Sub-Saharan Africa, bringing one of the upstream industry’s most experience exploration geophysicists into a strategic leadership role overseeing discovery efforts across two of the world’s most important hydrocarbon regions.

 

The African Energy Chamber (AEC) – as the voice of the African energy industry – welcomes the appointment, with Garinet’s move to Chevron serving as a positive signal for Africa’s exploration sector. For the Chamber, placing an executive with decades of African exploration experience at the helm of a major international oil company’s discovery strategy could help unlock new investment across frontier basins, accelerate geological understanding and strengthen collaboration between operators and host governments.

 

Expanding Exploration Across Sub-Saharan Africa

Chevron’s African portfolio is entering a new phase of exploration-led growth as international energy companies continue to pursue new discoveries across frontier basins and established producing hubs.

 

Namibia has emerged as one of the most closely watched exploration regions in the world following a series of major deepwater discoveries in the Orange Basin. Chevron is currently evaluating prospects in the Walvis Basin, where the company plans to drill a new exploration well in PEL 82 between 2026 and 2027. The campaign follows earlier drilling in the Orange Basin, reflecting the company’s continued interest in Namibia’s rapidly evolving offshore petroleum system.

 

In West Africa, Chevron is expanding its deepwater presence in Nigeria after acquiring a 40% stake from TotalEnergies in offshore licenses PPL 2000 and PPL 2001. The company is expected to deploy a drilling rig in late 2026 targeting resources near the Agbami field as part of a broader deepwater growth strategy.

 

Angola remains a cornerstone of Chevron’s African portfolio where, in December 2025, the company achieved first oil at the South N’dola platform in Block 0, producing approximately 25,000 barrels of oil per day using existing infrastructure. Associated gas from the project is routed to the Angola LNG plant, supporting the country’s gas monetization strategy while reducing flaring.

 

For the AEC, these developments highlight the continued importance of exploration in unlocking new energy resources across the continent while supporting regional economic growth and energy security.

 

Americas Portfolio Provides Additional Growth

Emmanuelle Garinet brings decades of geological insight and international exploration leadership

Beyond Africa, Chevron maintains a large upstream portfolio across the Americas.

 

In the U.S. the company continues expanding production in the Permian Basin, where output is projected to reach around one million barrels of oil equivalent per day in 2026. Deepwater developments in the Gulf of Mexico also remains a key component of Chevron’s portfolio, contributing to long-term production growth.

 

In South America, Chevron’s position in Guyana’s prolific Stabroek Block – obtained through the company’s acquisition of Hess Corporation – places it within one of the world’s fastest-growing offshore petroleum provinces. Meanwhile, unconventional development in Argentina’s Vaca Muerta formation continues to support production growth in the region.

 

A Career Built on Global Exploration

Garinet’s career reflects more than three decades of experience in exploration geology, subsurface interpretation and international upstream leadership.

 

She began her career as a geophysicist, working on seismic analysis and subsurface evaluation before moving into management roles overseeing large exploration portfolios. Over time, she held senior leadership positions across multiple continents, including roles managing exploration programs in Nigeria, Gabon and South America.

 

Her tenure at TotalEnergies also spanned the transformation of the company from Elf Aquitaine to ToalFinaElf and ultimately TotalEnergies.

 

One of her most notable achievements was leading the exploration team behind the Venus discovery offshore Namibia – one of the largest deepwater oil finds in recent years and a project expected to move toward a final investment decision in 2026.

 

“Exploration leadership with deep technical expertise and real experience in Africa’s basins is critical as the continent seeks to unlock new resources and attract global investment,” says NJ Ayuk, Executive Chairman, AEC. “Emmanuelle Garinet brings decades of geological insight and international exploration leadership. Her appointment at Chevron sends a strong signal about the continued importance of African energy development.”

 

Garinet has also been a prominent advocate for African energy development and has frequently spoken at the annual African Energy Week conference in Cape Town, where she has highlighted the role of advanced seismic data, frontier exploration and efficient permitting systems in unlocking new opportunities across the continent.

Distributed by APO Group on behalf of African Energy Chamber.

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Business

From project intent to investable conversations: reducing the time from ‘interesting’ to ‘bankable’

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project

Structured matchmaking based on investor mandates and project characteristics, not general networking – the business breakfast on 19th May will provide insights into small structural or programmatic shifts

CAPE TOWN, South Africa, March 13, 2026/APO Group/ –Across power and water, there is no shortage of announcements, memoranda and pipeline lists. Yet investors, DFIs and lenders repeatedly describe the same frustration: a large share of project opportunities arrive too early, too thin or too ambiguously structured to move through real due diligence. Developers, in turn, often face a different reality: they are trying to progress projects inside complex permitting environments, uncertain offtake frameworks, misaligned stakeholder expectations and a grid that may not be ready when the project is.

The gap is not ambition. The gap is bankability and decision velocity.

Where deals stall in practice

Most projects do not fail because the technology is unproven. They stall because the fundamentals are not yet ready for capital. In practical terms, the friction points tend to cluster around:

  • Revenue certainty: offtake, tariff realism, creditworthiness and enforcement
  • Grid access: connection capacity, timelines and the transmission build-out required to make delivery feasible
  • Permitting and land: predictable sequencing, timeframes and stakeholder alignment
  • Risk allocation: clarity on what sits with the developer, the offtaker, the state and the financiers
  • Project preparation maturity: data room readiness, governance, delivery capability and credible timelines
  • Country and currency risk: the real cost of hedging, indexation and macro volatility

 

Africa does not lack projects. It lacks projects that are investable at speed.

 

What changes when you engineer the conversation

This is the logic behind the Project & Investment Network (P&IN) (https://apo-opa.co/4lo8Sha) at Enlit Africa: to create structured, decision-oriented engagements that help shorten the path from early interest to investable next steps.

In practice, that means designing a deal-making environment around mechanisms rather than marketing. The aim is not to create a “conference meeting calendar”. The aim is to reduce friction and increase the quality of conversations, by ensuring that the right people are in the room with the right level of information and the right intent.

 

P&IN is built around:

  • Structured matchmaking based on investor mandates and project characteristics, not general networking – the business breakfast on 19th May will provide insights into small structural or programmatic shifts and how they can exponentially change focus, delivery and outcomes. Join Bruce Whitfield, award-winning business journalist and best-selling author as we explore the business landscape for power infrastructure.
  • Targeted project briefings that focus on mitigating delivery constraints and risk allocation and realistic readiness milestones
  • Curated discussions with decision-makers from utilities, government and finance to pressure-test what is required to move projects forward
  • A practical emphasis on what happens next: defining the immediate milestones that shift a project towards bankability

Why this matters now

Africa’s infrastructure constraints are now delivery constraints. Grid expansion, reliability and industrial growth cannot wait for perfect conditions. Yet capital will only move at scale when opportunities are structured, risks are priced and delivery capability is evident.

 

P&IN exists to help close that gap by turning project intent into investable conversations and investable conversations into disciplined next steps.

 

Call to action:

For developers: Apply to present your project (https://apo-opa.co/40tikq6) to investors and DFIs through P&IN
For investors and DFIs: Request the investor pack and participation criteria
For utility and public sector leaders: Participate in decision-focused dialogues (https://apo-opa.co/4deEeEY) on delivery constraints and investment readiness

 

Register: https://apo-opa.co/4rzRWWx

Distributed by APO Group on behalf of VUKA Group.

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