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Boomplay Receives Globally Recognized IAB Open Measurement SDK Integration Certification

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This certification, achieved through testing of Boomplay’s OM SDK integration, confirms that Boomplay adheres to industry standards for third-party ad viewability and measurement

LAGOS, Nigeria, May 11, 2022/ — Boomplay (www.Boomplay.com), the #1 music streaming service in Africa, has announced that they received IAB Tech Lab’s Open Measurement SDK (OM SDK) Integration certification. The Open Measurement SDK, provided by IAB Tech Lab, is a viewability measurement SDK for in-app advertising and desktop and mobile web browsers. OM SDK enables third-party viewability and verification measurement without requiring multiple ad verification vendors (measurement providers) SDK integrations.

This certification, achieved through testing of Boomplay’s OM SDK integration, confirms that Boomplay adheres to industry standards for third-party ad viewability and measurement. 

This certification brings Boomplay’s advertising partners several benefits. Buyers can purchase inventory with more confidence as inventory that is Open Measurement compliant offers advertising partners greater transparency into their media buying campaigns. For advertisers, OM SDK compliant inventory enables them to measure and analyze their ad spend with confidence accurately.  

For Boomplay’s developer partners, this certification benefits them in that, with a single solution for viewability and measurement, they will no longer need to implement multiple third-party SDKs from different measurement providers. In turn, this eliminates the need for proprietary solutions and improves user experience by eliminating the native app footprint and memory utilization. They will also be able to offer higher quality, measurable inventory gaining fetches, higher eCPMs, and overall can help to increase their revenue.

Boomplay’s Head of Business Development, Shawn Pan, said in a statement, “As a platform committed to driving the growth of the music industry in Africa, we have to stay true to strategic means of ensuring that transparency, credibility and ease are our watchwords as we continue to provide services to our brand partners. The easier it is for our advertisers to navigate our ad platform, the more businesses we can get and the higher the revenues we can raise for artists on our platform. We will continue to develop new ways to ensure we reach our goals across all our initiatives through partnerships and certifications such as this one.”

“It is great to have Boomplay added to the growing list of companies certifying for the Open Measurement SDK. This certification demonstrates Boomplay’s commitment to building an ecosystem where buyers have flexibility in the measurement partners they choose to work with and further improving the inter-operability in our industry. Congratulations to the Boomplay team on this certification.” Jarrett Wold, Senior Director of Compliance Programs, IAB Tech Lab  

With Boomplay’s known aim of helping the African music ecosystem reach its full potential, this certification reveals its commitment to giving associated brands access to reach and connect with their target audience while operating with the highest standards of data compliance and transparency. Through the brand ads on Boomplay, artists on the platform will make more revenue from their music sales while music lovers enjoy ad-supported free streaming.

This certification gives Boomplay validated credibility for adhering to global industry standards in digital advertising and the digital marketing supply chain.

Distributed by APO Group on behalf of Boomplay.

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Ministers among hundreds of energy-sector leaders to attend AOW event

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Sinclair

The event kicks off with an invitation-only ministerial symposium focused on the theme of “Fostering innovation, attracting investment, and promoting sustainable growth in the oil, gas, and energy sectors”

CAPE TOWN, South Africa, October 4, 2024/APO Group/ — 

AOW: Investing in African Energy (https://AOWEnergy.com) – Africa’s leading oil, gas and energy event – has confirmed attendance for more than 80 ministers and senior officials, representing African governments, energy departments and regulators at next month’s event.

These influential stakeholders will be among the more than 1 600 senior delegates and industry leaders who will be attending the event to develop policy, share discoveries, secure investment, and shape Africa’s energy future.

The event kicks off with an invitation-only ministerial symposium focused on the theme of “Fostering innovation, attracting investment, and promoting sustainable growth in the oil, gas, and energy sectors.”

Given the recent major oil-and-gas discoveries across Africa, the energy transition and major geopolitical events, it is clear that the energy sector needs positive intervention

Among the officials and government ministers attending will be energy leaders from South Africa, Nigeria, Namibia, Cote d’Ivoire, Mozambique, DRC, Ghana, Kenya, Madagascar, Eswatini, Uganda, CAR, Guinea Conakry, Guinea Bissau, Ethiopia, The Gambia, Gabon, Malawi, Morocco, Zanzibar, Liberia, Senegal, Congo Brazzaville and Sierra Leone.

In addition, the event will feature high-level delegations from numerous national oil companies, as well as multilateral bodies including the African Union, (AU), African Energy Commission (AFREC), African Petroleum Producers’ Organization (APPO) and the Southern African Power Pool (SAPP).

AOW will see these energy leaders networking with C-suite executives and decision-makers from more than 760 top energy companies at daily networking events, to discuss insights, forge new relationships, and negotiate major energy deals.

“We are so excited to see the calibre of delegates at this year’s AOW event,” says Chief Executive Officer of Sankofa Events, Paul Sinclair. “Given the recent major oil-and-gas discoveries across Africa, the energy transition and major geopolitical events, it is clear that the energy sector needs positive intervention. The high-powered attendance proves AOW is a key platform to enable this intervention.”

Key themes to be discussed at this year’s AOW will be sustainable upstream development; expanding gas value chains; renewables and new energies; adoption of best-in-class technologies; and access to finance.

AOW: Investing in African Energy will culminate in a special anniversary party at Groot Constantia Vineyard to celebrate 30 years of the AOW event.

Distributed by APO Group on behalf of AOW: Investing in African Energy.

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Afreximbank approves US$20.8 million for Starlink Global’s cashew factory project in Lagos

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The facility is expected to promote value addition which will guarantee increased earnings to the company while also fostering the creation of about 400 new jobs

CAIRO, Egypt, October 4, 2024/APO Group/ — 

African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has approved a US$20.8 million financing facility for Nigeria-based Starlink Global & Ideal Limited to enable the company construct and operate a 30,000-metric tonne per annum cashew processing factory in Lagos.

We are delighted at this partnership which promises to deliver significant impact on employment in Nigeria

According to the facility agreement signed in on July 22, 2024, Afreximbank will provide the funds in two tranches with the first tranche of US$7.48M going toward capital expenditure for the construction of the factory and the second, totalling US$13.25M to be deployed as working capital for the operations of the factory.

The facility is expected to promote value addition which will guarantee increased earnings to the company while also fostering the creation of about 400 new jobs once the factory becomes operational. It is also expected to support about 40 small and medium-sized enterprises.

Commenting on the transaction, Mrs. Kanayo Awani, Executive Vice President, Intra Africa Trade and Export Development, Afreximbank, said that by supporting Starlink Global to establish a modern processing facility, Afreximbank is making it possible for Africa to add value to its agro-commodities, thereby facilitating exports and subsequent inflow of much-needed foreign exchange into the continent.

“We are delighted at this partnership which promises to deliver significant impact on employment in Nigeria. It will contribute to value creation and to the development of the local community while also improving the lots of smallholder farmers and small business suppliers that will work with Starlink across the value chain,” Mrs. Awani added.

Distributed by APO Group on behalf of Afreximbank.

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Sonangol to Lead Decarbonized Oil & Gas (O&G) Development, Says Angolan National Oil Company (NOC) Head

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Participating in an on-stage interview at Angola Oil & Gas 2024, Sonangol CEO Sebastião Gaspar Martins emphasized that oil and gas remains a core focus for the national oil company

LUANDA, Angola, October 3, 2024/APO Group/ — 

Angola’s national oil company Sonangol reiterated its commitment to driving sustainable hydrocarbon development during the Angola Oil & Gas (AOG) conference this week. Speaking during an “In-Conversation with” session, Sonangol CEO Sebastião Gaspar Martins stated that the company will not abandon oil and gas, but rather advance decarbonized oil and gas development.

We are looking at opportunities in the gas sector and have identified the right partner to develop non-associated gas

By investing in upstream oil and gas production while prioritizing low-carbon projects, Sonangol aims to boost national crude output, while diversifying and decarbonizing the industry. The NOC is focusing efforts on non-associated gas development, as well as alternative energy sources such as solar.

“We are looking at opportunities in the gas sector and have identified the right partner to develop non-associated gas. Gas produced from Angola LNG will be used for the production of fertilizer and we are evaluating the utilization of gas in the south of the country, linking gas with steel industries. We also have a blue carbon project, linked to the reduction of carbon through the plantation of mangroves. We have one area in Luanda and have identified four additional areas for this,” stated Gaspar Martins.

Sonangol has undergone transformation in recent years: following the creation of the National Oil, Gas & Biofuels Agency (ANPG) in 2019, Sonangol transferred its role as national concessionaire and regulator. This transformation has aimed to make Sonangol more competitive and strengthen its capacity as an upstream operator. Concurrently, the government is partially privatizing the NOC, with privatization set to be complete in 2026. This process will enhance financial capacity, allowing Sonangol to drive new upstream projects forward.

“The transformation of Sonangol started several years ago, when we passed the regulatory, concessionaire role to the ANPG. At the time, we transferred almost 600 employees to the ANPG. After that, Sonangol underwent a restructuring program where we created five core business units from 36 different entities – starting with exploration and production. We want to go public, but we want to do it properly. So, we are currently going through all the processes to do this,” stated Gaspar Martins.

Distributed by APO Group on behalf of Energy Capital & Power.

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