Through the R tour, Canon is also launching its revolutionary mirrorless range of products for the first time in Nigeria – the EOS R3, EOS R5 C, EOS R7, and EOS R10
DUBAI, United Arab Emirates, August 24, 2022/APO Group/ —
In alignment with the company’s dedication to introducing innovative and technology-led imaging solutions in Africa, Canon (www.Canon-CNA.com)brings its much-anticipated R-tour to Nigeria. The tour sheds light on its upcoming products, closer to customer strategy, the rise of content creation as an industry in the country, and much more. Canon will also introduce for the first time in Nigeria, its revolutionary mirrorless range of products – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a much wider array of technology solutions in Africa.
Canon Central and North Africa is set to embark on the Canon R Tour journey to Nigeria that falls in line with the company’s vision to bring together the finest imaging technology solutions to the continent of Africa. Through the R tour, Canon is also launching its revolutionary mirrorless range of products for the first time in Nigeria – the EOS R3, EOS R5 C, EOS R7, and EOS R10.
Canon hosted a Masterclass with Canon Certified trainer Austen Udoh, on its renowned mirrorless products, followed by an open exhibition that put on display some of Canon’s best products for the audiences to touch and try on August 23rd, 2022. Furthermore, photography workshops will also be held on 24th and 25th August 2022 with Canon photographers who will shine light on their best tips and tricks to use Canon’s revolutionary full-frame R system lineup. Starting on August 24th, the photography workshops will commence with Canon ambassador Emanuel Oyeleke putting the spotlight on Canon EOS R3, followed by photographer Victor Modo on EOS R3, and finally, conclude on August 25th with PRO influencer Daniel Ehimen on EOS R5C.
The EOS R3 offers all the familiarity and speed of Canon’s celebrated EOS-1 series, with the innovation and versatility of the pioneering EOS R System whereas the EOS R5 C is a powerful, hybrid cinema camera that combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities.
Connecting, Communicating & Co-creating
Centering its vision of getting closer to its customers and imaging community in Nigeria, Canon has set up various experiential booths to facilitate audiences in getting an authentic experience of the Canon universe. A total of five different experiential booths promises a thrilling ride for the participants. The R series & Pro Printer booth will put on display the Canon R series line-up along with its different accessories as well as showcase the brilliance of the PRO printers through a live photoshoot and printing experience. The Canon Showroom will spark curiosity among visitors for Canon’s high-end DSLR range, the lineup of its Cinema products, along with Inkjet and laser printers. Likewise, the Documentary Production Booth will offer an exciting experience to avid documentary filmmakers and cinematographers by simulating a food documentary experience, while action and sports photography enthusiasts can experience diverse photography techniques to capture split-second moments at the action booth where it will showcase an exhilarating fast-paced aerial act performance. Lastly, there will also be a Service Check and Clean booth, where audiences can get their Canon gear checked and cleaned by professionals.
“The objective behind setting up these different booths is for our end users, enthusiasts and customers, and media to really get up close and personal with Canon products to gather all the knowledge, and additional tips and tricks they need to use their Canon products optimally. We truly practice what we preach, and the R-tour is a living testimony of Canon’s commitment to get closer to its customers. It gives us an opportunity to connect, learn, teach, communicate, and co-create with our passionate end users who are as eager to interact with us, as we are with them. The roaring success of our previous R-tours in Africa highlights the mammoth efforts taken by Canon to build long-lasting relationships with our consumers,” remarked Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
“Nigeria is a land of creativity and is home to the second biggest film industry in the world, there is absolutely no doubt that the country needs best-in-class photography and videography products and that’s precisely what we do. Canon and Nigeria are a perfect match for each other, and I know that this R-tour will help us fortify this bond of creativity even further,” he continues.
The last day of Canon’s R-tour in Nigeria, August 25th will witness the first ever African Canon Creators Summit, where content creators will be invited to learn and exchange knowledge on the nitty-gritties of content creation. The space will also help participants to better understand the significance of imaging and using the right equipment and tools to achieve the right outcome. The summit will also host a panel discussion on ‘The importance of quality content creation and how it can grow industries. In addition, content creators will be part of future local creator summits along with a performance-based opportunity to attend Canon Creator Summit in Dubai, and exclusive product offers to purchase Canon products.
The R series & Pro Printer booth will put on display the Canon R series line-up along with its different accessories as well as showcase the brilliance of the PRO printers
L-R: Mr. Amine Djouahra, Mr. Daniel Ehimen, Ms. Yagazie Eguare Mr. Emmanuel Oyeleke, and Ms. Olive Emodi
Spreading Goodness – Project Ire
Canon will commence its Project Ire through R-tour with a vision to support and sustain a year-long collaboration with influencers that are spreading goodness and giving back to their respective communities by generating awareness through their art-forms. Canon will collaborate with influencers that include Mofe Bamuyiwa, George Okoro, Princemeyson, Eleanor Goodey, Bedge, Aham Ibeleme and Gazmadu. Coinciding with the Canon’s Kyosei philosophy that stands for working and living together for the common good, the word ‘Ire’ stands for goodness and thus Project Ire will focus on bringing the goodness out of Canon’s avant-garde technology to further the cause of spreading goodness for different communities in Nigeria. The chosen influencers will be exclusively offered the opportunity to test drive Canon’s mirrorless line-up of products, along with a range of online and/or offline masterclasses in a bid to propel the wave of storytelling in Nigeria. Images captured by the influencers who are part of Project Ire will be printed on Canon Pro 300 Printer at the University of Lagos.
The Spirit of Storytelling
As part of the R-tour, Canon will also be announcing a partnership with Shuttersnetwork – a photo community based in Abuja, Nigeria in an endeavor to promote the spirit of storytelling through community engagement, content creation, and social media awareness. Canon’s online activities to generate community engagement in the Shuttersnetwork will include photo competitions, live sessions on Shutter’s network community page along with online panel discussions and masterclasses whereas the offline activities will include photo walks and physical masterclasses. Additionally, photography and videography campaigns and training will also be held by Canon to facilitate creation of inspirational content, along with the availability of Canon’s demonstration products for the network.
Canon Central and North Africa has successfully launched its R-tour previously in Morocco, Egypt and Kenya and intends to continue this journey of building relationships by getting closer to its customers throughout the African continent.
Click here (https://bit.ly/3dObyWK) for more details to join the Generation R Hub community!
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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