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Basketball Africa League Names PUMA as League’s Official Outfitter Ahead of 2026 Season

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The collaboration, which will begin with the 2026 BAL season that tips off on Friday, March 27 at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan and referee apparel

Our collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular

DAKAR, Senegal, March 17, 2026/APO Group/ —
  • ​PUMA to Supply Official BAL Team, Fan and Referee Apparel
  • Sixth BAL Season Tips Off on March 27 in South Africa; Tickets on Sale Now

 

The Basketball Africa League (BAL) (https://BAL.NBA.com) and PUMA, one of the world’s leading sports brands, today announced a multiyear collaboration that makes PUMA the Official Outfitter of the BAL.

The collaboration, which will begin with the 2026 BAL season that tips off on Friday, March 27 at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan and referee apparel, including game uniforms, warm-up gear, practice wear, accessories, and branded tops for participants in the league’s social impact and player programming.

The fanwear, which reflects the energy, diversity and creativity of African basketball culture, will be available this season at BAL arenas, the BAL’s e-commerce store at https://BALStore.NBA.com, PUMA’s e-commerce store at https://za.PUMA.com, and at the three NBA Stores and two PUMA stores in South Africa.

“Our collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular,” said BAL President Amadou Gallo Fall.  “PUMA’s innovation, creativity and deep connection to the continent’s sports ecosystem and our game make them an ideal partner to help us continue to raise the standard of African basketball, enhance the experience for teams, players and fans, and drive the BAL’s continued growth.”

“The collaboration with the BAL is an important step in PUMA’s brand commitment to growing the game worldwide,” said PUMA Vice President Sports Marketing & Sport Licensing, Johan Adamsson. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally.”

PUMA joins the BAL’s roster of partners that also includes Foundational Partner Rwanda Development Board and Official Partners Afreximbank, Air Senegal, Amazon Web Services, Castle Lite and RwandAir.

Tickets for the Kalahari Conference group phase are on sale now at Ticketmaster.za (https://apo-opa.co/4db9e95). Tickets for Playoffs and Finals are on sale at BAL.NBA.com/Ticket (https://apo-opa.co/4uxRMBF). Fans who purchase tickets will also have free access to the BAL Fan Zone at each arena.

Additional information about the 2026 BAL season will be announced in the coming days.

Distributed by APO Group on behalf of Basketball Africa League (BAL).

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Sanya Asian Beach Games Conclude, Showcasing China’s Openness and Asian Unity On and Off the Field

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SANYA, CHINA – Media OutReach Newswire – 30 April 2026 – The ninth day of competition marked the conclusion of the sixth Asian Beach Games in Sanya, bringing the multi-sport event to a close. Gathering over 1,600 athletes from 45 countries and regions across Asia, the Games not only delivered high-level competition but also offered a window into the new phase of openness following the island-wide special customs operations of the Hainan Free Trade Port (Hainan FTP).

The smooth staging of the Games demonstrated Sanya’s capacity to host major international events. From competition venues stretching across 22 kilometers of coastline, to 22 designated hotels accommodating domestic and international guests, and the support of 4,680 volunteers, as well as touristic and cultural engagement activities, the host city’s organization and services received broad recognition. Abdulaziz Baeshen, Secretary General and CEO at the Saudi Olympic & Paralympic Committee, said, “The organization of this Asian Beach Games has been of a very high standard, once again demonstrating China’s outstanding capability in hosting major international sporting events.”

The success of the Games was underpinned by the policies of the Hainan FTP. Benefiting from visa-free access for citizens of 86 countries and event-specific facilitation measures, cross-border travel was efficient and seamless. Qatari athlete Ahmed Elmeniawy said, “The entry procedures were extremely convenient. It took less than two minutes to complete all arrival formalities — a truly excellent experience.” An official from the Saudi Olympic Committee also noted that the FTP policies and visa-free arrangements facilitated participation by delegations and promoted bilateral sports exchanges.

During the Games, Sanya launched a series of cultural tourism activities and consumer incentive packages centered on a “spectating plus vacation” model, boosting the integration of sports and tourism consumption. At the same time, the Asian Beach Games served as a platform for exchanges among Asian countries. During his visit to Hainan, Thomas Bach, Honorary President of the International Olympic Committee, said he felt “the unity of Asia.” Raja Randhir Singh, President of the Olympic Council of Asia, noted that despite differences in language and traditions, a shared passion for sport brings people together.

Although the Games have concluded, openness and cooperation continue. The event has provided valuable experience for the Hainan FTP in hosting major international events and demonstrated China’s continued efforts to expand high-level opening-up. The FTP will continue to deepen international exchanges and cooperation with an open and inclusive approach.

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6th Asian Beach Games opens in Sanya

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SANYA, CHINA – Media OutReach Newswire – 28 April 2026 – The 6th Asian Beach Games opened on Wednesday evening in China’s tropical resort city of Sanya, with the opening ceremony held at the seaside Yasha Park.

Chinese State Councilor Shen Yiqin declared the Games open after 45 delegations marched in for the continental Games, which had previously been scheduled to be held in 2020.

After having twice been postponed, chiefly due to the COVID-19 pandemic, the Sanya Games has drawn around 10,000 participants, including 1,790 athletes.

The Games marks the first time Hainan has hosted a continental-level beach sports event. It is also the first major international sporting event since the island-wide Hainan Free Trade Port was inaugurated last December.

Scheduled from April 22 to 30, the Games features 14 sports, 15 disciplines and 62 events. It is the second time that China has hosted the Asian Beach Games, after the 2012 edition in Haiyang, Shandong Province.

China has sent a delegation of 255 members, including 171 athletes, competing in 13 sports and 60 events, marking the country’s highest participation in Asian Beach Games history.

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Vibrant Cultural Exchange Activities at ABG Athletes’ Village Foster Friendship Among Asian Youth

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SANYA, CHINA – Media OutReach Newswire – 24 April 2026 – From April 22 to 30, the 6th Asian Beach Games (ABG) is being held in Sanya, Hainan, China. The Athletes’ Village, located at the Mangrove Tree Resort World Sanya Bay, has become a vibrant hub for athletes from across Asia to gather and connect.

From China’s Hainan rice noodles and India’s curry prawns to South Korea’s kimchi, a mouthwatering array of regional delicacies is on display. As athletes savor diverse flavors and share their culinary cultures, friendships are quietly blossoming over the shared joy of food.

Beyond cuisine, the Village also hosts activities that blend traditional Chinese culture with local Hainan charm. These events allow nearly 1,800 athletes from 45 countries and regions to use culture as a bond to forge genuine friendships off the field, perfectly embodying the Games’ aspiration of “Passing Friendship, Meeting in Sanya.”

As a main thoroughfare, the corridor in the Athletes’ Village International Zone buzzes with activity. Athletes from various nations often gather here to share amusing training stories, hometown delicacies, traditional songs and dances, and local folklore. Amid this lively hubbub, language and geographical barriers begin to close effortlessly. More than just a place to rest, the Village has become a true “home away from home” for the Games.

“I believe that when we come together for sports and cultural exchange, the most important thing is to fully engage in the sports themselves. That’s what helps us build friendships, and it’s a wonderful experience,” said Chaladol Boonsri, a Thai team official. He noted that athletes from across Asia have gained a deeper understanding of one another through these activities, forging closer ties that will ultimately make the world a better place.

The local Hainan cultural experience has become one of the most anticipated highlights of these exchange activities. Xing Liting, head of the Intangible Cultural Heritage (ICH) Exhibition Area at the Village, explained that athletes can get up close to ICH items such as Li brocade, coconut carving, and Li pottery, personally experiencing the unique charm of Hainan culture. On the other side of the Village, the Traditional Chinese Medicine (TCM) clinic has also proven highly popular, with many athletes making special trips to experience traditional therapies such as Tuina (massage) and moxibustion.

“I really love this experience. Immersing myself in Chinese culture is truly enjoyable,” said Chmaissani Issa, a Saudi Arabian ju-jitsu athlete, after trying his hand at Hainan rattan and bamboo weaving.

During the Games, the Athletes’ Village will host eight themed cultural performances, including “Quintessence of China,” “Joyful Songs of the Sea,” and “Trendy Sounds of the Free Trade Port.” The debut performance, “Quintessence of China,” took the stage on April 19. The spectacular show had athletes involuntarily clapping along to the rhythm. “This is my first time watching a Chinese performance in an Athletes’ Village, and it’s incredibly interesting,” Issa added.

An official from the Sanya ABG Organizing Committee stated that a professional service team had been assembled to fully address athletes’ daily needs during the competition. By offering diverse forms of care, such as birthday wishes and congratulatory messages for medal winners, the committee ensures that athletes can fully concentrate on their events while fostering mutual understanding and friendship in a relaxed and joyful atmosphere.

The 6th ABG marks the first comprehensive international sporting event held after the launch of independent customs operations at the Hainan Free Trade Port. The cultural exchange activities at the ABG Athletes’ Village not only serve as a bridge of communication for Asian youth but also showcase Hainan’s openness and inclusiveness to the world. “I look forward to making more friends, sharing training experiences, and exploring different cultures,” said Shhijir-Erdene Bat-Enkh, a Mongolian beach volleyball player. “This will undoubtedly become a beautiful, unforgettable memory for me.”

As the Games progress, the cultural exchange activities within this “home away from home” will also continue, allowing the seeds of friendship to take root and grow amidst the coconut breezes and coastal scenery of Sanya, and ensuring the spirit of the Asian Beach Games is continuously passed on through cultural integration.

 

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