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Business in the Era of Everything-as-a-Service (XaaS) (By Eiji Ota)

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XaaS

Today, products, services, and experiences are all being swept up in the phenomenon of Everything-as-a-Service (XaaS) – remote and on demand access to any business offering provided as a service

DUBAI, United Arab Emirates, December 19, 2022/APO Group/ — 

By Eiji Ota, B2B Sales and Marketing Director, Canon Central and North Africa (Canon-CNA.com)

The ‘as-a-service’ model, whereby businesses can subscribe to a service or offering without the need to pay upfront, has revolutionised B2B operations forever. It was initially introduced, with Software-as-a-Service (SaaS), a pioneering business model for accessing software through the cloud. SaaS helped businesses offer a standard, distributed solution at a lower cost of entry. This new model also meant that customers no longer needed to worry about large installation and ongoing maintenance costs.

Two decades on from its mass introduction, and the SaaS model no longer exists solely within computing, but now touches every industry. While software industries have been spearheading the as a service model for decades, other industries such as print, are in the earlier stages of applying such models to their own business offerings. The market is moving at pace, and it was the cloud that fully accelerated its widespread popularisation.

More recent adaptations of the ‘as-a-service’ concept include Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS),and more, that utilise the cloud-based model and offer businesses increased flexibility to scale up or down based on need As the service is hosted in a shared environment, the service itself and updates can be rolled out instantaneously, and allows customers to outsource key business functions, revolutionising industry operations.

Today, products, services, and experiences are all being swept up in the phenomenon of Everything-as-a-Service (XaaS) – remote and on demand access to any business offering provided as a service.

The XaaS model

As early as 2018, it was predicted that the global XaaS market will surpass $340 billion by 2024[1]. The pandemic has only served to accelerate this trend as organisations have sought to adapt their business models to thrive in the new normal. In fact, 60% of adopters believe they are gaining a competitive edge through their use of XaaS[2]. Optimised running costs, freed up resources, faster implementation and providing customers with access to the most up-to-date technology are all benefits too great to ignore.

The rise of the ‘on-demand’ economy has created a shift in consumer behaviour where more is expected from businesses than ever before. The XaaS model uses ‘servitisation’, which is the transformation from merely selling products to also delivering services, to meet these increased demands. ‘Servistisation’ creates an opportunity for businesses to deepen customer relations through engagement and that collaboration is key to the success of an XaaS offering.

Beyond implementation to creating real customer value

Many companies have been using customer delivery techniques for years to analyse how customers are using products and rolling out updates accordingly based on feedback. However, the cloud has advanced this trend by making it easier for businesses to gain real time insights, facilitating a deeper understanding of customer journey.

It is now not enough for businesses to simply provide an as-a-service offering as a tick box. Investment in the model is key to creating a service that the customer sees true value in. Only by leveraging the cloud to engage and collaborate with customers, monitor their usage and make improvements to the product or service, accordingly, can you keep your business truly competitive.

The XaaS model naturally lends itself to a customer and provider collaborating to ensure that a user gets the best from what they are using

Engagement is the first building block to understanding consumption

Customers are directly connected to a business each and every time they use a product, service or function. The world is changing at speed and customers’ needs are evolving with it. Direct customer engagement allows companies to stay ahead of these changes and understand how, why, and when their product is being used.

Monitoring customer use to ensure a seamless user experience

Businesses can measure how customers are using a product, service or function through usage metrics such as adoption, what functionality is being used, and how quickly an action is completed. This gives them insight to identify and proactively fix any problems that could arise before they impact a customer’s experience. The XaaS model also presents companies with a space to evolve their service or test new strategies in an agile way.

Ongoing collaboration is vital for long-term investment

The XaaS model naturally lends itself to a customer and provider collaborating to ensure that a user gets the best from what they are using. In the old world of purchase and use, solution providers were not so connected to whether a customer managed to extract a purchase’s full value. However, flexibility and scalability has changed this dynamic.

Today, an ongoing collaboration between a customer and XaaS provider is key for long-term investment. The nature of the model means the buyer makes a repurchase decision every subscription term, reconsidering the value of the service more frequently than ever before. In fact, 80% of adopters agree that XaaS has led their organisation to reinvent business processes and even change how they sell to customers[3]. The XaaS model is seeing us into a new era, one in which we ‘pay by outcome’. This payment model holds businesses accountable for bolstering product value on a consistent basis.

XaaS: setting businesses up to thrive in the new normal

The XaaS model represents a new era for the ‘as-a-service’ model and its uptake is quickly becoming an essential building block for business growth. A true XaaS proposition must offer real engagement, close monitoring of a product in use, and a commitment to continuous improvement to meet today’s evolving customer demands. As more and more businesses implement an XaaS proposition it is increasingly difficult to stay competitive just by adding a digital connection and subscription model to current offerings. The as-a-service model is becoming an expectation for consumers, as the demand for convenience and ease is more prominent in a hybrid working world. Customers are now looking for true value in what they consume, and the as-a-service model is no exception.


[1] https://bit.ly/3YsYFV3

[2] https://bit.ly/3hzw1AL

[3] https://bit.ly/3hyOkGr

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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African Energy Week (AEW) 2026 Technical Sessions Put Technology Behind Africa’s Next Energy Projects in Focus

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Day 2 technical sessions at African Energy Week 2026 will examine frontier exploration, major gas developments, project economics and the technologies supporting Africa’s expanding oil, gas and LNG sectors

CAPE TOWN, South Africa, September 22, 2026/APO Group/ –African Energy Week (AEW) 2026’s Day 2 Technical Stages will put the technology and technical expertise behind Africa’s next wave of energy projects in focus, with sessions covering subsurface interpretation, deepwater exploration, gas development, project economics, digitalization, offshore operations and infrastructure.

 




  

The program will unfold across two exhibition-hall stages, with the Drill Room focusing on practical applications across exploration, gas development, offshore operations and LNG, while the Innovation Hub will examine frontier exploration, energy markets, digital technologies and infrastructure. Together, the sessions connect project-level technologies with the wider investment and development challenges facing Africa’s energy industry.

The day opens with GeoEnergy Petroleum Director Maged Fahim, who will examine how legacy and newly acquired subsurface datasets can be integrated with modern technologies to identify additional upstream opportunities. TGS Principal Exploration Advisor Felicia Winter will then focus on Angola’s deepwater basins, examining how modern seismic acquisition and imaging can be used to reinterpret existing data and evaluate frontier plays.

The discussions come as Angola seeks to build on renewed offshore activity. TotalEnergies announced in September that it plans to invest $10 billion in Angola over the next five years, including in exploration, while advancing its $6 billion Kaminho deepwater development.

Gas development will take center stage through two presentations by TotalEnergies. Alexandre Depiesse, GPI Venus, will address appraisal strategies and commercial viability for Orange Basin discoveries, while Mozambique LNG Operations and Project Director Nicolas Cambefort will examine development and optimisation of the Rovuma Basin gas resources. Mozambique LNG, a 13.1-million-ton-per-year project in Area 1 led by TotalEnergies, resumed activities in January 2026 following the lifting of force majeure, putting development of Mozambique’s major offshore gas resources back into focus.

AEW 2026 reflects the practical challenges facing Africa’s energy industry as projects move from resource potential toward development and production

The Republic of Congo National Showcase will provide another perspective on Africa’s expanding LNG industry. The country’s Congo LNG project reached a new stage in February 2026 with the start of commercial production from its second phase. The addition of the Nguya FLNG unit brought total liquefaction capacity to 3 million tons per year, expanding Congo’s ability to monetize its offshore gas resources.

The program will then broaden from individual projects to the continent-wide investment outlook with the launch of The State of African Energy 2027. AEC Senior Vice President Verner Ayukegba and S&P Global Energy Executive Director Max Pietzsch will present the outlook, covering upstream oil and gas, LNG, downstream markets, power, renewables and critical minerals against changing demand, trade flows and energy security requirements.

Project decision-making will remain under examination as S&P Global Energy Technical Research Analyst Tasnika Goorhoo presents “From Limited Data to Better Decisions: How Benchmarking Strengthens Upstream Project Outcomes.” The session will examine how comparative project data can help operators assess performance, costs and development outcomes.

NOV Vice President Mats Anderson will address offshore optimization through high-speed downhole connectivity and real-time distributed measurements, examining how faster access to downhole information can improve operational visibility and decision-making.

Infrastructure will also feature prominently, with Kenyon International West Africa CEO Victor Ekpenyong examining asset integrity and pipeline infrastructure through the company’s CACTUS and FlexSteel technologies. Honeywell Technologies Africa will close the technology-focused sessions with its end-to-end LNG offering, while SLB, InSwitch, the Petroleum Directorate of Sierra Leone and PETROSEN will bring additional perspectives on technology, digitalization and energy services.

“AEW 2026 reflects the practical challenges facing Africa’s energy industry as projects move from resource potential toward development and production,” said NJ Ayuk, Executive Chairman of the AEC. “From subsurface interpretation and deepwater exploration to LNG development, project benchmarking, digitalization and infrastructure, these technical sessions highlight the expertise and technologies needed to develop Africa’s resources efficiently and create lasting value across the energy value chain.”

AEW 2026 takes place from October 12–16 in Cape Town, bringing together governments, investors, operators and technology providers to discuss investment, project development and the future of Africa’s energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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Rising power costs put energy strategy at the centre of industrial competitiveness

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C&I Energy + Storage Summit Johannesburg to focus on the procurement, cost and investment decisions facing South Africa’s large energy users

JOHANNESBURG, South Africa, September 22, 2026/APO Group/ –The cost of electricity is no longer only an energy issue for South African businesses. It is increasingly a question of competitiveness, investment and long-term operational resilience.

Recent figures show the pressure on large power users. Business Day reported on 7 September that South Africa’s mining and industrial majors paid Eskom R115 billion for electricity in the 2025/26 financial year. According to Eskom’s annual report, industrial electricity demand fell by more than 22% over the same period as high power costs weighed on energy-intensive operations.

 




  

At the same time, major businesses are moving to alternative supply. Reuters reported on 26 August that South African mining companies are accelerating investment in renewable energy to cut costs, diversify supply and meet decarbonisation targets.

For commercial and industrial energy users, the question is no longer simply how to secure power. It is how to buy it, what to invest in, and which energy strategy makes the strongest commercial sense.

Energy procurement is becoming more complex

Businesses are now weighing several procurement options at once. Should they sign a long-term PPA? Buy through an electricity trader? Wheel renewable power across the grid? Invest in behind-the-meter generation? Add battery storage? Each option carries different implications for cost, risk, contracting and long-term flexibility.

These decisions will take centre stage at the C&I Energy + Storage Summit Johannesburg, taking place on 28–29 October 2026 at The Maslow Hotel, Sandton. The programme is built around the practical challenges facing energy buyers today, with a focus on real projects, commercial models and implementation rather than technology in isolation.

A programme built around the buyer’s decisions

The summit closes with the C&I Decision Clinic: Ask the Experts, a masterclass where attendees submit real project challenges in advance and receive practical, anonymised responses from experts. Questions on the table include whether to build onsite PV or sign a wheeled PPA, how much battery storage makes commercial sense, what a bankable project preparation pack should contain, and what financiers require before term sheet stage.

It follows The C&I Energy Playbook: Five decisions business leaders need to make now, a closing panel in which the moderators of key summit sessions distil the programme into the priorities C&I businesses should act on.

Other sessions address the questions buyers are asking now:

  • Energy storage beyond backup power: unlocking commercial value examines peak shaving, demand charge management, energy arbitrage and hybrid PV-plus-storage business models, along with the operational realities of dispatch, degradation and warranties.
  • Making public-private engagement work for you unpacks how wheeling agreements are structured in practice, where interface risks arise, and how businesses can engage utilities and municipalities early.
  • Reducing energy costs without building new generation is a case-study-led workshop on energy efficiency, operational optimisation, demand response and digital energy management.
  • Projects Spotlight gives energy users the floor to share the strategies they have implemented, the lessons learned and the outcomes achieved.

The programme opens with the keynote panel Threats and opportunities in South Africa’s industrial future, bringing together policymakers, industrial leaders, financiers, and energy and water experts.

Bringing energy buyers into the conversation

The summit’s Hosted Buyer Programme is designed for qualified end-user energy buyers across sectors including mining, manufacturing, property, agriculture and other energy-intensive industries. Hosted buyers take part in the full programme and receive curated engagement with solution providers across energy procurement, storage deployment and project development.

Four events, one venue

The summit is co-located with the EIUG Conference, Water Security Africa and the Data Centre Summit, bringing the energy, water and digital infrastructure communities together in Sandton. It is brought to you by Enlit Africa, with ESI Africa as host media, and is accredited by the SAIEE.

Qualified commercial and industrial energy users can apply for the Hosted Buyer Programme at https://apo-opa.co/4yPnXOg, and bring their project questions to the Decision Clinic.

Full programme: https://apo-opa.co/4xK2ANv

 

Distributed by APO Group on behalf of VUKA Group.

 




 

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Beyond the carbon credit: Who sets the terms for Africa’s carbon markets?

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From project ownership and verification to pricing and benefit-sharing, CMAS 2026 will bring African market leaders and global decision-makers together to examine who creates and captures value

KIGALI, Rwanda, September 22, 2026/APO Group/ –A carbon credit may be traded as a single unit, but its value is shaped long before it reaches a buyer. Decisions about project ownership, finance, data, verification and benefit-sharing determine who participates, who carries the risk and who ultimately benefits. As new regulations and international partnerships expand market access, these questions are becoming increasingly important across Africa.

 




 
 

They will be central to the Carbon Markets Africa Summit (CMAS) 2026, taking place from 13 to 15 October at the Kigali Convention Centre in Rwanda. The summit will convene African governments, project developers, investors, buyers and technical experts involved in decisions across the carbon-market value chain.

Countries are approaching these decisions from different regulatory, economic and environmental positions. While recent developments in East Africa demonstrate growing market activity, questions concerning international requirements, technical capacity, investment and benefit-sharing are relevant across Africa.

Ousmane Fall SARR, Coordinator of the West African Alliance on Carbon Markets and Climate Finance, says:

“African countries are developing carbon markets from different starting points. Stronger African expertise and regional cooperation will be important if the continent is to contribute to the standards and market practices that determine how its projects compete, attract investment and create value.”

Against this continental backdrop, East Africa provides a timely example of how the market is developing. In January 2026, Rwanda and Singapore invited applications for carbon-credit projects under their bilateral Implementation Agreement, aligned with Article 6 of the Paris Agreement. Credits from authorised projects may be used by eligible Singapore-based carbon tax-liable companies to offset up to 5% of their taxable emissions, subject to both governments’ requirements.

African countries are developing carbon markets from different starting points

Across the continent, carbon market frameworks are rapidly taking shape. Kenya and Uganda are strengthening regulatory oversight, regional partnerships are helping governments build market capacity and infrastructure, and South Africa is advancing reforms to modernise its carbon-credit ecosystem and attract investment. Together, these developments are bringing greater focus to questions of authorisation, project ownership, verification, pricing and access to international buyers, while also raising expectations that carbon finance should deliver sustainable economic and development value beyond the credit itself.

Emmanuelle Nicholls, Portfolio Director for CMAS, says:

“A carbon credit may be the final product, but behind it are decisions about ownership, data, risk, pricing and who ultimately benefits. The conversations in Kigali will examine what credible participation looks like across the full carbon-market value chain.”

These decisions have consequences beyond individual transactions. Carbon finance is increasingly connected to conservation, agriculture, soil restoration, food security, clean energy and waste management. Its success will therefore also be judged by whether projects produce credible environmental outcomes and lasting benefits for African economies and communities.

A practical example comes from the Chinko Conservation Area in the Central African Republic, where revenue from the Chinko Carbon Project is channelled through a community fund that supports locally selected initiatives, including the expansion of a medical centre in Agoumar. At CMAS 2026, African Parks and Welthungerhilfe, both Bronze Sponsors, will share perspectives on how carbon finance can support conservation, climate resilience, food systems and community development, while highlighting broader questions around project governance, impact and the distribution of value.

From project-level impact to market-wide structures, these questions will underpin discussions at CMAS 2026. The programme will address government authorisation, buyer requirements, pricing and offtake, investment risk, early-stage finance, registries and African measurement, reporting and verification capacity. It will connect the question of who sets the terms with the practical requirements for building credible, investment-ready projects and transactions.

CMAS 2026 is hosted by the Ministry of Environment of Rwanda, with UNDP and the African Development Bank as host organisations, the Development Bank of Southern Africa as host partner and AUDA-NEPAD as strategic institutional partner.

Taking place ahead of COP31, CMAS will focus attention on the decisions behind every carbon credit and what they mean for African governments, projects, investors and communities.

Distributed by APO Group on behalf of VUKA Group.

 




 

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