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Back in Nairobi for 2023: Celebrating the 20th edition of East Africa Com

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East Africa Com

The event will once again reunite the region’s tech leaders, telecom c-suite executives, promising start-up founders as well as senior regulators and government officials

NAIROBI, Kenya, April 5, 2023/APO Group/ — 

East Africa’s premier technology, telecommunication, media, and broadcasting event will return to Nairobi on 25-26 April after a three-year digital hiatus. Celebrating its 20th anniversary, the event will once again reunite the region’s tech leaders, telecom c-suite executives, promising start-up founders as well as senior regulators and government officials as over 50 industry heavyweights from Safaricom, Telkom Kenya, Kenya’s Ministry of ICT, Innovation and Youth Affairs, Djibouti Telecom, Google, Microsoft, Airtel, and more take to the event’s stage to impart their wisdom.

As one of the continent’s tech powerhouses where the pace of new technologies adoption such as 5G remains high, East Africa, as it continues its digital transformation journey, offers exciting opportunities which will be analysed in the event’s programme, alongside barriers that need to be overcome to unlock the region’s full tech potential.

East Africa Com will delve into a great variety of highly time-sensitive topics. From exploring topics around the 4IR and how East African can lead in an era of economic disruption to combatting cyber-attacks threats, or the next phase in the region’s fintech revolution and the war for talent, East Africa Com will present a rich and diverse agenda.

“In a sector as dynamic as tech, in a region as diverse as East Africa, we want to showcase and celebrate the incredible pace of innovation as well as the resilience of the region’s tech sector” explains Ciara McDonald Heffernan, Event Director for East Africa Com. “Our ambition is clear: We are committed to building a programme that will help educate the industry on some of the exciting projects and play a key role in facilitating strong partnerships across the region.”

Some of the sessions attendees can look forward to include a panel uniting East African Operators including Andy Halsall, CEO at poa!, Gerishon  Gitonga, Head of Network Planning at Safaricom and Bonface Ndawala, CEO at Malcel discuss novel routes to delivering meaningful connectivity to underserved areas.

Last mile connectivity will be key to unlocking the next stage of East Africa’s Digital transformation and we look forward to having our Opening Keynote, George Njuguna, Director, Information Technology (CIO) at Safaricom share his insights on Vision 2030 and the role of Technology Talent and Digital Skills in Building East Africa’s Digital Economies.

An important aspect of this Digital Transformation has been the evolution of telcos in the region, and we will be gathering experts from Djibouti Telecom, Telkom Kenya and TESPOK to analyse the evolution of telcos in the region and the importance of putting digital at the heart of East Africa’s telecommunication strategies.

We will also be welcoming key policymakers at the event, and we are looking forward to hearing from experts from the Deputy Director at Kenya’s Ministry of ICT, Innovation and Youth Affairs, Google, Telkom Kenya and Microsoft who will share their insights (https://apo-opa.info/3nPcsaF) on how best to regulate the tech sector to spur innovation and combat some of the key barriers to growth.

Overall, the two-day programme will explore the role of technology in driving socio-economic growth by tackling some of the most pressing challenges faced by the region today.

The two-day programme will explore the role of technology in driving socio-economic growth by tackling some of the most pressing challenges faced by the region today

A powerful start-up focused platform

To mirror East Africa’s vibrant start-up scene, the event will host a dedicated one-day platform, AHUB East, to bring the region’s most inspiring startup founders under one roof on 26 April. The agenda will see discussions articulated around key topics such as empowering startups to face investors or how East Africa’s tech startup ecosystem can contribute to the region’s sustainable future. Especially anticipated is the timely fireside chat discussion on the impact of the Silicon Valley Crisis and what lessons Eastern African startups can learn to best future-proof their businesses.

To guide the discussions, AHUB East brings an inspiring mix of entrepreneurs, investors and other experts to take to the stage, including Gibson Kawago, Founder at WAGA Tanzania, John Kamara, Founder at AFAYREKOD, Jay Katatumba, Investor Director at Africa50 or Stephen Ogweno, CEO at Lifesten Health

Beyond knowledge-sharing, AHUB East will also help unlock new business opportunities by fostering connections between founders and investors. It will also see some of the region’s most promising startups battle on stage during a live pitch competition where judges Laurie Fuller, Venture Partner at Raiven Capital, Dario Giuliani, Founder & Director at Briter Bridges and John Kimani, Developer Ecosystem Program Manager at Google Kenya will put them to the test to crown the winner.

AHUB East’s live pitch competition judge, Laurie Fuller, explains that “Judging start up pitches is like unearthing hidden gems, each glint revealing the boundless potential of human ingenuity and the promise of a brighter future.”

Celebrating East Africa’s tech pioneers

On the evening of 25 April, the East Africa Com Awards will recognize and celebrate the best and brightest in the region who are driving digital transformation. The seven award categories will put the spotlight on the individuals, organizations, and companies for their commitment and achievements in the digital space. The awards include Inspiring Leader of the Year, Female Innovator of the Year, Fintech Innovation of the Year, Startup of the Year, Connectivity Champion of the Year, Changing Lives Award and Most Innovative Product or Service of the Year.

After receiving close to 100 applications, the shortlisted candidates are now subject to a round of public votes until 14 April that will determine the top three finalists across each category. Their award submissions will then be submitted to a panel of judges before the winners are unveiled during the exclusive awards ceremony.

The event will be a great opportunity to recognize the hard work and dedication of those who are at the forefront of the region’s digital revolution. It is also an opportunity to learn more about successful business models and innovative approaches. The East Africa Com Awards will be a great platform to connect with industry leaders, share experiences, and build relationships that could open new doors for growth and success.

A platform for leaders

Featuring high-level presentations and tailored roundtable discussions, the LeadersIn East Africa Summit taking place on 25 April is a unique opportunity to interact with senior corporate and government leaders to identify tomorrow’s opportunities and challenges.

These interactive, curated, invite-only sessions will explore the current critical issues affecting Africa’s development, with industry leaders, policymakers, regulators, and other ecosystem players working to progress the region’s digital transformation journey. The closed-door roundtables provide a unique forum to build meaningful connections, share experiences and drive valuable outputs and will focus on topics as important as the war on talent, driving gender equality, the role of telcos in driving digital inclusion and responsible leadership.

Distributed by APO Group on behalf of East Africa Com.

Energy

South Sudan’s Joint Operating Companies to Engage International Partners at South Sudan Oil & Power (SSOP) 2026

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DPOC, GPOC and SPOC will connect with international contractors, technology providers and financiers to explore opportunities to restore production, improve recovery and upgrade existing petroleum infrastructure

JUBA, South Sudan, November 12, 2026/APO Group/ –South Sudan’s joint operating companies, Dar Petroleum Operating Company (DPOC), Greater Pioneer Operating Company (GPOC) and Sudd Petroleum Operating Company (SPOC), have been confirmed as sponsors of South Sudan Oil & Power (SSOP) 2026, taking place November 24–25 in Juba. Responsible for South Sudan’s producing oilfields, the three companies represent major commercial opportunities for international oilfield service providers, engineering contractors, equipment suppliers, technology developers and financiers seeking to support the rehabilitation and expansion of the country’s petroleum industry.
 




 

 

Returning for its seventh edition, under the theme Resource Renaissance – Energy-Fueled Growth for a New Generation, SSOP 2026 comes as South Sudan targets an increase in crude production from approximately 170,000 barrels per day (bpd) to 230,000 bpd in the short term. Achieving this ambition will require investment in mature-field rehabilitation, enhanced oil recovery, well interventions and modern operating technologies, creating commercial opportunities for international oilfield services companies.

DPOC, GPOC and SPOC are central to this production growth strategy, operating established petroleum assets through joint ventures involving national oil company Nilepet and international partners. Their participation at SSOP 2026 will provide prospective commercial partners with opportunities to engage directly with the companies responsible for maintaining and expanding production from South Sudan’s existing fields.

GPOC, whose consortium includes China National Petroleum Corporation (CNPC), Nilepet and ONGC Videsh, operates Blocks 1, 2 and 4 in Unity State. In May 2026, the company increased production to approximately 60,158 bpd from 40,000 bpd, supported by reservoir studies, production enhancement measures and field development activities. The increase demonstrates the potential for targeted technical interventions to improve recovery and extend the productive life of mature oilfields.

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DPOC operates Blocks 3 and 7 in Upper Nile State, including the Paloch production area. The company, whose consortium includes CNPC, Nilepet, Sinopec and Tri-Ocean, was producing approximately 100,000 bpd as of June 2026. Its established operations present opportunities for drilling contractors, reservoir specialists, engineering firms and equipment suppliers to support production optimization, well development and infrastructure upgrades.

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South Sudan also reached a preliminary agreement in October 2026 to transfer PETRONAS’ former stakes in DPOC and GPOC to Russian state-owned Zarubezhneft, potentially bringing additional expertise in mature-field rehabilitation, enhanced oil recovery and infrastructure development to the country’s upstream sector.

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Meanwhile, SPOC, which operates Block 5A, contributes approximately 14,000 bpd to national production. Its operations offer further opportunities for technical partnerships focused on sustaining output, rehabilitating existing facilities and improving operational efficiency.

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Beyond brownfield optimization, the joint operating companies’ established partnerships also provide a foundation for broader upstream investment, including opportunities to collaborate with Nilepet on the development of South Sudan’s available exploration acreage. With 14 exploration blocks open to prospective investors, the country is seeking international operators and financiers to accelerate greenfield development and expand its future production base.

As sponsors of SSOP 2026, DPOC, GPOC and SPOC will provide international industry players with an opportunity to engage with South Sudan’s established operating companies and explore commercial partnerships across the upstream value chain.

To register for South Sudan Oil & Power 2026 in Juba on November 24–25, visit: https://SouthSudanOilPower.com/

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Creative Africa Nexus (CANEX) Create-thon, Powered by Gebeya, Announces Nine Winners at Afreximbank’s Creative Africa Nexus Weekend (CANEX WKND) 2026

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Live pitch finale recognises AI-powered African creativity across gaming, video and music

LAGOS, Nigeria, November 12, 2026/APO Group/ –Nine creators have been named winners across gaming, video and music at CANEX WKND 2026, following the live pitch finale of the CANEX Create-thon, powered by Gebeya. Held on 6 November at the Wole Soyinka Centre for Cultural and Creative Arts in Lagos, the session brought together finalists, industry judges and creative and technology leaders to explore Africa’s opportunities in the artificial intelligence economy.

 




  

Organised through the African Export-Import Bank’s (Afreximbank) Creative Africa Nexus (CANEX) programme, in partnership with Gebeya and the Afreximbank Innovation Lab, the competition challenged creators to turn African-inspired ideas into working projects using Gebeya’s Dala Studio. Participants used AI tools within Dala Studio to produce digital games, videos and music, supported by computing resources and technical guidance. The session- which also marked the official launch of the Afreximbank Innovation Lab-aimed to demonstrate how access to technology can help African creators turn ideas into AI-powered digital creations, while examining the skills, infrastructure and commercial opportunities needed to build sustainable creative businesses. Alongside the live pitches, a panel discussion explored the theme, “Claiming Our Stake in the AI Revolution”, bringing forth a much needed conversation on the opportunities as well challenges of this fast evolving area, as well as what it means for African creators.

According to Gebeya, around 6,000 creators from 43 countries participated in the competition, submitting 792 games, music tracks and videos built on Dala Studio. The top three creators in each category advanced to the live pitch finale.

Speaking at the opening of the session, Temwa Gondwe, Director, Creatives and Diaspora at Afreximbank, emphasised that Africa’s creative influence must translate into greater ownership and economic returns. He called for affordable computing power, accessible creative tools, effective distribution channels and stronger protection of creators’ intellectual property.

“The question is not whether Africa will participate. The question is how much value Africa will create and own and retain,” Gondwe said.

He highlighted the importance of connecting creators with investors, buyers and audiences, arguing that access to technology must be accompanied by opportunities to build sustainable businesses.

The nine category winners were:

The question is how much value Africa will create and own and retain

  • Gaming: Feven Birhanu, first place; Micheal Nomyongo, second place; and Angulu Paul Otoroza, third place.
  • Video: Racheal Ifeoma Ogugua, first place; Hassan Ahmed, second place; and Temilorun Okediji, third place.
  • Music: Ndaya Victoria Mulidiki, first place; David AMA, second place; and Nadia Eman Ibrahim, third place.

The competition offered a total prize pool of US$50,000. Under its published award structure, first-, second- and third-place prizes in each category are US$7,000, US$3,500 and US$1,500 respectively, with additional awards for qualifying creators from the top 20 African countries.

The live pitch judging panel comprised Oluwasemilore Oludipe, Programmes Manager at Co-creation HUB (CcHUB); Mayenzeke Baza, Chief Investment and Development Officer at CEEIT; and Miebaka Anga, Strategic Partner Manager at YouTube.

Amadou Daffe, Chief Executive Officer and Co-Founder of Gebeya, urged young Africans to move beyond experimenting with AI and use it to create products and services that generate income.

“Knowledge is in the pocket. The question is, what do you do with it?” Daffe said.

He argued that the practical challenge is helping creators recognise and pursue the commercial possibilities of the technology. Drawing on Gebeya’s experience, he highlighted the importance of local-language capabilities and local-currency payment options in making digital tools more accessible to African users.

The panel was moderated by Omolabake Olagunju, Programme Manager at CcHUB Creative Economy. Joining Daffe were Malik Afegbua, Founder of Slick City Media; Uchechi Arinze, Creative Director and Founder of CHéCHI; Ibrahim Tsado Yisa, Africa Director at Udu Technologies; and Oo Nwoye, Founder of TechCircle.

The discussion examined how AI is changing the creation and consumption of creative work, including questions of ownership and originality. Contributions also explored intentional storytelling, cultural representation, algorithmic bias and the cost of accessing digital tools, highlighting the need to consider whose stories are being told and how African cultures are represented.

Emeka Onyia, Afreximbank’s Director, Digital Business and Innovation, described the session as an inaugural activity for the Afreximbank Innovation Lab. He said AI was lowering some of the equipment and production barriers facing creators, while stressing that skills and the effective use of tools remained essential. He also outlined the Lab’s ambition to bring people together to develop ideas and technologies that support African trade.

With a format centred on working projects rather than proposals alone, the Create-Thon combined practical technology access, mentorship and industry exposure. Gebeya also acknowledged IREX’s support for the initiative.

For Afreximbank, the competition forms part of its broader work through CANEX to develop and commercialise Africa’s creative and cultural industries, helping creators reach markets, attract partners and retain more value from their work.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Emirates wins Gold at the 2026 Global Performance Marketing Awards

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Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC)

We’re proud to be recognised at the Global Performance Marketing Awards

DUBAI, United Arab Emirates, November 12, 2026/APO Group/ —
  • Inaugural winner in the Best Travel, Leisure & Experience Campaign award category
  • Recognised for the transformation of its Asia Pacific affiliate programme
  • Performance marketing is a fundamental customer growth driver for Emirates

 




  

Emirates (www.Emirates.com) has won Gold in the inaugural Best Travel, Leisure & Experience Campaign category at the 2026 Global Performance Marketing Awards.

Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC) – one of the world’s most competitive travel markets where online travel agencies, airlines and travel agents all compete for the same affiliate partners.

The airline rebuilt its affiliate marketing programme by shifting from broad publisher volumes to a refined partner base that works harder without sacrificing efficiency, strengthening direct relationships, and focusing on investments that delivered the greatest impact, along with expanding into new affiliate partner categories. As a result, the airline’s revenue growth from performance marketing in APAC rose 31% in a single year.

At Emirates, performance marketing operates as a strategic engine for customer growth, not only as a marketing channel. An internal team of specialists combine channel expertise with advanced analytics, attribution, customer insights and rich first-party data, and keep a consistent focus on driving incremental revenue, customer quality and lifetime value.

Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand for Emirates Group, said: “We’re proud to be recognised at the Global Performance Marketing Awards. This accolade underscores the team’s commitment to deliver real value for our customers and for the business. Performance marketing is a fundamental commercial growth driver for Emirates, and the team’s rigorous, data-led approach combined with smart automation, delivers substantial value back to the business. Their success is driven by clear strategy, well-defined objectives and disciplined execution, and we’ve improved both the quality of our bookings and revenue outcomes in APAC. It’s a win-win, and congratulations to all the teams involved.”

Emirates’ performance marketing at a glance

  • A core team in Dubai covers affiliate marketing, paid search and metasearch, supported by over 60 digital marketing colleagues and hundreds of partners globally. Together, these three channels delivers more than a third of new customers acquired through emirates.com.
  • The team manages strategy and execution for more than 5,000 always-on campaigns worldwide across search engines, flight search websites and affiliate marketing partners. Big data from partners powers this always-on engine and guides strategic investment decisions supporting more than 4,000 routes in 80 markets.
  • High levels of automation and strict processes allow the team to operate at this scale while keeping decisions consistent, with dedicated specialists across each discipline ensuring best-in-class execution and governance.
  • Exclusive partnerships enable Emirates to bring industry-first and industry-leading advertising solutions to market.

About the awards

The Global Performance Marketing Awards recognise work that drives measurable growth across performance and partnership marketing, and represent the collaborative efforts of brands, agencies, publishers and technology platforms. Entries are scored independently by multiple senior judges from brands, agencies and publishers across the industry, assessing each entry on strategic clarity, quality of execution, partnership collaboration and measurable commercial impact.

This latest win follows Emirates’ shortlisting at the Global Search Awards for Best Use of Search (Travel/Leisure).

Distributed by APO Group on behalf of The Emirates Group.

 




 

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