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Among IT Decision-Makers, 85% See Urgent Shift in Focus to Consumers’ Digital Experiences in New “Reprogramming the Enterprise”

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IT Industry - WSO2

While a majority of 500 IT decision-makers agree on the priority around delivering digital experiences, the survey revealed gaps in organizational readiness – Report by WSO2

In a survey of 500 IT decision-makers, 85% agree that there is an urgent shift toward focusing on consumers’ digital experiences. Moreover, 73% of respondents say that the move to focus on the digital experience in their own organization was sudden. The survey was conducted for a new report from WSO2, “Reprogramming the Enterprise: Keeping Pace with the Wave of Innovation.” The results highlight the factors that organizations must consider as they deliver innovative and differentiated digital experiences for their customers.

Most of the decision-makers surveyed indicate that the accelerated use of digital channels is reshaping both their organizational and technology strategies. The report from WSO2, a leader in digital transformation technology, examines these IT professionals’ strategies, as well as the roadblocks they face in delivering new digital experiences today. The full report can be downloaded here.

Driving Customers’ Digital Experiences

How well do enterprises understand customer’s digital experiences? It depends on who you ask. Among C-level executives, 52% say their organization understands its customers’ digital experiences extremely well compared to 30% of directors and 22% of managers. The responses suggest a possible disconnect between top decision-makers and those who are more closely involved with improving customers’ experiences on a daily basis.

However, the vast majority of IT decision-makers agree that four factors are key to driving better digital experiences, as well as gaining and maintaining a competitive advantage: improved security (90%), cloud adoption (89%), API integration (82%), and total data control (81%).

Seeking Ways to Speed Innovation

The push to accelerate innovation is putting additional pressures on enterprises already facing a shortage of software developers. In fact, 51% of IT decision-makers say the talent shortage of developers has had a negative impact on their business. Over half (54%) of respondents say that the shortage of developers has delayed projects and reduced productivity while 48% report that it has slowed the pace of innovation.

To address the shortage, enterprises are relying on a combination of staffing, professional development, and technology strategies. Among IT decision-makers, 40% report that they are increasing automation, and 87% think it is likely that more non-developers will use low-code or no-code development tools over the next three years. Meanwhile 54% of respondents say their organization is training other employees on developer skills, and 65% identify cloud native development as the developer skill their organization is most in need of.

“For the majority of survey respondents, the ability to rapidly deliver innovative digital experiences is becoming a critical factor in their ability to compete,” said Eric Newcomer, WSO2 chief technology officer. “Cloud native benefits, such as scale, resilience and agility, are integral to the experience, but not easy to achieve. Automating deployment is also essential but adds a complexity of its own. Developers, especially those with these skills, are in short supply, and need better tools to compete and succeed.”

About the Survey

The survey for the Reprogramming the Enterprise report was conducted by LEWIS Research on behalf of WSO2. The survey of 500 IT professionals included IT decision-makers and IT architects at organizations in the United States with 250 or more employees.

About WSO2

Founded in 2005, WSO2 enables thousands of enterprises, including hundreds of the world’s largest corporations, top universities, and governments, to drive their digital transformation journeys—executing more than 18 trillion transactions and managing more than 500 million identities annually. Using WSO2 for API management, integration, and customer identity and access management (CIAM), these organizations are harnessing the full power of their APIs to securely deliver their digital services and applications. Our open-source, API-first approach to software that runs on-premises and in the cloud helps developers and architects to be more productive and rapidly compose digital products to meet demand while remaining free from vendor lock-in. WSO2 has over 900 employees worldwide with offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US. Visit  https://wso2.com to learn more. Follow WSO2 on LinkedIn and Twitter.

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Transform Your Social Media Profile into a Sales Catalog with GoDaddy’s Show in Bio Tool

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GoDaddy

Over 1 in 4 small businesses globally are run on social media, GoDaddy research finds

JOHANNESBURG, South Africa, April 10, 2025/APO Group/ –How a small business presents and sells its offerings can be the difference between success and failure. GoDaddy (www.GoDaddy.com) has launched Show in Bio (https://apo-opa.co/4crqmoj) to help small businesses increase sales and stand out on social media.

This affordable tool offers flexibility for small business owners not yet ready to build a website, enabling them to showcase their products or services on social media channels, including Instagram, TikTok, Facebook, X, Pinterest and LinkedIn, and interact with customers through channels like WhatsApp to close sales. Using artificial intelligence (AI) to quickly draft product information, such as name, description, and price, and create a personalized one-page sales catalogue in minutes, no technical skills are required to use the tool.

Entrepreneurs who run their business on social media are more confident using AI
Research from GoDaddy’s 2025 Global Entrepreneurship Survey found over one in four (28%) of small business owners globally primarily run their business on social media. This shift in small business ownership to social-first entrepreneurs heightens the importance of how a small business sells online.

GoDaddy’s research has found these social-first entrepreneurs are younger, more optimistic about business performance and more confident in their ability to leverage AI for their business. This trend reveals not only the growth potential of social-first businesses, but also how technology – specifically AI – is a key enabler to innovate, scale and thrive.

We’re supporting entrepreneurs to start their online business wherever it makes the most sense for them – including on social media

Start a business on social media with low spend and without the need to build a website
Show in Bio allows entrepreneurs to start a business quickly with low spend, even validating a business idea before launching it. While perfect for small business owners who may not have yet built a website, the tool also supports domain integration, allowing those with an established online presence to use their own domain for a seamless branded experience.

Key features and benefits include:

  • Centralize Your Links – Put all your important content in one shareable link.
  • Drive Engagement – Drive traffic to key offers and updates instantly by sharing your link in bio on social channels.
  • Showcase Products – Create a captivating catalogue with images and videos directly on your page.
  • Domain Integration – Use your own domain for a seamless and branded experience.
  • Save Time with AI – Generate quality product information and profile bios fast, no tech skills required.

“We’re supporting entrepreneurs to start their online business wherever it makes the most sense for them – including on social media,” said Selina Bieber, Vice President of International Markets at GoDaddy. “The rise of social media in the last 20-plus years has captured a significant share of internet activity, but it hasn’t diminished the need for businesses to have their own brand and their own identity.

“Show in Bio is an enhanced link in bio solution built to support small businesses run on social media, directly addressing challenges such as driving traffic, lack of technical skills and setting up a website while simplifying social selling.”

Distributed by APO Group on behalf of GoDaddy

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Not Just a Sporting Event, but Also a Technological Test: Insights into the World’s First Human-Robot Co-Run Marathon

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BEIJING, CHINA – Media OutReach Newswire – 9 April 2025 – A scene even science fiction has yet to depict—humans and humanoid robots running side by side in a half-marathon — will become reality on ​April 13 in Beijing E-Town. Every spring, marathons sprout across China like bamboo shoots after rain. In Beijing, the world’s only “Dual Olympic City” and a global hub for science and innovation, the ​2025 Beijing E-Town Half-Marathon and Humanoid Robot Half-Marathon, scheduled for ​April 13, will pioneer a “sports + technology” format. For the first time, humanoid robots will register alongside human runners, start simultaneously, and share the 21.0975-kilometer course in an unprecedented fusion of innovation.

Li Quan, Member of the Party Working Committee and Deputy Director of the Administrative Committee of Beijing E-Town, revealed that the event has already attracted over ​30,000 human applicants. On the robotics front, global humanoid robot companies, research institutes, robotics clubs, universities, and other innovators have shown immense enthusiasm, with registration numbers soaring.

Notably, to ensure safety, ​physical barriers will separate human and robot runners, with distinct race rules and completion time standards. Yet this groundbreaking human-robot collaboration undeniably signals a bold leap for “technology stepping into reality.”

During a visit to training facilities, reporters observed teams racing against time to upgrade robotic components and intelligence levels, tackling technical challenges to enhance mobility. Some competing robots now reach a ​top speed of 12 km/h. To mitigate the physical strain of road running, some models have added shock-absorbing mechanisms, while others wear customized running shoes.

Liang Liang, Deputy Director of the Beijing E-Town Administrative Committee, explained that as the event is a ​global first with no prior experience or data to reference, both logistics and participants face significant hurdles. To support the robots, organizers have deployed dedicated support vehicles and robotic aid stations. Additionally, they are working closely with each team to refine technology, troubleshoot functions, and achieve developmental goals through pre-race collaboration.

At the ​2024 Paris Olympics, artificial intelligence revolutionized real-time data monitoring, 3D motion capture, and referee decision-making—boosting athlete training efficiency and competitive fairness while showcasing how technology elevates life’s value.

The upcoming human-robot “half-marathon” collaboration represents a ​new frontier where the humanoid robotics industry intersects with humanity, sports, and endurance challenges. Industry experts note that half-marathons strike an ideal balance between “challenge and accessibility”: the event’s low entry barrier contrasts with its rigorous test of physical stamina and mental resilience, culminating in profound personal achievement. By completing the same course, humanoid robots aim to validate industrial progress and refine human-centric technologies.

“This isn’t just a sports competition—it’s a ​stress test for technological breakthroughs and industrial growth,” asserted Xiong Youjun, CEO of the Beijing Humanoid Robot Innovation Center.

A participating robotics executive stated that “marathon-running robots” could accelerate technical maturity, spur industry standards, and drive innovation. On one front, the effort pushes upgrades in high-torque motors, flexible joints, and wear-resistant materials. On another, running’s demand for full-body coordination forces tighter integration of hardware-software systems and deeper partnerships between manufacturers and AI algorithm firms.

These advances promise to unlock ​transformative applications: deploying humanoid robots in disaster relief, long-range inspections, hazardous operations, smart manufacturing, and even elderly home care. As capabilities grow, such robots could also serve as AI training partners for elite athletes, “giving back” to sports development.

Industry experts emphasize that humanoid robots—comprising thousands of components—still face significant hurdles in maintaining stable, prolonged running.

Xiong Youjun explained, “Real-world road conditions differ vastly from lab environments.” To complete the race, robots require ​high-density integrated joints and bodies capable of enduring long distances with efficient heat dissipation. Second, precise coordination of all joints is critical for running, positioning, and dynamic obstacle avoidance—a test of core algorithm development and adaptability. Third, the marathon’s demands on stability, reliability, and battery life are immense, with slopes, turns, and uneven terrain pushing machine performance to its limits.

Given ​persistent technical challenges requiring breakthroughs in industrial development, alongside the disruptive impact of complex outdoor environments on robotic operations, current capabilities allow robots to run alongside humans but not truly compete with them. Thus, this event functions more as an ​industry dialogue and a ​robotic stress test than a traditional race.

For human participants and spectators, sharing the track with robots offers sensory thrills and intellectual expansion. These benefits are concrete: the “constructive interplay” between technology and society clarifies the boundaries of human-robot collaboration, reinforces the principle of “technology for humanity,” and accelerates the shift from ​coexistence to ​co-prosperity.

“As the essence of this event, humanoid robots ‘running marathons’ symbolize humanity’s imagination and dreams in motion—that’s the ultimate highlight,” said Li Quan. “Regardless of rankings or speed, the footprints left by these robots at the finish line hold greater value than any medal. The 21-kilometer course will end, but our quest for human-robot synergy never will.”

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YOFC Unveils Game-Changing Hollow-Core Fibre Advances at OFC 2025

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SAN FRANSICO, USA – Media OutReach Newswire – 3 April 2025 – At the OFC Conference, from March 30 to April 3, 2025, at San Francisco’s Moscone Center, Yangtze Optical Fibre and Cable Joint Stock Limited Company (YOFC) (stock tickers: 601869. SH, 06869.HK) highlighted several new developments in hollow-core fibre technology. During a workshop entitled “How will future submarine systems look like”, Dr. LUO Jie, YOFC’s Chief Technology Officer, presented groundbreaking advances in the field of hollow-core fibre technology.

YOFC’s presentation focused on its latest strides in reducing attenuation to a record-low of 0.05dB/km and extending the manufacturing length of single fibres to over 20 kilometers—achievements that not only set new global benchmarks but also starkly outperform traditional solid-core fibres. These technological advancements were demonstrated through a 21.7 km long hollow-core fibre with a proprietary supporting tube structure (ST-HCF). This drew considerable attention at the exhibition for its potential implications in optical communications.

Hollow-core fibre technology represents a paradigm shift in optical communications, enabling light to be transmitted through an air core. The design facilitates a 47% increase in transmission speed and a 31% reduction in latency compared to conventional fibres, showcasing the significant potential for applications requiring rapid and efficient data transmission such as in data centers, AI models, and financial trading. Additionally, the technology’s exceptionally low attenuation and nonlinearity could potentially address the capacity bottlenecks faced by submarine communication networks and long-distance terrestrial communication lines.

In his presentation, Dr. LUO Jie explored both the practical and theoretical enhancements that hollow-core fibres could bring to submarine cable systems, emphasizing their ability to increase data throughput and reduce transmission times in future deployments.

YOFC has been at the forefront of hollow-core fibre technology development, leveraging its comprehensive research capabilities and autonomous raw material research system to overcome significant industrial challenges. As the digital economy grows, YOFC’s continued innovation in hollow-core fibre technology is set to play a crucial role in supporting the evolution of global digital infrastructure, ensuring it is robust, efficient, and equipped to meet future demands.

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